The Solopress 12 guides of Christmas – No.3: The DOs and DON’Ts of Christmas content

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In this our third instalment of the 12 Guides of Christmas, we’re discussing the DOs and DON’Ts around the content your brand puts out at Christmas time.

Our video explores how your tone of voice adapts during the holiday season. We discuss how well-judged content can capture the spirit of the season as well as your audience’s imagination.

We’ll also discuss the importance of good timing, what sensitive areas you should avoid and how inappropriate humour can backfire on you. Watch our video for all the DOs and DON’Ts.

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