{"id":14330,"date":"2014-02-21T11:07:05","date_gmt":"2014-02-21T11:07:05","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=14330"},"modified":"2019-05-12T08:55:25","modified_gmt":"2019-05-12T07:55:25","slug":"dhl-%d1%82%d1%80%d0%b8%d0%ba%d0%be%d0%b2%d0%b5-%d1%81%d1%8a%d0%bf%d0%b5%d1%80%d0%bd%d0%b8%d1%86%d0%b8-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%b0-%d1%83%d0%bc%d0%b5%d0%bd-%d1%82%d1%80%d0%b8%d0%ba","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/bg\/print-inspiration\/dhl-tricks-rivals-advertising-clever-print-trick\/","title":{"rendered":"\u0418\u043d\u0442\u0435\u043b\u0438\u0433\u0435\u043d\u0442\u043d\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430 \u043f\u0435\u0447\u0430\u0442\u043d\u0438\u0442\u0435 \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0438 \u043d\u0430 DHL \u0441\u0435 \u043e\u043f\u0438\u0442\u0432\u0430 \u0434\u0430 \u0438\u0437\u043c\u0430\u043c\u0438 \u0441\u044a\u043f\u0435\u0440\u043d\u0438\u0446\u0438\u0442\u0435 \u0441\u0438 UPS \u0438 TNT"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><br \/>\n<strong><span style=\"color: #000000; font-size: 1.4em; line-height: 1.5em;\">\u0417\u0430\u0431\u0430\u0432\u043d\u0438\u044f\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u043d \u0442\u0440\u043e\u043b \u043d\u0430 DHL \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0445\u0438\u0442\u0440\u0430 \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0430 \u043d\u0438\u043d\u0434\u0436\u0430, \u0437\u0430 \u0434\u0430 \u0438\u0437\u043c\u0430\u043c\u0438 \u0441\u044a\u043f\u0435\u0440\u043d\u0438\u0446\u0438\u0442\u0435 \u0441\u0438 TNT \u0438 UPS, \u043a\u043e\u0438\u0442\u043e \u0440\u0430\u0437\u0445\u043e\u0436\u0434\u0430\u0442 \u0433\u043e\u043b\u0435\u043c\u0438 \u0436\u044a\u043b\u0442\u0438 \u043a\u0443\u0442\u0438\u0438 \u0441 \u043d\u0430\u0434\u043f\u0438\u0441 \"DHL \u0435 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\u0443\u0432\u0435\u0440\u044f\u0442, \u0447\u0435 \u0442\u0435 \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u0434\u043e\u0441\u0442\u0430\u0432\u0435\u043d\u0438 \u0432 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u0438\u0442\u0435 \u0437\u0430 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0430 \u0431\u0435\u0437 \u043f\u043e\u0434\u043e\u0437\u0440\u0435\u043d\u0438\u0435. \u0423\u043c\u043d\u0438 \u043d\u0435\u0449\u0430.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-21-at-10.09.58-2-e1392978424318.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14335\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-21-at-10.09.58-2-e1392978424318.png\" alt=\"\u0442\u0435\u0440\u043c\u043e\u0440\u0435\u0430\u043a\u0442\u0438\u0432\u0435\u043d \u043f\u0435\u0447\u0430\u0442\" width=\"735\" height=\"410\" \/><\/a><\/p>\n<p><strong>\u0422\u0435\u0440\u043c\u043e\u0445\u0440\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u0432\u0430\u043d\u0435<\/strong><\/p>\n<p>\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043b\u0438 \u0441\u0430 \u0442\u0430\u0437\u0438 \u0442\u0435\u0440\u043c\u043e\u0440\u0435\u0430\u043a\u0442\u0438\u0432\u043d\u0430 \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0430, \u0437\u0430 \u0434\u0430 \u0437\u0430\u043c\u0430\u0441\u043a\u0438\u0440\u0430\u0442 \u0436\u044a\u043b\u0442\u0438\u0442\u0435 \u043a\u0443\u0442\u0438\u0438. \u041a\u043e\u0433\u0430\u0442\u043e \u0442\u0435\u043c\u043f\u0435\u0440\u0430\u0442\u0443\u0440\u0430\u0442\u0430 \u043f\u0430\u0434\u043d\u0435\u0448\u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u044a\u0447\u043d\u043e \u043d\u0438\u0441\u043a\u043e, \u043a\u0443\u0442\u0438\u0438\u0442\u0435 \u0441\u0442\u0430\u0432\u0430\u0445\u0430 \u0447\u0435\u0440\u043d\u0438, \u0430 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class=\"alignnone wp-image-14336\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-21-at-10.10.04-2.png\" alt=\"\u0442\u0435\u0440\u043c\u043e\u0445\u0440\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u0430 \u043a\u0443\u0442\u0438\u044f\" width=\"730\" height=\"414\" \/><\/a><\/p>\n<p><strong>\u041f\u043b\u0430\u043d\u044a\u0442<\/strong><\/p>\n<p>\u0422\u0435\u0437\u0438 \u043a\u0443\u0442\u0438\u0438 \u0432 \u043a\u0440\u0430\u0439\u043d\u0430 \u0441\u043c\u0435\u0442\u043a\u0430 \u0441\u0435 \u0437\u0430\u0442\u043e\u043f\u043b\u0438\u0445\u0430 \u043f\u043e \u043d\u0430\u0440\u043e\u0447\u043d\u043e \u0434\u044a\u043b\u0433\u0438\u0442\u0435 \u043c\u0430\u0440\u0448\u0440\u0443\u0442\u0438, \u0434\u0430\u043b\u0435\u0447 \u043e\u0442 \u0432\u0441\u044f\u043a\u0430\u043a\u0432\u0438 \u043f\u0430\u0440\u043a\u0438\u043d\u0433\u0438, \u043f\u0440\u0438\u043d\u0443\u0436\u0434\u0430\u0432\u0430\u0439\u043a\u0438 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href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-21-at-10.32.00-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14337\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/02\/Screen-Shot-2014-02-21-at-10.32.00-2.png\" alt=\"DHL \u0422\u0420\u041e\u041b\u0415\u041d\u0415 \u041d\u0410\u0413\u041e\u0420\u0415\" width=\"730\" height=\"416\" \/><\/a><figcaption id=\"caption-attachment-14337\" class=\"wp-caption-text\"><em>\u041d\u0435 \u0434\u043d\u0435\u0441, DHL, \u043d\u0435 \u0434\u043d\u0435\u0441...<\/em><\/figcaption><\/figure>\n<p><strong>\u041f\u043e\u0445\u0432\u0430\u043b\u0430 \u0437\u0430 DHL<\/strong><\/p>\n<p>\u0412\u0441\u0438\u0447\u043a\u043e \u0442\u043e\u0432\u0430 \u0431\u0435\u0448\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u0432\u0435\u043d\u043e \u0438 \u0441\u0438\u043d\u0445\u0440\u043e\u043d\u0438\u0437\u0438\u0440\u0430\u043d\u043e \u043f\u0435\u0440\u0444\u0435\u043a\u0442\u043d\u043e, \u0437\u0430 \u0434\u0430 \u043c\u043e\u0436\u0435 \u0435\u043a\u0438\u043f\u044a\u0442 \u0437\u0430 \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f\u043e\u0432\u0435 \u043d\u0430 DHL \u0434\u0430 \u0437\u0430\u0441\u043d\u0435\u043c\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u0441 \u0442\u0440\u043e\u043b\u0438\u043d\u0433 \u0438 \u0434\u0430 \u0433\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0432\u0430 \u0432 youtube, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0441\u043b\u0430\u0434\u0438\u043c \u0432\u0441\u0438\u0447\u043a\u0438. \u0415\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e \u0442\u0440\u043e\u043b\u0435\u043d\u0435, \u043d\u0435 \u0437\u043d\u0430\u0435\u043c \u0434\u0430\u043b\u0438 DHL <em>\u0441\u0430\u00a0<\/em>\u043f\u043e-\u0431\u044a\u0440\u0437\u043e, \u043d\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u0438\u043c \u0441\u044a\u0441 \u0441\u0438\u0433\u0443\u0440\u043d\u043e\u0441\u0442 \u0435 \u0435\u0434\u0438\u043d \u043e\u0442 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435!<\/p>\n<h2>\u0413\u043b\u0435\u0434\u0430\u0439\u0442\u0435 \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f\u0430 \u043d\u0430 DHL \u0437\u0430 \u0442\u0440\u043e\u043b\u043e\u0432\u0435\u0442\u0435<\/h2>\n<div class=\"youtube-embed\" data-video_id=\"vHVWegNfQl0\"><iframe loading=\"lazy\" title=\"\u0422\u0440\u043e\u044f\u043d\u0441\u043a\u0438 \u043c\u0435\u0439\u043b\u0438\u043d\u0433\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/vHVWegNfQl0?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":19975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-14330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DHL&#039;s Clever Print Packaging Advertisement Trolls Rivals<\/title>\n<meta name=\"description\" content=\"DHL&#039;s hilarious marketing troll, consists of tricking rivals TNT and UPS to parade large yellow boxes with &quot;DHL is Faster&quot; around city centres.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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