{"id":21191,"date":"2014-07-22T12:06:42","date_gmt":"2014-07-22T11:06:42","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=21191"},"modified":"2019-05-29T21:31:59","modified_gmt":"2019-05-29T20:31:59","slug":"%d0%b8%d0%b3%d1%80%d0%b8-%d0%bd%d0%b0-%d0%b1%d1%80%d0%b8%d1%82%d0%b0%d0%bd%d1%81%d0%ba%d0%b0%d1%82%d0%b0-%d0%be%d0%b1%d1%89%d0%bd%d0%be%d1%81%d1%82","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/bg\/business-marketing\/commonwealth-games\/","title":{"rendered":"\u041f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 \u0434\u0435\u0441\u0435\u0442\u0438\u043b\u0435\u0442\u0438\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 - \u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>\u041d\u0435\u043a\u0430 <strong>\u0438\u0433\u0440\u0438<\/strong> \u0417\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435! \u041a\u0430\u0442\u043e <strong>\u0413\u043b\u0430\u0437\u0433\u043e\u0443<\/strong> \u0441\u0435 \u043f\u043e\u0434\u0433\u043e\u0442\u0432\u044f \u0437\u0430 11 \u0434\u043d\u0438 <strong>\u0441\u043f\u043e\u0440\u0442\u043d\u0430 \u0438\u0441\u0442\u043e\u0440\u0438\u044f<\/strong>, \u0449\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u043c\u0435 \u043d\u0435\u0433\u043e\u0432\u0438\u0442\u0435 <strong>\u0438\u0441\u0442\u043e\u0440\u0438\u044f \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430;<\/strong>\u00a0\u043c\u0438\u043d\u0430\u043b\u043e \u0438 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435.<\/em><\/h3>\n<p><a href=\"https:\/\/thecgf.com\/\"><strong>\u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442<\/strong><\/a>: \u0435\u0434\u0438\u043d \u043e\u0442 <strong>\u043d\u0430\u0439-\u0435\u043c\u0431\u043b\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u0442\u0435 \u0441\u043f\u043e\u0440\u0442\u043d\u0438 \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0432 \u0441\u0432\u0435\u0442\u0430<\/strong> \u0434\u0430 \u0441\u0435 \u0441\u043b\u0443\u0447\u0432\u0430 \u043d\u0430 \u0432\u0441\u0435\u043a\u0438 4 \u0433\u043e\u0434\u0438\u043d\u0438, \u0435 \u043d\u0430 \u043f\u044a\u0442 \u0434\u0430 \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430 \u0432 <strong>\u0413\u043b\u0430\u0437\u0433\u043e\u0443;<\/strong>\u00a0\u043d\u043e \u043a\u0430\u043a \u0435 <strong>\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433<\/strong> \u0434\u043e\u0441\u0435\u0433\u0430 \u0441\u0435 \u0435 \u0434\u043e\u043a\u0430\u0437\u0430\u043b \u0432 \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u0435 \u0441 \u0434\u0440\u0443\u0433\u0438 \u0434\u044a\u0440\u0436\u0430\u0432\u0438 <strong>\u0434\u043e\u043c\u0430\u043a\u0438\u043d\u0441\u0442\u0432\u043e \u043d\u0430 \u0438\u0433\u0440\u0438\u0442\u0435<\/strong>\u00a0? \u041d\u0435\u043a\u0430 \u0434\u0430 \u0440\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u043c\u0435.<\/p>\n<p>\u041a\u0430\u043a\u0442\u043e \u0441\u044a\u043e\u0431\u0449\u0430\u0432\u0430 MarketingWeek, \u0441\u043f\u043e\u043d\u0441\u043e\u0440\u0438\u0442\u0435 \u043d\u0430 \u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442 \u043f\u0440\u0435\u0437 2014 \u0433. \u0441\u0430 \u0433\u043e\u0442\u043e\u0432\u0438 \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0442 \u0437\u0430\u043b\u043e\u0437\u0438\u0442\u0435 \u0441\u0438 \u0437\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u044f\u0449\u0438\u0442\u0435 \u0441\u044a\u0431\u0438\u0442\u0438\u044f - \u0441\u043b\u0435\u0434 \u043b\u0435\u043a\u0438 \u0441\u044a\u043c\u043d\u0435\u043d\u0438\u044f \u0441\u043b\u0435\u0434 \u0438\u0433\u0440\u0438\u0442\u0435 \u0432 \u0414\u0435\u043b\u0445\u0438 \u043f\u0440\u0435\u0437 2010 \u0433., \u043a\u043e\u0438\u0442\u043e \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0431\u044f\u0445\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u043f\u0440\u043e\u043f\u0443\u0441\u043a.<\/p>\n<p>\u0413\u043b\u0430\u0437\u0433\u043e\u0443 \u0435 \u0438\u0437\u043f\u0440\u0430\u0432\u0435\u043d \u043f\u0440\u0435\u0434 \u0437\u0430\u0434\u0430\u0447\u0430\u0442\u0430 \u0434\u0430 \u0432\u044a\u0437\u0440\u043e\u0434\u0438 \u0441\u0442\u0440\u0430\u0441\u0442\u0442\u0430 \u043a\u044a\u043c \u0441\u043f\u043e\u0440\u0442\u0430 \u0441\u043b\u0435\u0434 \u043a\u0440\u0430\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u043e\u0432\u043d\u043e\u0442\u043e \u043f\u044a\u0440\u0432\u0435\u043d\u0441\u0442\u0432\u043e \u043f\u043e \u0444\u0443\u0442\u0431\u043e\u043b \u0432 \u0411\u0440\u0430\u0437\u0438\u043b\u0438\u044f. \u0421\u0432\u0435\u0442\u043e\u0432\u043d\u0438\u0442\u0435 \u043b\u0438\u0434\u0435\u0440\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u043a\u0430\u0442\u043e Adidas, \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0430\u0445\u0430 1,6 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430 \u043f\u0430\u0443\u043d\u0434\u0430 \u0432 \u0446\u0435\u043b\u0435\u0432\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0441\u043b\u0435\u0434 \u0441\u043f\u043e\u0440\u0442\u043d\u0438\u0442\u0435 \u0441\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u0442\u0443\u0440\u043d\u0438\u0440\u0430.<\/p>\n<p>\u0414\u0430\u043b\u0438 \u0442\u043e\u0432\u0430 \u0438\u0437\u0438\u0441\u043a\u0432\u0430 \u0430\u043d\u0442\u0438\u043a\u0443\u043b\u043c\u0438\u043d\u0430\u0446\u0438\u044f \u0432 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\u043a\u043e\u0438\u0442\u043e \u0441\u0435 \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0442 \u0432 \u0434\u0443\u0445\u0430 \u043d\u0430 \u043f\u0440\u0430\u0437\u043d\u0438\u043a\u0430, \u0438 \u043c\u043d\u043e\u0433\u043e \u0443\u0447\u0430\u0441\u0442\u0438\u044f \u0432 \u043f\u0440\u0435\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0411\u0438 \u0411\u0438 \u0421\u0438 The One Show.<\/p>\n<h2>\u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442: \u0413\u043b\u0430\u0437\u0433\u043e\u0443 2014<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21195\" style=\"text-align: center; background-color: transparent;\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/glasgow-commonwealth-games-2014-poster.jpg\" alt=\"\u0418\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 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style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21197\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Advert.jpg\" alt=\"\u0411\u0438\u043b\u0431\u043e\u0440\u0434 \u0437\u0430 \u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442 \u0432 \u0413\u043b\u0430\u0437\u0433\u043e\u0443 \u043f\u0440\u0435\u0437 2014 \u0433. \u0441 \u043b\u0438\u043a\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u0414\u0436\u0435\u0441\u0438\u043a\u0430 \u0415\u043d\u0438\u0441 \u0438 \u041d\u0438\u043a\u043e\u043b\u0430 \u0410\u0434\u0430\u043c\u0441 \u043d\u0430 \u0444\u0430\u0441\u0430\u0434\u0430\u0442\u0430 \u043d\u0430 \u0430\u0440\u0435\u043d\u0430\u0442\u0430.\" width=\"600\" height=\"308\" \/><figcaption id=\"caption-attachment-21197\" class=\"wp-caption-text\">\u041e\u0444\u0438\u0446\u0438\u0430\u043b\u0435\u043d \u0431\u0438\u043b\u0431\u043e\u0440\u0434 \u043d\u0430 \u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442 \u0432 \u0413\u043b\u0430\u0437\u0433\u043e\u0443 2014<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/itMWcgwRSgA\" width=\"600\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>\u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442: \u0414\u0435\u043b\u0445\u0438 2010<\/h2>\n<figure id=\"attachment_21199\" aria-describedby=\"caption-attachment-21199\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21199\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Logo.jpg\" alt=\"\u041b\u043e\u0433\u043e\u0442\u043e \u043d\u0430 \u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442 \u0432 \u0414\u0435\u043b\u0445\u0438 \u043f\u0440\u0435\u0437 2010 \u0433. \u0435 \u043d\u0430 \u0431\u044f\u043b \u0444\u043e\u043d \u0441\u044a\u0441 \u0441\u043f\u0438\u0440\u0430\u043b\u0430, \u0441\u044a\u0441\u0442\u0430\u0432\u0435\u043d\u0430 \u043e\u0442 \u0440\u0430\u0437\u043d\u043e\u0446\u0432\u0435\u0442\u043d\u0438 \u0445\u043e\u0440\u0430\" width=\"600\" height=\"848\" \/><figcaption id=\"caption-attachment-21199\" class=\"wp-caption-text\">\u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442: \u041e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u043e \u043b\u043e\u0433\u043e \u043d\u0430 \u0414\u0435\u043b\u0445\u0438 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/irL7QhrpF8s?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<figure id=\"attachment_21205\" aria-describedby=\"caption-attachment-21205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21205 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Billboard.jpg\" alt=\"\u041e\u0444\u0438\u0446\u0438\u0430\u043b\u0435\u043d \u0431\u0438\u043b\u0431\u043e\u0440\u0434 \u0437\u0430 \u0414\u0435\u043b\u0445\u0438 2010 \u0441 \u0442\u044a\u043c\u043d\u043e\u0441\u0438\u043d \u0444\u043e\u043d \u043f\u043e\u043a\u0430\u0437\u0432\u0430 \u0435\u043a\u0438\u043f \u043e\u0442 \u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434\u0438\u0441\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u043a\u0430\u0440\u0430\u0442 \u043f\u0440\u0435\u0437 \u0434\u044a\u0433\u0430\" width=\"600\" height=\"465\" \/><figcaption id=\"caption-attachment-21205\" class=\"wp-caption-text\">\u041e\u0444\u0438\u0446\u0438\u0430\u043b\u0435\u043d \u0431\u0438\u043b\u0431\u043e\u0440\u0434 \u043d\u0430 \u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442 \u0414\u0435\u043b\u0445\u0438 2010<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/BYWDlO6VmBI?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>\u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442: \u041c\u0435\u043b\u0431\u044a\u0440\u043d 2006<\/h2>\n<figure id=\"attachment_21208\" aria-describedby=\"caption-attachment-21208\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21208\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Logo.jpg\" alt=\"\u041e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u043e\u0442\u043e \u043b\u043e\u0433\u043e \u043d\u0430 \u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442 \u0432 \u041c\u0435\u043b\u0431\u044a\u0440\u043d \u043f\u0440\u0435\u0437 2006 \u0433. \u0438\u043c\u0430 \u0441\u0432\u0435\u0442\u043b\u043e\u0441\u0438\u043d \u0444\u043e\u043d \u0438 \u0434\u0432\u0435 \u043e\u0441\u0442\u0440\u0438 \u0444\u0438\u0433\u0443\u0440\u0438 \u0432 \u0441\u043f\u043e\u0440\u0442\u043d\u0430 \u0441\u0440\u0435\u0434\u0430.\" width=\"600\" height=\"876\" \/><figcaption id=\"caption-attachment-21208\" class=\"wp-caption-text\">\u041e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u043e\u0442\u043e \u043b\u043e\u0433\u043e \u043d\u0430 \u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442 \u0432 \u041c\u0435\u043b\u0431\u044a\u0440\u043d \u043f\u0440\u0435\u0437 2006 \u0433.<\/figcaption><\/figure>\n<figure id=\"attachment_21215\" aria-describedby=\"caption-attachment-21215\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21215\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Postcard.jpg\" alt=\"\u0426\u0432\u0435\u0442\u043d\u0430 \u043f\u043e\u0449\u0435\u043d\u0441\u043a\u0430 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\u0446\u0432\u0435\u0442\u043d\u0438 \u0444\u0438\u0433\u0443\u0440\u0438, \u043a\u043e\u0438\u0442\u043e \u0434\u044a\u0440\u0436\u0430\u0442 \u0440\u044a\u0446\u0435 \u043d\u0430\u0433\u043e\u0440\u0435.\" width=\"600\" height=\"651\" \/><figcaption id=\"caption-attachment-21233\" class=\"wp-caption-text\">\u041e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u043e\u0442\u043e \u043b\u043e\u0433\u043e \u043d\u0430 \u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442 2002 \u0432 \u041c\u0430\u043d\u0447\u0435\u0441\u0442\u044a\u0440<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/CGG1INuQUZE?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>\u0418\u0433\u0440\u0438\u0442\u0435 \u043d\u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442: \u041a\u0443\u0430\u043b\u0430 \u041b\u0443\u043c\u043f\u0443\u0440 1998 \u0433.<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/wXuaos2Acvc?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":21197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-21191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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