{"id":22397,"date":"2014-08-06T11:34:43","date_gmt":"2014-08-06T10:34:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=22397"},"modified":"2020-12-10T14:23:44","modified_gmt":"2020-12-10T14:23:44","slug":"5-%d0%bd%d0%b5%d1%89%d0%b0-%d0%ba%d0%be%d0%b8%d1%82%d0%be-%d0%bc%d0%be%d0%b6%d0%b5-%d0%b1%d0%b8-%d0%bd%d0%b5-%d0%b7%d0%bd%d0%b0%d0%b5%d1%82%d0%b5-%d0%b7%d0%b0-helvetica","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/bg\/copywriting-typography\/5-things-you-might-not-know-about-helvetica\/","title":{"rendered":"5 \u043d\u0435\u0449\u0430, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0436\u0435 \u0431\u0438 \u043d\u0435 \u0437\u043d\u0430\u0435\u0442\u0435 \u0437\u0430 Helvetica"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>\u0417\u0430 \u043f\u044a\u0440\u0432\u0438\u044f \u0435\u043f\u0438\u0437\u043e\u0434 \u043e\u0442 \u043d\u043e\u0432\u0430\u0442\u0430 \u043d\u0438 \u043f\u043e\u0440\u0435\u0434\u0438\u0446\u0430 \u043e\u0442 \u043a\u0440\u0430\u0442\u043a\u0438 \u0444\u0438\u043b\u043c\u0438 \u0437\u0430 \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u044f \u0438 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0448\u0440\u0438\u0444\u0442\u043e\u0432\u0435, Solopress \u043e\u0442\u0431\u0435\u043b\u044f\u0437\u0432\u0430 \u0432\u0435\u0437\u0434\u0435\u0441\u044a\u0449\u0438\u044f \u0448\u0440\u0438\u0444\u0442 Helvetica...<\/em><\/h3>\n<p>\u0428\u0440\u0438\u0444\u0442\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0442 \u0441\u0432\u0435\u0442\u0430 - \u043d\u0435 \u0432 \u0431\u0443\u043a\u0432\u0430\u043b\u043d\u0438\u044f \u0441\u043c\u0438\u0441\u044a\u043b \u043d\u0430 \u0434\u0443\u043c\u0430\u0442\u0430, \u043d\u043e \u0442\u0435 \u0441\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0432\u0441\u0438\u0447\u043a\u043e - \u043e\u0442 \u043d\u0430\u043f\u0438\u0441\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0443\u0447\u0438\u043b\u0438\u0449\u043d\u0430\u0442\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u0434\u043e \u043e\u0431\u044f\u0432\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0432\u043e\u0439\u043d\u0430. \u0412 \u0421\u043e\u043b\u043e\u043f\u0440\u0435\u0441 \u043e\u0442\u0431\u0435\u043b\u044f\u0437\u0432\u0430\u043c\u0435 \u0435\u0434\u043d\u043e \u043e\u0442 \u043d\u0430\u0439-\u0432\u0430\u0436\u043d\u0438\u0442\u0435 \u0438\u0437\u043e\u0431\u0440\u0435\u0442\u0435\u043d\u0438\u044f \u0432 \u0441\u0432\u0435\u0442\u0430 \u0441 \u043f\u043e\u0440\u0435\u0434\u0438\u0446\u0430 \u043e\u0442 \u043a\u0440\u0430\u0442\u043a\u0438 \u0444\u0438\u043b\u043c\u0438 \u0437\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0448\u0440\u0438\u0444\u0442\u043e\u0432\u0435.<\/p>\n<p>\u0422\u043e\u0432\u0430 \u0432\u0438\u0434\u0435\u043e \u0432\u043a\u043b\u044e\u0447\u0432\u0430 5 \u043d\u0435\u0449\u0430, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0436\u0435 \u0431\u0438 \u043d\u0435 \u0437\u043d\u0430\u0435\u0442\u0435 \u0437\u0430 Helvetica:<strong><br \/>\n<\/strong><\/p>\n<div class=\"youtube-embed\" data-video_id=\"315C6s5zrCo\"><iframe loading=\"lazy\" title=\"\u0428\u0440\u0438\u0444\u0442 Helvetica - 5 \u043d\u0435\u0449\u0430, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0436\u0435 \u0431\u0438 \u043d\u0435 \u0437\u043d\u0430\u0435\u0442\u0435 | Presented by Solopress\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/315C6s5zrCo?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><strong>Helvetica<\/strong> \u0435 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u043d\u0430\u0439-\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u0438\u044f\u0442 \u0448\u0440\u0438\u0444\u0442 \u043d\u0430 \u0417\u0435\u043c\u044f\u0442\u0430 \u0434\u043d\u0435\u0441, \u0441\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u0435 \u0438\u0437\u043e\u0431\u0440\u0435\u0442\u0435\u043d \u043f\u0440\u0435\u0437 1957 \u0433. \u043e\u0442 \u041c\u0430\u043a\u0441 \u041c\u0430\u0439\u0434\u0438\u043d\u0433\u0435\u0440 \u0438 \u0415\u0434\u0443\u0430\u0440\u0434 \u0425\u043e\u0444\u043c\u0430\u043d \u0432 \u043b\u0435\u044f\u0440\u043d\u0430\u0442\u0430 \u043d\u0430 \u0425\u0430\u0430\u0441, \u0428\u0432\u0435\u0439\u0446\u0430\u0440\u0438\u044f.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22401 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Hass-Type-Foundry.jpg\" alt=\"\u041b\u0435\u044f\u0440\u043d\u0430 \u043d\u0430 \u0442\u0438\u043f\u0430 Hass\" width=\"650\" height=\"350\" \/><\/p>\n<p>\u041f\u044a\u0440\u0432\u043e\u043d\u0430\u0447\u0430\u043b\u043d\u043e \u0435 \u043d\u0430\u0440\u0435\u0447\u0435\u043d Neue Haas Grotesk, \u043d\u043e \u0441\u043a\u043e\u0440\u043e \u0435 \u043f\u0440\u0435\u0438\u043c\u0435\u043d\u0443\u0432\u0430\u043d \u043d\u0430 Helvetica \u043f\u043e \u043b\u0430\u0442\u0438\u043d\u0441\u043a\u043e\u0442\u043e \u0438\u043c\u0435 \u043d\u0430 \u0440\u043e\u0434\u043d\u0430\u0442\u0430 \u043c\u0443 \u0441\u0442\u0440\u0430\u043d\u0430. \u0428\u0432\u0435\u0439\u0446\u0430\u0440\u0438\u044f \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0448\u0440\u0438\u0444\u0442\u0430 \u043a\u0430\u0442\u043e \u0441\u0432\u043e\u044f \u043e\u0442\u043b\u0438\u0447\u0438\u0442\u0435\u043b\u043d\u0430 \u0447\u0435\u0440\u0442\u0430 - \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0432\u0441\u0438\u0447\u043a\u0438 \u043f\u0440\u0430\u0432\u0438\u0442\u0435\u043b\u0441\u0442\u0432\u0435\u043d\u0438 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438 \u0441\u0430 \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u0430\u043d\u0438 \u0441 Helvetica.<\/p>\n<p>\u0422\u043e\u0439 \u0431\u044a\u0440\u0437\u043e \u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d \u043e\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u043f\u043e \u0446\u0435\u043b\u0438\u044f \u0441\u0432\u044f\u0442 \u0437\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u043b\u043e\u0432\u043d\u0438 \u0437\u043d\u0430\u0446\u0438 \u0438 \u043b\u043e\u0433\u0430. \u0414\u043d\u0435\u0441 \u043d\u0430\u0434 40 \u0441\u0432\u0435\u0442\u043e\u0432\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0433\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u043a\u0430\u0442\u043e \u0447\u0430\u0441\u0442 \u043e\u0442 \u043b\u043e\u0433\u043e\u0442\u043e \u0441\u0438, \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e 3M, BMW, Lufthansa, Jeep \u0438 American Apparel. \u0412\u0441\u044a\u0449\u043d\u043e\u0441\u0442 American Apparel \u0441\u0430 \u0435\u0434\u043d\u0438 \u043e\u0442 \u043d\u0430\u0439-\u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0438\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u043d\u0430 \u0448\u0440\u0438\u0444\u0442\u0430. \u041e\u0431\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u043e \u0442\u0435 \u043d\u0430\u043b\u0430\u0433\u0430\u0442 \u0438\u0437\u0447\u0438\u0441\u0442\u0435\u043d\u0438\u044f \u0438 \u043f\u0440\u043e\u0441\u0442 \u0448\u0440\u0438\u0444\u0442 \u043d\u0430\u0434 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0440\u0435\u0447\u0438\u0432\u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f (\u043a\u0430\u043a\u0442\u043e \u0441\u0435 \u0432\u0438\u0436\u0434\u0430 \u0432 \u0442\u0430\u0437\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043f\u043e-\u0434\u043e\u043b\u0443).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22400 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/American-Apparel-Ad.jpg\" alt=\"\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0430 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u043e\u0442\u043e \u043e\u0431\u043b\u0435\u043a\u043b\u043e\" width=\"650\" height=\"350\" \/><\/p>\n<p>\u041d\u0430\u0439-\u0435\u043c\u0431\u043b\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u043e\u0442\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0448\u0440\u0438\u0444\u0442\u0430 \u0435 \u043f\u0440\u0435\u0437 1980 \u0433., \u043a\u043e\u0433\u0430\u0442\u043e MTA (Metropolitan Transit Authority) \u0438\u0441\u043a\u0430 \u0434\u0430 \u043f\u0440\u043e\u043c\u0435\u043d\u0438 \u0443\u043c\u043e\u0440\u0435\u043d\u0438\u0442\u0435 \u0438 \u043e\u0431\u044a\u0440\u043a\u0432\u0430\u0449\u0438 \u0437\u043d\u0430\u0446\u0438 \u043d\u0430 \u043d\u044e\u0439\u043e\u0440\u043a\u0441\u043a\u043e\u0442\u043e \u043c\u0435\u0442\u0440\u043e, \u043a\u043e\u0438\u0442\u043e \u043f\u043e \u0442\u043e\u0432\u0430 \u0432\u0440\u0435\u043c\u0435 \u0441\u0430 \u0441\u044a\u0441\u0442\u0430\u0432\u0435\u043d\u0438 \u043e\u0442 \u0441\u043c\u0435\u0441\u0438\u0446\u0430 \u043e\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u0448\u0440\u0438\u0444\u0442\u043e\u0432\u0435 \u0438 \u0441\u0442\u0438\u043b\u043e\u0432\u0435. \u0417\u0430\u0432\u044a\u0440\u0448\u0435\u043d\u0430 \u043f\u0440\u0435\u0437 1989 \u0433., \u0446\u044f\u043b\u0430\u0442\u0430 \u043c\u0430\u0440\u043a\u0438\u0440\u043e\u0432\u043a\u0430 \u043d\u0430 \u043d\u044e\u0439\u043e\u0440\u043a\u0441\u043a\u043e\u0442\u043e \u043c\u0435\u0442\u0440\u043e \u0432\u0435\u0447\u0435 \u0435 \u0441\u044a\u043e\u0431\u0440\u0430\u0437\u0435\u043d\u0430 \u0441 \u0435\u043c\u0431\u043b\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u043e\u0442\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0431\u0435\u043b\u0438 \u0431\u0443\u043a\u0432\u0438 \u043d\u0430 \u0447\u0435\u0440\u0435\u043d \u0444\u043e\u043d \u0438 \u043f\u0440\u043e\u0441\u0442\u0438 \u0446\u0432\u0435\u0442\u043d\u0438 \u043a\u0440\u044a\u0433\u043e\u0432\u0435 \u0437\u0430 \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438\u0442\u0435 \u043b\u0438\u043d\u0438\u0438.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22404 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/New-York-Subway-Sign.jpg\" alt=\"\u0417\u043d\u0430\u043a \u0437\u0430 \u043c\u0435\u0442\u0440\u043e\u0442\u043e \u0432 \u041d\u044e \u0419\u043e\u0440\u043a\" width=\"650\" height=\"350\" \/><\/p>\n<p>\u041f\u043e\u0434\u043e\u0431\u043d\u043e \u043d\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u0438 \u0438\u0441\u0442\u043e\u0440\u0438\u0447\u0435\u0441\u043a\u0438 \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u0438, Helvetica \u043f\u043e\u043b\u0443\u0447\u0438 \u0441\u0432\u043e\u044f \u043f\u0440\u043e\u0431\u0438\u0432 \u0432 \u0425\u043e\u043b\u0438\u0432\u0443\u0434 \u043f\u0440\u0435\u0437 2007 \u0433. \u0441\u044a\u0441 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u043b\u0435\u043d \u0444\u0438\u043b\u043c \u0437\u0430 \u0438\u0441\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u043d\u0430 \u0448\u0440\u0438\u0444\u0442\u0430, \u0440\u0435\u0436\u0438\u0441\u0438\u0440\u0430\u043d \u043e\u0442 \u0413\u0430\u0440\u0438 \u0425\u044a\u0441\u0442\u0443\u0438\u0442. \u0424\u0438\u043b\u043c\u044a\u0442 \u0435 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043d \u043f\u043e \u043f\u043e\u0432\u043e\u0434 50-\u0433\u043e\u0434\u0438\u0448\u043d\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 Helvetica \u0438 \u0440\u0430\u0437\u0433\u043b\u0435\u0436\u0434\u0430 \u043f\u043b\u044e\u0441\u043e\u0432\u0435\u0442\u0435 \u0438 \u043c\u0438\u043d\u0443\u0441\u0438\u0442\u0435 \u043d\u0430 \u0448\u0440\u0438\u0444\u0442\u0430 \u043e\u0442 \u0433\u043b\u0435\u0434\u043d\u0430 \u0442\u043e\u0447\u043a\u0430 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0438\u0442\u0435. \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0447\u0435 \u0444\u0438\u043b\u043c\u044a\u0442 \u043d\u0435 \u0431\u0435\u0448\u0435 \u0433\u043e\u043b\u044f\u043c \u0431\u043b\u043e\u043a\u0431\u044a\u0441\u0442\u044a\u0440, \u043a\u043e\u0439\u0442\u043e \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435 \u043a\u0438\u043d\u0430\u0442\u0430 \u043d\u0430\u0432\u0441\u044f\u043a\u044a\u0434\u0435, \u0441\u043b\u0435\u0434 \u043f\u0440\u043e\u0436\u0435\u043a\u0446\u0438\u044f\u0442\u0430 \u043c\u0443 \u043d\u0430 \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u0430 South by Southwest \u043f\u0440\u0435\u0437 2007 \u0433. \u0442\u043e\u0439 \u043f\u043e\u043b\u0443\u0447\u0438 \u043e\u0434\u043e\u0431\u0440\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u0440\u0438\u0442\u0438\u043a\u0430\u0442\u0430.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22402 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Helvetica-Film.jpg\" alt=\"Helvetica Film\" width=\"650\" height=\"350\" \/><\/p>\n<p>\u041d\u043e \u0441\u044a\u0441 \u0441\u043b\u0430\u0432\u0430\u0442\u0430 \u0438\u0434\u0432\u0430 \u0438 \u043e\u043c\u0440\u0430\u0437\u0430\u0442\u0430, \u0442\u0430\u043a\u0430 \u0447\u0435 \u043d\u044f\u043a\u043e\u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0435 \u0445\u0430\u0440\u0435\u0441\u0432\u0430\u0442 Helvetica. \u041e\u0431\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u043e \u0442\u044f \u0441\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u0432 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0442 \u0441 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u0438 \u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u0438\u044f \u0441\u043e\u0444\u0442\u0443\u0435\u0440 \u0437\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442 \u0438 \u0434\u0438\u0437\u0430\u0439\u043d, \u0437\u0430\u0442\u043e\u0432\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0438\u0442\u0435 \u0442\u0432\u044a\u0440\u0434\u044f\u0442, \u0447\u0435 \u0435 \"\u0442\u0432\u044a\u0440\u0434\u0435 \u043c\u0430\u0441\u043e\u0432\u0430\", \u0438 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442 \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438 \u0448\u0440\u0438\u0444\u0442\u043e\u0432\u0435 \u0432 \u0437\u043d\u0430\u043a \u043d\u0430 \u043f\u0440\u043e\u0442\u0435\u0441\u0442.<\/p>\n<p>\u0422\u0430\u043a\u0430 \u0447\u0435, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u044f \u043e\u0431\u0438\u0447\u0430\u0442\u0435, \u0438\u043b\u0438 \u043c\u0440\u0430\u0437\u0438\u0442\u0435, Helvetica \u0435 \u0442\u0443\u043a, \u0437\u0430 \u0434\u0430 \u043e\u0441\u0442\u0430\u043d\u0435, \u0430 \u043d\u0435\u0439\u043d\u0430\u0442\u0430 \u0441\u0438\u043b\u0430 \u0432 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0441\u0442\u0430\u0432\u0430 \u0432\u0441\u0435 \u043f\u043e-\u0441\u0438\u043b\u043d\u0430.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22403 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Helvetica.jpg\" alt=\"Helvetica\" width=\"650\" height=\"350\" \/><\/p>\n<p>\u041a\u043e\u0439 \u0435 \u043b\u044e\u0431\u0438\u043c\u0438\u044f\u0442 \u0432\u0438 \u0448\u0440\u0438\u0444\u0442? \u0418\u043b\u0438 \u0438\u043c\u0430 \u0442\u0430\u043a\u044a\u0432, \u043a\u043e\u0439\u0442\u043e \u043c\u0440\u0430\u0437\u0438\u0442\u0435? \u0418\u0437\u043f\u0440\u0430\u0442\u0435\u0442\u0435 \u043d\u0438 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0432 \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0442\u0435!<\/p>\n<p><em>\u0422\u0430\u0437\u0438 \u043a\u0440\u0430\u0442\u043a\u0430 \u0441\u0442\u043e\u043f-\u043c\u043e\u0443\u0448\u044a\u043d \u0430\u043d\u0438\u043c\u0430\u0446\u0438\u044f \u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u043d\u0430 \u043e\u0442 \u043d\u0430\u0434 750 \u0441\u043d\u0438\u043c\u043a\u0438, \u0430 \u043c\u0443\u0437\u0438\u043a\u0430\u0442\u0430 \u0435: Crazy Glue (\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043b\u043d\u0430 \u0432\u0435\u0440\u0441\u0438\u044f) \u043d\u0430 \u0414\u0436\u043e\u0448 \u0423\u0434\u0443\u044a\u0440\u0434 -\u00a0<a title=\"www.joshwoodward.com\" href=\"https:\/\/www.joshwoodward.com\/?album_id=18\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.joshwoodward.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":22402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[549],"tags":[],"class_list":{"0":"post-22397","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copywriting-typography"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Things You Might Not Know About Helvetica | Solopress<\/title>\n<meta name=\"description\" content=\"For the first episode in our new series of short films about typography and different typefaces, 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