{"id":31946,"date":"2015-11-02T15:49:52","date_gmt":"2015-11-02T15:49:52","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=31946"},"modified":"2019-06-26T08:31:43","modified_gmt":"2019-06-26T07:31:43","slug":"%d0%b8%d1%81%d1%82%d0%be%d1%80%d0%b8%d1%8f-%d0%bd%d0%b0-%d0%b1%d1%80%d0%b0%d0%bd%d0%b4%d0%b8%d0%bd%d0%b3%d0%b0","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/bg\/business-marketing\/a-history-of-branding\/","title":{"rendered":"\u0418\u0441\u0442\u043e\u0440\u0438\u044f \u043d\u0430 \u0431\u0440\u0430\u043d\u0434\u0438\u043d\u0433\u0430"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><br \/>\n\u041c\u0430\u0440\u043a\u0430\u0442\u0430 \u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0437\u043d\u0430\u043a, \u043a\u043e\u0439\u0442\u043e \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 \u0432\u0438\u0434, \u043a\u043b\u0430\u0441 \u0438\u043b\u0438 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decoding=\"async\" class=\"alignnone wp-image-31951\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2015\/11\/dom-joly.jpg\" alt=\"Dom-joly \u0431\u0440\u0430\u043d\u0434\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 Nokia\" width=\"600\" height=\"228\" \/><\/p>\n<p>\u041f\u0440\u0435\u0437 50-\u0442\u0435 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u043c\u0438\u043d\u0430\u043b\u0438\u044f \u0432\u0435\u043a \u0441\u0432\u0435\u0442\u044a\u0442 \u043d\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0430\u043d\u043e\u0442\u043e \u0431\u0440\u0430\u043d\u0434\u0438\u0440\u0430\u043d\u0435 \u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f\u0442\u0430 \u043c\u0435\u0436\u0434\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0441\u0442\u0430\u043d\u0430 \u043c\u043d\u043e\u0433\u043e \u043f\u043e-\u0438\u043d\u0442\u0435\u043d\u0437\u0438\u0432\u0435\u043d, \u0430 \u043f\u0440\u0435\u0437 80-\u0442\u0435 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u043c\u0438\u043d\u0430\u043b\u0438\u044f \u0432\u0435\u043a \u0441\u0438\u043b\u0430\u0442\u0430 \u043d\u0430 \u0431\u0440\u0430\u043d\u0434\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438\u0442\u0435 \u0431\u0435 \u043f\u043e\u0434\u0447\u0435\u0440\u0442\u0430\u043d\u0430 \u043e\u0442 Nike. \u041f\u0440\u0435\u0437 1987 \u0433. Reebok \u0435 \u044f\u0441\u043d\u043e \u0434\u043e\u043c\u0438\u043d\u0438\u0440\u0430\u0449\u0430\u0442\u0430 \u043c\u0430\u0440\u043a\u0430, \u043a\u043e\u0433\u0430\u0442\u043e \u0441\u0442\u0430\u0432\u0430 \u0432\u044a\u043f\u0440\u043e\u0441 \u0437\u0430 \u043c\u0430\u0440\u0430\u0442\u043e\u043d\u043a\u0438; \u0434\u043e\u043a\u0430\u0442\u043e Nike \u043d\u0435 \u0441\u0435 \u043f\u043e\u044f\u0432\u044f\u0432\u0430 \u0441<a href=\"https:\/\/en.wikipedia.org\/wiki\/Just_Do_It\">\u041f\u0440\u043e\u0441\u0442\u043e \u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435<\/a>' \u0438 \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u0438 \u0441\u0432\u0435\u0442\u0430 \u043d\u0430 \u0431\u0440\u0430\u043d\u0434\u0438\u043d\u0433\u0430 \u0441 \u043f\u0440\u043e\u0441\u0442\u043e\u0442\u043e \u0434\u043e\u0431\u0430\u0432\u044f\u043d\u0435 \u043d\u0430 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":31953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[890],"class_list":{"0":"post-31946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A History of Branding | Solopress<\/title>\n<meta name=\"description\" content=\"From a simple way to identify cattle to worldwide theories behind design and corporate identity, let&#039;s take a look at the history of branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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