{"id":43364,"date":"2018-06-06T15:26:59","date_gmt":"2018-06-06T14:26:59","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=43364"},"modified":"2020-10-08T21:56:18","modified_gmt":"2020-10-08T20:56:18","slug":"%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2-%d0%bf%d0%bb%d0%b0%d0%bd-%d0%b7%d0%b0-%d0%bc%d0%b0%d0%bb%d0%ba%d0%b8%d1%8f-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/bg\/tutorials\/small-business-marketing-plan\/","title":{"rendered":"\u0417\u0430\u0449\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u043f\u043b\u0430\u043d \u0437\u0430 \u043c\u0430\u043b\u043a\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441"},"content":{"rendered":"<div 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\u041c\u0421\u041f\" width=\"625\" height=\"416\" \/><\/p>\n<h2><strong>\u041d\u0430\u043c\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043d\u0438\u0448\u0430<\/strong><\/h2>\n<p>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u044a\u0442 \u043d\u0430 \u043c\u0430\u043b\u044a\u043a \u0431\u0438\u0437\u043d\u0435\u0441 \u0435 \u043c\u043d\u043e\u0433\u043e \u043f\u043e-\u043b\u0435\u0441\u0435\u043d, \u0430\u043a\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u0441 \u043a\u0430\u043a\u0432\u043e \u0432\u0430\u0448\u0438\u044f\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430 \u0441\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u0430\u0432\u0430\u0442 \u043e\u0442 \u043e\u0441\u0442\u0430\u043d\u0430\u043b\u0438\u0442\u0435 \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0430. \u0418\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u0446\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0441\u044a\u0449\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u0432\u0430\u0448\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441, \u0437\u0430 \u0434\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u0435 \u0432\u0430\u0448\u0435\u0442\u043e \u0443\u043d\u0438\u043a\u0430\u043b\u043d\u043e \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430 (USP), \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0435 \u0432\u0430\u0436\u043d\u0430 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0432\u0430\u0448\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u043f\u043b\u0430\u043d. \u041e\u0442\u0434\u0435\u043b\u0435\u0442\u0435 \u0432\u0440\u0435\u043c\u0435, \u0437\u0430 \u0434\u0430 \u043e\u0447\u0435\u0440\u0442\u0430\u0435\u0442\u0435 \u044f\u0441\u043d\u043e \u043f\u043e\u043b\u0437\u0438\u0442\u0435, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0438\u0441\u043a\u0430\u0442 \u0434\u0430 \u0437\u043d\u0430\u044f\u0442 \u043a\u0430\u043a \u0432\u0430\u0448\u0438\u044f\u0442 \u0431\u0438\u0437\u043d\u0435\u0441 \u0449\u0435 \u0438\u043c \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0438 \u0442\u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0434\u0430 \u0441\u0435 \u043e\u0442\u043a\u0440\u043e\u0438\u0442\u0435 \u043e\u0442 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f\u0442\u0430.<\/p>\n<h2><strong>\u0421\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0441\u044a\u044e\u0437\u0438<\/strong><\/h2>\n<p>\u0414\u043e\u043a\u0430\u0442\u043e \u043e\u0431\u043c\u0438\u0441\u043b\u044f\u0442\u0435 \u0438\u0434\u0435\u0438 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043d\u0430 \u043c\u0430\u043b\u043a\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441, \u043d\u0435 \u0437\u0430\u0431\u0440\u0430\u0432\u044f\u0439\u0442\u0435, \u0447\u0435 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0438\u0434\u0432\u0430\u0442 \u0438 \u043e\u0442 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u0430 \u0438\u043b\u0438 \u0441\u044a\u044e\u0437\u0438 \u0441 \u0434\u043e\u043f\u044a\u043b\u0432\u0430\u0449\u0438 \u0441\u0435 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0438 \u043a\u044a\u043c \u0441\u044a\u0449\u0438\u044f \u043f\u0430\u0437\u0430\u0440, \u043d\u043e \u0441 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438. \u0421\u044a\u0432\u043c\u0435\u0441\u0442\u043d\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u043f\u043e \u0434\u0430\u0434\u0435\u043d \u043f\u0440\u043e\u0435\u043a\u0442 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0437\u0430 \u0443\u043a\u0440\u0435\u043f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f\u0442\u0430 \u0438 \u0434\u0430 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0430 \u043d\u043e\u0432\u0438 \u0438\u0434\u0435\u0438. \u0411\u044a\u0434\u0435\u0442\u0435 \u043f\u0440\u043e\u0437\u043e\u0440\u043b\u0438\u0432\u0438, \u043a\u043e\u0433\u0430\u0442\u043e \u0442\u044a\u0440\u0441\u0438\u0442\u0435 \u0441\u044a\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e, \u0438 \u0441\u0435 \u0441\u0442\u0440\u0435\u043c\u0435\u0442\u0435 \u0434\u0430 \u0441\u0432\u044a\u0440\u0436\u0435\u0442\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441\u0438 \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043e\u0442 \u0441\u044a\u0449\u0438\u044f \u043a\u0430\u043b\u0438\u0431\u044a\u0440 \u043a\u0430\u0442\u043e \u0432\u0430\u0441, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u0442\u043e\u0432\u0430 \u0449\u0435 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0437\u0430 \u0443\u043a\u0440\u0435\u043f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0438\u043c\u0438\u0434\u0436\u0430 \u0432\u0438.<\/p>\n<h2><strong>\u0417\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u0443\u0441\u043f\u0435\u0445\u0430<\/strong><\/h2>\n<p>\u0414\u043e\u043a\u0430\u0442\u043e \u043e\u043f\u0438\u0442\u0432\u0430\u0442\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0434\u0435\u0439\u043d\u043e\u0441\u0442\u0438, \u043a\u0430\u0442\u043e \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d <a href=\"https:\/\/www.solopress.com\/blog\/bg\/%d0%b1%d1%80%d0%be%d1%88%d1%83%d1%80%d0%b8-%d0%b1%d1%80%d0%be%d1%88%d1%83%d1%80%d0%b8\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0431\u0440\u043e\u0448\u0443\u0440\u0430<\/a> \u0434\u0430 \u0440\u0430\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u043d\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438\u043b\u0438 \u0434\u0430 \u0438\u0437\u043f\u0440\u043e\u0431\u0432\u0430\u0442\u0435 \u043d\u043e\u0432\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0438, \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 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\u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0434\u0430 \u0441\u044a\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u0442\u0435 \u0435\u043d\u0435\u0440\u0433\u0438\u044f\u0442\u0430 \u0441\u0438 \u0432\u044a\u0440\u0445\u0443 \u043c\u0435\u0442\u043e\u0434\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0432\u0438 \u043d\u043e\u0441\u044f\u0442 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438, \u0438 \u043f\u043e-\u043b\u0435\u0441\u043d\u043e \u0434\u0430 \u0434\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u0442\u0430 \u0432\u044a\u0437\u0432\u0440\u044a\u0449\u0430\u0435\u043c\u043e\u0441\u0442 \u043d\u0430 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438\u0442\u0435 (ROI).<\/p>\n<h2><strong>\u041f\u043e\u0432\u0438\u0448\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u0435\u043d\u043e\u0441\u0442\u0442\u0430<\/strong><\/h2>\n<p>\u041a\u043b\u044e\u0447\u043e\u0432 \u0430\u043a\u0446\u0435\u043d\u0442 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u044f \u0432\u0438 \u043f\u043b\u0430\u043d \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0435 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432\u0438 \u0432 \u0441\u044a\u0437\u043d\u0430\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435. \u041f\u043e\u0432\u0438\u0448\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043e\u0441\u0432\u0435\u0434\u043e\u043c\u0435\u043d\u043e\u0441\u0442\u0442\u0430 \u0437\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043c\u0430\u0440\u043a\u0430, \u043d\u0435\u0439\u043d\u0438\u0442\u0435 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href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43427 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-3.jpg\" alt=\"\u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0437\u0430 \u043c\u0430\u043b\u044a\u043a \u0431\u0438\u0437\u043d\u0435\u0441\" width=\"643\" height=\"428\" \/><\/a><\/p>\n<h2><strong>\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u0440\u043e\u043c\u0435\u043d\u0438\u0442\u0435<\/strong><\/h2>\n<p>\u0417\u0430 \u0434\u0430 \u043f\u043e\u0434\u043f\u043e\u043c\u043e\u0433\u043d\u0435\u0442\u0435 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0442\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441\u0438, \u0441\u0438 \u0441\u0442\u0440\u0443\u0432\u0430 \u0440\u0435\u0434\u043e\u0432\u043d\u043e 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\u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0430\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u0449\u0435 \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432\u0438 \u0434\u0430 \u0441\u0435 \u0440\u0430\u0437\u0440\u0430\u0441\u0442\u0432\u0430 \u0438 \u043f\u0440\u043e\u0441\u043f\u0435\u0440\u0438\u0440\u0430.<\/p>","protected":false},"excerpt":{"rendered":"<p>A small business marketing plan is essential for your business&#8217; operations and can help drive growth and bolster revenue. For busy SMEs, it can easily drop to the bottom of the priority list. However, it\u2019s vital to creating new opportunities and getting your company in front of the right people. To get started, you\u2019ll need [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":43397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[],"class_list":{"0":"post-43364","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why You Need To Develop A Small Business Marketing Plan | Solopress<\/title>\n<meta name=\"description\" content=\"Why should you develop a small business marketing plan? 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