{"id":45596,"date":"2019-11-18T13:55:20","date_gmt":"2019-11-18T13:55:20","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=45596"},"modified":"2025-10-07T14:12:46","modified_gmt":"2025-10-07T13:12:46","slug":"%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%be%d0%b2%d0%b8-%d0%b8%d0%b4%d0%b5%d0%b8-%d0%b7%d0%b0-%d0%bc%d0%b0%d0%bb%d0%ba%d0%b8%d1%8f-%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%b7%d0%b0","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/bg\/business-marketing\/black-friday-marketing-ideas-for-small-businesses\/","title":{"rendered":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0438\u0434\u0435\u0438 \u0437\u0430 \u043c\u0430\u043b\u043a\u0438\u044f \u0431\u0438\u0437\u043d\u0435\u0441 \u0437\u0430 \u0427\u0435\u0440\u043d\u0438\u044f \u043f\u0435\u0442\u044a\u043a"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p><span style=\"font-weight: 400;\">\u0427\u0435\u0440\u043d\u0438\u044f\u0442 \u043f\u0435\u0442\u044a\u043a \u0437\u0430 \u043f\u044a\u0440\u0432\u0438 \u043f\u044a\u0442 \u0441\u0442\u044a\u043f\u0438 \u043d\u0430 \u0431\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0438\u0442\u0435 \u0443\u043b\u0438\u0446\u0438 \u043f\u0440\u0435\u0437 2014 \u0433., \u043a\u043e\u0433\u0430\u0442\u043e \u0433\u0438\u0433\u0430\u043d\u0442\u0438\u0442\u0435 \u0432 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f\u0442\u0430 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e Argos \u0438 John Lewis \u0441\u0435 \u0432\u043a\u043b\u044e\u0447\u0438\u0445\u0430 \u0432 \u043d\u0435\u0433\u043e. \u041e\u0442\u0442\u043e\u0433\u0430\u0432\u0430 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0437\u0430\u043f\u043e\u0447\u043d\u0430 \u043a\u0430\u0442\u043e \u0441\u044a\u0431\u0438\u0442\u0438\u0435 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438 \u0432 \u0421\u0410\u0429, \u0432\u0435\u0447\u0435 \u0435 \u043a\u0440\u0430\u0439\u044a\u0433\u044a\u043b\u0435\u043d \u043a\u0430\u043c\u044a\u043a \u0432 \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u0430 \u043d\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f\u0442\u0430 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e \u0432 \u041e\u0431\u0435\u0434\u0438\u043d\u0435\u043d\u043e\u0442\u043e \u043a\u0440\u0430\u043b\u0441\u0442\u0432\u043e. \u041a\u0430\u043a\u0442\u043e \u0433\u043e\u043b\u0435\u043c\u0438, \u0442\u0430\u043a\u0430 \u0438 \u043c\u0430\u043b\u043a\u0438 \u0444\u0438\u0440\u043c\u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \"\u0427\u0435\u0440\u043d\u0438\u044f \u043f\u0435\u0442\u044a\u043a\", \u0437\u0430 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0430\u0442 \u0434\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435, \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0430\u0442 \u0441\u043f\u0435\u0448\u043d\u0430 \u043d\u0443\u0436\u0434\u0430 \u0438 \u0434\u0430 \u0434\u0430\u0434\u0430\u0442 \u0441\u0442\u0430\u0440\u0442 \u043d\u0430 \u043f\u0440\u0430\u0437\u043d\u0438\u0447\u043d\u0438\u044f \u0441\u0435\u0437\u043e\u043d \u043d\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0441\u044a\u0449\u043e \u0432\u044a\u0437\u043f\u0440\u0438\u0435\u0445\u0430 \u0442\u0430\u0437\u0438 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f \u0441 \u0446\u044f\u043b\u043e\u0442\u043e \u0441\u0438 \u0441\u044a\u0440\u0446\u0435, \u043a\u0430\u0442\u043e \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438 \u0441\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0445\u0430 \u043a\u044a\u043c \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438\u0442\u0435 \u0432 \u0442\u044a\u0440\u0441\u0435\u043d\u0435 \u043d\u0430 \u0438\u0437\u0433\u043e\u0434\u043d\u0438 \u043e\u0444\u0435\u0440\u0442\u0438 \u043f\u0440\u0435\u0437 \u043d\u043e\u0435\u043c\u0432\u0440\u0438. \u0422\u044a\u0439 \u043a\u0430\u0442\u043e \u043f\u043e \u0442\u043e\u0432\u0430 \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u0433\u043e\u0434\u0438\u043d\u0430\u0442\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043a\u0430\u043d\u0430\u043b\u0438 \u0441\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0430\u0432\u0430\u0442 \u0434\u043e 11 \u0433\u0440\u0430\u0434\u0443\u0441\u0430, \u043f\u0435\u0447\u0435\u043b\u044f\u0442 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f\u0442\u0430, \u043a\u043e\u0438\u0442\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u0442 \u043e\u0442\u0440\u0430\u043d\u043e.<\/span><\/p>\r\n<h2 class=\"wp-block-heading\"><strong>\u0427\u0435\u0440\u043d\u0438\u044f\u0442 \u043f\u0435\u0442\u044a\u043a \u0441\u0435 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u044f \u043d\u0430 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f\u0442\u0430<\/strong><\/h2>\r\n<p><span style=\"font-weight: 400;\">\u0414\u043e\u043a\u0430\u0442\u043e \u043f\u043e\u0432\u0438\u0448\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0440\u0430\u0437\u0445\u043e\u0434\u0438\u0442\u0435 \u0437\u0430 \u0436\u0438\u0432\u043e\u0442 \u0438 \u0441\u0442\u0430\u0433\u043d\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u0442\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u0442 \u0442\u0440\u0443\u0434\u0435\u043d \u043f\u0435\u0439\u0437\u0430\u0436 \u0437\u0430 B2C \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0427\u0435\u0440\u043d\u0438\u044f\u0442 \u043f\u0435\u0442\u044a\u043a \u0435 \u043f\u043e\u0432\u043e\u0434\u044a\u0442, \u043a\u043e\u0439\u0442\u043e \u043d\u0435 \u0441\u0435 \u043f\u043e\u0434\u0447\u0438\u043d\u044f\u0432\u0430 \u043d\u0430 \u043f\u0440\u0435\u043e\u0431\u043b\u0430\u0434\u0430\u0432\u0430\u0449\u0438\u0442\u0435 \u0438\u043a\u043e\u043d\u043e\u043c\u0438\u0447\u0435\u0441\u043a\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u044f. \u0412\u0441\u044a\u0449\u043d\u043e\u0441\u0442 \u0436\u0435\u043b\u0430\u043d\u0438\u0435\u0442\u043e \u0437\u0430 \u0441\u043a\u043b\u044e\u0447\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u0434\u0435\u043b\u043a\u0430 \u0435 \u043e\u0449\u0435 \u043f\u043e-\u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u043d\u043e \u0437\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u0432 \u0442\u0435\u0437\u0438 \u0442\u0440\u0443\u0434\u043d\u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0430. \u0422\u043e\u0437\u0438 \u043d\u0430\u0447\u0438\u043d \u043d\u0430 \u043c\u0438\u0441\u043b\u0435\u043d\u0435 \u043c\u043e\u0436\u0435 \u0441\u0430\u043c\u043e \u0434\u0430 \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0430 \u043f\u043e\u0441\u043a\u044a\u043f\u0432\u0430\u043d\u0435\u0442\u043e, \u043a\u043e\u0435\u0442\u043e \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0432\u0430\u043c\u0435 \u043d\u0430 \u0442\u0430\u0437\u0438 \u0434\u0430\u0442\u0430.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u041f\u0440\u0435\u0437 2024 \u0433, <a href=\"https:\/\/www.pwc.co.uk\/press-room\/press-releases\/research-commentary\/2024\/uk-consumers-set-to-splurge-p7-1billion-treating-themselves-this.html\" target=\"_blank\" rel=\"noopener\">PwC<\/a> \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0430 \u0440\u0430\u0437\u0445\u043e\u0434\u0438 \u0432 \u041e\u0431\u0435\u0434\u0438\u043d\u0435\u043d\u043e\u0442\u043e \u043a\u0440\u0430\u043b\u0441\u0442\u0432\u043e \u043d\u0430 <\/span><b>7,1 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430 \u043f\u0430\u0443\u043d\u0434\u0430<\/b><span style=\"font-weight: 400;\">, \u043a\u0430\u0442\u043e \u0441\u0435 \u0432\u0440\u044a\u0449\u0430\u0442 \u043a\u044a\u043c \u043d\u0438\u0432\u0430\u0442\u0430 \u043e\u0442\u043f\u0440\u0435\u0434\u0438 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f\u0442\u0430. <a href=\"https:\/\/nielseniq.com\/global\/en\/insights\/analysis\/2024\/black-friday-2024-results-trends-and-insights\/\" target=\"_blank\" rel=\"noopener\">NielsenIQ<\/a> \u0441\u044a\u043e\u0431\u0449\u0430\u0432\u0430, \u0447\u0435 <\/span><b>\u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e \u043d\u0430\u0440\u0430\u0441\u043d\u0430\u0445\u0430 \u0441 122% \u043d\u0430\u0434 \u043e\u0431\u0438\u0447\u0430\u0439\u043d\u0430\u0442\u0430 \u0441\u0435\u0434\u043c\u0438\u0446\u0430<\/b><span style=\"font-weight: 400;\">, \u0441 \u0440\u044a\u0441\u0442 \u043d\u0430 \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u0442\u0430 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438\u0442\u0435 <\/span><b>40.5% \u0441\u0435\u0434\u043c\u0438\u0446\u0430 \u0437\u0430 \u0441\u0435\u0434\u043c\u0438\u0446\u0430<\/b><span style=\"font-weight: 400;\">. \u041a\u0443\u043f\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u043c\u043e\u0436\u0435 \u0438 \u0434\u0430 \u0441\u0430 \u043f\u043e-\u0438\u0437\u0431\u0438\u0440\u0430\u0442\u0435\u043b\u043d\u0438, \u043d\u043e \u0432\u0441\u0435 \u043e\u0449\u0435 \u0445\u0430\u0440\u0447\u0430\u0442 - \u0430 \u043f\u0435\u0447\u0430\u0442\u044a\u0442 \u043e\u0441\u0442\u0430\u0432\u0430 \u043c\u043e\u0449\u0435\u043d \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0437\u0430 \u043f\u0440\u0438\u0432\u043b\u0438\u0447\u0430\u043d\u0435 \u043d\u0430 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u0442\u043e, \u043a\u043e\u0433\u0430\u0442\u043e \u0438 \u043a\u044a\u0434\u0435\u0442\u043e \u0435 \u0432\u0430\u0436\u043d\u043e.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u041d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u0434\u0430\u043b\u0438 \u0438\u043c\u0430\u0442\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d, \u043a\u0430\u0444\u0435\u043d\u0435, \u0441\u0430\u043b\u043e\u043d \u0438\u043b\u0438 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u0430 \u043c\u0430\u0440\u043a\u0430, \u0435\u0434\u043d\u0430 \u0434\u043e\u0431\u0440\u0435 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0430 \u0438 \u0434\u043e\u0431\u0440\u0435 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u0430\u043d\u0430 \u043f\u0435\u0447\u0430\u0442\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0435 \u0434\u0430 \u0441\u0435 \u043e\u0442\u043a\u0440\u043e\u0438\u0442\u0435 \u043e\u0442 \u0448\u0443\u043c\u0430, \u0434\u0430 \u043f\u043e\u0432\u0438\u0448\u0438\u0442\u0435 \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u0442\u0430 \u0438 \u0434\u0430 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435.<\/span><\/p>\r\n<h2><b>\u0421\u0438\u043b\u0430\u0442\u0430 \u043d\u0430 \u043f\u0435\u0447\u0430\u0442\u0430 \u0432 \u043f\u0438\u043a\u043e\u0432\u0438\u044f \u0441\u0435\u0437\u043e\u043d<\/b><\/h2>\r\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_2527885251-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-75733\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_2527885251-1.jpg\" alt=\"\" width=\"1088\" height=\"727\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_2527885251-1.jpg 500w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_2527885251-1-300x200.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_2527885251-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 1088px) 100vw, 1088px\" \/><\/a><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-weight: 400;\">\u0427\u0435\u0440\u043d\u0438\u044f\u0442 \u043f\u0435\u0442\u044a\u043a \u0435 \u0441\u0432\u044a\u0440\u0437\u0430\u043d \u0441 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0442\u0430, \u0443\u0431\u0435\u0436\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u0438 \u043f\u0440\u0438\u0441\u044a\u0441\u0442\u0432\u0438\u0435\u0442\u043e - \u043e\u0431\u043b\u0430\u0441\u0442\u0438, \u0432 \u043a\u043e\u0438\u0442\u043e \u043f\u0435\u0447\u0430\u0442\u044a\u0442 \u0435 \u043e\u0441\u043e\u0431\u0435\u043d\u043e \u0434\u043e\u0431\u044a\u0440. \u041f\u0435\u0447\u0430\u0442\u044a\u0442 \u043e\u0444\u043e\u0440\u043c\u044f \u0441\u0440\u0435\u0434\u0430\u0442\u0430 \u0437\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435 \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430 \u0432\u0441\u044f\u043a\u043e \u043f\u044a\u0442\u0443\u0432\u0430\u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 - \u043e\u0442 \u0431\u0430\u043d\u0435\u0440\u0438 \u043d\u0430 \u0432\u0438\u0442\u0440\u0438\u043d\u0438\u0442\u0435 \u0438 \u043f\u043b\u0430\u043a\u0430\u0442\u0438 \u0434\u043e \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0438, \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0438 \u0438 \u0434\u0438\u0441\u043f\u043b\u0435\u0438 \u0432 \u0442\u043e\u0447\u043a\u0438\u0442\u0435 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0430.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u0421\u043f\u043e\u0440\u0435\u0434 <a href=\"https:\/\/retailnext.net\/\" target=\"_blank\" rel=\"noopener\">\u0422\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e\u041d\u0430\u043f\u0440\u0435\u0434<\/a>, \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438\u0442\u0435 \u0432 \u041e\u0431\u0435\u0434\u0438\u043d\u0435\u043d\u043e\u0442\u043e \u043a\u0440\u0430\u043b\u0441\u0442\u0432\u043e \u0441\u0435 \u043d\u0430\u0431\u043b\u044e\u0434\u0430\u0432\u0430 <\/span><b>4,8% \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u043d\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043d\u0430 \u0433\u043e\u0434\u0438\u0448\u043d\u0430 \u0431\u0430\u0437\u0430<\/b><span style=\"font-weight: 400;\"> \u043d\u0430 \u0427\u0435\u0440\u043d\u0438\u044f \u043f\u0435\u0442\u044a\u043a \u043f\u0440\u0435\u0437 2024 \u0433., \u0430 \u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0438\u044f\u0442 \u043a\u043e\u043d\u0441\u043e\u0440\u0446\u0438\u0443\u043c \u0437\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e \u0441\u044a\u043e\u0431\u0449\u0430\u0432\u0430, \u0447\u0435 <\/span><b>\u043d\u0430\u0434 \u0435\u0434\u043d\u0430 \u0447\u0435\u0442\u0432\u044a\u0440\u0442 \u043e\u0442 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435 \u043e\u0442 \u0427\u0435\u0440\u043d\u0438\u044f \u043f\u0435\u0442\u044a\u043a<\/b><span style=\"font-weight: 400;\"> \u0441\u0435 \u0434\u044a\u043b\u0436\u0438 \u043d\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0430\u0442\u0430 \u043f\u043e\u0449\u0430. \u041a\u043e\u0433\u0430\u0442\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f\u0442\u0430 \u0437\u0430 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0435 \u043d\u0430\u0439-\u0433\u043e\u043b\u044f\u043c\u0430, \u043f\u0435\u0447\u0430\u0442\u044a\u0442 \u0434\u0430\u0432\u0430 \u043d\u0430 \u0444\u0438\u0440\u043c\u0438\u0442\u0435 \u043e\u0431\u0445\u0432\u0430\u0442\u0430, \u0434\u043e\u0432\u0435\u0440\u0438\u0435\u0442\u043e \u0438 \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e, \u0437\u0430 \u0434\u0430 \u0438\u0437\u043f\u044a\u043a\u043d\u0430\u0442 \u0438 \u0434\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442.<\/span><\/p>\r\n<h2><b>\u041e\u043d\u043b\u0430\u0439\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0438\u0434\u0435\u0438 \u0437\u0430 \u0427\u0435\u0440\u043d\u0438\u044f \u043f\u0435\u0442\u044a\u043a<\/b><\/h2>\r\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_1828795127-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-75735\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_1828795127-1.jpg\" alt=\"\" width=\"912\" height=\"609\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_1828795127-1.jpg 500w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_1828795127-1-300x200.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_1828795127-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 912px) 100vw, 912px\" \/><\/a><\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><b>\u0421\u044a\u0437\u0434\u0430\u0439\u0442\u0435 \u0448\u0443\u043c \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0438<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u0414\u0435\u0439\u043d\u043e\u0441\u0442 \u043a\u0430\u0442\u043e \u0433\u043e\u0434\u0438\u0448\u043d\u0430\u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u043d\u0430 ALDI<\/span><a href=\"https:\/\/www.instagram.com\/p\/BbMX3EQg4PZ\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> \u041a\u043e\u043b\u0435\u0434\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \"\u041c\u043e\u0440\u043a\u043e\u0432\u044a\u0442 \u041a\u0435\u0432\u0438\u043d\"<\/span><\/a><span style=\"font-weight: 400;\"> \u043d\u0438 \u043d\u0430\u0443\u0447\u0438, \u0447\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0438 \u0441\u0430 \u0447\u0443\u0434\u0435\u0441\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u0437\u0430 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0441\u0435\u0437\u043e\u043d\u043d\u043e \u043e\u0447\u0430\u043a\u0432\u0430\u043d\u0435.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u0417\u0430\u043f\u043e\u0447\u043d\u0435\u0442\u0435 \u0440\u0430\u043d\u043e. \u041f\u043b\u0430\u043d\u0438\u0440\u0430\u0439\u0442\u0435 \u0442\u0438\u0439\u0437\u044a\u0440 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438, \u043e\u0442\u0431\u0440\u043e\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u0438 \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u043d\u0438 \u0438\u0437\u0433\u043b\u0435\u0434\u0438 \u043d\u0430 \u043e\u0444\u0435\u0440\u0442\u0438\u0442\u0435 \u0441\u0438 \u0432 \u0441\u0435\u0434\u043c\u0438\u0446\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u0438 \u0434\u0435\u043d\u044f. \u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u0438 \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f\u043e\u0432\u0435 \u0438\u043b\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u0442\u0438\u043f \"\u0432\u044a\u0440\u0442\u0435\u043b\u0435\u0436\u043a\u0430\", \u0437\u0430 \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0442\u0435 \u0438 \u0446\u0435\u043d\u0438\u0442\u0435, \u0438 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u0439\u0442\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u043d \u0442\u043e\u043d \u0432\u044a\u0432 \u0432\u0441\u0438\u0447\u043a\u0438 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u0412 \u0441\u0430\u043c\u0438\u044f \u0434\u0435\u043d \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0432\u0438\u0441\u043e\u043a\u043e\u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u043d\u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0438 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0430 \u0446\u0432\u0435\u0442\u043e\u0432\u0430 \u043f\u0430\u043b\u0438\u0442\u0440\u0430, \u0442\u0430\u043a\u0430 \u0447\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u043d\u0438\u0442\u0435 \u0432\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438 \u0434\u0430 \u0441\u0435 \u043e\u0442\u043a\u0440\u043e\u044f\u0432\u0430\u0442 \u0432 \u043f\u0440\u0435\u0442\u044a\u043f\u043a\u0430\u043d\u0438\u0442\u0435 \u043a\u0430\u043d\u0430\u043b\u0438. \u0412\u044a\u043f\u0440\u0435\u043a\u0438 \u0447\u0435 \u043f\u043b\u0430\u0442\u0435\u043d\u0438\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442, \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u043d\u0438\u044f\u0442 \u043e\u0431\u0445\u0432\u0430\u0442 \u0432\u0441\u0435 \u043e\u0449\u0435 \u0440\u0430\u0431\u043e\u0442\u0438 \u0434\u043e\u0431\u0440\u0435, \u043a\u043e\u0433\u0430\u0442\u043e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u0432\u0438 \u0441\u043f\u043e\u0434\u0435\u043b\u044f \u0438\u0441\u0442\u0438\u043d\u0441\u043a\u043e \u0432\u044a\u043b\u043d\u0435\u043d\u0438\u0435 - \u0437\u0430\u0442\u043e\u0432\u0430 \u043d\u0430\u0441\u044a\u0440\u0447\u0430\u0432\u0430\u0439\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0434\u0430 \u043e\u0442\u0431\u0435\u043b\u044f\u0437\u0432\u0430\u0442 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0432\u0438 \u0438 \u0434\u0430 \u0441\u043f\u043e\u0434\u0435\u043b\u044f\u0442 \u0441\u0432\u043e\u0438\u0442\u0435 \u043d\u0430\u0445\u043e\u0434\u043a\u0438.<\/span><\/p>\r\n<h3><b>\u0418\u0437\u043f\u0440\u0430\u0449\u0430\u043d\u0435 \u043d\u0430 \u0438\u0437\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u0438 \u043e\u0444\u0435\u0440\u0442\u0438 \u043f\u043e \u0438\u043c\u0435\u0439\u043b<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u0412\u044a\u0437\u043d\u0430\u0433\u0440\u0430\u0436\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043b\u043e\u044f\u043b\u043d\u043e\u0441\u0442\u0442\u0430, \u043a\u0430\u0442\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f\u0442\u0435 \u043d\u0430 \u0430\u0431\u043e\u043d\u0430\u0442\u0438\u0442\u0435 \u0440\u0430\u043d\u0435\u043d \u0434\u043e\u0441\u0442\u044a\u043f \u0438\u043b\u0438 \u0435\u043a\u0441\u043a\u043b\u0443\u0437\u0438\u0432\u043d\u0438 \u043e\u0444\u0435\u0440\u0442\u0438. \u0412\u0440\u0435\u043c\u0435\u0442\u043e \u0435 \u043e\u0442 \u0440\u0435\u0448\u0430\u0432\u0430\u0449\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 - \u0438\u043c\u0435\u0439\u043b\u0438\u0442\u0435, \u0438\u0437\u043f\u0440\u0430\u0442\u0435\u043d\u0438 \u0432\u0435\u0447\u0435\u0440\u0442\u0430 \u043f\u0440\u0435\u0434\u0438 \u0427\u0435\u0440\u043d\u0438\u044f \u043f\u0435\u0442\u044a\u043a, \u0447\u0435\u0441\u0442\u043e \u0441\u0430 \u043d\u0430\u0439-\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438, \u0442\u044a\u0439 \u043a\u0430\u0442\u043e \u0445\u0432\u0430\u0449\u0430\u0442 \u0445\u043e\u0440\u0430\u0442\u0430, \u043a\u043e\u0433\u0430\u0442\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u0442 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435\u0442\u043e \u0441\u0438.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">\u041f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u0439\u0442\u0435 \u0442\u0435\u043c\u0438\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u0438 \u0438 \u044f\u0441\u043d\u0438 (\"\u0420\u0430\u043d\u0435\u043d \u0434\u043e\u0441\u0442\u044a\u043f: \u0432\u0430\u0448\u0430\u0442\u0430 \u043e\u0444\u0435\u0440\u0442\u0430 \u0437\u0430 \u0427\u0435\u0440\u043d\u0438\u044f \u043f\u0435\u0442\u044a\u043a \u0437\u0430\u043f\u043e\u0447\u0432\u0430 \u0441\u0435\u0433\u0430\") \u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u044f\u0439\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0438 \u0432\u0440\u044a\u0437\u043a\u0438 \u043a\u044a\u043c \u0446\u0435\u043b\u0435\u0432\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438, \u0430 \u043d\u0435 \u043a\u044a\u043c \u043d\u0430\u0447\u0430\u043b\u043d\u0430\u0442\u0430 \u0441\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430. \u041c\u043e\u0436\u0435\u0442\u0435 \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0434\u0430 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u0435 \u0441\u0442\u0438\u043c\u0443\u043b \u0437\u0430 \u0430\u0431\u043e\u043d\u0430\u0442\u0438\u0442\u0435, \u0437\u0430 \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0430\u0442 \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u0435 \u0438\u043b\u0438 <a href=\"https:\/\/www.solopress.com\/blog\/bg\/%d0%b2%d0%b4%d1%8a%d1%85%d0%bd%d0%be%d0%b2%d0%b5%d0%bd%d0%b8%d0%b5-%d0%b7%d0%b0-%d0%bf%d0%b5%d1%87%d0%b0%d1%82\/%d0%ba%d0%b0%d0%ba-%d0%b4%d0%b0-%d1%81%d1%8a%d0%b7%d0%b4%d0%b0%d0%b4%d0%b5%d0%bc-%d0%b2%d0%b8%d0%b7%d0%b8%d1%82%d0%bd%d0%b8-%d0%ba%d0%b0%d1%80%d1%82%d0%b8%d1%87%d0%ba%d0%b8-%d1%81-qr-%d0%ba%d0%be\/\" target=\"_blank\" rel=\"noopener\">QR \u043a\u043e\u0434<\/a> \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430, \u0437\u0430 \u0434\u0430 \u043f\u043e\u0438\u0441\u043a\u0430\u0442\u0435 \u043e\u0442\u0441\u0442\u044a\u043f\u043a\u0430 \u0438\u043b\u0438 \u0431\u0435\u0437\u043f\u043b\u0430\u0442\u0435\u043d \u043f\u043e\u0434\u0430\u0440\u044a\u043a, \u043a\u0430\u0442\u043e \u043f\u043e \u0442\u043e\u0437\u0438 \u043d\u0430\u0447\u0438\u043d \u043f\u0440\u0435\u043e\u0434\u043e\u043b\u0435\u0435\u0442\u0435 \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435\u0442\u043e \u043c\u0435\u0436\u0434\u0443 \u043e\u043d\u043b\u0430\u0439\u043d \u0438 \u043e\u0444\u043b\u0430\u0439\u043d.<\/span><\/p>\r\n<h3><b>\u0420\u0430\u0437\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0438\u0442\u0435 \u0441\u0438 \u043f\u0440\u0435\u0437 \u0434\u0435\u043d\u044f<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u0423\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0442\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438. \u0412\u043c\u0435\u0441\u0442\u043e \u0435\u0434\u043d\u0430 \u043e\u0431\u0449\u0430 \u043e\u0442\u0441\u0442\u044a\u043f\u043a\u0430, \u0441\u043c\u0435\u043d\u044f\u0439\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0438\u0442\u0435 \u043d\u0430 \u0432\u0441\u0435\u043a\u0438 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0447\u0430\u0441\u0430, \u0437\u0430 \u0434\u0430 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u0442\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430. \u041f\u0440\u043e\u0443\u0447\u0432\u0430\u043d\u0438\u044f\u0442\u0430 \u043d\u0430 NielsenIQ \u043f\u043e\u043a\u0430\u0437\u0432\u0430\u0442, \u0447\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432\u0438\u0442\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u0442 \u0441\u0432\u043e\u044f \u043f\u0438\u043a \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u0434\u0435\u043d\u044f: \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\u0442\u0435 - \u0441\u0443\u0442\u0440\u0438\u043d, \u043c\u043e\u0434\u0430\u0442\u0430 - \u0441\u043b\u0435\u0434\u043e\u0431\u0435\u0434, \u0440\u0430\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f\u0442\u0430 - \u0432\u0435\u0447\u0435\u0440. \u0421\u044a\u043e\u0431\u0440\u0430\u0437\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043e\u0444\u0435\u0440\u0442\u0438\u0442\u0435 \u0441 \u0442\u0435\u0437\u0438 \u0435\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u0438 \u0440\u0438\u0442\u043c\u0438 \u043a\u0430\u0440\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0432\u0440\u044a\u0449\u0430\u0442.<\/span><\/p>\r\n<h2><b>\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u0438\u0434\u0435\u0438 \u0437\u0430 \u043e\u0444\u043b\u0430\u0439\u043d \u0447\u0435\u0440\u0435\u043d \u043f\u0435\u0442\u044a\u043a<\/b><\/h2>\r\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_736183789-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-75730\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_736183789-1.jpg\" alt=\"\" width=\"963\" height=\"722\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_736183789-1.jpg 500w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_736183789-1-300x225.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_736183789-1-16x12.jpg 16w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_736183789-1-80x60.jpg 80w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_736183789-1-265x198.jpg 265w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/a><\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><b>\u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0438, \u0437\u0430 \u0434\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0435\u0442\u0435 \u0434\u043e \u043c\u0435\u0441\u0442\u043d\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u041e\u0442\u043f\u0435\u0447\u0430\u0442\u0430\u043d\u0438\u0442\u0435 \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0438 \u0441\u0430 \u0434\u043e\u043a\u0430\u0437\u0430\u043d \u0438 \u0435\u0432\u0442\u0438\u043d \u043d\u0430\u0447\u0438\u043d \u0437\u0430 \u043f\u0440\u0438\u0432\u043b\u0438\u0447\u0430\u043d\u0435 \u043d\u0430 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u0442\u043e \u043e\u0442\u0432\u044a\u0434 \u0435\u043a\u0440\u0430\u043d\u0430. \u0414\u043e\u0441\u0442\u0430\u0432\u044f\u0439\u0442\u0435 \u0433\u0438 \u043e\u0442 \u0432\u0440\u0430\u0442\u0430 \u043d\u0430 \u0432\u0440\u0430\u0442\u0430, \u0440\u0430\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u0433\u0438 \u043d\u0430 \u043c\u0435\u0441\u0442\u043d\u0438\u0442\u0435 \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u043d\u0438 \u0432\u044a\u0437\u043b\u0438 \u0438\u043b\u0438 \u0433\u0438 \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0439\u0442\u0435 \u0432 \u0434\u0440\u0443\u0433\u0438 \u043f\u043e\u0449\u0435\u043d\u0441\u043a\u0438 \u043f\u0440\u0430\u0442\u043a\u0438. \u041f\u043e\u0434\u0447\u0435\u0440\u0442\u0430\u0439\u0442\u0435 \u043d\u0430\u0439-\u0430\u0442\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u0430\u0442\u0430 \u0441\u0438 \u043e\u0444\u0435\u0440\u0442\u0430 \u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 QR \u043a\u043e\u0434 \u0438\u043b\u0438 \u043a\u043e\u0434 \u0437\u0430 \u043e\u0442\u0441\u0442\u044a\u043f\u043a\u0430, \u0437\u0430 \u0434\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u0438\u0442\u0435 \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435\u0442\u043e.<\/span><\/p>\r\n<h3><b>\u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435 \u0432\u0438\u0442\u0440\u0438\u043d\u0430\u0442\u0430 \u0441\u0438 \u043d\u0435\u0432\u044a\u0437\u043c\u043e\u0436\u043d\u0430 \u0437\u0430 \u043f\u0440\u0435\u043d\u0435\u0431\u0440\u0435\u0433\u0432\u0430\u043d\u0435<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u041f\u0435\u0447\u0430\u0442\u044a\u0442 \u0432\u0434\u044a\u0445\u0432\u0430 \u0436\u0438\u0432\u043e\u0442 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043c\u0430\u0440\u043a\u0430 \u0432 \u0442\u0440\u0438 \u0438\u0437\u043c\u0435\u0440\u0435\u043d\u0438\u044f. \u0418\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 <\/span><a href=\"https:\/\/www.solopress.com\/blog\/bg\/%d0%bf%d0%bb%d0%b0%d0%ba%d0%b0%d1%82%d0%b8\/\" target=\"_blank\" rel=\"noopener\"><b>\u041f\u043b\u0430\u043a\u0430\u0442\u0438<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.solopress.com\/blog\/bg\/banners\/\" target=\"_blank\" rel=\"noopener\"><b>\u0411\u0430\u043d\u0435\u0440\u0438<\/b><\/a><span style=\"font-weight: 400;\"> \u0438 <\/span><a href=\"https:\/\/www.solopress.com\/blog\/bg\/window-stickers\/\" target=\"_blank\" rel=\"noopener\"><b>\u041b\u0435\u043f\u0435\u043d\u043a\u0438 \u0438 \u0441\u0442\u0438\u043a\u0435\u0440\u0438 \u0437\u0430 \u043f\u0440\u043e\u0437\u043e\u0440\u0446\u0438 <\/b><\/a><span style=\"font-weight: 400;\">\u0437\u0430 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0442\u0435 \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e\u0442\u043e \u0441\u0438 \u043d\u0435\u0437\u0430\u0431\u0440\u0430\u0432\u0438\u043c\u043e. \u041d\u0430\u0439-\u0434\u043e\u0431\u0440\u0435 \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u0432\u0438\u0441\u043e\u043a\u043e\u043a\u043e\u043d\u0442\u0440\u0430\u0441\u0442\u043d\u0438\u0442\u0435 \u0433\u0440\u0430\u0444\u0438\u043a\u0438, \u0441\u043c\u0435\u043b\u0430\u0442\u0430 \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u044f \u0438 \u0438\u0437\u0447\u0438\u0441\u0442\u0435\u043d\u0438\u0442\u0435 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u044f. \u0415\u0434\u043d\u043e-\u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043e \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u0435 \u043a\u0430\u0442\u043e \"\u0421\u0430\u043c\u043e \u0434\u043d\u0435\u0441 \u0438\u043c\u0430 \u0434\u043e 50% \u043e\u0442\u0441\u0442\u044a\u043f\u043a\u0430\" \u0449\u0435 \u043d\u0430\u0434\u0434\u0435\u043b\u0435\u0435 \u043d\u0430\u0434 \u043f\u0440\u0435\u0442\u0440\u0443\u043f\u0430\u043d \u0434\u0438\u0441\u043f\u043b\u0435\u0439.<\/span><\/p>\r\n<p><a href=\"https:\/\/www.solopress.com\/blog\/bg\/%d1%80%d0%be%d0%bb%d0%ba%d0%be%d0%b2%d0%b8-%d0%b1%d0%b0%d0%bd%d0%b5%d1%80%d0%b8\/\" target=\"_blank\" rel=\"noopener\"><b>\u0420\u043e\u043b\u043a\u043e\u0432\u0438 \u0431\u0430\u043d\u0435\u0440\u0438<\/b><\/a><span style=\"font-weight: 400;\">\u00a0\u0441\u0430 \u0431\u044a\u0440\u0437 \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u0437\u0430 \u043f\u0440\u0438\u0432\u043b\u0438\u0447\u0430\u043d\u0435 \u043d\u0430 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u0442\u043e \u0432 \u0437\u0430\u043a\u0440\u0438\u0442\u0438 \u043f\u043e\u043c\u0435\u0449\u0435\u043d\u0438\u044f. \u0420\u0430\u0437\u043f\u043e\u043b\u043e\u0436\u0435\u0442\u0435 \u0433\u0438 \u0431\u043b\u0438\u0437\u043e \u0434\u043e \u0432\u0445\u043e\u0434\u043e\u0432\u0435\u0442\u0435, \u0432\u044a\u0432 \u0444\u043e\u0430\u0439\u0435\u0442\u0430\u0442\u0430 \u0438\u043b\u0438 \u0434\u043e \u043a\u043b\u044e\u0447\u043e\u0432\u0438 \u0434\u0438\u0441\u043f\u043b\u0435\u0438, \u0437\u0430 \u0434\u0430 \u043f\u0440\u043e\u043c\u043e\u0442\u0438\u0440\u0430\u0442\u0435 \u043e\u0444\u0435\u0440\u0442\u0438, \u0434\u0430 \u043f\u043e\u0434\u0447\u0435\u0440\u0442\u0430\u0435\u0442\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438\u043b\u0438 \u0434\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435 \u0441\u043c\u0435\u043b\u0438 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0432 \u0440\u0435\u0430\u043b\u0435\u043d \u0440\u0430\u0437\u043c\u0435\u0440, \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u0438\u0432\u043b\u0438\u0447\u0430\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435.<\/span><\/p>\r\n<h3><b>\u0421\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043e \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0437\u0430 \u043f\u043e\u0434\u0430\u0440\u044a\u0446\u0438<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u041e\u0442\u043f\u0435\u0447\u0430\u0442\u0430\u043d\u0438\u0442\u0435 \u043a\u0430\u0442\u0430\u043b\u043e\u0437\u0438 \u0438 \u0431\u0440\u043e\u0448\u0443\u0440\u0438 \u0441\u0430 \u0438\u0434\u0435\u0430\u043b\u043d\u0438 \u0437\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438, \u043a\u043e\u0438\u0442\u043e \u0442\u044a\u0440\u0441\u044f\u0442 \u043a\u043e\u043b\u0435\u0434\u043d\u0438 \u043f\u043e\u0434\u0430\u0440\u044a\u0446\u0438. \u041f\u043e\u0434\u0447\u0435\u0440\u0442\u0430\u0439\u0442\u0435 \u043f\u0430\u043a\u0435\u0442\u0438\u0442\u0435, \u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u0437\u0430\u043f\u0430\u0441\u0438 \u0438 \u0431\u0435\u0441\u0442\u0441\u0435\u043b\u044a\u0440\u0438\u0442\u0435 \u0438 \u043e\u0441\u0442\u0430\u0432\u0435\u0442\u0435 \u043c\u044f\u0441\u0442\u043e, \u043a\u044a\u0434\u0435\u0442\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0434\u0430 \u043e\u0442\u0431\u0435\u043b\u0435\u0436\u0430\u0442 \u0438\u043b\u0438 \u043e\u0431\u0445\u043e\u0434\u044f\u0442 \u0430\u0440\u0442\u0438\u043a\u0443\u043b\u0438\u0442\u0435. \u0424\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0442\u043e \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u0434\u044a\u0440\u0436\u0438 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0432\u0438 \u043f\u043e\u0434 \u0440\u044a\u043a\u0430 \u0434\u044a\u043b\u0433\u043e \u0441\u043b\u0435\u0434 \u043a\u0430\u0442\u043e \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438\u0442\u0435 \u0441\u0430 \u043d\u0430\u043f\u0443\u0441\u043d\u0430\u043b\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u0432\u0438.<\/span><\/p>\r\n<h3><b>\u041c\u0430\u043b\u043a\u0438, \u043d\u043e \u0437\u043d\u0430\u0447\u0438\u043c\u0438 \u043f\u043e\u0434\u0430\u0440\u044a\u0446\u0438<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u041c\u0430\u043b\u043a\u043e \u0449\u0435\u0434\u0440\u043e\u0441\u0442 \u0432\u043e\u0434\u0438 \u0434\u043e \u043c\u043d\u043e\u0433\u043e \u0443\u0441\u043f\u0435\u0445\u0438. \u0411\u0435\u0437\u043f\u043b\u0430\u0442\u043d\u043e \u043a\u0430\u0444\u0435 \u0437\u0430 \u0440\u0430\u043d\u043d\u0438\u0442\u0435 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0438. <a href=\"https:\/\/www.solopress.com\/blog\/bg\/bags\/\" target=\"_blank\" rel=\"noopener\">\u043e\u0442\u043f\u0435\u0447\u0430\u0442\u0430\u043d\u0430 \u0447\u0430\u043d\u0442\u0430 \u0437\u0430 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u043d\u0435<\/a> \u0437\u0430 \u043f\u044a\u0440\u0432\u0438\u0442\u0435 50 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0438\u043b\u0438 \u0431\u0438\u043b\u0435\u0442 \u0437\u0430 \u0442\u043e\u043c\u0431\u043e\u043b\u0430 \u043f\u0440\u0438 \u0432\u0441\u044f\u043a\u0430 \u043f\u043e\u043a\u0443\u043f\u043a\u0430 - \u0432\u0441\u0438\u0447\u043a\u043e \u0442\u043e\u0432\u0430 \u043c\u043e\u0436\u0435 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432\u0438 \u0437\u0430\u043f\u043e\u043c\u043d\u044f\u0449 \u0441\u0435. \u0422\u0435\u0437\u0438 \u0442\u0430\u043a\u0442\u0438\u043a\u0438 \u043d\u0430\u0441\u044a\u0440\u0447\u0430\u0432\u0430\u0442 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u0437\u0430 \u043f\u0440\u0435\u0441\u0442\u043e\u0439 \u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u0438\u0442\u0435 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u043f\u0440\u0435\u0437 \u0443\u0438\u043a\u0435\u043d\u0434\u0430.<\/span><\/p>\r\n<h3><b>\u041f\u043e\u0434\u043a\u0440\u0435\u043f\u0435\u0442\u0435 \u043a\u0430\u0443\u0437\u0430<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">\u0427\u0435\u0440\u043d\u0438\u044f\u0442 \u043f\u0435\u0442\u044a\u043a \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u043d\u0435\u0449\u043e \u043f\u043e\u0432\u0435\u0447\u0435 \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438. \u041f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u043e\u0442\u043e \u0441 \u0431\u043b\u0430\u0433\u043e\u0442\u0432\u043e\u0440\u0438\u0442\u0435\u043b\u043d\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u0434\u043e\u0431\u0430\u0432\u044f \u0446\u0435\u043b \u0438 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0430\u0442\u0430 \u0432 \u0411\u0440\u0438\u0441\u0442\u043e\u043b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Pieminister \u043f\u0440\u043e\u0432\u0435\u0434\u0435 <\/span><a href=\"http:\/\/pieminister.co.uk\/post\/black-pie-day-not-black-friday\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">\u0414\u0435\u043d \u043d\u0430 \u0447\u0435\u0440\u043d\u0438\u044f \u043f\u0430\u0439<\/span><\/i><\/a><span style=\"font-weight: 400;\"> \u0432 \u043f\u043e\u043c\u043e\u0449 \u043d\u0430 Shelter, \u043a\u0430\u0442\u043e \u0434\u0430\u0440\u044f\u0432\u0430 \u043f\u0435\u0447\u0430\u043b\u0431\u0430\u0442\u0430, \u0432\u043c\u0435\u0441\u0442\u043e \u0434\u0430 \u043d\u0430\u043c\u0430\u043b\u044f\u0432\u0430 \u0446\u0435\u043d\u0430\u0442\u0430 \u043d\u0430 \u043f\u0430\u0439\u043e\u0432\u0435\u0442\u0435. \u041a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u043f\u043e\u043c\u043d\u044f\u0442 \u0436\u0435\u0441\u0442\u043e\u0432\u0435, \u043a\u043e\u0438\u0442\u043e \u0438\u043c\u0430\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435.<\/span><\/p>\r\n<h2><b>\u0418\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u043f\u0435\u0447\u0430\u0442\u043d\u0430\u0442\u0430 \u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u0430\u0442\u0430 \u0432\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f<\/b><\/h2>\r\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_2434354921-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-75731\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_2434354921-1.jpg\" alt=\"\" width=\"761\" height=\"429\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_2434354921-1.jpg 500w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_2434354921-1-300x169.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/shutterstock_2434354921-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 761px) 100vw, 761px\" \/><\/a><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u041f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u0439\u0442\u0435 \u0432\u0438\u0437\u0443\u0430\u043b\u043d\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e\u0441\u0442<\/b><span style=\"font-weight: 400;\">. \u0421\u044a\u043e\u0431\u0440\u0430\u0437\u0435\u0442\u0435 \u0446\u0432\u0435\u0442\u043e\u0432\u0435\u0442\u0435, \u0448\u0440\u0438\u0444\u0442\u043e\u0432\u0435\u0442\u0435 \u0438 \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u044f\u0442\u0430 \u0432 \u043e\u043d\u043b\u0430\u0439\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0442\u0435 \u0438 \u043f\u0435\u0447\u0430\u0442\u043d\u0438\u0442\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u041f\u043e\u0441\u0442\u0438\u0433\u0430\u043d\u0435 \u043d\u0430 \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442<\/b><span style=\"font-weight: 400;\">. \u0412\u043a\u043b\u044e\u0447\u0435\u0442\u0435 QR \u043a\u043e\u0434\u043e\u0432\u0435 \u0438\u043b\u0438 \u043a\u043e\u0434\u043e\u0432\u0435 \u0437\u0430 \u043e\u0442\u0441\u0442\u044a\u043f\u043a\u0438 \u0432\u044a\u0440\u0445\u0443 \u043f\u0435\u0447\u0430\u0442\u043d\u0438\u0442\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438, \u0437\u0430 \u0434\u0430 \u043f\u0440\u043e\u0441\u043b\u0435\u0434\u044f\u0432\u0430\u0442\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u041f\u043e\u0434\u0433\u043e\u0442\u0432\u0435\u0442\u0435 \u0441\u0435 \u043e\u0442\u0440\u0430\u043d\u043e<\/b><span style=\"font-weight: 400;\">. \u041e\u0441\u0438\u0433\u0443\u0440\u0435\u0442\u0435 \u0432\u0440\u0435\u043c\u0435 \u0437\u0430 \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u0432\u0430\u043d\u0435, \u0440\u0430\u0437\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u0438 \u0438\u043d\u0441\u0442\u0430\u043b\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0434\u0438\u0441\u043f\u043b\u0435\u044f \u043f\u0440\u0435\u0434\u0438 \u0431\u044a\u0440\u0437\u0438\u043d\u0430\u0442\u0430.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0411\u044a\u0434\u0435\u0442\u0435 \u0432\u0438\u0434\u0438\u043c\u0438 \u043f\u0440\u0435\u0437 \u0446\u0435\u043b\u0438\u044f \u0443\u0438\u043a\u0435\u043d\u0434<\/b><span style=\"font-weight: 400;\">. \u041c\u043d\u043e\u0433\u043e \u043a\u0443\u043f\u0443\u0432\u0430\u0447\u0438 \u0432\u0435\u0447\u0435 \u043f\u0430\u0437\u0430\u0440\u0443\u0432\u0430\u0442 \u0432 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0434\u043d\u0438, \u0430 \u043d\u0435 \u0441\u0430\u043c\u043e \u0432 \u043f\u0435\u0442\u044a\u043a. \u041f\u0440\u043e\u0434\u044a\u043b\u0436\u0430\u0432\u0430\u0439\u0442\u0435 \u0434\u0430 \u043f\u043e\u0441\u0442\u0430\u0432\u044f\u0442\u0435 \u0442\u0430\u0431\u0435\u043b\u0438 \u0434\u043e \u043a\u0438\u0431\u0435\u0440\u043f\u043e\u043d\u0435\u0434\u0435\u043b\u043d\u0438\u043a\u0430.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\r\n<\/ul>\r\n<h2><b>\u0424\u0430\u043a\u0442\u0438\u0442\u0435 \u0437\u0430 \u0447\u0435\u0440\u043d\u0438\u044f \u043f\u0435\u0442\u044a\u043a<\/b><\/h2>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>7,1 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430 \u043f\u0430\u0443\u043d\u0434\u0430<\/b><span style=\"font-weight: 400;\"> \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u043d\u0438 \u0440\u0430\u0437\u0445\u043e\u0434\u0438 \u0432 \u041e\u0431\u0435\u0434\u0438\u043d\u0435\u043d\u043e\u0442\u043e \u043a\u0440\u0430\u043b\u0441\u0442\u0432\u043e \u043f\u0440\u0435\u0437 2024 \u0433. (PwC)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>+40.5%<\/b><span style=\"font-weight: 400;\"> \u0441\u0435\u0434\u043c\u0438\u0447\u043d\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u043d\u0430 \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u0442\u0430 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438\u0442\u0435 \u043d\u0430 \u0427\u0435\u0440\u043d\u0438\u044f \u043f\u0435\u0442\u044a\u043a 2024 \u0433. (RetailNext)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>122-125%<\/b><span style=\"font-weight: 400;\"> \u0440\u044a\u0441\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438\u0442\u0435 \u043f\u0440\u0435\u0437 \u0441\u0435\u0434\u043c\u0438\u0446\u0430\u0442\u0430 \u043d\u0430 \u0427\u0435\u0440\u043d\u0438\u044f \u043f\u0435\u0442\u044a\u043a (NielsenIQ)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>26%<\/b><span style=\"font-weight: 400;\"> \u043e\u0442 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0435 \u043e\u0442 \"\u0447\u0435\u0440\u043d\u0438\u044f \u043f\u0435\u0442\u044a\u043a\", \u0434\u044a\u043b\u0436\u0430\u0449\u0438 \u0441\u0435 \u043d\u0430 \u0434\u0438\u0440\u0435\u043a\u0442\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u043e \u043f\u043e\u0449\u0430\u0442\u0430 (\u0411\u0440\u0438\u0442\u0430\u043d\u0441\u043a\u0438 \u043a\u043e\u043d\u0441\u043e\u0440\u0446\u0438\u0443\u043c \u0437\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e)<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\r\n<\/ul>\r\n<h2><b>\u0411\u044a\u0434\u0435\u0442\u0435 \u0433\u043e\u0442\u043e\u0432\u0438, \u043a\u043e\u0433\u0430\u0442\u043e \u043d\u0430\u0432\u0430\u043b\u0438\u0446\u0430\u0442\u0430 \u0437\u0430\u043f\u043e\u0447\u043d\u0435<\/b><\/h2>\r\n<p><span style=\"font-weight: 400;\">\"\u0427\u0435\u0440\u043d\u0438\u044f\u0442 \u043f\u0435\u0442\u044a\u043a\" \u0435 \u043d\u0435\u043e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u0438\u044f\u0442 \u0441\u0442\u0430\u0440\u0442 \u043d\u0430 \u043a\u043e\u043b\u0435\u0434\u043d\u0430\u0442\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0438\u044f \u043d\u0430 \u0434\u0440\u0435\u0431\u043d\u043e. \u0421 \u043f\u0435\u0447\u0430\u0442, \u043a\u043e\u0439\u0442\u043e \u043f\u0440\u0438\u0432\u043b\u0438\u0447\u0430 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u0442\u043e - <a href=\"https:\/\/www.solopress.com\/blog\/bg\/%d1%84%d0%bb%d0%b0%d0%b5%d1%80%d0%b8-%d0%bb%d0%b8%d1%81%d1%82%d0%be%d0%b2%d0%ba%d0%b8\/\" target=\"_blank\" rel=\"noopener\">Flyers<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/bg\/%d0%bf%d0%bb%d0%b0%d0%ba%d0%b0%d1%82%d0%b8\/\" target=\"_blank\" rel=\"noopener\">\u041f\u043b\u0430\u043a\u0430\u0442\u0438<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/bg\/banners\/\" target=\"_blank\" rel=\"noopener\">\u0411\u0430\u043d\u0435\u0440\u0438<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/bg\/%d0%b1%d1%80%d0%be%d1%88%d1%83%d1%80%d0%b8-%d0%b1%d1%80%d0%be%d1%88%d1%83%d1%80%d0%b8\/\" target=\"_blank\" rel=\"noopener\">\u0411\u0440\u043e\u0448\u0443\u0440\u0438<\/a> \u0438 \u0434\u0440\u0443\u0433\u0438 - \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043e\u0441\u0438\u0433\u0443\u0440\u0438\u0442\u0435 \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0430\u0442\u0430 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442, \u0437\u0430 \u0434\u0430 \u0437\u0430\u0432\u044a\u0440\u0448\u0438 \u0433\u043e\u0434\u0438\u043d\u0430\u0442\u0430 \u0441\u044a\u0441 \u0441\u0438\u043b\u043d\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438.<\/span><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Black Friday got its first real foothold on British highstreets in 2014, when retail giants Argos and John Lewis got on board. Since then, what began as a US-based sales event is now a cornerstone of the UK retail calendar. Big and small businesses alike now use Black Friday to reach customers, create urgency and [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":75729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-45596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday Marketing Ideas For Small Businesses | Solopress UK<\/title>\n<meta name=\"description\" content=\"Take a look at our Black Friday marketing ideas and discover how your business can make the most of the event this year. Visit Solopress today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/bg\/\u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438-\u0438\u0434\u0435\u0438-\u0437\u0430-\u043c\u0430\u043b\u043a\u0438\u044f-\u0431\u0438\u0437\u043d\u0435\u0441-\u0437\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday Marketing Ideas For Small Businesses | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Take a look at our Black Friday marketing ideas and discover how your business can make the most of the event this year. Visit Solopress today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/bg\/\u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438-\u0438\u0434\u0435\u0438-\u0437\u0430-\u043c\u0430\u043b\u043a\u0438\u044f-\u0431\u0438\u0437\u043d\u0435\u0441-\u0437\u0430\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-18T13:55:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-07T13:12:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/BLOG-HEADER.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 \u043c\u0438\u043d\u0443\u0442\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/black-friday-marketing-ideas-for-small-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/black-friday-marketing-ideas-for-small-businesses\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Black Friday marketing ideas for small businesses\",\"datePublished\":\"2019-11-18T13:55:20+00:00\",\"dateModified\":\"2025-10-07T13:12:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/black-friday-marketing-ideas-for-small-businesses\/\"},\"wordCount\":1057,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/black-friday-marketing-ideas-for-small-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/BLOG-HEADER.png\",\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"bg-BG\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/black-friday-marketing-ideas-for-small-businesses\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/black-friday-marketing-ideas-for-small-businesses\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/black-friday-marketing-ideas-for-small-businesses\/\",\"name\":\"Black Friday Marketing Ideas For Small Businesses | Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/black-friday-marketing-ideas-for-small-businesses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/black-friday-marketing-ideas-for-small-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/11\/BLOG-HEADER.png\",\"datePublished\":\"2019-11-18T13:55:20+00:00\",\"dateModified\":\"2025-10-07T13:12:46+00:00\",\"description\":\"Take a look at our Black Friday marketing ideas and discover how your business can make the most of the event this year. 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