{"id":52336,"date":"2018-12-20T14:14:36","date_gmt":"2018-12-20T14:14:36","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=52336"},"modified":"2022-06-30T14:37:40","modified_gmt":"2022-06-30T13:37:40","slug":"%d0%ba%d0%b0%d0%ba-%d0%b4%d0%b0-%d0%bd%d0%b0%d0%bf%d0%b8%d1%88%d0%b5%d1%82%d0%b5-%d0%bb%d0%b8%d1%81%d1%82%d0%be%d0%b2%d0%ba%d0%b0","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/bg\/tutorials\/how-to-write-a-leaflet\/","title":{"rendered":"\u041a\u0430\u043a \u0434\u0430 \u043d\u0430\u043f\u0438\u0448\u0435\u043c \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0430"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p><a href=\"https:\/\/www.solopress.com\/blog\/bg\/%d1%84%d0%bb%d0%b0%d0%b5%d1%80%d0%b8-%d0%bb%d0%b8%d1%81%d1%82%d0%be%d0%b2%d0%ba%d0%b8\/\">\u0411\u0438\u0437\u043d\u0435\u0441 \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0438<\/a>\u00a0\u043c\u043e\u0436\u0435 \u0434\u0430 \u0438\u0437\u0442\u044a\u043a\u043d\u0435 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class=\"wp-block-heading\"><strong>\u0421\u0442\u044a\u043f\u043a\u0430 5: \u041f\u0440\u0435\u043c\u0438\u043d\u0435\u0442\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043e \u043a\u044a\u043c \u0432\u044a\u043f\u0440\u043e\u0441\u0430<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u0411\u044a\u0434\u0435\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u0438, \u043a\u043e\u0433\u0430\u0442\u043e \u043f\u043e\u0441\u043e\u0447\u0432\u0430\u0442\u0435 \u0432\u0430\u0436\u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0430 \u0441 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u044f\u0442\u0430 \u0432\u0438. \u0411\u044a\u0434\u0435\u0442\u0435 \u0438\u0437\u0440\u0430\u0437\u0438\u0442\u0435\u043b\u043d\u0438, \u043d\u043e \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0441\u0435 \u0443\u0432\u0435\u0440\u0435\u0442\u0435, \u0447\u0435 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u043a\u0430\u0437\u0432\u0430\u0442\u0435, \u0435 \u0443\u043c\u0435\u0441\u0442\u043d\u043e.<\/p>\r\n\r\n\r\n\r\n<p>\u041e\u0447\u0435\u0440\u0442\u0430\u0439\u0442\u0435 \u044f\u0441\u043d\u043e \u043a\u0430\u043a\u0432\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u0435 \u0438 \u0433\u043e\u0432\u043e\u0440\u0435\u0442\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0430. \u041e\u043f\u0438\u0442\u0432\u0430\u0442\u0435 \u0441\u0435 \u0434\u0430 \u0433\u0438 \u0443\u0431\u0435\u0434\u0438\u0442\u0435 \u0434\u0430 \u0441\u0435 \u043e\u0431\u0430\u0434\u044f\u0442, \u0434\u0430 \u0438\u0437\u043f\u0440\u0430\u0442\u044f\u0442 \u0438\u043c\u0435\u0439\u043b, \u0434\u0430 \u0441\u043a\u0430\u043d\u0438\u0440\u0430\u0442 <a href=\"https:\/\/www.solopress.com\/blog\/bg\/%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3\/%d1%82%d0%b5-%d1%81%d0%b5-%d0%b7%d0%b0%d0%b2%d1%80%d1%8a%d1%89%d0%b0%d1%82-%d0%bd%d0%b0%d1%80%d1%8a%d1%87%d0%bd%d0%b8%d0%ba-%d0%bd%d0%b0-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%be%d0%bb%d0%be%d0%b7\/\">QR \u043a\u043e\u0434<\/a> \u0438\u043b\u0438 \u0434\u0430 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430, \u0442\u0430\u043a\u0430 \u0447\u0435 \u0433\u043e\u0432\u043e\u0440\u0435\u0442\u0435 \u0441 \u0442\u044f\u0445, \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u043a\u0438 \u0434\u0443\u043c\u0438 \u043a\u0430\u0442\u043e \"\u0432\u0438\u0435\" \u0438 \"\u0432\u0438\u0435 \u0441\u0442\u0435\".<\/p>\r\n\r\n\r\n\r\n<p>\u041f\u043e\u0434\u0447\u0435\u0440\u0442\u0430\u0439\u0442\u0435 \u043f\u043e\u043b\u0437\u0438\u0442\u0435, \u043a\u043e\u0438\u0442\u043e \u0449\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u0442 \u043e\u0442 \u0442\u043e\u0432\u0430, \u043a\u043e\u0435\u0442\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0430\u0442\u0435, \u0438 \u043f\u043e\u0434\u0441\u0438\u043b\u0435\u0442\u0435 \u0436\u0435\u043b\u0430\u043d\u0438\u0435\u0442\u043e \u0438\u043c \u0434\u0430 \u043d\u0430\u0443\u0447\u0430\u0442 \u043f\u043e\u0432\u0435\u0447\u0435 \u0437\u0430 \u043d\u0435\u0433\u043e, \u043a\u0430\u0442\u043e \u0431\u044a\u0434\u0435\u0442\u0435 \u043e\u043f\u0438\u0441\u0430\u0442\u0435\u043b\u043d\u0438.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u0421\u0442\u044a\u043f\u043a\u0430 6: \u0417\u0430\u0432\u044a\u0440\u0448\u0435\u0442\u0435 \u0441 \u043f\u0440\u0438\u0437\u0438\u0432 \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>\u041a\u0430\u043a\u0432\u043e \u0435 <a href=\"https:\/\/www.solopress.com\/blog\/bg\/%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3\/%d0%ba%d0%b0%d0%ba%d0%b2%d0%be-%d0%b5-%d0%bb%d0%b8%d1%81%d1%82%d0%be%d0%b2%d0%ba%d0%b0-10-%d0%be%d1%81%d0%bd%d0%be%d0%b2%d0%bd%d0%b8-%d0%b2%d1%8a%d0%bf%d1%80%d0%be%d1%81%d0%b0-%d0%b7%d0%b0-%d0%bb\/\">\u0446\u0435\u043b \u043d\u0430 \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0430\u0442\u0430<\/a>? \u041f\u043e\u0434\u0442\u0438\u043a\u043d\u0435\u0442\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0434\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0430\u0442 \u043f\u043e \u0432\u0430\u0448\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438, \u043a\u0430\u0442\u043e \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u044f\u0441\u0435\u043d \u043f\u0440\u0438\u0437\u0438\u0432 \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u043a\u043e\u0439\u0442\u043e \u043f\u043e\u0441\u043e\u0447\u0432\u0430 \u043a\u0430\u043a\u0432\u043e \u0442\u043e\u0447\u043d\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u044f\u0442, \u0437\u0430 \u0434\u0430...<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0412\u044a\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u0442\u0435 \u0441\u0435 \u043e\u0442 \u043e\u0444\u0435\u0440\u0442\u0430\u0442\u0430 \u0441\u0438<\/li>\r\n<li>\u041d\u0430\u0443\u0447\u0435\u0442\u0435 \u043f\u043e\u0432\u0435\u0447\u0435 \u0437\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430<\/li>\r\n<li>\u0420\u0435\u0437\u0435\u0440\u0432\u0438\u0440\u0430\u0439\u0442\u0435 \u0431\u0438\u043b\u0435\u0442\u0438 \u0437\u0430 \u0432\u0430\u0448\u0435\u0442\u043e \u0441\u044a\u0431\u0438\u0442\u0438\u0435<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u041a\u0430\u043a\u0432\u043e\u0442\u043e \u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0434\u0430 \u0438\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u0435\u043c\u0430\u0442, \u0431\u044a\u0434\u0435\u0442\u0435 \u044f\u0441\u043d\u0438. \u041d\u0430\u0439-\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 \u043f\u0438\u0441\u0430\u043d\u0435 \u043d\u0430 \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442 \u044f\u0441\u0435\u043d \u0430\u043d\u0433\u043b\u0438\u0439\u0441\u043a\u0438 \u0435\u0437\u0438\u043a \u0438 \u043d\u0435 \u043e\u0431\u044a\u0440\u043a\u0432\u0430\u0442 \u0441 \u0446\u0432\u0435\u0442\u0438\u0441\u0442 \u0435\u0437\u0438\u043a \u0438\u043b\u0438 \u043c\u0435\u0442\u0430\u0444\u043e\u0440\u0438.<\/p>\r\n\r\n\r\n\r\n<p>\u0424\u0440\u0430\u0437\u0438 \u043a\u0430\u0442\u043e \"\u041f\u043e\u0441\u0435\u0442\u0435\u0442\u0435 \u043d\u0430\u0448\u0438\u044f \u0443\u0435\u0431\u0441\u0430\u0439\u0442 \u043d\u0430 \u0430\u0434\u0440\u0435\u0441...\" \"\u041e\u0442\u043a\u0440\u0438\u0439\u0442\u0435 \u043f\u043e\u0432\u0435\u0447\u0435, \u043a\u0430\u0442\u043e \u0441\u0435 \u043f\u0440\u0438\u0441\u044a\u0435\u0434\u0438\u043d\u0438\u0442\u0435 \u043a\u044a\u043c \u043d\u0430\u0441 \u043d\u0430...\" \u0438 \"\u0420\u0430\u0437\u0433\u043b\u0435\u0434\u0430\u0439\u0442\u0435 \u043d\u0430\u0448\u0438\u044f \u0430\u0441\u043e\u0440\u0442\u0438\u043c\u0435\u043d\u0442 \u043d\u0430...\" \u0441\u0430 \u043f\u0435\u0440\u0444\u0435\u043a\u0442\u043d\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u0437\u0430 CTA, \u043a\u043e\u0438\u0442\u043e \u0441\u0430 \u0438\u0437\u0440\u0430\u0437\u0438\u0442\u0435\u043b\u043d\u0438 \u0438 \u0432\u043e\u0434\u044f\u0442 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f \u043a\u044a\u043c \u0441\u043b\u0435\u0434\u0432\u0430\u0449\u0430\u0442\u0430 \u0442\u043e\u0447\u043a\u0430.<\/p>\r\n\r\n\r\n\r\n<p>\u0421\u0438\u043b\u043d\u0438\u044f\u0442 CTA \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u044a\u0434\u0435 \u043e\u0442 \u0440\u0435\u0448\u0430\u0432\u0430\u0449\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0437\u0430 \u0443\u0441\u043f\u0435\u0445\u0430 \u043d\u0430 \u0432\u0430\u0448\u0430\u0442\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0438.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>\u041f\u0438\u0441\u0430\u043d\u0435 \u043d\u0430 \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0438: \u041a\u0430\u043a\u0432\u0438 \u0441\u0430 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u043a\u0438\u0442\u0435 \u0438 \u043a\u0430\u043a\u0432\u043e \u043d\u0435 \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0430\u0432\u0438<\/strong><\/h2>\r\n\r\n\r\n\r\n<p><strong>\u041a\u0430\u043a \u0434\u0430 \u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043c:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435<\/strong> \u0434\u0430 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u043a\u0440\u0430\u0442\u043a\u0438 \u0438 \u0431\u044a\u0440\u0437\u0438 \u0438\u0437\u0440\u0435\u0447\u0435\u043d\u0438\u044f, \u0437\u0430 \u0434\u0430 \u0437\u0430\u0434\u044a\u0440\u0436\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f.<\/li>\r\n<li><strong>\u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435<\/strong> \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0435\u0442\u0435 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u0430 \u0441\u0438, \u043a\u0430\u0442\u043e \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435 \u0441\u043f\u0435\u0447\u0435\u043b\u0435\u043d\u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u0438 \u0438\u043b\u0438 \u043a\u0432\u0430\u043b\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438.<\/li>\r\n<li><strong>\u041d\u0430\u043f\u0440\u0430\u0432\u0435\u0442\u0435<\/strong> \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u0435\u043d \u0435\u0437\u0438\u043a<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>\u041d\u0435\u0434\u0435\u043a\u043b\u0430\u0440\u0438\u0440\u0430\u043d\u0435:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u041d\u0435<\/strong> \u043f\u0440\u0435\u0442\u043e\u0432\u0430\u0440\u0432\u0430\u043d\u0435 \u043d\u0430 \u0447\u0438\u0442\u0430\u0442\u0435\u043b\u044f \u0441 \u043c\u043d\u043e\u0433\u043e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f.<\/li>\r\n<li><strong>\u041d\u0435 <\/strong>\u0438\u0437\u0445\u0432\u044a\u0440\u043b\u044f\u043d\u0435 \u043d\u0430 \u0437\u0430\u0434\u043d\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 - \u043f\u0435\u0447\u0430\u0442 \u043e\u0442 \u0434\u0432\u0435\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>\u041a\u043e\u0433\u0430\u0442\u043e \u043f\u0435\u0447\u0430\u0442\u0430\u0442\u0435 \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0438 \u0441\u044a\u0441 Solopress, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0441\u0442\u0435 \u0441\u0438\u0433\u0443\u0440\u043d\u0438 \u0432\u044a\u0432 \u0432\u0438\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u043a\u043e\u0439\u0442\u043e \u043e\u0442\u0433\u043e\u0432\u0430\u0440\u044f \u043d\u0430 \u0446\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u0434\u0438\u0437\u0430\u0439\u043d\u0430. \u041f\u0440\u043e\u0441\u0442\u043e \u043a\u0430\u0447\u0435\u0442\u0435 \u0442\u0432\u043e\u0440\u0431\u0438\u0442\u0435 \u0441\u0438, \u043a\u0430\u0442\u043e \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0442\u0435 \u043d\u0430\u0448\u0438\u044f \u043e\u043d\u043b\u0430\u0439\u043d <a href=\"https:\/\/www.solopress.com\/blog\/bg\/free-artwork-templates\/%d1%84%d0%bb%d0%b0%d0%b5%d1%80%d0%b8-%d0%bb%d0%b8%d1%81%d1%82%d0%be%d0%b2%d0%ba%d0%b8\/\">\u0428\u0430\u0431\u043b\u043e\u043d \u043d\u0430 \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0430<\/a> \u0430 \u043d\u0438\u0435 \u0449\u0435 \u0441\u0435 \u043f\u043e\u0433\u0440\u0438\u0436\u0438\u043c \u0437\u0430 \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u0432\u0430\u043d\u0435\u0442\u043e \u0441 \u044f\u0440\u043a\u0438 \u0446\u0432\u0435\u0442\u043e\u0432\u0435.<\/p>","protected":false},"excerpt":{"rendered":"<p>Business Leaflets\u00a0can highlight the benefits of your latest product, promo or showpiece event \u2013 placing your message squarely in front of your audience. But what makes a Leaflet campaign successful? Clever content, succinct messaging and a solid tone of voice are all important. Explore how to write a Leaflet in six simple steps: Step 1: [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":52348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[634],"class_list":{"0":"post-52336","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write a Leaflet Effectively - Solopress UK<\/title>\n<meta name=\"description\" content=\"Effectively share the message of your next campaign by learning how to write a Leaflet with our six-step guide \u2013 with helpful dos and don\u2019ts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/bg\/\u043d\u0430\u0440\u044a\u0447\u043d\u0438\u0446\u0438\/\u043a\u0430\u043a-\u0434\u0430-\u043d\u0430\u043f\u0438\u0448\u0435\u0442\u0435-\u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write a Leaflet Effectively - 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