{"id":71990,"date":"2022-02-28T21:44:33","date_gmt":"2022-02-28T21:44:33","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71990"},"modified":"2022-03-01T10:08:41","modified_gmt":"2022-03-01T10:08:41","slug":"%d0%bd%d0%b0%d0%b7%d0%b4%d1%80%d0%b0%d0%b2%d0%b5-%d0%b7%d0%b0-%d1%82%d0%be%d0%b2%d0%b0-%d1%87%d0%b5-%d0%b3%d0%b8%d0%bd%d0%b5%d1%81-%d0%bd%d0%b0%d0%b9-%d0%b5%d0%bc%d0%b1%d0%bb%d0%b5%d0%bc%d0%b0%d1%82","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/bg\/business-marketing\/cheers-to-that-guinness-most-iconic-st-patricks-day-campaigns\/","title":{"rendered":"\u041d\u0430\u0437\u0434\u0440\u0430\u0432\u0435 \u0437\u0430 \u0442\u043e\u0432\u0430: \u041d\u0430\u0439-\u0438\u043a\u043e\u043d\u0438\u0447\u043d\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u0413\u0438\u043d\u0435\u0441 \u0437\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><em>\u0421\u0430\u0439\u0442\u044a\u0442 <a href=\"https:\/\/www.thrillist.com\/news\/nation\/guinness-st-patricks-day\" target=\"_blank\" rel=\"noopener\">\u0442\u0440\u0430\u0434\u0438\u0446\u0438\u044f\u0442\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0438\u0435 \u0413\u0438\u043d\u0435\u0441 \u043d\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a<\/a> \u0434\u0430\u0442\u0438\u0440\u0430 \u043e\u0442 1759 \u0433. \u0438 \u043d\u044f\u043c\u0430 \u0438\u0437\u0433\u043b\u0435\u0434\u0438 \u0441\u043a\u043e\u0440\u043e \u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0438. \u0422\u044a\u0439 \u043a\u0430\u0442\u043e \u0432\u0441\u044f\u043a\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \u043d\u0430 17 \u043c\u0430\u0440\u0442 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u0445\u043e\u0440\u0430 \u0441\u0435 \u0432\u0442\u0443\u0440\u0432\u0430\u0442 \u043a\u044a\u043c \u0431\u0430\u0440\u0430, \u0437\u0430 \u0434\u0430 \u0438\u0437\u043f\u0438\u044f\u0442 \u0435\u0434\u043d\u0430 \u0441\u0442\u0443\u0434\u0435\u043d\u0430 \u0431\u0438\u0440\u0430, \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0442\u0435 \u043f\u043e \u043f\u0435\u0447\u0430\u0442 \u0438 \u0434\u0438\u0437\u0430\u0439\u043d \u043e\u0442 Solopress \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0442 5-\u0442\u0435 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 Paddy's Day.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u041c\u043e\u0449\u043d\u043e \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u043e \u0437\u0430 \u0438\u0437\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0430 \u043c\u0430\u0440\u043a\u0430<\/strong><\/h2>\n<p>\u0417\u0430\u043f\u043e\u0447\u043d\u0430\u043b\u0430 \u043e\u0442 \u0441\u043a\u0440\u043e\u043c\u043d\u0438 \u043d\u0430\u0447\u0430\u043b\u0430 \u0438 \u0431\u044a\u0440\u0437\u043e \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0430\u043b\u0430 \u0441\u0435 \u0432 \u043d\u0435\u043e\u0441\u043f\u043e\u0440\u0438\u043c\u0430 \u0432\u0440\u044a\u0437\u043a\u0430 \u0441 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a, \u0434\u043d\u0435\u0441 Guinness \u0435 \u043f\u0440\u0438\u0437\u043d\u0430\u0442\u0430 \u0437\u0430 \u0435\u0434\u043d\u0430 \u043e\u0442 \u043d\u0430\u0439-\u0443\u0441\u043f\u0435\u0448\u043d\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0438 \u0430\u043b\u043a\u043e\u0445\u043e\u043b \u0432 \u0441\u0432\u0435\u0442\u0430. \u0418\u0437\u0432\u0435\u0441\u0442\u043d\u0430 \u0441 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u044f \u0441\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432 \u043f\u043e\u0434\u0445\u043e\u0434, \u043f\u0440\u0435\u0437 \u0433\u043e\u0434\u0438\u043d\u0438\u0442\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0435 \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430\u043b\u0430 \u0440\u0435\u0434\u0438\u0446\u0430 \u0437\u0430\u0432\u043b\u0430\u0434\u044f\u0432\u0430\u0449\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0432\u0441\u044f\u043a\u0430 \u043e\u0442 \u043a\u043e\u0438\u0442\u043e \u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043b\u0430 \u0432\u0441\u0435 \u043f\u043e-\u0433\u043e\u043b\u044f\u043c\u0430 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442 \u0434\u0430 \u0441\u0435 \u0441\u0434\u043e\u0431\u0438\u0435\u043c \u0441 \u043f\u044a\u0440\u0432\u0430\u0442\u0430 \u0431\u0438\u0440\u0430 \u043d\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0434\u0438.<\/p>\n<p>\u0420\u0430\u0437\u043f\u043e\u043b\u0430\u0433\u0430 \u0441 <a href=\"https:\/\/www.irishtimes.com\/business\/agribusiness-and-food\/guinness-to-open-second-brewery-in-the-us-1.4680844\" target=\"_blank\" rel=\"noopener\">\u0433\u043e\u043b\u044f\u043c \u0433\u043b\u043e\u0431\u0430\u043b\u0435\u043d \u043e\u0442\u043f\u0435\u0447\u0430\u0442\u044a\u043a<\/a>, \u043f\u0440\u0438\u0433\u043e\u0442\u0432\u044f\u043d\u0430 \u0432 49 \u0434\u044a\u0440\u0436\u0430\u0432\u0438 \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u043d\u0430 \u0432 \u043d\u0430\u0434 150, \u0413\u0438\u043d\u0435\u0441 \u0441\u0435 \u0435 \u0443\u0442\u0432\u044a\u0440\u0434\u0438\u043b\u0430 \u043a\u0430\u0442\u043e \u043d\u0430\u043f\u0438\u0442\u043a\u0430 \u0437\u0430 \u0432\u0441\u0435\u043a\u0438, \u043a\u043e\u0439\u0442\u043e \u0438\u0441\u043a\u0430 \u0434\u0430 <a href=\"https:\/\/daily.jstor.org\/why-we-drink-guinness-on-st-patricks-day\/\" target=\"_blank\" rel=\"noopener\">\u043f\u0440\u0430\u0437\u043d\u0443\u0432\u0430\u043d\u0435 \u043d\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a<\/a>. \u0412\u0441\u044a\u0449\u043d\u043e\u0441\u0442 \u0441\u0443\u0445\u0438\u044f\u0442 \u0438\u0440\u043b\u0430\u043d\u0434\u0441\u043a\u0438 \u0441\u0442\u0430\u0443\u0442 \u0441\u0435 \u0441\u0435\u0440\u0432\u0438\u0440\u0430 819% \u043f\u043e-\u0447\u0435\u0441\u0442\u043e \u043d\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a, \u043e\u0442\u043a\u043e\u043b\u043a\u043e\u0442\u043e \u043d\u0430 \u043a\u043e\u0439\u0442\u043e \u0438 \u0434\u0430 \u0435 \u0434\u0440\u0443\u0433 \u0434\u0435\u043d \u043e\u0442 \u0433\u043e\u0434\u0438\u043d\u0430\u0442\u0430, \u043a\u0430\u0442\u043e \u0432 \u0441\u0432\u0435\u0442\u043e\u0432\u0435\u043d \u043c\u0430\u0449\u0430\u0431 \u0441\u0435 \u0441\u0435\u0440\u0432\u0438\u0440\u0430\u0442 \u0441\u0440\u0435\u0434\u043d\u043e 13 \u043c\u0438\u043b\u0438\u043e\u043d\u0430 \u043f\u0438\u043d\u0442\u0430. \u041d\u043e \u043a\u0430\u043a\u0432\u043e \u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043b\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0442\u0435 \u0438\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0442\u043e\u043b\u043a\u043e\u0432\u0430 \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0430\u0449\u0438 \u043f\u0440\u0435\u0437 \u0433\u043e\u0434\u0438\u043d\u0438\u0442\u0435?<\/p>\n<p>\u0421\u043f\u043e\u0440\u0435\u0434 \u041c\u0430\u0440\u043a \u0421\u0430\u043d\u0434\u0438\u0441, \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u0437\u0432\u0435\u043d\u043e\u0442\u043e \u0437\u0430 \u0431\u0438\u0440\u0430, Baileys \u0438 Smirnoff \u0432 Diageo, \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430 \u0432\u044a\u0440\u0445\u0443 \"<a href=\"https:\/\/deloitte.wsj.com\/articles\/guinness-taps-atimeless-brand-strategy-01571619728\" target=\"_blank\" rel=\"noopener\">\u0441\u0438\u043b\u0430, \u0434\u043e\u0431\u0440\u043e\u0442\u0430 \u0438 \u043e\u0431\u0449\u0435\u043d\u0438\u0435<\/a>,\" \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u043a\u0438 \u0440\u0430\u0437\u043d\u043e\u043e\u0431\u0440\u0430\u0437\u043d\u0438 \u0446\u0438\u0444\u0440\u043e\u0432\u0438 \u0442\u0435\u0445\u043d\u0438\u043a\u0438 - \u043e\u0442 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0434\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0438 - \u0437\u0430 \u0434\u0430 \u0441\u0435 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430 \u0441\u044a\u0441 \u0441\u043c\u0438\u0441\u043b\u0435\u043d\u043e \u0440\u0430\u0437\u043a\u0430\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u0438\u0441\u0442\u043e\u0440\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u0434\u0430 \u0440\u0435\u0437\u043e\u043d\u0438\u0440\u0430\u0442 \u0441 \u0446\u0435\u043b\u0435\u0432\u0430\u0442\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f. \u0427\u0435\u0441\u0442\u043e \u0441 \u043f\u0440\u0438\u043f\u043e\u0432\u0434\u0438\u0433\u043d\u0430\u0442 \u0438 \u0432\u0434\u044a\u0445\u043d\u043e\u0432\u044f\u0432\u0430\u0449 \u0442\u043e\u043d, \u043d\u044f\u043a\u043e\u0438 \u043e\u0442 \u043d\u0430\u0439-\u0435\u043c\u0431\u043b\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 Guinness \u0437\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a, \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \u0441\u044a\u043e\u0431\u0449\u0435\u043d\u0438\u0435\u0442\u043e \u0437\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a \u0432 \u043e\u0442\u0433\u043e\u0432\u043e\u0440 \u043d\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f\u0442\u0430, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0430\u0442 <a href=\"https:\/\/medium.com\/@sgerth\/one-effective-strategy-this-known-brand-has-used-in-their-covid-19-commercials-to-resonate-with-de42a769d532\" target=\"_blank\" rel=\"noopener\">\u0447\u043e\u0432\u0435\u0448\u043a\u0438\u044f\u0442 \u0430\u0441\u043f\u0435\u043a\u0442 \u043d\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430<\/a> \u043a\u043e\u0438\u0442\u043e \u0438\u043c \u043f\u043e\u043c\u0430\u0433\u0430\u0442 \u0434\u0430 \u043f\u0440\u043e\u0431\u0438\u044f\u0442 \u043f\u0440\u0435\u0437 \u0448\u0443\u043c\u0430 \u043d\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u044f \u043f\u0430\u0437\u0430\u0440.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>5-\u0442\u0435 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u0413\u0438\u043d\u0435\u0441 \u0437\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a<\/strong><\/h2>\n<h3><strong>1. #AToastTo - 2021<\/strong><\/h3>\n<p>\u041d\u0430\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u0430\u0442\u0430, \u0443\u0441\u043f\u043e\u043a\u043e\u044f\u0432\u0430\u0449\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f #AToastTo, \u0440\u0430\u0437\u0433\u044a\u0440\u043d\u0430\u0442\u0430 \u0432 \u0421\u0410\u0429, \u043e\u0442\u0431\u0435\u043b\u044f\u0437\u0430 \u0443\u0441\u044a\u0440\u0434\u043d\u0430\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430 \u043d\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u0446\u0438 \u043d\u0430 \u043f\u044a\u0440\u0432\u0430 \u043b\u0438\u043d\u0438\u044f \u0438 \u0441\u0435 \u043e\u043f\u0438\u0442\u0430 \u0434\u0430 \u043f\u043e\u0432\u0438\u0448\u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435\u0442\u043e \u043f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f\u0442\u0430. <a href=\"https:\/\/www.prnewswire.com\/news-releases\/this-st-patricks-day-guinness-is-raising-atoastto-frontline-heroes-pubs-across-the-country-and-the-communities-they-serve-301240812.html\" target=\"_blank\" rel=\"noopener\">\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430<\/a> \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0448\u0435 \u0437\u0430\u0442\u0440\u043e\u0433\u0432\u0430\u0449\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043a\u043e\u043d\u0446\u0435\u0440\u0442\u0438 \u043d\u0430 \u0436\u0438\u0432\u043e \u0441 \u0433\u0430\u0439\u0434\u0438, \u043b\u0438\u043c\u0438\u0442\u0438\u0440\u0430\u043d\u0430 \u0441\u0435\u0440\u0438\u044f \u0441\u0442\u043e\u043a\u0438 \u0438 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043c\u0435\u0434\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u043d\u0430\u0441\u044a\u0440\u0447\u0430\u0432\u0430\u0445\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 \u0434\u0430 \u0441\u0435 \u0441\u044a\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438 \u0432\u044a\u0440\u0445\u0443 \u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438 \u0438 \u0434\u0430 \u0441\u043f\u043e\u0434\u0435\u043b\u0438 \u0437\u0430 \u043a\u0430\u043a\u0432\u043e \u0432\u0434\u0438\u0433\u0430 \u0442\u043e\u0441\u0442, \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u0439\u043a\u0438 \u0445\u0430\u0448\u0442\u0430\u0433\u0430 #AToastTo.<\/p>\n<p>\u041e\u0441\u0432\u0435\u043d \u0442\u043e\u0432\u0430 \u0432 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u043e\u043d\u043d\u0430\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0441\u0435 \u043f\u043e\u044f\u0432\u044f\u0432\u0430 <a href=\"https:\/\/www.marketingdive.com\/news\/guinness-toasts-to-front-line-heroes-in-st-patricks-day-reboot\/596191\/\" target=\"_blank\" rel=\"noopener\">\u041f\u0440\u043e\u0435\u043a\u0442 \u0437\u0430 \u0445\u043b\u044f\u0431 \u043d\u0430 \u043f\u0438\u0432\u043e\u0432\u0430\u0440\u0438\u0442\u0435 \u043d\u0430 \u0413\u0438\u043d\u0435\u0441<\/a>, \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430, \u043a\u043e\u044f\u0442\u043e \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e\u0442\u043e \u043d\u0430 \u0445\u043b\u044f\u0431 \u043e\u0442 \u0437\u044a\u0440\u043d\u0435\u043d\u0438\u0442\u0435 \u0437\u0430\u043f\u0430\u0441\u0438 \u043d\u0430 \u043f\u0438\u0432\u043e\u0432\u0430\u0440\u043d\u0430\u0442\u0430 Open Gate, \u043a\u043e\u0438\u0442\u043e \u0441\u043b\u0435\u0434 \u0442\u043e\u0432\u0430 \u0441\u0435 \u0434\u0430\u0440\u044f\u0432\u0430\u0442 \u043d\u0430 \u041c\u0435\u0440\u0438\u043b\u0435\u043d\u0434\u0441\u043a\u0430\u0442\u0430 \u0445\u0440\u0430\u043d\u0438\u0442\u0435\u043b\u043d\u0430 \u0431\u0430\u043d\u043a\u0430. \u041a\u0430\u0442\u043e \u0447\u0430\u0441\u0442 \u043e\u0442 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0430\u0442\u0430 \u0441\u0438 \u0437\u0430 \u043e\u043a\u0430\u0437\u0432\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u043c\u043e\u0449 \u043d\u0430 COVID-19, Guinness \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0434\u0430\u0440\u0438 25 000 \u0445\u043b\u044f\u0431\u0430, \u0434\u0435\u043c\u043e\u043d\u0441\u0442\u0440\u0438\u0440\u0430\u0439\u043a\u0438 \u0441\u0432\u043e\u044f\u0442\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 \u043a\u044a\u043c \u0431\u043b\u0430\u0433\u043e\u0442\u0432\u043e\u0440\u0438\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u0413\u0438\u043d\u0435\u0441 | #AToastTo\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/VXzfStrwu7E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>2. #StacheForCharity - 2018<\/strong><\/h3>\n<p>\u041e\u0431\u0449\u0430 \u0442\u0435\u043c\u0430 \u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 Guinness \u0435 \u0438\u0434\u0435\u044f\u0442\u0430 \u0437\u0430 \u043e\u0431\u0435\u0434\u0438\u043d\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0442\u0430 \u0438 \u0432\u0437\u0430\u0438\u043c\u043d\u0430 \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0430 \u0432 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a.<\/p>\n<p>\u0414\u0440\u0443\u0433\u0430 \u0441\u044a\u0440\u0434\u0435\u0447\u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0430 \u0441 \u0431\u043b\u0430\u0433\u043e\u0442\u0432\u043e\u0440\u0438\u0442\u0435\u043b\u043d\u043e\u0441\u0442\u0442\u0430, \u0435 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0430\u0442\u0430 <a href=\"https:\/\/www.marketingdive.com\/ex\/mobilemarketer\/cms\/news\/social-networks\/24546.html\" target=\"_blank\" rel=\"noopener\">#StacheForCharity<\/a> \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f. \u041c\u043d\u043e\u0433\u043e\u043a\u0430\u043d\u0430\u043b\u043d\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438\u043c\u0430\u0448\u0435 \u0437\u0430 \u0446\u0435\u043b \u0434\u0430 \u043e\u0431\u0435\u0434\u0438\u043d\u0438 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0432 \u043d\u0430\u0431\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0437\u0430 \u0444\u043e\u043d\u0434\u0430 Guinness Gives Back, \u043a\u043e\u0439\u0442\u043e \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u044f \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0441 \u043d\u0435\u0441\u0442\u043e\u043f\u0430\u043d\u0441\u043a\u0430 \u0446\u0435\u043b \u043a\u0430\u0442\u043e \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0435\u043d\u0438\u044f \u043e\u0442 \u0432\u0435\u0442\u0435\u0440\u0430\u043d\u0438 Team Rubicon. Guinness \u043f\u0440\u0438\u0437\u043e\u0432\u0430 \u0437\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435, \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u043d\u043e \u043e\u0442 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435, \u043f\u043e\u0434 \u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u043d\u0430 \u0441\u043d\u0438\u043c\u043a\u0438 \u043d\u0430 \u0442\u0435\u0445\u043d\u0438 \u043f\u043e\u0434\u0434\u0440\u044a\u0436\u043d\u0438\u0446\u0438 \u0441 \u043c\u0443\u0441\u0442\u0430\u0446\u0438 \u043e\u0442 \u043f\u044f\u043d\u0430 \u043d\u0430 Guinness, \u043a\u0430\u0442\u043e \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430 \u0445\u0430\u0448\u0442\u0430\u0433\u044a\u0442 #StacheForCharity, \u0441\u044a\u0441 \u0441\u0442\u0438\u043c\u0443\u043b\u0430 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0434\u0430 \u0434\u0430\u0440\u0438 $1 \u0437\u0430 \u0432\u0441\u0435\u043a\u0438 \u043f\u043e\u0441\u0442.<\/p>\n<p>\u041f\u043e\u0434\u043e\u0431\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u0438\u0437\u0438\u0440\u0430\u0442 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u043d\u0430 \u0433\u0440\u0443\u043f\u0430\u0442\u0430, \u043a\u0430\u0442\u043e \u0441\u044a\u0449\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0434\u0430\u0432\u0430\u0442 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0434\u0430 \u0443\u0447\u0430\u0441\u0442\u0432\u0430\u0442 \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0437\u0430 \u043d\u0430\u0431\u0438\u0440\u0430\u043d\u0435 \u043d\u0430 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430. \u041a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u044f\u0442\u0430 \u043e\u0442 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u043d\u0438 \u0430\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438 \u0441 \u043c\u0430\u0440\u043a\u0430\u0442\u0430 \u0438 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0441\u044a\u0437\u0434\u0430\u0432\u0430 \u0444\u0430\u043a\u0442\u043e\u0440 \u0437\u0430 \u0434\u043e\u0431\u0440\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435, \u043a\u043e\u0439\u0442\u043e \u0434\u043e\u043f\u0440\u0438\u043d\u0430\u0441\u044f \u0437\u0430 \u043d\u0435\u043f\u0440\u0435\u043a\u044a\u0441\u043d\u0430\u0442\u0438\u044f \u0443\u0441\u043f\u0435\u0445 \u043d\u0430 Guinness.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"sWLhpnd63PE\"><iframe loading=\"lazy\" title=\"Guinness #StacheForCharity 2018\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/sWLhpnd63PE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h3><strong>3. Guinness x Carhartt: The River - 2020<\/strong><\/h3>\n<p>\u0417\u0430 \u043f\u043e\u0440\u0435\u0434\u0435\u043d \u043f\u044a\u0442 \u043e\u0431\u0440\u044a\u0449\u0430\u043c\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0437\u043d\u0430\u0447\u0438\u043c\u0438 \u043a\u0443\u043b\u0442\u0443\u0440\u043d\u0438 \u0441\u044a\u0431\u0438\u0442\u0438\u044f, \u043a\u043e\u0438\u0442\u043e \u043a\u0430\u0440\u0430\u0442 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0438\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0447\u0443\u0432\u0441\u0442\u0432\u0430\u0442 \u0432\u0438\u0434\u0438\u043c\u0438 \u0441\u044a\u0441 \u0441\u0432\u043e\u044f\u0442\u0430 2020 \u0433. <a href=\"https:\/\/www.phcppros.com\/articles\/11021-carhartt-and-guinness-honor-the-plumbers-behind-chicagos-st-patricks-day-celebration\" target=\"_blank\" rel=\"noopener\">\u0421\u044a\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043d\u0430 Guinness x Carhartt<\/a>, \"\u0413\u0438\u043d\u0435\u0441\" \u043f\u043e\u043f\u0430\u0434\u043d\u0430 \u0432 \u0446\u0435\u043b\u0442\u0430 \u0441 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0441\u0438 \"\u0420\u0435\u043a\u0430\u0442\u0430\".<\/p>\n<p>Guinness \u0438 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0430\u0442\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430 \u043e\u0431\u043b\u0435\u043a\u043b\u043e Carhartt \u043e\u0431\u0435\u0434\u0438\u043d\u0438\u0445\u0430 \u0443\u0441\u0438\u043b\u0438\u044f\u0442\u0430 \u0441\u0438, \u0437\u0430 \u0434\u0430 \u043e\u0442\u0434\u0430\u0434\u0430\u0442 \u043f\u043e\u0447\u0438\u0442 \u043d\u0430 \u0432\u043e\u0434\u043e\u043f\u0440\u043e\u0432\u043e\u0434\u0447\u0438\u0446\u0438\u0442\u0435 \u043e\u0442 \u043c\u0435\u0441\u0442\u043d\u0438\u044f \u043f\u0440\u043e\u0444\u0441\u044a\u044e\u0437 130 \u043d\u0430 \u0447\u0438\u043a\u0430\u0433\u0441\u043a\u0438\u0442\u0435 \u0432\u043e\u0434\u043e\u043f\u0440\u043e\u0432\u043e\u0434\u0447\u0438\u0446\u0438, \u043a\u043e\u0438\u0442\u043e \u0432\u0441\u044f\u043a\u0430 \u0433\u043e\u0434\u0438\u043d\u0430 \u0431\u043e\u044f\u0434\u0438\u0441\u0432\u0430\u0442 \u0440\u0435\u043a\u0430 \u0427\u0438\u043a\u0430\u0433\u043e \u0432 \u0437\u0435\u043b\u0435\u043d\u043e \u0437\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a \u0438 \u0433\u043e \u043f\u0440\u0430\u0432\u044f\u0442 \u043e\u0442 1962 \u0433. \u043d\u0430\u0441\u0430\u043c. \u0421 \u0432\u044a\u0437\u0434\u0435\u0439\u0441\u0442\u0432\u0430\u0449 \u0440\u0430\u0437\u043a\u0430\u0437, \u043f\u043e\u0434\u043a\u0440\u0435\u043f\u0435\u043d \u043e\u0442 \u0431\u043e\u0433\u0430\u0442\u043e\u0442\u043e \u043d\u0430\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u043e \u043d\u0430 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u0438\u0442\u0435 \u043d\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a, Guinness \u043f\u043e\u0447\u0438\u0442\u0430 \u0442\u0440\u0443\u0434\u043e\u043b\u044e\u0431\u0438\u0432\u0438\u0442\u0435, \u0438\u0437\u0434\u0440\u044a\u0436\u043b\u0438\u0432\u0438 \u043c\u044a\u0436\u0435 \u0438 \u0436\u0435\u043d\u0438 \u0432 \u043e\u0431\u0449\u043d\u043e\u0441\u0442\u0442\u0430 \u0438 \u0441\u0435 \u0441\u0442\u0440\u0435\u043c\u0438 \u0434\u0430 \u0432\u0434\u044a\u0445\u043d\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u044a\u043c \u0432 \u0442\u0440\u0443\u0434\u043d\u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0430.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u0420\u0435\u043a\u0430\u0442\u0430 | Carhartt x Guinness\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/_93R4RyNM9w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>4. Guinness x \u041d\u0438\u043a \u041e\u0444\u0435\u0440\u043c\u0430\u043d - 2020<\/strong><\/h3>\n<p>\u0418\u0437\u0431\u0438\u0440\u0430\u0439\u043a\u0438 \u043a\u043e\u043c\u0435\u0434\u0438\u0435\u043d \u043f\u043e\u0434\u0445\u043e\u0434 \u043f\u0440\u0435\u0437 2020 \u0433., \u0413\u0438\u043d\u0435\u0441 \u0421\u0410\u0429 \u043f\u0440\u0438\u0432\u043b\u0438\u0447\u0430 \u0430\u043a\u0442\u044c\u043e\u0440\u0430 \u043e\u0442 \"\u041f\u0430\u0440\u043a\u043e\u0432\u0435 \u0438 \u043e\u0442\u0434\u0438\u0445\" \u041d\u0438\u043a \u041e\u0444\u0435\u0440\u043c\u0430\u043d, \u043a\u043e\u0439\u0442\u043e \u0449\u0435 \u0443\u0447\u0430\u0441\u0442\u0432\u0430 \u0432 <a href=\"https:\/\/www.marketingdive.com\/news\/guinness-taps-nick-offerman-for-st-patricks-day-social-push\/572514\/\" target=\"_blank\" rel=\"noopener\">\u041f\u0440\u0435\u0432\u0437\u0435\u043c\u0430\u043d\u0435 \u043d\u0430 Instagram<\/a>, \u043a\u0430\u0442\u043e \u043e\u0442\u0431\u0440\u043e\u044f\u0432\u0430\u043c\u0435 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u0434\u043e \u0434\u044a\u043b\u0433\u043e\u043e\u0447\u0430\u043a\u0432\u0430\u043d\u0438\u044f 17 \u043c\u0430\u0440\u0442. \u041e\u0444\u0435\u0440\u043c\u0430\u043d, \u043a\u043e\u0439\u0442\u043e \u0442\u0432\u044a\u0440\u0434\u0438, \u0447\u0435 \u0414\u0435\u043d\u044f\u0442 \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0434\u0438 \u0435 \u043b\u044e\u0431\u0438\u043c\u0438\u044f\u0442 \u043c\u0443 \u043f\u0440\u0430\u0437\u043d\u0438\u043a \u043f\u0440\u0435\u0437 \u0433\u043e\u0434\u0438\u043d\u0430\u0442\u0430, \u0449\u0435\u0448\u0435 \u0434\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438 \u0437\u0430\u0431\u0430\u0432\u0435\u043d \u043f\u043e\u0442\u043e\u043a \u043e\u0442 \u043b\u044e\u0431\u043e\u043f\u0438\u0442\u043d\u0438 \u0444\u0430\u043a\u0442\u0438, \u0441\u044a\u0447\u0435\u0442\u0430\u043d\u0438\u044f \u043d\u0430 \u0445\u0440\u0430\u043d\u0438 \u0438 \u0441\u044a\u0432\u0435\u0442\u0438, \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u043d\u043e \"\u043a\u0430\u043a \u0434\u0430 \u0441\u0435 \u043d\u0430\u043b\u0435\u0435 \u043f\u0438\u043d\u0442\u0430 \u0413\u0438\u043d\u0435\u0441\".<br \/>\n\u0421 \u043e\u0441\u0442\u0440\u043e\u0443\u043c\u043d\u043e\u0442\u043e \u0432\u0438\u0434\u0435\u043e\u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435, \u043a\u043e\u0435\u0442\u043e \u0437\u0430\u0435\u043c\u0430\u0448\u0435 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u043d\u043e \u043c\u044f\u0441\u0442\u043e \u0432 \u0442\u0430\u0437\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f, Guinness \u0443\u0441\u043f\u044f \u0434\u0430 \u043f\u043e\u043a\u0430\u0436\u0435 \u043f\u043e-\u043d\u0435\u043f\u0440\u0438\u043d\u0443\u0434\u0435\u043d\u0430\u0442\u0430 \u0441\u0438 \u0441\u0442\u0440\u0430\u043d\u0430 \u043f\u0440\u0435\u0437 2020 \u0433., \u043a\u0430\u0442\u043e \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438 \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u0441\u0438 \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f\u043e\u0432\u0435 \u0441 \u0434\u0440\u044a\u0437\u043a\u0438 \u043e\u0442\u043a\u044a\u0441\u0438, \u043a\u043e\u0438\u0442\u043e \u0441\u044a\u0437\u0434\u0430\u0434\u043e\u0445\u0430 \u0434\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u043d \u0448\u0443\u043c \u043e\u043a\u043e\u043b\u043e \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u0438\u044f \u043f\u0440\u0430\u0437\u043d\u0438\u043a St Paddy's.<\/p>\n<p><iframe loading=\"lazy\" title=\"Guinness x \u041d\u0438\u043a \u041e\u0444\u0435\u0440\u043c\u0430\u043d: \u043d\u043e\u0441\u0438 \u0433\u043e \u0434\u043e\u0431\u0440\u0435 | Guinness Beer\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/G70hA_lIZ8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><strong>5. \u041d\u0430\u0439-\u0433\u043e\u043b\u044f\u043c\u043e\u0442\u043e \u043f\u0430\u0440\u0442\u0438 \u0437\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a \u0434\u043e\u0441\u0435\u0433\u0430 - 2012 \u0433.<\/strong><\/h3>\n<p>\u041d\u0430\u0441\u044a\u0440\u0447\u0430\u0432\u0430\u0439\u043a\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0438\u0441\u044a\u0435\u0434\u0438\u043d\u0438 \u043a\u044a\u043c \"\u041d\u0430\u0439-\u0433\u043e\u043b\u044f\u043c\u043e\u0442\u043e \u0434\u043e\u0441\u0435\u0433\u0430 \u043f\u0430\u0440\u0442\u0438 \u0437\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a\" \u0447\u0440\u0435\u0437 \u0437\u0430\u043f\u0438\u0441\u0432\u0430\u043d\u0438\u044f \u043d\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430, \u0413\u0438\u043d\u0435\u0441 \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u043d\u0430 <a href=\"https:\/\/www.guinnessworldrecords.com\/news\/2012\/2\/celebrate-st-patricks-day-with-a-guinness-world-records-title\" target=\"_blank\" rel=\"noopener\">\u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432\u044a\u0432 Facebook<\/a> \u0441 \u043d\u0430\u0434\u0435\u0436\u0434\u0430\u0442\u0430 \u0434\u0430 \u0441\u0447\u0443\u043f\u044f\u0442 \u0441\u0432\u0435\u0442\u043e\u0432\u043d\u0438\u044f \u0440\u0435\u043a\u043e\u0440\u0434 \u0432 \u041a\u043d\u0438\u0433\u0430\u0442\u0430 \u043d\u0430 \u0440\u0435\u043a\u043e\u0440\u0434\u0438\u0442\u0435 \u043d\u0430 \u0413\u0438\u043d\u0435\u0441 \u0437\u0430 \u043d\u0430\u0439-\u0433\u043e\u043b\u044f\u043c \u0431\u0440\u043e\u0439 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u0446\u0438 \u0432 \u043f\u0430\u0440\u0442\u0438. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0442\u0430 \u0432\u043a\u043b\u044e\u0447\u0432\u0430\u0448\u0435 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u0430 \u0438\u043d\u0444\u043e\u0433\u0440\u0430\u0444\u0438\u043a\u0430, \u043a\u043e\u044f\u0442\u043e \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0430\u0448\u0435 \u0437\u0430\u043f\u0438\u0441\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0432\u0441\u0435\u043a\u0438 \"\u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\" \u0432 \u0440\u0435\u0430\u043b\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0438 \u0441\u0440\u0430\u0432\u043d\u044f\u0432\u0430\u0448\u0435 5-\u0442\u0435 \u043d\u0430\u0439-\u0433\u043e\u043b\u0435\u043c\u0438 \u0434\u044a\u0440\u0436\u0430\u0432\u0438 \u043f\u043e \u0431\u0440\u043e\u0439 \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u0446\u0438. \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430 \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0431\u0440\u0430\u043d\u0434\u0438\u0440\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a \u043a\u0430\u0442\u043e \"\u041d\u0430\u0439-\u0434\u0440\u0443\u0436\u0435\u043b\u044e\u0431\u043d\u0438\u044f \u0434\u0435\u043d \u0432 \u0433\u043e\u0434\u0438\u043d\u0430\u0442\u0430\", \u0443\u043b\u0430\u0432\u044f\u0439\u043a\u0438 \u0442\u043e\u043f\u043b\u0438\u044f \u0438\u0440\u043b\u0430\u043d\u0434\u0441\u043a\u0438 \u0434\u0443\u0445. Guinness \u0441\u044a\u0449\u043e \u0442\u0430\u043a\u0430 \u0438\u0437\u043f\u0440\u0430\u0442\u0438 \u043d\u0430\u0434 <a href=\"https:\/\/www.marketingweek.com\/guinness-to-host-worlds-largest-st-patricks-day-party\/\" target=\"_blank\" rel=\"noopener\">17 000 \u0431\u0440. \u043c\u0430\u0440\u043a\u043e\u0432\u0438 \u0441\u0442\u043e\u043a\u0438 \u0437\u0430 \u0414\u0435\u043d\u044f \u043d\u0430 \u0421\u0432\u0435\u0442\u0438 \u041f\u0430\u0442\u0440\u0438\u043a<\/a> \u0437\u0430 \u0444\u0435\u043d\u043e\u0432\u0435\u0442\u0435 \u043a\u0430\u0442\u043e \u0447\u0430\u0441\u0442 \u043e\u0442 \u043f\u0440\u043e\u043c\u043e\u0446\u0438\u044f\u0442\u0430, \u0437\u0430 \u0434\u0430 \u0441\u0435 \u043f\u043e\u0434\u043e\u0431\u0440\u0438 \u0434\u043e\u043f\u044a\u043b\u043d\u0438\u0442\u0435\u043b\u043d\u043e \u043f\u0440\u0430\u0437\u043d\u0443\u0432\u0430\u043d\u0435\u0442\u043e.<\/p>\n<p>\u0412 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 259 \u0433\u043e\u0434\u0438\u043d\u0438 \"\u0413\u0438\u043d\u0435\u0441\" \u043d\u0430\u043c\u0438\u0440\u0430 \u043d\u043e\u0432\u0430\u0442\u043e\u0440\u0441\u043a\u0438 \u043d\u0430\u0447\u0438\u043d\u0438 \u0434\u0430 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0430\u0442\u0430 \u0441\u0438 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0430 \u043c\u0430\u0440\u043a\u0430 \u0438 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0441\u0435 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0430 \u043a\u044a\u043c \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u043f\u0440\u043e\u043c\u0435\u043d\u044f\u0449\u0438\u044f \u0441\u0435 \u043f\u0435\u0439\u0437\u0430\u0436 \u043d\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u044f\u0442\u0430 \u0441\u044a\u0441 \u0441\u0432\u043e\u0438\u0442\u0435 \u0435\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u041a\u0430\u0442\u043e \u043c\u0430\u0439\u0441\u0442\u043e\u0440\u0438 \u0440\u0430\u0437\u043a\u0430\u0437\u0432\u0430\u0447\u0438 \u043d\u0430 \u0438\u0441\u0442\u043e\u0440\u0438\u0438, Guinness \u043d\u0435 \u0441\u0435 \u0441\u0442\u0440\u0430\u0445\u0443\u0432\u0430\u0442 \u0434\u0430 \u0440\u0430\u0437\u0447\u0443\u043f\u044f\u0442 \u043a\u0430\u043b\u044a\u043f\u0430 \u0438 \u0441\u0430 \u0432 \u0441\u044a\u0441\u0442\u043e\u044f\u043d\u0438\u0435 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0430\u0442 \u0431\u043e\u0433\u0430\u0442\u0438, \u0437\u0430\u0432\u043b\u0430\u0434\u044f\u0432\u0430\u0449\u0438 \u0440\u0430\u0437\u043a\u0430\u0437\u0438, \u043a\u043e\u0438\u0442\u043e \u0432\u044a\u0437\u0445\u0432\u0430\u043b\u044f\u0432\u0430\u0442 \u0438\u0440\u043b\u0430\u043d\u0434\u0441\u043a\u043e\u0442\u043e \u043d\u0430\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u043e, \u0442\u0440\u0443\u0434\u043e\u043b\u044e\u0431\u0438\u0432\u0438\u0442\u0435 \u0445\u043e\u0440\u0430 \u0438 \u043e\u0431\u0435\u0434\u0438\u043d\u0435\u043d\u0438\u0435\u0442\u043e \u0432 \u0438\u043c\u0435\u0442\u043e \u043d\u0430 \u043e\u0431\u0449\u0430 \u0446\u0435\u043b, \u043a\u0430\u043a\u0442\u043e \u0441\u0435 \u0432\u0438\u0436\u0434\u0430 \u043e\u0442 \u0442\u044f\u0445\u043d\u0430\u0442\u0430 \u043c\u043e\u0449\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 #AToastTo. \u0412\u044a\u0437\u043f\u0440\u0438\u0435\u043c\u0430\u0439\u043a\u0438 \u0443\u043d\u0438\u043a\u0430\u043b\u043d\u0438\u0442\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u043d\u0430 \u0441\u0432\u043e\u044f\u0442\u0430 \u043c\u0430\u0440\u043a\u0430, \u043a\u0430\u0442\u043e \u0441\u044a\u0449\u0435\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0440\u0435\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u0447\u0435\u0441\u0442\u043e \u0441\u0430 \u0440\u0435\u0430\u043a\u0442\u0438\u0432\u043d\u0438 \u043f\u043e \u0441\u0432\u043e\u044f \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440, Guinness \u0441\u0430 \u0441\u0438\u043b\u0430, \u0441 \u043a\u043e\u044f\u0442\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0441\u0435 \u0441\u044a\u043e\u0431\u0440\u0430\u0437\u044f\u0432\u0430\u0442 \u0432 \u0441\u0432\u0435\u0442\u0430 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430. \u0414\u0440\u0443\u0433\u0438\u0442\u0435 \u043c\u0430\u0440\u043a\u0438 \u0431\u0438\u0445\u0430 \u043c\u043e\u0433\u043b\u0438 \u0434\u0430 \u043d\u0430\u0443\u0447\u0430\u0442 \u043c\u043d\u043e\u0433\u043e \u043e\u0442 \u0442\u0435\u0445\u043d\u0438\u044f \u0443\u043d\u0438\u043a\u0430\u043b\u0435\u043d \u0438 \u0442\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438 \u043f\u043e\u0434\u0445\u043e\u0434.<\/p>","protected":false},"excerpt":{"rendered":"<p>The tradition of enjoying Guinness on St Patrick&#8217;s Day dates back to 1759 and doesn\u2019t look likely to change any time soon. With millions racing to the bar for a cold pint each year on 17th March, Print and Design experts Solopress analyse the brand\u2019s top 5 Paddy\u2019s Day marketing campaigns. &nbsp; A Brand-Building Powerhouse [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":71999,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-71990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guinness\u2019 Most Iconic St Patrick\u2019s Day Campaigns - Solopress UK<\/title>\n<meta name=\"description\" content=\"With millions looking forward to a cold pint of Guinness on 17th March, we analyse the brand\u2019s top 5 St. Patrick\u2019s Day marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/bg\/\u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/\u043d\u0430\u0437\u0434\u0440\u0430\u0432\u0435-\u0437\u0430-\u0442\u043e\u0432\u0430-\u0447\u0435-\u0433\u0438\u043d\u0435\u0441-\u043d\u0430\u0439-\u0435\u043c\u0431\u043b\u0435\u043c\u0430\u0442\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guinness\u2019 Most Iconic St Patrick\u2019s Day Campaigns - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"With millions looking forward to a cold pint of Guinness on 17th March, we analyse the brand\u2019s top 5 St. Patrick\u2019s Day marketing campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/bg\/\u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/\u043d\u0430\u0437\u0434\u0440\u0430\u0432\u0435-\u0437\u0430-\u0442\u043e\u0432\u0430-\u0447\u0435-\u0433\u0438\u043d\u0435\u0441-\u043d\u0430\u0439-\u0435\u043c\u0431\u043b\u0435\u043c\u0430\u0442\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-28T21:44:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-01T10:08:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/02\/guinness.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 \u043c\u0438\u043d\u0443\u0442\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/cheers-to-that-guinness-most-iconic-st-patricks-day-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/cheers-to-that-guinness-most-iconic-st-patricks-day-campaigns\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Cheers to That: Guinness\u2019 Most Iconic St Patrick\u2019s Day Campaigns\",\"datePublished\":\"2022-02-28T21:44:33+00:00\",\"dateModified\":\"2022-03-01T10:08:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/cheers-to-that-guinness-most-iconic-st-patricks-day-campaigns\/\"},\"wordCount\":1035,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/cheers-to-that-guinness-most-iconic-st-patricks-day-campaigns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/02\/guinness.jpg\",\"articleSection\":[\"Business &amp; 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