{"id":74978,"date":"2024-09-02T11:51:45","date_gmt":"2024-09-02T10:51:45","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=74978"},"modified":"2024-09-03T12:54:00","modified_gmt":"2024-09-03T11:54:00","slug":"%d0%ba%d0%bb%d0%b8%d0%b5%d0%bd%d1%82%d1%81%d0%ba%d0%b8-%d0%b8%d1%81%d1%82%d0%be%d1%80%d0%b8%d0%b8-katie-hurley-%d0%bd%d0%b0-%d1%84%d0%b5%d1%81%d1%82%d0%b8%d0%b2%d0%b0%d0%bb%d0%b0-edinburgh-fringe","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/bg\/customer-stories\/customer-stories-katie-hurley-at-the-edinburgh-fringe-festival\/","title":{"rendered":"\u0418\u0441\u0442\u043e\u0440\u0438\u0438 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438: \u041a\u0435\u0439\u0442\u0438 \u0425\u044a\u0440\u043b\u0438 \u043d\u0430 \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u0430 Edinburgh Fringe"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><a href=\"https:\/\/www.patreon.com\/posts\/meet-katie-as-108719344\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Katie Hurley<\/span><\/a><span data-contrast=\"none\"> is a dynamic performer who brought her show, <\/span><a href=\"https:\/\/www.croydonist.co.uk\/ysfc\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">&#8220;You&#8217;re SO F**king Croydon!&#8221;<\/span><\/a><span data-contrast=\"none\"> to the world-renowned <\/span><a href=\"https:\/\/www.edfringe.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Edinburgh Fringe Festival<\/span><\/a><span data-contrast=\"none\">. Known for its eclectic mix of performances and buzzing atmosphere, the festival is a vibrant hub where artists showcase their talents to audiences from around the globe. Katie made her mark at the <\/span><a href=\"https:\/\/www.underbellyedinburgh.co.uk\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Underbelly Cowgate<\/span><\/a><span data-contrast=\"none\"> venue this year with a fresh and bold performance.<\/span><\/p>\n<h2><strong>Newsflash: comedians are attention seekers!<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-02-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74985\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-02-1.jpg\" alt=\"\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-02-1.jpg 900w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-02-1-300x225.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-02-1-768x576.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-02-1-16x12.jpg 16w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-02-1-560x420.jpg 560w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-02-1-80x60.jpg 80w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-02-1-696x522.jpg 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-02-1-265x198.jpg 265w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><span data-contrast=\"none\">Edinburgh Fringe Festival is an event unlike any other, with over 3,700 shows vying for attention. In such a saturated market, standing out is no small feat. With a smaller budget than many other performers, Katie needed to make a big impact with her marketing to draw in crowds. She and her director took on the challenge of flyering themselves, while many others hired teams for promotion. Katie&#8217;s goal was clear: rise above the noise and attract festival-goers to her show.<\/span><\/p>\n<p><span data-contrast=\"none\">Katie needed eye-catching and effective promotional materials to draw attention to her performance and engage directly with potential audiences. This included flyers for distribution, posters for visibility around the venue, and innovative tools that would make her stand out amidst the sea of flyers and posters that flood the festival.<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Standing out with Solopress<\/span><\/b><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-05-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74982\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-05-1.jpg\" alt=\"\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-05-1.jpg 900w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-05-1-300x225.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-05-1-768x576.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-05-1-16x12.jpg 16w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-05-1-560x420.jpg 560w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-05-1-80x60.jpg 80w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-05-1-696x522.jpg 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-05-1-265x198.jpg 265w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><span data-contrast=\"none\">Katie turned to <\/span><a href=\"https:\/\/www.solopress.com\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Solopress<\/span><\/a><span data-contrast=\"none\"> to help her stand out at the Fringe. As a returning customer, she knew she could rely on Solopress for high-quality print materials and quick turnaround times.<\/span><\/p>\n<h3><b><span data-contrast=\"none\">How we helped:<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/h3>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"57\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\"><a href=\"https:\/\/www.solopress.com\/flyers-leaflets\/\" target=\"_blank\" rel=\"noopener\">Flyers<\/a> and <a href=\"https:\/\/www.solopress.com\/posters\/\" target=\"_blank\" rel=\"noopener\">Posters<\/a><\/span><\/b><span data-contrast=\"none\">: We produced 4,000 A5 flyers on 200gsm silk and 30 A3 posters on 170gsm silk. These were essential for Katie&#8217;s day-to-day flyering activities and maintaining visibility around the venue.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"57\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Custom <a href=\"https:\/\/www.solopress.com\/signage-boards\/\" target=\"_blank\" rel=\"noopener\">Signage<\/a><\/span><\/b><span data-contrast=\"none\">: To give Katie an extra edge, we created custom-shaped Foamex signs, which were used to build a unique sandwich board. This became a mobile advertisement that Katie could wear while flyering, helping her stand out and directly engage with passers-by.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"57\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\"><a href=\"https:\/\/www.solopress.com\/stickers-labels\/\" target=\"_blank\" rel=\"noopener\">Stickers<\/a> for Engagement<\/span><\/b><span data-contrast=\"none\">: We designed custom-shaped sticker sheets that highlighted positive reviews and audience feedback. These stickers became a fun and interactive way for festival-goers to connect with Katie&#8217;s show, making her promotional materials even more memorable.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"57\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><a href=\"https:\/\/www.solopress.com\/design\/\" target=\"_blank\" rel=\"noopener\"><b><span data-contrast=\"none\">Solopress Design Service<\/span><\/b><\/a><span data-contrast=\"none\">: Our design team worked closely with Katie to ensure all materials adhere to the venue&#8217;s strict branding guidelines while still conveying her show&#8217;s edgy and unique personality.<\/span><\/li>\n<\/ul>\n<h2><strong>The promo pays off<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-03-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74984\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-03-1.jpg\" alt=\"\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-03-1.jpg 900w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-03-1-300x225.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-03-1-768x576.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-03-1-16x12.jpg 16w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-03-1-560x420.jpg 560w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-03-1-80x60.jpg 80w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-03-1-696x522.jpg 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-03-1-265x198.jpg 265w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><span data-contrast=\"none\">The response was fantastic. Katie&#8217;s innovative approach to flyering, combined with the high-quality materials from Solopress, allowed her to create a buzz around her show. The custom sandwich board, in particular, caught the eye of both audiences and reviewers:<\/span><\/p>\n<p><em><strong>&#8220;The Solopress guys even noticed my struggle with flyering during the festival and sent me a sandwich board covered in fairy lights, which turned heads and had people asking for flyers by the end!&#8221;<\/strong><\/em><\/p>\n<p><span data-contrast=\"none\">Katie&#8217;s engaging and bold presence, aided by the sandwich board, prompted people to ask her for flyers\u2014a complete role reversal!<\/span><\/p>\n<p><span data-contrast=\"none\">Out of thousands of performances, Katie&#8217;s show was one of the three shortlisted by a reviewer, showcasing just how impactful her promotional strategy was. The combination of creative thinking and top-notch print materials helped Katie meet succeed in one of the most competitive arts environments in the world.<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Katie has the last laugh<\/span><\/b><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-04-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74983\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-04-1.jpg\" alt=\"\" width=\"900\" height=\"675\" srcset=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-04-1.jpg 900w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-04-1-300x225.jpg 300w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-04-1-768x576.jpg 768w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-04-1-16x12.jpg 16w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-04-1-560x420.jpg 560w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-04-1-80x60.jpg 80w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-04-1-696x522.jpg 696w, https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2024\/09\/BLOG-YSFC-04-1-265x198.jpg 265w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/a><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">The response to Katie\u2019s show was overwhelmingly positive. Her innovative approach to flyering, paired with Solopress\u2019s high-quality materials, generated significant buzz. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">Katie spoke highly of her collaboration with Solopress:<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\"><em><strong>&#8220;Working with Solopress has been a dream. From day one, Jane, Matt, and the team brought innovative ideas to help me stand out at the highly competitive Edinburgh Fringe. Their bold prints and creative solutions, made a real difference. Their support has been incredible, with quick turnaround times and thoughtful extras, like stickers with audience and reviewer quotes. Solopress is efficient, friendly, and truly goes above and beyond. I can&#8217;t recommend them enough!&#8221;<\/strong><\/em><br \/>\n<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">And she\u2019s not even joking. Out of thousands of performances, Katie&#8217;s show achieved a runners-up spot in the Brighton Fringe Award for Excellence, granting her a coveted slot to perform at the Brighton Fringe.<\/span><\/p>\n<h2><b><span data-contrast=\"none\">Looking beyond the Fringe<\/span><\/b><\/h2>\n<p><span data-contrast=\"none\">Katie&#8217;s success at the Edinburgh Fringe Festival highlights how impactful excellent print materials can be, especially when combined with creativity and a personal touch. Solopress is proud to have been a part of her journey and looks forward to supporting Katie in future projects. We love helping our customers shine, no matter how big or small their stage.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Katie Hurley is a dynamic performer who brought her show, &#8220;You&#8217;re SO F**king Croydon!&#8221; to the world-renowned Edinburgh Fringe Festival. Known for its eclectic mix of performances and buzzing atmosphere, the festival is a vibrant hub where artists showcase their talents to audiences from around the globe. Katie made her mark at the Underbelly Cowgate [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":74986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[],"class_list":{"0":"post-74978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Katie Hurley at The Edinburgh Fringe Festival - Solopress UK<\/title>\n<meta name=\"description\" content=\"Solopress helped comedian Katie Hurley to find success at the Edinburgh Fringe Festival thanks to some creative promotional solutions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/bg\/\u0438\u0441\u0442\u043e\u0440\u0438\u0438-\u043d\u0430-\u043a\u043b\u0438\u0435\u043d\u0442\u0438\/\u043a\u043b\u0438\u0435\u043d\u0442\u0441\u043a\u0438-\u0438\u0441\u0442\u043e\u0440\u0438\u0438-katie-hurley-\u043d\u0430-\u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u0430-edinburgh-fringe\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Katie Hurley at The Edinburgh Fringe Festival - 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