{"id":887,"date":"2011-07-21T13:39:35","date_gmt":"2011-07-21T12:39:35","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=887"},"modified":"2019-06-10T21:22:37","modified_gmt":"2019-06-10T20:22:37","slug":"%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3-%d1%81-%d0%bf%d0%b0%d0%b4%d0%b0%d0%bd%d0%b5-%d0%bd%d0%b0-%d0%b2%d1%80%d0%b0%d1%82%d0%b0%d1%82%d0%b0","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/bg\/business-marketing\/door-drop-marketing\/","title":{"rendered":"\u041d\u0435 \u043f\u0443\u0441\u043a\u0430\u0439\u0442\u0435 \u043a\u0430\u043f\u043a\u0438 \u043d\u0430 \u0432\u0440\u0430\u0442\u0430\u0442\u0430 - \u0441\u0442\u043e\u0439\u043d\u043e\u0441\u0442\u0442\u0430 \u043d\u0430 \u043f\u0435\u0447\u0430\u0442\u043d\u0438\u044f \u0434\u0438\u0440\u0435\u043a\u0442\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><br \/>\n\u0414\u0430 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\/><\/p>\n<p>\u0413\u0440\u0435\u0448\u043a\u0430. \u041f\u043e\u043d\u0435 \u043d\u0435 \u0441\u043f\u043e\u0440\u0435\u0434 Royal Mail, \u0447\u0438\u044f\u0442\u043e \u043d\u043e\u0432\u0430 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u0430 \u043f\u043e\u0449\u0435\u043d\u0441\u043a\u0430 \u0443\u0441\u043b\u0443\u0433\u0430 (\u0442\u043e\u0447\u043d\u043e \u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0430 <a href=\"https:\/\/www.royalmail.com\/business\/services\/sending\/specialist-services\/door-to-door\">\u0434\u0438\u0440\u0435\u043a\u0442\u0435\u043d \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043e\u0442 \u0432\u0440\u0430\u0442\u0430 \u043d\u0430 \u0432\u0440\u0430\u0442\u0430<\/a> \u043f\u0435\u0447\u0430\u0442\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0433\u0430\u0442 \u0434\u0430 \u0441\u0435 \u0441\u0432\u044a\u0440\u0436\u0430\u0442 \u0441 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href=\"https:\/\/www.solopress.com\/blog\/bg\/%d1%84%d0%bb%d0%b0%d0%b5%d1%80%d0%b8-%d0%bb%d0%b8%d1%81%d1%82%d0%be%d0%b2%d0%ba%d0%b8\/\">\u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0430,<\/a>\u00a0<a href=\"https:\/\/www.solopress.com\/blog\/bg\/%d0%b1%d0%b8%d0%b7%d0%bd%d0%b5%d1%81-%d0%ba%d0%b0%d0%bd%d1%86%d0%b5%d0%bb%d0%b0%d1%80%d1%81%d0%ba%d0%b8-%d0%bc%d0%b0%d1%82%d0%b5%d1%80%d0%b8%d0%b0%d0%bb%d0%b8\/envelopes\/\">\u043f\u043b\u0438\u043a<\/a>\u0438\u043b\u0438 \u0434\u0440\u0443\u0433 \u0432\u0438\u0434 \u043f\u043e\u0449\u0435\u043d\u0441\u043a\u0438 \u043f\u043b\u0438\u043a \u043c\u043e\u0436\u0435 \u0434\u0430 \u043e\u0442\u0432\u0435\u0434\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0432\u0438 \u043e\u0449\u0435 \u043f\u043e-\u0434\u0430\u043b\u0435\u0447 - \u0434\u043e \u0441\u044a\u0440\u0446\u0435\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0435\u0442\u043e \u0443\u0435\u0431 \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e \u0438 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\u0441\u044a\u0441 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u0430\u0442\u0430 \u043e\u0444\u0435\u0440\u0442\u0430, \u043a\u043e\u044f\u0442\u043e \u0441\u0435 \u0441\u044a\u0434\u044a\u0440\u0436\u0430 \u0432 \u043d\u0435\u0433\u043e, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u043e\u0432\u0438\u0448\u0438\u0442\u0435 \u0442\u0438\u043f\u0438\u0447\u043d\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u043d\u0430 \u043e\u0442\u0433\u043e\u0432\u043e\u0440 \u0434\u043e \u043e\u043a\u043e\u043b\u043e 3% - 4% (\u043e\u0442 1% - 2%, \u043a\u043e\u0439\u0442\u043e \u043e\u0431\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u043e \u043f\u043e\u0441\u0442\u0438\u0433\u0430 \u043e\u0431\u0438\u043a\u043d\u043e\u0432\u0435\u043d \u0431\u044f\u043b \u043f\u043b\u0438\u043a C4 \u0441 \u0447\u0435\u0440\u0432\u0435\u043d\u0430 \u0431\u0438\u0437\u043d\u0435\u0441 \u043c\u0430\u0440\u043a\u0438\u0440\u043e\u0432\u043a\u0430, \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u0449 \u043f\u0438\u0441\u043c\u043e \u0438 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u043b\u0438\u0441\u0442\u043e\u0432\u043a\u0438).<\/p>\n<p>\u0410\u043a\u043e \u0446\u0435\u043b\u0442\u0430 \u043d\u0430 \u0432\u0430\u0448\u0438\u044f DM \u0435 \u0434\u0430 \u043d\u0430\u043a\u0430\u0440\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0434\u0430 \u0441\u0435 \u043d\u0430\u0441\u043e\u0447\u0430\u0442 \u043a\u044a\u043c \u0432\u0430\u0448\u0438\u044f \u0443\u0435\u0431\u0441\u0430\u0439\u0442, \u043f\u0440\u0435\u0434\u0438 \u0434\u0430 \u0440\u0430\u0437\u043f\u0440\u0430\u0442\u0438\u0442\u0435 \u043f\u0435\u0447\u0430\u0442\u043d\u0438\u0442\u0435 \u0441\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438, \u043d\u0435 \u0437\u0430\u0431\u0440\u0430\u0432\u044f\u0439\u0442\u0435 \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u0442\u0435 \u0441\u0438\u043b\u043d\u0430 \u0446\u0435\u043b\u0435\u0432\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430, \u043a\u043e\u044f\u0442\u043e \u0434\u0430 \u043e\u0447\u0430\u043a\u0432\u0430 \u0442\u044f\u0445\u043d\u043e\u0442\u043e \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u0435. (\u0410\u043a\u043e \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u0442\u0435 \u0442\u0435 \u0434\u0430 \u0441\u0435 \u043e\u0431\u0430\u0434\u044f\u0442, \u043a\u0430\u043a\u0432\u043e \u0449\u0435 \u043a\u0430\u0436\u0435\u0442\u0435 \u0437\u0430 \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u0430 \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u043d\u0430 \u043b\u0438\u043d\u0438\u044f \u043a\u0430\u0442\u043e \u0447\u0430\u0441\u0442 \u043e\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0442\u0430?)<\/p>\n<p>\u0426\u0435\u043b\u0435\u0432\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430 \u043d\u0430 \u0443\u0435\u0431\u0441\u0430\u0439\u0442\u0430 \u0432\u0438 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0432\u043a\u043b\u044e\u0447\u0432\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0437\u0430 \u043d\u043e\u0432\u0438\u044f \u0432\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0432\u0438\u0434\u0435\u043e\u043a\u043b\u0438\u043f \"\u043a\u0430\u043a \u0434\u0430 \u0441\u0435 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\", \u0444\u0443\u043d\u043a\u0446\u0438\u044f, \u043a\u043e\u044f\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0432\u0430 \u043d\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u0438\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0430\u0442 \u0437\u0430 \u0430\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438, \u0438 \u0434\u043e\u0440\u0438 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0437\u0430 \u043e\u0431\u0440\u0430\u0442\u043d\u0430 \u0432\u0440\u044a\u0437\u043a\u0430.<\/p>\n<p>\u0422\u0435\u043c\u0430\u0442\u0430 \u043d\u0430 \u0446\u0435\u043b\u0435\u0432\u0430\u0442\u0430 \u0432\u0438 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430, \u0440\u0430\u0437\u0431\u0438\u0440\u0430 \u0441\u0435, \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u0431\u044a\u0434\u0435 \u043b\u0435\u0441\u043d\u043e \u0440\u0430\u0437\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u0430 \u043a\u0430\u0442\u043e \"\u0441\u0432\u044a\u0440\u0437\u0430\u043d\u0430\" \u0441 \u043f\u0435\u0447\u0430\u0442\u043d\u0438\u0442\u0435 \u0432\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438, \u043a\u0430\u043a\u0442\u043e \u0438 \u0434\u0430 \u0431\u044a\u0434\u0435 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u0430 \u0443\u0431\u0435\u0434\u0438\u0442\u0435\u043b\u043d\u043e, \u0437\u0430 \u0434\u0430 \u043d\u0430\u0441\u044a\u0440\u0447\u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u043d\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u0434\u0430 \u043a\u0443\u043f\u044f\u0442; \u043a\u043e\u0435\u0442\u043e \u043d\u0438 \u0432\u043e\u0434\u0438, \u043f\u0440\u0438\u044f\u0442\u0435\u043b\u0438, \u0434\u043e \u043f\u0440\u0438\u0437\u0438\u0432\u0438\u0442\u0435 \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435...<\/p>\n<p>\u041f\u0435\u0447\u0430\u0442\u043d\u0438\u044f\u0442 \u0438 \u043e\u043d\u043b\u0430\u0439\u043d \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u0438\u044f\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0431\u0435\u0437 \u043f\u0440\u0438\u0437\u0438\u0432 \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0435 \u043a\u0430\u0442\u043e \u0432\u0438\u0446 \u0431\u0435\u0437 \u043f\u043e\u0430\u043d\u0442\u0430 \u0438\u043b\u0438 \u0442\u0440\u0438\u043b\u044a\u0440 \u0431\u0435\u0437 \u043a\u0443\u043b\u043c\u0438\u043d\u0430\u0446\u0438\u044f - \u0432\u0441\u0438\u0447\u043a\u043e \u0432\u044a\u0440\u0432\u0438 \u0442\u043e\u043b\u043a\u043e\u0432\u0430 \u0434\u043e\u0431\u0440\u0435 \u0434\u043e \u043a\u0440\u0430\u044f, \u043a\u043e\u0433\u0430\u0442\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0442\u0430 \u043e\u0442\u043a\u0440\u0438\u0432\u0430, \u0447\u0435 \u043d\u044f\u043c\u0430 \u043d\u0430 \u043a\u0430\u043a\u0432\u043e \u0434\u0430 \u0440\u0435\u0430\u0433\u0438\u0440\u0430, \u0430 \u0446\u044f\u043b\u043e\u0442\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0432\u0441\u044a\u0449\u043d\u043e\u0441\u0442 \u0435 \u0431\u0438\u043b\u043e \u043f\u044a\u043b\u043d\u0430 \u0437\u0430\u0433\u0443\u0431\u0430 \u043d\u0430 \u0432\u0440\u0435\u043c\u0435. \u0422\u0430\u043a\u0430 \u0447\u0435 \u043d\u0435 \u0437\u0430\u0431\u0440\u0430\u0432\u044f\u0439\u0442\u0435 \u0434\u0430 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u0435 \u043f\u0440\u0438\u0437\u0438\u0432 \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043a\u044a\u043c \u0432\u0430\u0448\u0438\u044f DM, \u043a\u043e\u0439\u0442\u043e \u0434\u0430 \u043d\u0430\u043a\u0430\u0440\u0430 \u0445\u043e\u0440\u0430\u0442\u0430 \u0434\u0430 \u0440\u0435\u0430\u0433\u0438\u0440\u0430\u0442, \u0438\u043b\u0438 \u043f\u043e-\u0441\u043a\u043e\u0440\u043e \u0434\u0430 \u0414\u0415\u0419\u0421\u0422\u0412\u0410\u0422: \u0434\u0430 \u0432\u0438 \u0441\u0435 \u043e\u0431\u0430\u0434\u044f\u0442, \u0434\u0430 \u0432\u0438 \u0438\u0437\u043f\u0440\u0430\u0442\u044f\u0442 \u0438\u043c\u0435\u0439\u043b, \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u044f\u0442 \u043f\u043e\u0440\u044a\u0447\u043a\u0430 \u0421\u0415\u0413\u0410 \u043f\u043e \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0430 \u0432\u044a\u0432 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u043e\u0444\u0435\u0440\u0442\u0430 \"\u043f\u0440\u0435\u0434\u0438 \u043d\u044f\u043a\u043e\u0439 \u0434\u0440\u0443\u0433 \u0434\u0430 \u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u0438\", \"\u043f\u0440\u0435\u0434\u0438 \u0432\u0440\u0435\u043c\u0435\u0442\u043e \u0434\u0430 \u0438\u0437\u0442\u0435\u0447\u0435\", \"\u043f\u0440\u0435\u0434\u0438 \u0437\u0430\u043f\u0430\u0441\u0438\u0442\u0435 \u0434\u0430 \u0441\u0435 \u0438\u0437\u0447\u0435\u0440\u043f\u044f\u0442\", \u043f\u0440\u0435\u0434\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044a\u0442 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0430\u0442\u0430, \u043a\u043e\u0438\u0442\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u0435, \"\u0434\u0430 \u0441\u0435 \u0432\u044a\u0440\u043d\u0430\u0442 \u043d\u0430 \u043f\u044a\u043b\u043d\u0430 \u0446\u0435\u043d\u0430 \u0432 \u043f\u043e\u043b\u0443\u043d\u043e\u0449 \u0442\u043e\u0437\u0438 \u043f\u0435\u0442\u044a\u043a, \u043a\u043e\u0433\u0430\u0442\u043e \u043b\u0443\u043d\u0430\u0442\u0430 (\u0438 \u043a\u043d\u0438\u0433\u0430\u0442\u0430 \u0441 \u043f\u043e\u0440\u044a\u0447\u043a\u0438) \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u043f\u044a\u043b\u043d\u0438!\"<\/p>\n<p>Capice?<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":21892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Value and Benefits of Direct Marketing | Solopress<\/title>\n<meta name=\"description\" content=\"Printed and online Direct Marketing without a call-to-action is a bit like a joke without a punch- line, or a thriller without a climax.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/bg\/\u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433-\u0441-\u043f\u0430\u0434\u0430\u043d\u0435-\u043d\u0430-\u0432\u0440\u0430\u0442\u0430\u0442\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"bg_BG\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Value and Benefits of Direct Marketing | Solopress\" \/>\n<meta property=\"og:description\" content=\"Printed and online Direct Marketing without a call-to-action is a bit like a joke without a punch- line, or a thriller without a climax.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/bg\/\u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\/\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433-\u0441-\u043f\u0430\u0434\u0430\u043d\u0435-\u043d\u0430-\u0432\u0440\u0430\u0442\u0430\u0442\u0430\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2011-07-21T12:39:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-10T20:22:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2011\/07\/door-drops-poster.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aron Priest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aron Priest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/door-drop-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/door-drop-marketing\/\"},\"author\":{\"name\":\"Aron Priest\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/48b967ba047cb36781b5820a5bc366a2\"},\"headline\":\"Don\u2019t drop the door 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