{"id":9678,"date":"2013-08-13T17:36:08","date_gmt":"2013-08-13T16:36:08","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=9678"},"modified":"2022-08-27T20:28:53","modified_gmt":"2022-08-27T19:28:53","slug":"%d0%bd%d0%b0%d0%b9-%d0%b4%d0%be%d0%b1%d1%80%d0%b8%d1%82%d0%b5-%d1%83%d0%bf%d0%be%d1%82%d1%80%d0%b5%d0%b1%d0%b8-%d0%bd%d0%b0-%d1%88%d1%80%d0%b8%d1%84%d1%82%d0%b0-helvetica","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/bg\/copywriting-typography\/best-ever-uses-of-helvetica-font\/","title":{"rendered":"10 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438 \u0443\u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u043d\u0430 Helvetica"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><br \/>\n\u041e\u0431\u0438\u0447\u0430\u0442\u0435 \u0433\u043e \u0438\u043b\u0438 \u0433\u043e \u043c\u0440\u0430\u0437\u0438\u0442\u0435, \u043d\u043e <strong>Helvetica<\/strong> \u0432 \u043d\u0430\u0448\u0438 \u0434\u043d\u0438 \u0448\u0440\u0438\u0444\u0442\u044a\u0442 \u0435 \u0432\u0435\u0437\u0434\u0435\u0441\u044a\u0449. \u041d\u043e \u0438\u0437\u043e\u0431\u0440\u0435\u0442\u0430\u0442\u0435\u043b\u043d\u0438\u0442\u0435 \u0433\u0440\u0430\u0444\u0438\u0447\u043d\u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0438 \u0432\u0441\u0435 \u043e\u0449\u0435 \u043d\u0430\u043c\u0438\u0440\u0430\u0442 \u0432\u044a\u043b\u043d\u0443\u0432\u0430\u0449\u0438 \u0438 \u043d\u0435\u043e\u0431\u0438\u0447\u0430\u0439\u043d\u0438 \u043d\u0430\u0447\u0438\u043d\u0438 \u0434\u0430 \u0432\u0434\u044a\u0445\u043d\u0430\u0442 \u043d\u043e\u0432 \u0436\u0438\u0432\u043e\u0442 \u043d\u0430 \u0442\u043e\u0437\u0438 \u0438\u0437\u0432\u0435\u0441\u0442\u0435\u043d <strong>\u0428\u0432\u0435\u0439\u0446\u0430\u0440\u0441\u043a\u0438 \u0448\u0440\u0438\u0444\u0442<\/strong> \u043e\u0442 50-\u0442\u0435 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u043c\u0438\u043d\u0430\u043b\u0438\u044f \u0432\u0435\u043a...<\/p>\n<h2>\u0411\u0438\u0440\u0430 Helvetica<\/h2>\n<p>\u0410\u0440\u0442 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u044a\u0442 \u043f\u043e \u0431\u0440\u0430\u043d\u0434\u0438\u0440\u0430\u043d\u0435 \u0438 \u043e\u043f\u0430\u043a\u043e\u0432\u0430\u043d\u0435 \u0432 \u041c\u043e\u0441\u043a\u0432\u0430 \u0421\u0430\u0448\u0430 \u041a\u0438\u0449\u0435\u043d\u043a\u043e \u0435 \u0441\u044a\u0437\u0434\u0430\u043b \u0442\u0430\u0437\u0438 \u0437\u0430\u0431\u0430\u0432\u043d\u0430 \u043a\u043e\u043d\u0446\u0435\u043f\u0442\u0443\u0430\u043b\u043d\u0430 \u043e\u043f\u0430\u043a\u043e\u0432\u043a\u0430 \u0437\u0430 <a title=\"\u041e\u043f\u0430\u043a\u043e\u0432\u043a\u0430 \u043d\u0430 \u0431\u0438\u0440\u0430 Helvetica\" href=\"https:\/\/www.behance.net\/gallery\/6549003\/Helvetica-beer\" target=\"_blank\" rel=\"noopener noreferrer\">\u0411\u0438\u0440\u0430 Helvetica<\/a>. \u0427\u0438\u0441\u043b\u043e\u0442\u043e \u0432\u044a\u0440\u0445\u0443 \u0432\u0441\u044f\u043a\u0430 \u043a\u0443\u0442\u0438\u044f \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0430\u043b\u043a\u043e\u0445\u043e\u043b, \u0430 \u0431\u0435\u043b\u0438\u044f\u0442 \u0438\u043b\u0438 \u0447\u0435\u0440\u043d\u0438\u044f\u0442 \u0446\u0432\u044f\u0442 \u043e\u0437\u043d\u0430\u0447\u0430\u0432\u0430, \u0447\u0435 \u0435 \u043f\u044a\u043b\u043d\u0430 \u0441 \u043b\u0430\u0433\u0435\u0440 \u0438\u043b\u0438 \u0441\u0442\u0430\u0443\u0442.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9682\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-beer.jpg\" alt=\"\u0421\u043d\u0438\u043c\u043a\u0430 \u043d\u0430 \u0431\u0438\u0440\u0430 Helvetica\" width=\"426\" height=\"550\" \/><\/p>\n<p style=\"text-align: right;\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u043a \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: <a title=\"\u0421\u0430\u0448\u0430 \u041a\u0438\u0448\u0447\u0435\u043d\u043a\u043e \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440 \u0432 Behance\" href=\"https:\/\/www.behance.net\/kischenkowski\" target=\"_blank\" rel=\"noopener noreferrer\">\u0421\u0430\u0448\u0430 \u041a\u0438\u0448\u0447\u0435\u043d\u043a\u043e<\/a><\/p>\n<h2>\u0412\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434 Helvetica<\/h2>\n<p>\u041f\u0440\u0435\u043d\u0430\u0441\u044f\u043d\u0435\u0442\u043e \u043d\u0430 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u0438\u0437\u043c\u0430 \u0438 \u0430\u0431\u0441\u043e\u043b\u044e\u0442\u043d\u0430\u0442\u0430 \u043f\u0440\u0435\u0446\u0438\u0437\u043d\u043e\u0441\u0442 \u043d\u0430 \u0448\u0440\u0438\u0444\u0442\u0430 Helvetica \u0432 \u0441\u0432\u0435\u0442\u0430 \u043d\u0430 \u043a\u043e\u043b\u043e\u0435\u0437\u0434\u0435\u043d\u0435\u0442\u043e \u0435 \u043c\u0430\u0439\u0441\u0442\u043e\u0440\u0441\u043a\u0438 \u0445\u043e\u0434 \u043d\u0430 \u0438\u0441\u043f\u0430\u043d\u0441\u043a\u043e\u0442\u043e \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0441\u043a\u043e \u0441\u0442\u0443\u0434\u0438\u043e <a title=\"\u0418\u0441\u043f\u0430\u043d\u0441\u043a\u043e \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0441\u043a\u043e \u0441\u0442\u0443\u0434\u0438\u043e\" href=\"https:\/\/www.made-studio.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0411\u043e\u0440\u0445\u0430 \u0413\u0430\u0440\u0441\u0438\u044f<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9684\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-bike.jpg\" alt=\"\u0412\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434 Helvetica\" width=\"650\" height=\"432\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9685\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-bike-saddle.jpg\" alt=\"\u0421\u0435\u0434\u043b\u043e \u0437\u0430 \u0432\u0435\u043b\u043e\u0441\u0438\u043f\u0435\u0434 Helvetica\" width=\"650\" height=\"432\" \/><\/p>\n<p style=\"text-align: right;\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u043a \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: \u0411\u043b\u043e\u0433 \u0437\u0430 \u0434\u0438\u0437\u0430\u0439\u043d \u043d\u0430 \u0413\u0440\u0435\u044a\u043c \u0421\u043c\u0438\u0442<\/p>\n<h2>Helvetica Chocolate<\/h2>\n<p>\u0414\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u044a\u0442 \u043d\u0430 \u0441\u0432\u043e\u0431\u043e\u0434\u043d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430, \u0430\u0440\u0442 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0438 \u0430\u043d\u0438\u043c\u0430\u0442\u043e\u0440 \u0420\u043e\u0437\u0430 \u0434\u0435 \u0419\u043e\u043d\u0433 \u043e\u0442 \u0410\u043c\u0441\u0442\u0435\u0440\u0434\u0430\u043c \u0435 \u0441\u044a\u0437\u0434\u0430\u043b\u0430 <a title=\"\u0418\u0434\u0435\u0430\u043b\u043d\u0438\u044f\u0442 \u043f\u043e\u0434\u0430\u0440\u044a\u043a \u0437\u0430 \u043b\u044e\u0431\u0438\u0442\u0435\u043b\u0438\u0442\u0435 \u043d\u0430 \u0448\u043e\u043a\u043e\u043b\u0430\u0434\u0430 \u0432 \u0433\u0440\u0430\u0444\u0438\u0447\u043d\u0438\u044f \u0434\u0438\u0437\u0430\u0439\u043d\" href=\"https:\/\/www.behance.net\/gallery\/6257491\/CHOCOGRAPHY\" target=\"_blank\" rel=\"noopener noreferrer\">Chocography<\/a>, \u0432\u043a\u0443\u0441\u0435\u043d \u043d\u0430\u0447\u0438\u043d \u0434\u0430 \u0441\u0435 \u043f\u043e\u0434\u0447\u0435\u0440\u0442\u0430\u0435 \u043f\u043e-\u0441\u043b\u0430\u0434\u043a\u0430\u0442\u0430 \u0441\u0442\u0440\u0430\u043d\u0430 \u043d\u0430 \u0438\u0437\u0447\u0438\u0441\u0442\u0435\u043d\u0438\u044f \u0434\u0438\u0437\u0430\u0439\u043d \u043d\u0430 Helvetica.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9687\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-chocolate.jpg\" alt=\"\u0428\u043e\u043a\u043e\u043b\u0430\u0434 Helvetica\" width=\"600\" height=\"338\" \/><\/p>\n<p style=\"text-align: right;\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u043a \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: <a title=\"\u0413\u0440\u0430\u0444\u0438\u0447\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440 \u043d\u0430 Rosa de Jong \u0432 Behance \" href=\"https:\/\/www.behance.net\/byrosa\" target=\"_blank\" rel=\"noopener noreferrer\">\u0420\u043e\u0437\u0430 \u0434\u0435 \u0419\u043e\u043d\u0433<\/a><\/p>\n<h2>\u0420\u0438\u0441\u0443\u0432\u0430\u043d\u0435 \u043d\u0430 \u043b\u0438\u0446\u0435 Helvetica<\/h2>\n<p>\u0412\u0435\u0440\u043e\u044f\u0442\u043d\u043e \u0431\u043e\u0438\u0442\u0435 \u0437\u0430 \u043b\u0438\u0446\u0435 Helvetica \u043d\u044f\u043c\u0430 \u0434\u0430 \u0438\u0437\u043c\u0435\u0441\u0442\u044f\u0442 \u0442\u0438\u0433\u044a\u0440\u0430 \u0438 \u0440\u0435\u043a\u0441\u0430 \u043e\u0442 \u0441\u043f\u0438\u0441\u044a\u0446\u0438\u0442\u0435 \u0441 \u0436\u0435\u043b\u0430\u043d\u0438\u044f \u0437\u0430 \u0440\u0438\u0441\u0443\u0432\u0430\u043d\u0435 \u043d\u0430 \u0434\u0435\u0446\u0430, \u043d\u043e \u0433\u0440\u0430\u0444\u0438\u0447\u043d\u0438\u044f\u0442 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440 \u0438 \u0438\u043b\u044e\u0441\u0442\u0440\u0430\u0442\u043e\u0440 \u043e\u0442 \u0418\u0441\u0442\u0430\u043d\u0431\u0443\u043b \u0427\u0430\u0433\u043b\u0430\u044f\u043d \u0410\u043a\u0442\u0443\u0433 \u0438\u0437\u0442\u044a\u043a\u0432\u0430, \u0447\u0435 \u043d\u0435 \u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043d\u043e \u0434\u0430 \u0441\u0435 \u0438\u0437\u043e\u043f\u0430\u0447\u0430\u0432\u0430\u0442 \u0448\u0440\u0438\u0444\u0442\u043e\u0432\u0435\u0442\u0435 \u0441\u044a\u0441 \u0441\u0432\u043e\u044f \u043f\u0440\u043e\u0435\u043a\u0442 \"\u0410\u043d\u0430\u0442\u043e\u043c\u0438\u044f \u043d\u0430 \u0447\u043e\u0432\u0435\u043a\u0430 \u0438 \u0448\u0440\u0438\u0444\u0442\u0430\".<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9688\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-face-paint.jpg\" alt=\"\u0411\u043e\u044f \u0437\u0430 \u043b\u0438\u0446\u0435 Helvetica\" width=\"599\" height=\"337\" \/><\/p>\n<p style=\"text-align: right;\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u043a \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: <a title=\"Caglayan Aktug \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440 \u0432 Behance\" href=\"https:\/\/www.behance.net\/caglayanaktug\" target=\"_blank\" rel=\"noopener noreferrer\">Caglayan Aktug<\/a><\/p>\n<h2>Helvetica Film<\/h2>\n<p>Helvetica \u0435 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c \u043f\u044a\u043b\u043d\u043e\u043c\u0435\u0442\u0440\u0430\u0436\u0435\u043d \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u043b\u0435\u043d \u0444\u0438\u043b\u043c \u0437\u0430 \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u044f \u0438 \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d \u043d\u0430 \u0440\u0435\u0436\u0438\u0441\u044c\u043e\u0440\u0430 \u0413\u0430\u0440\u0438 \u0425\u044a\u0441\u0442\u0443\u0438\u0442.<\/p>\n<p>\u0413\u0430\u0440\u0438 \u0425\u044a\u0441\u0442\u0443\u0438\u0442 \u043a\u043e\u043c\u0435\u043d\u0442\u0438\u0440\u0430:<br \/>\n\"\u041c\u0438\u0441\u043b\u0435\u0445, \u0447\u0435 \u0440\u0430\u0437\u0433\u043b\u0435\u0436\u0434\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \"\u043a\u0430\u0440\u0438\u0435\u0440\u0430\u0442\u0430\" \u043d\u0430 Helvetica \u0449\u0435 \u0431\u044a\u0434\u0435 \u0434\u043e\u0431\u0440\u0430 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430 \u0437\u0430 \u0440\u0430\u0437\u0433\u043b\u0435\u0436\u0434\u0430\u043d\u0435 \u043d\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0442\u0435 50 \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0430 \u0433\u0440\u0430\u0444\u0438\u0447\u043d\u0438\u044f \u0434\u0438\u0437\u0430\u0439\u043d \u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u043d\u0430 \u0442\u043e\u0447\u043a\u0430 \u0437\u0430 \u043d\u044f\u043a\u043e\u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u0438 \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u0438 \u0432\u044a\u0432 \u0444\u0438\u043b\u043c\u0430.\"<\/p>\n<div class=\"youtube-embed\" data-video_id=\"LL60GEGjj_Q\"><iframe loading=\"lazy\" title=\"\u041d\u0415\u0417\u0410\u0412\u0418\u0421\u0418\u041c \u041e\u0411\u0415\u041a\u0422\u0418\u0412 | Helvetica | \u0422\u0440\u0435\u0439\u043b\u044a\u0440 | PBS\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/LL60GEGjj_Q?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2>Helvetica Juice Bar &amp; Cafe<\/h2>\n<p>\u0412 \u041b\u0435\u0439\u043a\u0443\u0443\u0434, \u0449\u0430\u0442\u0430 \u041e\u0445\u0430\u0439\u043e, \u0441\u0435 \u043d\u0430\u043c\u0438\u0440\u0430 Helvetica Juice Bar &amp; Cafe - \u043e\u043f\u0438\u044f\u043d\u044f\u0432\u0430\u0449\u0430 \u0441\u043c\u0435\u0441\u0438\u0446\u0430 \u043e\u0442 \u043b\u0430\u0442\u0438\u043d\u043e\u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0430 \u043a\u0443\u0445\u043d\u044f \u0438 \u0448\u0432\u0435\u0439\u0446\u0430\u0440\u0441\u043a\u0430 \u0442\u0438\u043f\u043e\u0433\u0440\u0430\u0444\u0438\u044f. \u0422\u0430\u0437\u0438 \"\u0434\u0435\u0442\u0441\u043a\u0430 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430 \u0437\u0430 \u0430\u0440\u0442\u0438\u0441\u0442\u0438\" \u0435 \u043e\u0442\u043a\u0440\u0438\u0442\u0430 \u043f\u0440\u0435\u0437 \u043e\u043a\u0442\u043e\u043c\u0432\u0440\u0438 2012 \u0433. \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u043b\u0435\u0434\u0435\u043d\u0438 \u0438 \u0442\u043e\u043f\u043b\u0438 \u043d\u0430\u043f\u0438\u0442\u043a\u0438 \u0432 100% \u0431\u0438\u043e\u0440\u0430\u0437\u0433\u0440\u0430\u0434\u0438\u043c\u0438, \u0435\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u0438 \u0447\u0430\u0448\u0438.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9689\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-cafe.jpg\" alt=\"\u041a\u0430\u0444\u0435\u043d\u0435 Helvetica\" width=\"650\" height=\"649\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9690\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-cafe-packaging.jpg\" alt=\"\u041e\u043f\u0430\u043a\u043e\u0432\u043a\u0430 \u043d\u0430 \u043a\u0430\u0444\u0435\u043d\u0435 Helvetica\" width=\"650\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u043a \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: <a title=\"Helvetica Juice Bar and Cafe \u0432\u044a\u0432 Facebook\" href=\"https:\/\/www.facebook.com\/Helveticajuicebar\" target=\"_blank\" rel=\"noopener noreferrer\">Helvetica Juice Bar &amp; Cafe<\/a><\/p>\n<h2>\u041a\u043e\u043b\u0438\u0435 Helvetica<\/h2>\n<p>\u041b\u0430\u0437\u0435\u0440\u043d\u043e \u0438\u0437\u0440\u044f\u0437\u0430\u043d\u043e \u043e\u0442 3-\u043c\u0438\u043b\u0438\u043c\u0435\u0442\u0440\u043e\u0432 \u0447\u0435\u0440\u0435\u043d \u0430\u043a\u0440\u0438\u043b, \u0442\u043e\u0432\u0430 \u043a\u043e\u043b\u0438\u0435 Helvetica \u0435 \u0441 \u0440\u0430\u0437\u043c\u0435\u0440\u0438 63,5 \u043c\u043c (\u0448\u0438\u0440\u0438\u043d\u0430) \u0438 15,25 \u043c\u043c (\u0432\u0438\u0441\u043e\u0447\u0438\u043d\u0430). \u0414\u044a\u043b\u0436\u0438\u043d\u0430\u0442\u0430 \u043d\u0430 \u043f\u043e\u0441\u0440\u0435\u0431\u0440\u0435\u043d\u0430\u0442\u0430 \u0432\u0435\u0440\u0438\u0436\u043a\u0430 \u0435 \u043f\u0440\u0438\u0431\u043b\u0438\u0437\u0438\u0442\u0435\u043b\u043d\u043e 457 \u043c\u043c. \u0418\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u043e \u043e\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u0438\u0447\u043a\u0430\u0442\u0430 \u043d\u0430 Plastique \u0414\u0436\u0435\u043d \u041c\u044a\u0440\u0441\u0431\u0438, \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440, \u043a\u043e\u044f\u0442\u043e \u0436\u0438\u0432\u0435\u0435 \u0438 \u0440\u0430\u0431\u043e\u0442\u0438 \u0432 \u0421\u0430\u043d \u0424\u0440\u0430\u043d\u0446\u0438\u0441\u043a\u043e, \u043a\u043e\u043b\u0438\u0435\u0442\u043e \u0441\u0442\u0440\u0443\u0432\u0430 $22.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9694\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-necklace.jpg\" alt=\"\u041a\u043e\u043b\u0438\u0435 Helvetica\" width=\"604\" height=\"604\" \/><\/p>\n<p style=\"text-align: right;\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u043a \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: <a title=\"Plastique \u0432\u044a\u0432 Facebook\" href=\"https:\/\/www.facebook.com\/PLASTIQUESHOP\/\" target=\"_blank\" rel=\"noopener noreferrer\">Plastique<\/a><\/p>\n<h2>Helvetica Onesie<\/h2>\n<p>Row Boat Press \u043f\u0440\u043e\u0434\u0430\u0432\u0430 \u0442\u043e\u0437\u0438 \u0435\u043b\u0435\u043a \"Helveticaca\", \u0438\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d \u043e\u0442 \u043f\u0430\u043c\u0443\u043a 100%, \u0437\u0430 $15.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9696\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-onesie.jpg\" alt=\"\u0422\u0435\u043d\u0438\u0441\u043a\u0430 Helvetica\" width=\"419\" height=\"410\" \/><\/p>\n<p style=\"text-align: right;\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u043a \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: Row Boat Press<\/p>\n<h2>Helvetica R2-D2<\/h2>\n<p>\u0424\u0440\u0435\u043d\u0441\u043a\u0438\u044f\u0442 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444 \u0438 \u0445\u0443\u0434\u043e\u0436\u043d\u0438\u043a \u0414\u0430\u0432\u0438\u0434 \u0411\u0435\u043d\u043e\u043b\u0438\u0435\u043b \u043f\u0440\u0435\u0432\u0440\u044a\u0449\u0430 \u043b\u044e\u0431\u0438\u043c\u0438\u044f \u0440\u043e\u0431\u043e\u0442 R2-D2 \u043e\u0442 \"\u041c\u0435\u0436\u0434\u0443\u0437\u0432\u0435\u0437\u0434\u043d\u0438 \u0432\u043e\u0439\u043d\u0438\" \u0432 \u043f\u043b\u0430\u043a\u0430\u0442 \"helBOTica\".<\/p>\n<p>\"\u041d\u0435 \u0435 \u043c\u043d\u043e\u0433\u043e \u0441\u043b\u043e\u0436\u043d\u043e\", \u043a\u0430\u0437\u0432\u0430 \u0414\u0435\u0439\u0432\u0438\u0434 \u0411\u0435\u043d\u043e\u043b\u0438\u0435\u043b \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0442\u0430 \u0441\u0438 \u0432 deviantART. \"\u041f\u0440\u043e\u0441\u0442\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u0445 \u0432\u0441\u0438\u0447\u043a\u043e \u0432 Adobe Illustrator. \u0412\u0441\u044f\u043a\u0430 \u0431\u0443\u043a\u0432\u0430 \u0435 \u043e\u0446\u0432\u0435\u0442\u0435\u043d\u0430 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u043d\u043e, \u0437\u0430 \u0434\u0430 \u043f\u0440\u0438\u0434\u0430\u0434\u0435 \u0442\u043e\u0437\u0438 \u0430\u0441\u043f\u0435\u043a\u0442 \u043d\u0430 3D. \u0421\u043b\u0435\u0434 \u0442\u043e\u0432\u0430 \u0435\u043a\u0441\u043f\u043e\u0440\u0442\u0438\u0440\u0430\u0445 \u0432\u0441\u0438\u0447\u043a\u043e \u0432\u044a\u0432 Photoshop (Smart Object) \u0438 \u0441\u044a\u0437\u0434\u0430\u0434\u043e\u0445 \u0441\u044f\u043d\u043a\u0430\u0442\u0430, \u0444\u043e\u043d\u0430 \u0438 \u043d\u0438\u0432\u043e\u0442\u043e\/\u043a\u0440\u0438\u0432\u0438\u0442\u0435.\"<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9697\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-r2d2.jpg\" alt=\"Helvetica R2D2\" width=\"413\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u043a \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: <a title=\"\u0414\u0435\u0439\u0432\u0438\u0434 \u0411\u0435\u043d\u043e\u043b\u0438\u0435\u043b \u0432 deviantART\" href=\"https:\/\/www.deviantart.com\/davidbenoliel\" target=\"_blank\" rel=\"noopener noreferrer\">\u0414\u0435\u0439\u0432\u0438\u0434 \u0411\u0435\u043d\u043e\u043b\u0438\u0435\u043b<\/a><\/p>\n<h2>\u0428\u0432\u0435\u0439\u0446\u0430\u0440\u0441\u043a\u043e \u0430\u0440\u043c\u0435\u0439\u0441\u043a\u043e \u043d\u043e\u0436\u0447\u0435 Helvetica<\/h2>\n<p>\u0422\u043e\u0437\u0438 \u0443\u043c\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d \u043d\u0430 \u0448\u0432\u0435\u0439\u0446\u0430\u0440\u0441\u043a\u043e \u0430\u0440\u043c\u0435\u0439\u0441\u043a\u043e \u043d\u043e\u0436\u0447\u0435 \u0435 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0441\u0435\u0440\u0438\u044f \u0432\u0434\u044a\u0445\u043d\u043e\u0432\u0435\u043d\u0438 \u043e\u0442 \u0425\u0435\u043b\u0432\u0435\u0442\u0438\u043a\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043d\u0430 \u0444\u0440\u0435\u043d\u0441\u043a\u0438\u044f \u0433\u0440\u0430\u0444\u0438\u0447\u0435\u043d \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440 \u0438 \u0438\u043b\u044e\u0441\u0442\u0440\u0430\u0442\u043e\u0440 \u0421\u0442\u0435\u0444\u0430\u043d \u041c\u0430\u0441\u0430-\u0411\u0438\u0434\u0430\u043b, \u0438\u0437\u0432\u0435\u0441\u0442\u0435\u043d \u043a\u0430\u0442\u043e Retrofuturs. \u0422\u043e\u0439 \u0441\u0435 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430 \u0438 \u043a\u0430\u0442\u043e \u0431\u044f\u043b\u0430 \u0438\u043b\u0438 \u0447\u0435\u0440\u043d\u0430 \u0442\u0435\u043d\u0438\u0441\u043a\u0430 \u043e\u0442 <a title=\"\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d\u0438 \u0442\u0435\u043d\u0438\u0441\u043a\u0438 \u0438 \u043e\u0431\u043b\u0435\u043a\u043b\u0430\" href=\"https:\/\/www.mysoti.com\/products\/style\/CLO\/15?q=retrofuturs\" target=\"_blank\" rel=\"noopener noreferrer\">MySoti<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9699\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-swiss-army-knife.jpg\" alt=\"Helvetica \u043d\u043e\u0436 \u043d\u0430 \u0448\u0432\u0435\u0439\u0446\u0430\u0440\u0441\u043a\u0430\u0442\u0430 \u0430\u0440\u043c\u0438\u044f\" width=\"580\" height=\"580\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9700\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/08\/helvetica-swiss-army-knife-tshirt.jpg\" alt=\"\u0422\u0435\u043d\u0438\u0441\u043a\u0430 Helvetica \u0441 \u043d\u043e\u0436 \u043d\u0430 \u0448\u0432\u0435\u0439\u0446\u0430\u0440\u0441\u043a\u0430\u0442\u0430 \u0430\u0440\u043c\u0438\u044f\" width=\"650\" height=\"490\" \/><\/p>\n<p style=\"text-align: right;\">\u0418\u0437\u0442\u043e\u0447\u043d\u0438\u043a \u043d\u0430 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f: Retrofuturs<\/p>\n<h2>\u0418\u0441\u043a\u0430\u0442\u0435 \u043e\u0449\u0435?<\/h2>\n<p>\u0410\u0434\u0441\u043a\u0438 \u0437\u0430\u0433\u0440\u0438\u0436\u0435\u043d \u0437\u0430 Helvetica? \u041c\u043e\u0436\u0435 \u0431\u0438 \u0449\u0435 \u0441\u0435 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u0432\u0430\u0442\u0435 \u0438 \u043e\u0442 \u0442\u0435\u0437\u0438 \u0441\u0442\u0440\u0430\u0445\u043e\u0442\u043d\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0438 \u0437\u0430 \u0432\u0441\u0438\u0447\u043a\u043e, \u0441\u0432\u044a\u0440\u0437\u0430\u043d\u043e \u0441 Helvetica:<\/p>\n<p>\"\u0421\u0438\u0433\u0443\u0440\u043d\u043e \u0441\u0442\u0435 \u0433\u043e \u0432\u0438\u0436\u0434\u0430\u043b\u0438 \u0445\u0438\u043b\u044f\u0434\u0438 \u043f\u044a\u0442\u0438 \u0434\u043d\u0435\u0441\", \u0440\u0430\u0437\u043a\u0440\u0438 BBC News \u0432 \u0441\u0432\u043e\u044f \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0435\u043d <a title=\"\u0428\u0432\u0435\u0439\u0446\u0430\u0440\u0441\u043a\u043e\u0442\u043e \u0437\u0432\u0443\u0447\u0435\u043d\u0435 \u043d\u0430 Helvetica \u0435 \u0447\u0430\u0441\u0442 \u043e\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u043d\u043e\u0441\u0442\u0442\u0430 \u0439\" href=\"http:\/\/news.bbc.co.uk\/1\/hi\/magazine\/6638423.stm\" target=\"_blank\" rel=\"noopener noreferrer\">Helvetica \u043d\u0430 50 \u0433\u043e\u0434\u0438\u043d\u0438<\/a> \u0434\u043e\u043a\u043b\u0430\u0434.<\/p>\n<p>\u0417\u0430 \u0441\u044a\u0436\u0430\u043b\u0435\u043d\u0438\u0435, Helvetica \u0441\u0435 \u043a\u043b\u0430\u0441\u0438\u0440\u0430 \u0441\u0430\u043c\u043e \u0434\u043e #4 \u0432 \u0438\u0437\u0431\u043e\u0440\u0430 \u043d\u0430 \u043d\u0430\u0448\u0438\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u0438 \u043d\u0430 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u0448\u0440\u0438\u0444\u0442\u043e\u0432\u0435 \u0437\u0430 \u043f\u0435\u0447\u0430\u0442. Futura \u0441\u043f\u0435\u0447\u0435\u043b\u0438 \u0432 \u0442\u043e\u0437\u0438 \u0434\u0435\u043d. \u0415, \u0442\u043e\u0432\u0430 \u0431\u0435\u0448\u0435 \u0438 \u043b\u044e\u0431\u0438\u043c\u0438\u044f\u0442 \u0448\u0440\u0438\u0444\u0442 \u043d\u0430 \u0421\u0442\u0435\u043d\u043b\u0438 \u041a\u0443\u0431\u0440\u0438\u043a.<\/p>\n<p>\u0421\u043f\u043e\u0440\u0435\u0434 \u0423\u0438\u043a\u0438\u043f\u0435\u0434\u0438\u044f \u043f\u0440\u0435\u0437 2011 \u0433. 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