{"id":11498,"date":"2013-11-11T16:44:27","date_gmt":"2013-11-11T16:44:27","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=11498"},"modified":"2019-07-05T13:49:53","modified_gmt":"2019-07-05T12:49:53","slug":"cadbury-maelkechokolade-emballage-far-nyt-look","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/art-design\/cadbury-dairy-milk-chocolate-packaging-gets-new-look\/","title":{"rendered":"Cadbury Dairy Milk-chokoladeemballage f\u00e5r nyt look"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>F\u00f8r du fl\u00e5r emballagen op i din iver efter et chokoladehit, s\u00e5 kig lige en ekstra gang p\u00e5 Cadbury Dairy Milk-baren i din h\u00e5nd. Den har \u00e6ndret sig subtilt.<\/em><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11507\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-packaging.jpg\" alt=\"Cadbury Dairy Milk ny emballage\" width=\"605\" height=\"450\" \/><\/p>\n<p>Hvordan tager man et ikonisk brand og skaber et design for fremtiden? Det var det dilemma, som designbureauet i London stod over for <a title=\"Godt design er en investering i din fremtid\" href=\"https:\/\/www.pearlfisher.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Perlefisker <\/a>n\u00e5r chokoladegiganter <strong>Cadbury<\/strong> \u00f8nskede et redesign af deres ikoniske <strong>M\u00e6lk<\/strong> m\u00e6rke.<\/p>\n<p>De kreative hjerner hos Pearlfisher blev inspireret af id\u00e9en om at \"sige, hvad du ser\" og erstattede de oprindelige produktbilleder p\u00e5 hjemmesiden. <strong>emballage<\/strong> med \"legende, fantasifulde og glade udtryk\" for hver eneste unikke smag og karakter i Cadbury's Dairy Milk-sortiment.<\/p>\n<p>Ligesom McDonald's nylige globale rebranding vil emballagen til Cadbury's Dairy Milk ogs\u00e5 indeholde QR-koder. Hvis folk scanner dem med deres smartphones, vil de kunne downloade overraskende \"gl\u00e6deligt indhold\", som er designet af Cadbury-teamet til at f\u00e5 dem til at smile.<\/p>\n<h2>Hvordan de sammenlignes<\/h2>\n<p>Her er det seneste redesign af emballagen til Cadbury Dairy Milk:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11500\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-design.jpg\" alt=\"Cadbury Dairy Milk nyt emballagedesign\" width=\"605\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11499\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-new-branding.jpg\" alt=\"Cadbury Dairy Milk ny branding\" width=\"605\" height=\"450\" \/><\/p>\n<p>Og dette er det tidligere emballagedesign til Cadbury Dairy Milk, ogs\u00e5 skabt af Pearlfisher tilbage i 2009 (billedkreditten for den \u00e6ldre version g\u00e5r til Design Week):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11501\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2013\/11\/cadbury-dairy-milk-old-design.jpg\" alt=\"Cadbury Dairy Milk gammelt emballagedesign\" width=\"482\" height=\"241\" \/><\/p>\n<p>Efter den designm\u00e6ssige fiasko med Yahoo!'s nye logo tidligere p\u00e5 efter\u00e5ret er Pearlfishers seneste arbejde en perfekt lektion i at redesigne et velkendt brands identitet p\u00e5 den rigtige m\u00e5de. S\u00e5 l\u00e6nge Cadbury ikke blander sig i smagen - eller st\u00f8rrelsen - p\u00e5 selve chokoladebaren!<\/p>\n<h2>Emballage Cadbury<\/h2>\n<p>Pearlfisher har uploadet denne 2-minutters promovideo p\u00e5 YouTube, som viser deres nye Cadbury-emballagesamarbejde:<\/p>\n<div class=\"youtube-embed\" data-video_id=\"ef0HQp_ZHAE\"><iframe loading=\"lazy\" title=\"Cadbury M\u00e6lkem\u00e6lk\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ef0HQp_ZHAE?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[890],"class_list":{"0":"post-11498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadbury Dairy Milk Chocolate Packaging Gets New Look | Solopress<\/title>\n<meta name=\"description\" content=\"Before you rip open the packaging in your haste for a chocolate hit, take another look at the Cadbury Dairy Milk bar in your hand. 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