{"id":12951,"date":"2014-01-02T09:52:47","date_gmt":"2014-01-02T09:52:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=12951"},"modified":"2019-06-20T16:28:54","modified_gmt":"2019-06-20T15:28:54","slug":"laekre-ideer-til-markedsforing-af-cupcake-virksomheder","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/scrumptious-cupcake-business-marketing-ideas\/","title":{"rendered":"30 l\u00e6kre markedsf\u00f8ringsideer til din cupcake-forretning"},"content":{"rendered":"
<\/div>

<\/p>\n

At starte sin egen cupcake-forretning er en sjov m\u00e5de at tjene lidt ekstra penge p\u00e5. Men hvordan kan du skille dig ud fra m\u00e6ngden p\u00e5 et s\u00e5 konkurrencepr\u00e6get marked? Solopress har et par l\u00e6kre marketingtips, der kan hj\u00e6lpe dig med at bage verden til et bedre sted...<\/em><\/h3>\n

\"Cupcake<\/p>\n

1. Altid vores nemmeste og mest afg\u00f8rende tip til nye virksomhedsejere: S\u00f8rg for, at du har et utroligt godt produkt, f\u00f8r du overhovedet begynder at dr\u00f8mme om at markedsf\u00f8re det.<\/p>\n

2. Find p\u00e5 et godt navn til din cupcake-forretning. Det skal v\u00e6re noget, som folk vil huske.<\/p>\n

3. Tag professionelle billeder af dine cupcakes. Dine cupcakes skal se lige s\u00e5 godt ud, som de smager.<\/p>\n

4. Kig overalt for hele tiden at blive inspireret af nye og interessante cupcake-opskrifter og -designs. Dine cupcakes skal smage lige s\u00e5 godt, som de ser ud.<\/p>\n

Hvis du vil have \u00f8jeblikkelig inspiration til cupcake-design, s\u00e5 tjek vores medf\u00f8lgende 18 enormt velsmagende popkulturelle cupcake-designs<\/a> blog-artikel.<\/p>\n

5. Angiv alle ingredienserne i dine cupcakes, is\u00e6r hvis der er brugt n\u00f8dder eller n\u00f8ddeolier i opskriften.<\/p>\n

6. Hvis du kan, s\u00e5 tilf\u00f8j s\u00e6rlige cupcakes til din menu, som er fri for n\u00f8dder, gluten, m\u00e6lkeprodukter eller soja, s\u00e5 dine kunder f\u00e5r det bredest mulige udvalg af k\u00f8bsmuligheder. Hvorfor ikke ogs\u00e5 afpr\u00f8ve kaloriefattige versioner af dine mest popul\u00e6re cupcakes?<\/p>\n

7. Design et professionelt logo, som du kan bruge i alle dine reklamematerialer, f.eks. visitkort<\/a>, Flyers<\/a>plakater, klisterm\u00e6rker, rullebannere<\/a>emballage, kasseboner, hjemmeside, sider p\u00e5 sociale medier osv. De fleste logoer til cupcake-virksomheder har et s\u00f8dt og farverigt udseende.<\/p>\n

8. Print dit logo, dine kontaktoplysninger og din webadresse p\u00e5 dine cupcake-\u00e6sker - eller print dem p\u00e5 klisterm\u00e6rker i stedet.<\/p>\n

9. Giv gratis pr\u00f8ver af dine cupcakes v\u00e6k. G\u00e5 dog efter de rigtige mennesker, folk, der tr\u00e6ffer k\u00f8bsbeslutninger for en st\u00f8rre gruppe. PA'er, kontorchefer, bryllupsplanl\u00e6ggere eller eventarrang\u00f8rer vil f.eks. give dig mest for pengene.<\/p>\n

10. Tag dine cupcakes med til lokale butikker, messer, festivaler og markeder for at s\u00e6lge dem. Er der et n\u00e6rliggende indk\u00f8bscenter, som har et kortvarigt lejem\u00e5l med en billig salgsstand?<\/p>\n

11. Bed p\u00e6nt kunderne om at give dig en gl\u00f8dende udtalelse om, hvor spektakul\u00e6re dine cupcakes faktisk er. Ideelt set b\u00f8r disse kundeanmeldelser l\u00e6gges ud p\u00e5 deres egne profiler p\u00e5 sociale medier som Twitter eller Facebook eller p\u00e5 et s\u00e6rligt anmeldelseswebsted eller onlineforum.<\/p>\n

12. Brug disse citater p\u00e5 din hjemmeside og i trykte brochurer for at f\u00e5 potentielle k\u00f8bere til at foretage deres f\u00f8rste k\u00f8b hos dig.<\/p>\n

13. Pr\u00f8v forskellige specialaftaler og tilbud som 10% rabat p\u00e5 din f\u00f8rste cupcakebestilling eller k\u00f8b en, f\u00e5 en gratis for at se, hvad der fungerer bedst for din virksomhed.<\/p>\n

14. Blog og tweet om nye opskrifter, nye ideer til dekoration af cupcakes og nye kampagner.<\/p>\n

15. Se, om du kan samarbejde med andre lokale virksomheder for gensidigt at promovere jeres forretninger eller tilbyde rabat p\u00e5 massebestillinger. M\u00e5ske vil en lokal ejendomsm\u00e6gler gerne uddele en gratis kasse med gourmetcupcakes, n\u00e5r de k\u00f8ber eller s\u00e6lger en ejendom for en kunde? Glem ikke at l\u00e6gge et visitkort, et klisterm\u00e6rke eller en kupon til din egen cupcake-forretning i \u00e6sken.<\/p>\n

16. Tilf\u00f8j dine kunder til et m\u00e5nedligt eller 14-dages e-mail-nyhedsbrev. N\u00e5r du har nok cupcake-elskende fanatikere p\u00e5 din mailingliste, hvorfor s\u00e5 ikke g\u00f8re det ugentligt!<\/p>\n

17. Tilbyd gavekort eller cupcake-gavekurve som pr\u00e6mier til velg\u00f8renhedsarrangementer og tombolaer.<\/p>\n

18. Afhold kurser i cupcake-dekoration. S\u00f8rg for, at disse kurser er b\u00f8rnevenlige, s\u00e5 de er en sjov aktivitet og en must-go-to edutainment destination for hele familien.<\/p>\n

19. Organiser j\u00e6vnligt cupcake-dekorationskurser med s\u00e6rlige temaer baseret p\u00e5 aktuelle begivenheder for at tiltr\u00e6kke nye ansigter og for at f\u00e5 tidligere deltagere til at vende tilbage. Temaerne kan v\u00e6re baseret p\u00e5 alt, hvad der er popul\u00e6rt p\u00e5 det p\u00e5g\u00e6ldende tidspunkt, f.eks. halloween, jul, p\u00e5ske, VM, OL, en ny blockbuster-film eller jubil\u00e6et for en yndlings-tv-serie som f.eks. Doctor Who<\/a> eller Coronation Street. Husk at promovere disse temabegivenheder ved hj\u00e6lp af alle dine s\u00e6dvanlige marketingkanaler p\u00e5 tryk, e-mail og sociale medier.<\/p>\n

20. Sponsor\u00e9r en lokal samfundsgruppe, velg\u00f8renhed eller et sportshold.<\/p>\n

21. Hold cupcake-dekorationskonkurrencer.<\/p>\n

22. Tilf\u00f8j en mulighed for catering eller levering til hjemmet\/kontoret til din cupcake-forretning.<\/p>\n

23. Giv kunderne mulighed for at bestille og tilpasse deres cupcakes p\u00e5 din hjemmeside.<\/p>\n

24. Ugens eller m\u00e5nedens cupcake er en god m\u00e5de at promovere et nyt cupcake-design eller en ny opskrift p\u00e5. Det er en god mulighed for at teste en us\u00e6dvanlig kombination af ingredienser, smage eller designideer for at se, om dine kunder vil have mere.<\/p>\n

25. #hashtag alle dine tweets p\u00e5 Twitter og fotos p\u00e5 Instagram eller Pinterest. Det vil hj\u00e6lpe dig med at tiltr\u00e6kke et bredere publikum p\u00e5 disse sociale medier.<\/p>\n

26. Upload nyttige tips til cupcake-dekoration og videovejledninger p\u00e5 YouTube. Opfordr seerne til at stille sp\u00f8rgsm\u00e5l om at lave cupcakes - tilbyd dem eksperthj\u00e6lp, r\u00e5d og insidertricks til geng\u00e6ld, og lav m\u00e5ske endda en ny video, der besvarer deres specifikke sp\u00f8rgsm\u00e5l.<\/p>\n

27. Hvis du bliver spurgt, kan du ogs\u00e5 give r\u00e5d til kommende cupcake-bagere i kommentarfeltet p\u00e5 dine blogs og indl\u00e6g p\u00e5 de sociale medier.<\/p>\n

28. Send pr\u00f8ver af dine cupcakes til madjournalister, bloggere og lokalaviser.<\/p>\n

29. Tag et udvalg af dine l\u00e6kre cupcakes med til fester, bryllupper, babyshowers, forretningsm\u00f8der eller netv\u00e6rksarrangementer - man ved aldrig, hvem der kommer!<\/p>\n

30. Sp\u00f8rg kunderne, hvilken slags cupcakes de gerne vil have, at du laver i fremtiden. Feedbackkort er en glimrende m\u00e5de at g\u00f8re det p\u00e5, da du ogs\u00e5 kan h\u00f8ste alle kontaktoplysninger p\u00e5 dem til dine direct marketing-lister til fremtidig kommunikation via e-mail og post.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-12951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\n30 Scrumptious Marketing Ideas For Your Cupcake Business | Solopress<\/title>\n<meta name=\"description\" content=\"Starting up your own cupcake business is a fun way to bring in a little extra cash. 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