{"id":13712,"date":"2014-01-24T16:03:10","date_gmt":"2014-01-24T16:03:10","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=13712"},"modified":"2019-05-24T15:48:46","modified_gmt":"2019-05-24T14:48:46","slug":"apple-macintosh-bedste-printannoncer-nogensinde","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/apple-macintosh-best-ever-print-ads\/","title":{"rendered":"Apple Macintosh - de bedste printannoncer nogensinde"},"content":{"rendered":"
<\/div>

<\/p>\n

Macintosh-fans fejrer i dag 30 \u00e5rs f\u00f8dselsdag.th<\/sup> \u00e5rsdagen for Apples banebrydende computer, ser Solopress med gl\u00e6de tilbage p\u00e5 Mac'ens bedste printannoncer nogensinde...<\/em><\/h3>\n

Den er fast etableret som den grafiske designers foretrukne personlige computer. Apple Macintosh<\/strong> har ikke overraskende altid gjort et stort indtryk i den trykte reklameverden. Selv i dag, Apple Inc.<\/a> er ikke afh\u00e6ngig af Facebook eller Twitter til at promovere virksomhedens nyeste hotware.<\/p>\n

Pr\u00f8vek\u00f8r en Macintosh.<\/strong><\/h3>\n

\"Testk\u00f8r<\/p>\n

\"Tag<\/p>\n

Billeder Kilde: Marketing Directo og Reddit<\/p>\n

Her er to af de f\u00f8rste trykte Macintosh-annoncer, som fristede folk til at pr\u00f8ve Apples nye hjemme- og forretningscomputer for f\u00f8rste gang. Den f\u00f8rste annonce bruger dristige billeder til at s\u00e6tte scenen og fange seerens opm\u00e6rksomhed. Dette blev s\u00e5 udvidet med en mere detaljeret, overbevisende kolonne med PR-tekst i den anden annonce - hvor Apples smarte gimmick med en \"desktop computer test drive\" blev pr\u00e6senteret for potentielle kunder. Det er let at glemme, at Mac'en var en virkelig revolutionerende oplevelse for mange mikrocomputerveteraner i 1984, for slet ikke at tale om den brede offentlighed. F\u00f8r Mac'en havde computere normalt ikke engang en mus til at styre dem med.<\/p>\n

Jeg tror derfor, at iMac.<\/strong><\/h3>\n

\"Jeg<\/p>\n

Billedkilde: Advertolog<\/p>\n

Denne billboard-reklame for Apple iMac fra 1999 af reklamebureauet TBWA er en sjov hentydning til Ogilvy & Mathers \"I think, therefore IBM.\"-reklameslogan fra 1988. Dette reklamebureau har haft et langt og succesfuldt samarbejde med Apple gennem \u00e5rene. Los Angeles-kontoret for TBWA\\Chiat\\Day<\/a> skabte ogs\u00e5 det ber\u00f8mte reklameslogan \"Think different.\" for Apple tilbage i 1997 (se nedenfor for flere detaljer).<\/p>\n

PC vs. Mac<\/strong><\/h3>\n

\"Peep<\/p>\n

Billedkilde: Reddit<\/p>\n

Peep Show-komikerne David Mitchell og Robert Webb optr\u00e5dte i de britiske versioner af Apples popul\u00e6re og langvarige PC vs. Mac-reklamekampagne p\u00e5 print, tv og i biografen.<\/p>\n

Chic. Ikke n\u00f8rdet.<\/strong><\/h3>\n

\"Chic<\/p>\n

Billedkilde: Mac Life<\/p>\n

iMac var begyndelsen p\u00e5 Apples produkt- og markedsf\u00f8ringsstrategi, som gik ud p\u00e5 at bev\u00e6ge sig v\u00e6k fra de hardcore Macintosh-brugere og g\u00e5 efter masserne for de helt store penge$. Det kulminerede selvf\u00f8lgelig med udviklingen og udgivelsen af iPod, iTunes, iPhone og iPad - og Apples milliardstore dominans p\u00e5 markederne for musikafspillere, apps, smartphones og tablets i l\u00f8bet af det seneste \u00e5rti.<\/p>\n

T\u00e6nk anderledes.<\/strong><\/h3>\n

\"Albert<\/p>\n

Billedkilde: Dette er ikke REKLAME<\/p>\n

Den anmelderroste Think Different-serie af trykte reklamer og reklameplakater, som igen var udt\u00e6nkt af TBWA\\Chiat\\Day, forbandt Apple med ber\u00f8mte personer som Albert Einstein, Alfred Hitchcock, Amelia Earhart, Charlie Chaplin, Frank Sinatra, Orson Welles og Pablo Picasso.<\/p>\n

iCandy.<\/strong><\/h3>\n

\"iCandy<\/p>\n

Billedkilde: Marketing Directo<\/p>\n

De farverige variationer, der findes i iMac-serien, blev smukt illustreret i denne markante billboard- og printkampagne fra Apple.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":20135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-13712","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nApple Macintosh: Best Ever Print Ads | Solopress<\/title>\n<meta name=\"description\" content=\"With Macintosh fans celebrating today\u2019s 30th anniversary of Apple\u2019s groundbreaking computer, Solopress fondly look back at the Mac\u2019s best ever print ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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