{"id":15562,"date":"2014-04-07T12:13:43","date_gmt":"2014-04-07T11:13:43","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=15562"},"modified":"2019-06-20T16:11:09","modified_gmt":"2019-06-20T15:11:09","slug":"vm-mader-at-tjene-penge-pa","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/world-cup-ways-to-make-money\/","title":{"rendered":"10 m\u00e5der at tjene penge p\u00e5 under VM i fodbold"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<p>Glem alt om gyldne bolde og gyldne st\u00f8vler, VM er en gylden mulighed for din virksomhed til at tjene penge denne sommer...<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15566\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/04\/world-cup-make-money.png\" alt=\"10 m\u00e5der at tjene penge p\u00e5 under VM-banneret\" width=\"640\" height=\"300\" \/><\/p>\n<p>Den <strong>Verdensmesterskabet<\/strong> handler ikke kun om <strong>fodbold<\/strong>er det nu verdens st\u00f8rste platform til at promovere en <strong>virksomhed<\/strong>. Derfor betaler globale brands som Adidas, Budweiser, Coca-Cola, Nike, McDonald's og Electronic Arts store summer for at v\u00e6re officiel FIFA-partner, sponsor eller supporter.<\/p>\n<p>Men selv sm\u00e5 virksomheder kan drage fordel af mediehypen og den nationale \"feel good\"-stemning ved en vellykket VM-turnering. Bare husk disse tre gyldne regler:<\/p>\n<ul>\n<li>V\u00e6r forsigtig med ordvalg og billeder i dine marketingkampagner - kr\u00e6nk ikke varem\u00e6rker eller ophavsret tilh\u00f8rende FIFA, deres marketingpartnere eller de enkelte fodboldspillere selv.<\/li>\n<li>G\u00f8r grundigt reklame for alle dine VM-marketinginitiativer s\u00e5 mange steder som muligt - herunder <a href=\"https:\/\/www.solopress.com\/blog\/da\/flyers-og-foldere\/\">Flyers<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/da\/plakater\/\">Plakater<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/da\/klistermaerker-etiketter\/\">Klisterm\u00e6rker<\/a>, bannere, vinduesudstillinger, nyhedsbreve, annoncer, sociale medier som Twitter og Facebook, blogs, e-mails, telefonopkald og samtaler ansigt til ansigt.<\/li>\n<li>Et verdensmesterskab er kun rigtig popul\u00e6rt i Storbritannien, mens <strong>England<\/strong>, <strong>Skotland<\/strong>, <strong>Wales<\/strong> eller <strong>Nordirland<\/strong> hold stadig er med i konkurrencen. N\u00e5r de ryger ud, skal du have en ikke-fodboldrelateret plan B klar til at rulle ud - bogstaveligt talt fra den ene dag til den anden.<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15375\" title=\"Nike laver den officielle engelske fodbolddragt\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/04\/england-home-football-kit-world-cup-2014.jpg\" alt=\"Englands hjemmebanetr\u00f8je til VM 2014\" width=\"644\" height=\"460\" \/>Billedkilde: <a title=\"Nike England Fodbolds\u00e6t online butik\" href=\"https:\/\/store.nike.com\/gb\/en_gb\/pw\/england-football\/aowZ824\" target=\"_blank\" rel=\"noopener noreferrer\">Nike<\/a><\/p>\n<h2><strong>M\u00e5der din virksomhed kan tjene penge p\u00e5 under VM i fodbold<\/strong><\/h2>\n<p><strong>1.<\/strong> BOGOF-tilbud (Buy one get one free), begr\u00e6nsede rabatter, gratis levering og andre specialtilbud kan alle planl\u00e6gges, s\u00e5 de falder sammen med hele VM-slutrunden - eller kun i forbindelse med bestemte kampe. Denne sommers <strong>FIFA verdensmesterskab 2014<\/strong> i <strong>Brasilien<\/strong> k\u00f8rer mellem 12<sup>th<\/sup> Juni til 13<sup>th<\/sup> I juli. Du kan f.eks. s\u00e6tte 10% af p\u00e5 alt, hvad der er r\u00f8dt og hvidt i denne m\u00e5ned, hvis din fysiske butik ligger i England. Eller m\u00e5ske k\u00f8re et hurtigt 25%-rabatudsalg i bare et par timer efter en engelsk holdsejr.<\/p>\n<p><strong>2.<\/strong> I \u00e5r kan virksomheder med base i Nordirland, Skotland og Wales udnytte deres lands mindre st\u00f8ttende f\u00f8lelser for Englands fodboldspillere og -fans ved at afholde temaaftener eller events baseret p\u00e5 de hold, der spiller mod England under VM. Det er Italien (l\u00f8rdag den 14.<sup>th<\/sup> juni), Uruguay (torsdag den 19.<sup>th<\/sup> juni) og Costa Rica (tirsdag 24.<sup>th<\/sup> Juni) n\u00e6ste gang - hvis du skulle undre dig.<\/p>\n<p><strong>3.<\/strong> Ud over at vise alle kampene p\u00e5 storsk\u00e6rm kan pubberne tilbyde en gratis hotdog i pausen under Englands kampe. Tils\u00e6t lidt st\u00e6rk sennep eller chilisauce til disse babyer, og der vil snart v\u00e6re masser af t\u00f8rstige spillere, der st\u00e5r i k\u00f8 ved baren.<\/p>\n<p><strong>4.<\/strong> Ansigtsmaling eller kropsmaling er en s\u00e6rlig god service at tilbyde, hvis din virksomhed ligger i en stor, multikulturel by som London eller Manchester. Fodboldfans fra hele verden vil v\u00e6re ivrige efter at vise deres nationale flag og holdfarver frem p\u00e5 kampdagen. Det appellerer ogs\u00e5 til b\u00f8rn - og man skal aldrig undervurdere de resultater, man kan opn\u00e5 ved at udnytte deres plage\u00e5nd. Ligesom mange af de andre ideer og tips her, kan ansigtsmaling ogs\u00e5 bruges som et gratis tilbud til at lokke folk ind ad d\u00f8ren.<\/p>\n<p><strong>5.<\/strong> Som vist nedenfor kan restauranter og takeaways skabe nye retter baseret p\u00e5 hvert holds nationale flag. De kan enten spises eller bruges som en m\u00e5de at tiltr\u00e6kke nye kunder p\u00e5 ved at designe en i\u00f8jnefaldende, appetitv\u00e6kkende vinduesudstilling eller et blogindl\u00e6g p\u00e5 deres hjemmeside.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15570\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/04\/italy-flag-made-from-food.jpg\" alt=\"Italiensk flag lavet af mad\" width=\"650\" height=\"507\" \/><\/p>\n<p style=\"text-align: right;\">Billedkilde: <a title=\"Annoncekampagne for Sydney International Food Festival\" href=\"https:\/\/www.thecoolist.com\/sydney-international-food-festival-ad-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Coolist<\/a><\/p>\n<p>Bagerier, kagebagere og cupcake-specialister kan ogs\u00e5 skabe l\u00e6kkerier med r\u00f8de og hvide farver. Det samme g\u00e6lder for blomsterhandlere i England, der er kreative med r\u00f8de roser og hvide krysantemum.<\/p>\n<p><strong>6.<\/strong> T-shirt-designere, gavebutikker og mange andre virksomheder kan hurtigt tjene penge p\u00e5 sk\u00e6ve begivenheder, dillemaer eller udtryk, der opst\u00e5r under en VM-slutrunde. Kan du huske de larmende Vuvuzela-plasthorn under VM i Sydafrika i 2010? Ingen havde forudset, hvor stor indflydelse disse vuvuzelaer ville f\u00e5 p\u00e5 hele turneringen, f\u00f8r den f\u00f8rste kamp blev spillet i Johannesburg.<\/p>\n<p><strong>7.<\/strong> Det fantastiske ved dette VM er, at din virksomhed ogs\u00e5 kan f\u00e5 del i den sp\u00e6ndende latinamerikanske kultur, musik og mad i Brasilien. Endnu bedre er det, at ideer og reklamematerialer, som ikke bliver brugt nu, altid kan gemmes til senere brug under sommer-OL i Rio i 2016.<\/p>\n<p>Gr\u00f8nthandlere kan pr\u00f8ve at s\u00e6lge almindelige brasilianske frugter som mango, papaya, guava, passionsfrugt og ananas i s\u00e6rligt tematiserede VM-pr\u00e6sentationsdisplays. Eller lav daglige tilbud p\u00e5 de yndlingsfrugter og -gr\u00f8ntsager, som spises af hver nation, der spiller en kamp den p\u00e5g\u00e6ldende eftermiddag eller aften. Hvorfor ikke lave nogle alkoholiske og ikke-alkoholiske cocktailopskrifter med de f\u00f8rn\u00e6vnte frugter som ingredienser, give cocktailsene fodbold- eller brasilianskinspirerede navne og printe dem p\u00e5 foldere, som du kan dele ud til kunder og forbipasserende?<\/p>\n<p>P\u00e5 samme m\u00e5de kan caf\u00e9er og kaffebarer s\u00e6lge 'hjemmelavet' is og ispinde med disse popul\u00e6re brasilianske frugter.<\/p>\n<p><strong>8.<\/strong> Gadeunderholdere som akrobater, tryllekunstnere, dansere, musikere og klovne kan inkorporere et fodbold- eller brasiliansk segment i deres optr\u00e6den under VM.<\/p>\n<p><strong>9.<\/strong> Hvis en fris\u00f8r eller tatov\u00f8r kan overtale en ven eller en sl\u00e6gtning til at f\u00e5 lavet en VM-frisure eller -tatovering i deres forretning, kan de bruge det som et reklamestunt til at f\u00e5 gratis redaktionel d\u00e6kning i lokalaviser, radio, tv-nyheder og blogs. Og hvem ved, m\u00e5ske vil et par fodboldtossede kunder ogs\u00e5 v\u00e6re villige til at betale for denne form for fashion statement!<\/p>\n<p><strong>10.<\/strong> Forh\u00e5bentlig vil nogle af ideerne her f\u00e5 dig til at t\u00e6nke over, hvad din egen lille virksomhed eller SMV kunne g\u00f8re for at udnytte VM's mange reklamemuligheder. Det kan v\u00e6re noget s\u00e5 enkelt som at vise din st\u00f8tte til det engelske hold ved at give din hjemmeside eller dine sider p\u00e5 de sociale medier en r\u00f8d og hvid makeover - med et \"Go England\"-budskab og et link til dine VM-produkter eller -tjenester med et s\u00e6rligt tema.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15572\" title=\"2014 FIFA World Cup Brasilien officiel plakat\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/04\/fifa-world-cup-2014-brazil-official-poster.jpg\" alt=\"Plakat for FIFA World Cup 2014 i Brasilien\" width=\"506\" height=\"650\" \/><\/p>\n<p style=\"text-align: right;\">Billedkilde: The Sun<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":15566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-15562","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Ways To Make Money During The World Cup | Solopress<\/title>\n<meta name=\"description\" content=\"Forget about golden balls and golden boots, the World Cup is a golden opportunity for your business to make money this summer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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