{"id":15822,"date":"2019-04-11T16:52:18","date_gmt":"2019-04-11T15:52:18","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=15822"},"modified":"2022-06-14T13:55:59","modified_gmt":"2022-06-14T12:55:59","slug":"valgfoldere-bedste-eksempler-pa-design","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/print-inspiration\/election-leaflets-best-design-examples\/","title":{"rendered":"7 valgbrochurer, der gjorde indtryk"},"content":{"rendered":"
<\/div>

<\/p>\n

Valget er ensbetydende med heftige debatter, kampagner og en samling politiske foldere, der fors\u00f8ger at fange v\u00e6lgernes opm\u00e6rksomhed. At skabe en effektiv kampagne Brochurer<\/a> handler om at f\u00e5 det rigtige design - for at hj\u00e6lpe med at fange v\u00e6lgernes opm\u00e6rksomhed.<\/p>\n

Vi har samlet nogle af de mest effektive eksempler p\u00e5 politiske kampagnefoldere, vi har set p\u00e5 nettet. Valgbrochurer<\/a> hjemmeside. Alle foldere, der er inkluderet her, er ikke en godkendelse fra Solopress af de politikere, partier eller meninger, de promoverer.<\/p>\n

 <\/p>\n

1. Konservative<\/strong><\/h2>\n

Hvorn\u00e5r? Valg til Europa-Parlamentet 2019<\/em><\/strong><\/h3>\n

Udgivet af Labour Party i 2013 - denne folder blev uddelt i Oxford East.<\/p>\n

\"Konservativ<\/a>
\nTil valget til Europa-Parlamentet producerede de konservative et godt eksempel p\u00e5, hvordan man balancerer overskrifter, tekst, billeder og grafiske elementer.<\/p>\n

Folderens design er mere effektivt end Tories' faktiske resultater ved dette valg. Men p\u00e5 trods af dette g\u00f8r den et meget godt stykke arbejde med at nedbrydning af vigtig information<\/strong> til scanningsl\u00e6seren og beskriver de politikker, der (denne gang) ikke lykkedes ved stemmeurnerne.<\/p>\n

Selv om den m\u00e5ske ikke har den samme visuelle effekt som nogle af de andre p\u00e5 denne liste, er brugen af Forskellige skriftst\u00f8rrelser hj\u00e6lper<\/strong> for at holde l\u00e6seren besk\u00e6ftiget med den store m\u00e6ngde tekst.<\/p>\n

Der er en fin brug af gult i hj\u00f8rnet, n\u00e5r en vigtig statistik fremh\u00e6ves - et modigt valg, der bryder med det traditionelle konservative farveskema. De har ogs\u00e5 inkluderet et billede af partileder og premierminister Teresa May for at give deres kampagne lidt v\u00e6gt.<\/p>\n

 <\/p>\n

2. Arbejde<\/strong><\/h2>\n

Hvorn\u00e5r? Folketingsvalget 2017<\/em><\/strong><\/h3>\n

\"Labour-folder\"<\/a>
\nDette er en glimrende skabelon til Labours kandidater med en fremtr\u00e6dende r\u00f8d farve og et effektivt portr\u00e6tbillede, der s\u00e6tter navn p\u00e5 et ansigt.<\/p>\n

M\u00e5let med denne valgfolder er klart, med datoer, navne og stemmeoplysninger tydeligt markeret<\/strong> med en ekstra CTA.<\/p>\n

Selv om teksten m\u00e5ske er lidt for ordrig nogle steder, giver den effektivt de oplysninger, en v\u00e6lger har brug for, n\u00e5r han skal beslutte, hvem han vil stemme p\u00e5.<\/p>\n

Mens brugen af fed tekst i visse dele er effektiv til at sikre, at vigtige pointer vises tydeligt.<\/p>\n

 <\/p>\n

3. SNP<\/strong><\/h2>\n

Hvorn\u00e5r? Folketingsvalget 2017<\/em><\/strong><\/h3>\n

\"SNP-folder\"<\/a>
\nSt\u00e6rkt, sl\u00e5ende og enkelt. SNP har valgt et minimalistisk design med f\u00e5 detaljer, men som siger Alt, hvad v\u00e6lgerne har brug for<\/strong> at kende til deres vigtigste valgkampsl\u00f8fte.<\/p>\n

Designekspert og professor i kreative industrier, Phil Cleaver, forklarer, hvor vigtigt det er at have et klart budskab. Oprettelse af en folder<\/a>.<\/p>\n

Han siger: \"V\u00e6lgerne b\u00f8r have en klar fornemmelse af, hvem de stemmer p\u00e5, og hvilken politik de \u00f8nsker skal tr\u00e6de i kraft.<\/p>\n

\"At tilpasse dit politiske budskab til passende visuel kommunikation er med til at styrke trov\u00e6rdigheden af dine p\u00e5stande i dit kampagnemateriale.\"<\/p>\n

SNP har en tilgang til branding, der ikke kun omfatter deres lands og NHS' farver, men ogs\u00e5 tydeligt angiver Form\u00e5let med deres folder<\/a> og hvad de st\u00e5r for som parti.<\/p>\n

4. Plaid Cymru<\/strong><\/h2>\n

Hvorn\u00e5r? Folketingsvalget 2017<\/em><\/strong><\/h3>\n

\"Plaid<\/a>
\nEt unikt bidrag, fordi det er det eneste, der har to sprog p\u00e5 en enkelt folder. Plaid Cymru har taget hensyn til den del af v\u00e6lgerne, der taler walisisk.<\/p>\n

Sidel\u00f8bende med dette har de ogs\u00e5 givet information p\u00e5 engelsk, som d\u00e6kker hele deres v\u00e6lgerbase.<\/p>\n

Politiske partier er n\u00f8dt til at g\u00e5 i dialog med offentligheden, n\u00e5r de overvejer S\u00e5dan skriver du en valgfolder<\/a>. Plaid Cymru har gjort dette ved at Tilf\u00f8jelse af walisisk tekst<\/strong> og fokusere p\u00e5 en del af deres st\u00f8ttebase, som m\u00e5ske er blevet fors\u00f8mt tidligere.<\/p>\n

Dette fokus p\u00e5 at g\u00f8re kommunikationen klar er effektivt, som Radim Malinic, Creative Director hos Brand Nu, udtrykker det.<\/p>\n

\"Vi k\u00f8ber kun politikernes budskaber, n\u00e5r vi kan forst\u00e5 deres fort\u00e6lling. De er n\u00f8dt til at udtrykke det og fort\u00e6lle en historie, der begejstrer folk.\"<\/p>\n

 <\/p>\n

5. Arbejde<\/strong><\/h2>\n

Hvorn\u00e5r? Save Our Royal Mail-kampagne, 2013<\/em><\/strong><\/h3>\n

\"Red<\/a><\/p>\n

Labour udgav dette landskab A5-folder<\/a> i 2013, og selv om kampagnen i sidste ende ikke lykkedes, har folderen efterladt et varigt indtryk.<\/p>\n

Folderen viser tydeligt URL'en til kampagnens hjemmeside, som fungerer som den vigtigste CTA for dem, der \u00f8nsker at l\u00e6re mere om kampagnen.<\/p>\n

Mest imponerende er m\u00e5ske den inkludering af links til sociale medier<\/strong> til deres Facebook- og Twitter-sider. Det er afg\u00f8rende for, at politiske partier kan f\u00e5 st\u00f8tte p\u00e5 gr\u00e6srodsniveau, som Phil Cleaver siger.<\/p>\n

\"Det er vigtigt at optimere markedsf\u00f8ringen til nettet for at opn\u00e5 relevans. Platforme som Facebook og Instagram er ved at blive vigtige platforme for annoncering, is\u00e6r blandt yngre v\u00e6lgere.\"<\/p>\n

Ved at have indgange til at f\u00e5 mere information og fremme v\u00e6lgernes engagement kan folk f\u00e5 opdateringer om privatiseringen af Royal Mail.<\/p>\n

L\u00e6s mere fra Phil Cleaver p\u00e5 vores Politics Rebranded-side.<\/a><\/p>\n

 <\/p>\n

6. Gr\u00f8n<\/strong><\/h2>\n

Hvorn\u00e5r? Valg til R\u00e5det 2013<\/em><\/strong><\/h3>\n

\"Vote<\/p>\n

Dette bidrag fra De Gr\u00f8nne er et fantastisk eksempel p\u00e5, hvordan man skriver en valgfolder. Den form\u00e5r at skabe en n\u00e6sten perfekt balance mellem tekst og billeder - med et st\u00e6rkt grafisk designlayout, der hj\u00e6lper med at lokke v\u00e6lgeren til at l\u00e6se mere.<\/p>\n

Ligesom med den klare r\u00f8de farve i Labour-folderen og den bl\u00e5 i den konservative flyer er brugen af gr\u00f8n i deres branding en no-brainer.<\/p>\n

Partiet har ogs\u00e5 afspejler deres overbevisninger<\/strong> ved at bruge 100% Genbrugte flyers<\/a> og bruger milj\u00f8venlig vegetabilsk bl\u00e6k.<\/p>\n

Igen handler det om at kende sit partis unikke salgsargumenter, opretholde brandkonsistens og lade v\u00e6lgerne vide, at de kan stole p\u00e5 kandidaten.<\/p>\n

 <\/p>\n

7. Liberale Demokrater<\/strong><\/h2>\n

Hvorn\u00e5r? Valg til R\u00e5det 2013<\/em><\/strong><\/h3>\n

Udgivet af UK Independence Party (UKIP) i 2013 - denne folder blev uddelt i Oxford West og Abingdon.<\/p>\n

\"Liberaldemokraternes<\/p>\n

Liberaldemokraterne har et genkendeligt farveskema, som er st\u00e6rkt forbundet med deres parti. Dette DL-flyer<\/a> bev\u00e6ger sig lidt v\u00e6k fra den og foretr\u00e6kker en bl\u00e5 baggrund.<\/p>\n

Men det imponerende ved dette bidrag er brugen af et grafisk element, som pauser fra teksttunge<\/strong> formater.<\/p>\n

Der er ogs\u00e5 den nyttige tilf\u00f8jelse af en perforeret kant, som nemt giver adressen p\u00e5 partiets hovedkvarter - perfekt til alle, der \u00f8nsker at l\u00e6re mere om deres politikker og aktiviteter.<\/p>\n

Lib Dems har gjort det nemt for folk at interagere aktivt med partiet, hvilket er med til at skabe opbakning fra v\u00e6lgerne.<\/p>\n

Leder du efter valgbrochurer? Udforsk vores Udskrivning af valg<\/a> side for foldere med gratis levering n\u00e6ste dag.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":60941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[634],"class_list":{"0":"post-15822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-flyers-leaflets"},"acf":[],"yoast_head":"\nElection Leaflets: 7 Best Design Examples - Solopress UK<\/title>\n<meta name=\"description\" content=\"Election Leaflets can be inspiring with the right design. Get some inspiration from our list of 7 examples of how to write an election Leaflet. 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