{"id":21191,"date":"2014-07-22T12:06:42","date_gmt":"2014-07-22T11:06:42","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=21191"},"modified":"2019-05-29T21:31:59","modified_gmt":"2019-05-29T20:31:59","slug":"commonwealth-spil","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/commonwealth-games\/","title":{"rendered":"Over et \u00e5rti med markedsf\u00f8ring - Commonwealth Games"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Lad den <strong>spil<\/strong> begynde! Som <strong>Glasgow<\/strong> forbereder sig p\u00e5 11 dages <strong>Sportshistorie<\/strong>tager vi et kig p\u00e5 dens <strong>markedsf\u00f8ringshistorie;<\/strong>\u00a0fortid og nutid.<\/em><\/h3>\n<p><a href=\"https:\/\/thecgf.com\/\"><strong>Commonwealth-legene<\/strong><\/a>: en af de <strong>verdens mest ikoniske sportsbegivenheder<\/strong> der skal ske hvert 4. \u00e5r, er ved at blive skudt i gang i <strong>Glasgow;<\/strong>\u00a0men hvordan har dens <strong>markedsf\u00f8ring<\/strong> indtil videre bevist i forhold til andre nationers <strong>v\u00e6rt for legene<\/strong>\u00a0? Lad os tage et kig.<\/p>\n<p>Som rapporteret af MarketingWeek er sponsorerne til Commonwealth Games 2014 klar til at satse p\u00e5 de kommende begivenheder - efter at have v\u00e6ret lidt i tvivl efter legene i Delhi i 2010, som velsagtens var en markedsf\u00f8ringsm\u00e6ssig fiasko.<\/p>\n<p>Glasgow er i fuld gang med at genoplive passionen for sport, nu hvor VM i Brasilien er slut. Verdens f\u00f8rende virksomheder inden for markedsf\u00f8ring, s\u00e5som Adidas, n\u00e5ede op p\u00e5 1,6 milliarder pund i salgsm\u00e5l efter deres sportsreklamer under turneringen.<\/p>\n<p>Kr\u00e6ver det et antiklimaks i optakten til Glasgow? Hvor sp\u00e6ndt <em>er<\/em> verden for dette? Som det er blevet rapporteret p\u00e5 mange medieplatforme, er drivkraften i Skotland skyh\u00f8j efter flashmobs, lokale virksomheder, der er kommet i stemning, og mange indslag i BBC's The One Show.<\/p>\n<h2>Commonwealth Games: Glasgow 2014<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21195\" style=\"text-align: center; background-color: transparent;\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/glasgow-commonwealth-games-2014-poster.jpg\" alt=\"Et billede af 2014 Glasgows Commonwealth Games-logo og marketingbanner har en hvid baggrund og pixelerede fotos af ber\u00f8mte atleter, som sandsynligvis skal konkurrere. \" width=\"600\" height=\"250\" \/><\/p>\n<figure id=\"attachment_21197\" aria-describedby=\"caption-attachment-21197\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21197\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Advert.jpg\" alt=\"Billboard for Commonwealth Games i Glasgow 2014 med Jessica Ennis og Nicola Adams som ansigter p\u00e5 arenaens facade.\" width=\"600\" height=\"308\" \/><figcaption id=\"caption-attachment-21197\" class=\"wp-caption-text\">Commonwealth Games Glasgow 2014 officielle billboard<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/itMWcgwRSgA\" width=\"600\" height=\"390\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Commonwealth Games: Delhi 2010<\/h2>\n<figure id=\"attachment_21199\" aria-describedby=\"caption-attachment-21199\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21199\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Logo.jpg\" alt=\"Logoet for Commonwealth Games i Delhi 2010 er p\u00e5 en hvid baggrund med en spiral, der best\u00e5r af flerfarvede mennesker.\" width=\"600\" height=\"848\" \/><figcaption id=\"caption-attachment-21199\" class=\"wp-caption-text\">Commonwealth Games: Delhi 2010 officielle logo<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/irL7QhrpF8s?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<figure id=\"attachment_21205\" aria-describedby=\"caption-attachment-21205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21205 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Delhi-2010-Billboard.jpg\" alt=\"Et officielt billboard for Delhi 2010 med m\u00f8rkebl\u00e5 baggrund viser et hold cyklister, der k\u00f8rer gennem en bue\" width=\"600\" height=\"465\" \/><figcaption id=\"caption-attachment-21205\" class=\"wp-caption-text\">Commonwealth Games Delhi 2010 officielle billboard<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/BYWDlO6VmBI?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Commonwealth Games: Melbourne 2006<\/h2>\n<figure id=\"attachment_21208\" aria-describedby=\"caption-attachment-21208\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21208\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Logo.jpg\" alt=\"Det officielle logo for Commonwealth Games i Melbourne 2006 har en lysebl\u00e5 baggrund og to skarpe figurer midt i sport\" width=\"600\" height=\"876\" \/><figcaption id=\"caption-attachment-21208\" class=\"wp-caption-text\">Det officielle logo for Commonwealth Games Melbourne 2006<\/figcaption><\/figure>\n<figure id=\"attachment_21215\" aria-describedby=\"caption-attachment-21215\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21215\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-Melbourne-2006-Postcard.jpg\" alt=\"Farverigt postkort til Commonwealth Games i Melbourne viser byen om natten fra vandoverfladen\" width=\"600\" height=\"398\" \/><figcaption id=\"caption-attachment-21215\" class=\"wp-caption-text\">Commonwealth Games 2006 Melbourne Postkort<\/figcaption><\/figure>\n<h2>Commonwealth Games: Manchester 2002<\/h2>\n<figure id=\"attachment_21233\" aria-describedby=\"caption-attachment-21233\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21233\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/07\/Commonwealth-Games-2002-Manchester.jpg\" alt=\"Logoet for Commonwealth Games, der blev afholdt i Manchester i 2002, har et symbol af 3 forskelligfarvede figurer, der alle holder h\u00e6nderne h\u00f8jt.\" width=\"600\" height=\"651\" \/><figcaption id=\"caption-attachment-21233\" class=\"wp-caption-text\">Det officielle logo for Commonwealth Games 2002 i Manchester<\/figcaption><\/figure>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/CGG1INuQUZE?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><\/h2>\n<h2>Commonwealth Games: Kuala Lumpur 1998<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/wXuaos2Acvc?feature=player_detailpage\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":21197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-21191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Over A Decade Of Marketing - The Commonwealth Games | Solopress<\/title>\n<meta name=\"description\" content=\"Let the games begin! 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