{"id":22396,"date":"2019-05-06T14:48:56","date_gmt":"2019-05-06T13:48:56","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=22396"},"modified":"2019-07-23T16:39:09","modified_gmt":"2019-07-23T15:39:09","slug":"tips-til-sommerens-markedsforing","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/summer-marketing-tips\/","title":{"rendered":"Tips til sommerens markedsf\u00f8ring"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<p><em>Nogle virksomheder trives godt om sommeren, mens andre oplever, at arbejdet g\u00e5r langsommere, og salget falder, n\u00e5r alle g\u00e5r p\u00e5 ferie. Uanset om din isbutik summer, eller din kedelreparation er stille, er her et par forslag til sommerens markedsf\u00f8ringstips.<\/em><\/p>\n<h2>Udend\u00f8rs markedsf\u00f8ring<\/h2>\n<p>I det smukke, varme vejr, hvorfor s\u00e5 ikke benytte lejligheden til at nyde udelivet, mens du promoverer din virksomhed? Sommeren er et godt tidspunkt at h\u00e6nge ud <a title=\"Solopress Banner Printing\" href=\"https:\/\/www.solopress.com\/blog\/da\/vinyl-banners\/\" target=\"_blank\" rel=\"noopener noreferrer\">friske nye bannere<\/a> og h\u00e6ng plakater op rundt omkring i byen for at sikre, at du bliver i dine kunders bevidsthed.<\/p>\n<p>I juni, juli og august kan du ogs\u00e5 benytte lejligheden til at nyde lidt solskin, mens du deler smagspr\u00f8ver og kuponer ud, <a title=\"Solopress-klisterm\u00e6rker\" href=\"https:\/\/www.solopress.com\/blog\/da\/klistermaerker-etiketter\/\" target=\"_blank\" rel=\"noopener noreferrer\">Klisterm\u00e6rker<\/a> eller reklameartikler som visirer og kolde vandflasker med m\u00e6rkevareetiketter.<\/p>\n<p>Afh\u00e6ngigt af hvilken type virksomhed du driver, vil du m\u00e5ske ogs\u00e5 gerne tiltr\u00e6kke folk til din butik med nogle aktiviteter. For eksempel kan din t\u00f8jbutik v\u00e6re v\u00e6rt for et mini modeshow p\u00e5 fortovet, eller din leget\u00f8jsbutik kan placere et teammedlem ved d\u00f8ren med et par spil eller leget\u00f8j, som de forbipasserende kan pr\u00f8ve. Alt, hvad der f\u00e5r folk til at smile og tale, og som ikke er en direkte salgstale, vil sandsynligvis v\u00e6re effektivt og tr\u00e6kke dem ind ad d\u00f8ren.<\/p>\n<h2>Markedsf\u00f8ring af begivenheder<\/h2>\n<p>Sommeren er ogs\u00e5 et glimrende tidspunkt for eventbaserede kampagner med mange forskellige messer og festivaler. Hvis du gerne vil tilbringe dagen udenfor og samtidig g\u00f8re reklame for din virksomhed, hvorfor s\u00e5 ikke stille en stand op ved en lokal begivenhed? Du vil have det sjovt, f\u00e5 frisk luft og komme i kontakt med et nyt publikum, som m\u00e5ske f\u00e5r en helt ny forst\u00e5else for det, du laver.<\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62867\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/shutterstock_607338533-1.jpg\" alt=\"Bod p\u00e5 festival\" width=\"900\" height=\"600\" \/><\/a><\/p>\n<h2>Markedsf\u00f8ring fra d\u00f8r til d\u00f8r<\/h2>\n<p>Du er m\u00e5ske ikke i en branche, hvor direkte salg til hjemmet - t\u00e6nk p\u00e5 ops\u00f8gende salg af solcelleanl\u00e6g - er effektivt eller relevant, men der er andre m\u00e5der at markedsf\u00f8re sig p\u00e5 over for folk, der hvor de bor. Trykte d\u00f8rh\u00e6ngere eller foldere i postkassen er mere nyttige, end mange virksomhedsejere tror, da unders\u00f8gelser har vist, at 56% af forbrugerne anser trykte medier for mere trov\u00e6rdige, og 79% af husstandene vil l\u00e6se eller i det mindste scanne direct mail-reklamer.<\/p>\n<h2>Markedsf\u00f8ring p\u00e5 sociale medier<\/h2>\n<p>Sociale medier er en fremragende m\u00e5de at \u00f8ge din online tilstedev\u00e6relse og komme i kontakt med kunder p\u00e5 hele \u00e5ret, men de er is\u00e6r nyttige i sommerm\u00e5nederne. For det f\u00f8rste kan de bruges helt gratis. For mange virksomheder, der oplever langsomme perioder om sommeren, falder budgetterne tilsvarende, s\u00e5 gratis reklame bliver en stadig mere tiltalende mulighed.<\/p>\n<p>Sociale medier er ogs\u00e5 ideelle i perioder, hvor du m\u00e5ske er v\u00e6k p\u00e5 ferie, da v\u00e6rkt\u00f8jer som <a href=\"https:\/\/hootsuite.com\/en-gb\/\">Hootsuite<\/a>Tweetdeck og endda Facebook selv giver dig mulighed for at planl\u00e6gge indl\u00e6g p\u00e5 forh\u00e5nd. Det betyder ikke, at du skal g\u00f8re det til en vane at \"s\u00e6tte det op og glemme det\", for n\u00f8glen til succes er at interagere med andre i dine sociale netv\u00e6rk og tilbyde gensidig promovering. Men st\u00f8rstedelen af dine blogs og indl\u00e6g kan v\u00e6re researchet, skrevet og planlagt p\u00e5 forh\u00e5nd, s\u00e5 du (eller et udpeget teammedlem) kun skal bruge et par minutter om dagen p\u00e5 at tjekke, om der er kommet svar.<\/p>\n<p>Selv om sommeren er et glimrende tidspunkt til at udnytte nogle forskellige markedsf\u00f8ringsteknikker, er det ogs\u00e5 vigtigt, at du nyder en pause for dig selv. Uanset om du er ejer af en lille virksomhed, freelancer eller administrerende direkt\u00f8r, fortjener alle at hvile sig og f\u00e5 mulighed for at genoplade batterierne. Lige s\u00e5 meget som den indsats, du l\u00e6gger i din virksomhed, vil hj\u00e6lpe den med at vokse, vil din markedsf\u00f8ringsindsats ogs\u00e5 have gavn af, at du tr\u00e6kker dig tilbage fra den i et par dage.<\/p>\n<p>Hvile og afslapning vil opfriske din hjerne, og du vil vende tilbage til arbejdet og f\u00f8le dig mere kreativ og fuld af ideer end l\u00e6nge. S\u00e5 glem ikke - lige s\u00e5 meget som du markedsf\u00f8rer dig over for dem, der er p\u00e5 ferie denne sommer, lige s\u00e5 meget b\u00f8r du ogs\u00e5 holde lidt ferie.\u00a0<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":62861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-22396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summer Marketing Tips | Solopress<\/title>\n<meta name=\"description\" content=\"Don&#039;t let your business go into &#039;holiday mode&#039; with these summer marketing tips 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