{"id":23108,"date":"2014-08-15T13:39:19","date_gmt":"2014-08-15T12:39:19","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=23108"},"modified":"2021-10-06T15:28:44","modified_gmt":"2021-10-06T14:28:44","slug":"politisk-ukorrekte-kampagner","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/politically-incorrect-campaigns\/","title":{"rendered":"En r\u00e6kke politisk ukorrekte marketingkampagner"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><i>F\u00f8lgende marketingkampagner har til form\u00e5l at chokere, inspirere og f\u00e5 det socialt acceptable nik. Problemet er, at de alle er temmelig politisk ukorrekte.<\/i><\/h3>\n<h2><strong>1. Barbie med minimumsl\u00f8n<\/strong><\/h2>\n<p>Jeg g\u00e5r ud fra, at det i f\u00f8rste omgang var for at opmuntre unge piger til at str\u00e6be efter at blive bedre end Barbie - men det kunne i virkeligheden v\u00e6re endt med at knuse dr\u00f8mme over hele verden. Kommentarer til et indl\u00e6g p\u00e5 <a title=\"Minimumsl\u00f8n-Barbie - jeg spilder s\u00e5 meget tid\" href=\"https:\/\/iwastesomuchtime.com\/41256\" target=\"_blank\" rel=\"noopener noreferrer\">Jeg spilder s\u00e5 meget tid<\/a> sp\u00e6ndte over noget af en diskussion:<\/p>\n<p><em>\"Bobler: Jeg havde faktisk en McDonalds-Barbie, da jeg var lille! Du skal ikke undervurdere Barbie, hun er en wonder woman ... hun kan v\u00e6re alt fra en mindstel\u00f8nsarbejder til en astronaut.\"<\/em><\/p>\n<p><em>\"HKP2KSK: Det triste er, at selv med en uddannelse sker det stadig for folk p\u00e5 grund af nutidens \u00f8konomi.\"<\/em><\/p>\n<p><em>\"trinitybird: I disse dage er et job p\u00e5 McDonalds bedre end ingenting. Det viser i det mindste, at de pr\u00f8ver at g\u00f8re noget.\"<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23111\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/minimum-wage-barbie-597x1024.jpg\" alt=\"Billede af Minimum Wage Barbie i sin originale \u00e6ske if\u00f8rt McDonald&#039;s-uniform og forkl\u00e6de omgivet af McDonalds-rekvisitter\" width=\"600\" height=\"1029\" \/><\/p>\n<h2><strong>2. Cellofan<\/strong><\/h2>\n<p>En r\u00e6kke cellofanreklamer blev udgivet for over 70 \u00e5r siden med nogle ret kontroversielle billeder af babyer pakket ind i cellofan. Andre plakater pralede af, hvordan <em>\"Smukke kvinder foretr\u00e6kker intimbekl\u00e6dning i \"Cellophane\"<\/em> og den cellofan <em>\"sikrer rygeforn\u00f8jelse<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23116\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/cellophane-advert.jpg\" alt=\"To babyer sidder pakket ind i cellofan som en gave med teksten: &quot;Gode ting er dobbelt s\u00e5 gode i cellofan&quot;.\" width=\"600\" height=\"809\" \/><\/p>\n<h2><strong>3. Lysol<\/strong><\/h2>\n<p>Seri\u00f8st m\u00e5ll\u00f8s. Hvad vil det egentlig sige at 'tvivle' p\u00e5 sin feminine hygiejne?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23121\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/politically-incorrect-advert.jpg\" alt=\"Markedsf\u00f8ringskampagne fra Lysol reklamerer for, at kvinder skal opretholde deres feminine hygiejne\" width=\"600\" height=\"1209\" \/><\/p>\n<h2><strong>4. Magnet's Universal Food Chopper<\/strong><\/h2>\n<p>Jeg kan bogstaveligt talt m\u00e6rke, hvordan vegetarer vrider sig over hele verden. En rigtig gris bliver parteret, og et par lam f\u00f8lger efter. Den helikopter er godt nok kraftig?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23125\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/magnet-food-chopper-advert.jpg\" alt=\"Plakaten for MAGNET&#039;s Universal Food Chopper viser en gruppe hvirvlende dyr og gr\u00f8ntsager, der cirkler ind i food chopperen med en gris, der g\u00e5r ind med hovedet f\u00f8rst.\" width=\"600\" height=\"805\" \/><\/p>\n<h2><strong>5. Colt<\/strong><\/h2>\n<p>Jeg kan ikke se noget lys for enden af tunnelen. <a href=\"https:\/\/www.solopress.com\/blog\/da\/jul\/\">Julen<\/a>? Bare rolig, if\u00f8lge Colt kan du fork\u00e6le dig selv med dit helt eget h\u00e5ndv\u00e5ben.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23129\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/colt-politically-incorrect-advert.jpg\" alt=\"Reklamen for Colt viser et h\u00e5ndv\u00e5ben ved siden af et m\u00e6rke, hvor der st\u00e5r &quot;Er det ikke p\u00e5 tide, at du giver dig selv en julegave?&quot;. \" width=\"600\" height=\"855\" \/><\/p>\n<h2><strong>6. Tawny portvin<\/strong><\/h2>\n<p>Tawny Port havde hjertet p\u00e5 rette sted, men hovedet p\u00e5 et andet. At kurere en afh\u00e6ngighed med en anden afh\u00e6ngighed hj\u00e6lper ikke nogen!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23146\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/tawny-cocaine-bottle-ad.jpg\" alt=\"Plakat rettet mod alkoholikere erstatter sprut med stoffer som en &#039;kur&#039;\" width=\"600\" height=\"839\" \/><\/p>\n<h2><strong>7. Motorola<\/strong><\/h2>\n<p>Sandsynligvis en af de mindre offensive marketingkampagner i pakken, men i moderne tider er det meget usandsynligt, at Motorola bruger denne taktik til at s\u00e6lge tv'er igen. Det er rart at se <em>'Lektier nu, tv senere'<\/em> Taktikken virker stadig.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23156\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/campaign-motorola.jpg\" alt=\"Vintage-plakat med reklame for Motorola Television antyder, at tv er en fantastisk l\u00e6ringsressource for dine b\u00f8rn\" width=\"600\" height=\"832\" \/><\/p>\n<h2><strong>8. Sp\u00e6k<\/strong><\/h2>\n<p>\u00c5h, velsigne deres sm\u00e5 bomuldssokker - de er unge og forelskede. Men vent - de er ved at f\u00e5 et hjerteanfald 20 \u00e5r senere, n\u00e5r de finder ud af, at man kan d\u00f8 af at spise store m\u00e6ngder svinefedt. Stadigv\u00e6k, <em>s\u00e5<\/em> s\u00f8d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23159\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/lard-politically-incorrect-ad.jpg\" alt=\"P\u00e5 en vintageplakat for svinefedt st\u00e5r der: &quot;De er unge, de er forelskede, de spiser svinefedt&quot; med et par, der holder to glas op.\" width=\"600\" height=\"451\" \/><\/p>\n<h2><strong>9. Dansk Frisbee Sport Union<\/strong><\/h2>\n<p>Selvom budskabet er sandt; livet virker sjovere, n\u00e5r der er frisbees involveret, kan jeg ikke lade v\u00e6re med at ignorere den \u00e5benlyse politiske ukorrekthed i Dansk Frisbee Sports Unions reklame.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23162\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/frisbee-advert.png\" alt=\"Politisk ukorrekt reklame viser et foto af Hitler, der g\u00f8r tegnet med h\u00e5nden, mens en frisbee flyver af sted.\" width=\"600\" height=\"854\" \/><\/p>\n<h2><strong>10. Grove Tonic<\/strong><\/h2>\n<p>Hvis nogen kender relevansen af, at en babys hoved bliver klistret p\u00e5 en gris, s\u00e5 lad mig det vide.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23165\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/grove-socially-unacceptable-ad.jpg\" alt=\"En plakat fra 1800-tallet viser et barneansigt placeret p\u00e5 en grisekrop med teksten &#039;g\u00f8r b\u00f8rn og voksne lige s\u00e5 fede som grise&#039; - reklame for Grove&#039;s tonic\" width=\"600\" height=\"866\" \/><\/p>\n<h2><strong>11. Aktion mod kr\u00e6ft i bugspytkirtlen<\/strong><\/h2>\n<p>Pancreatic Cancer Actions plakat, der skulle give chokv\u00e6rdi, blev kontroversiel i 2014 med deres <em>\"Jeg ville \u00f8nske, jeg havde brystkr\u00e6ft\"<\/em> kampagne. Reklamen fik klager til at str\u00f8mme ind over, at det var bedre at have brystkr\u00e6ft end kr\u00e6ft i bugspytkirtlen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23167\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/controversial-cancer-ad.png\" alt=\"Kontroversiel reklame fra 2014: &quot;Jeg ville \u00f8nske, jeg havde brystkr\u00e6ft\" width=\"600\" height=\"347\" \/><\/p>\n<h2><strong>12. M\u00e6lk<\/strong><\/h2>\n<p>Bare fordi de brugte en hvid kvindelig \"diva\" til deres reklamer for hvid chokolade, kan du se, hvor kontroversen udfoldede sig efter denne markedsf\u00f8ringskampagne rettet mod supermodellen Naomi Campbell.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23179\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/dairy-milk-controversial-poster.jpg\" alt=\"Plakat, der reklamerer for Dairy Milks bliss bar. Teksten lyder: &quot;Flyt dig Naomi, der er en ny diva i byen.&quot;\" width=\"600\" height=\"754\" \/><\/p>\n<h2><strong>13. Ford<\/strong><\/h2>\n<p>Reklamen var rettet mod det indiske marked og blev hurtigt meget omdiskuteret. Andre billeder viste 3 kvinder, der var gemt i bagagerummet og bundet - hvilket Ford blev beskyldt for at v\u00e6re k\u00f8nsdiskriminerende. Det resulterede i, at Ford trak kampagnen helt tilbage og indr\u00f8mmede, at den aldrig skulle have v\u00e6ret trykt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23184\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/formula-1-ford-advert.jpg\" alt=\"Grafik af et bagagerum p\u00e5 Ford Figo med Jenson Button, Lewis Hamilton bundet i bagagerummet\" width=\"600\" height=\"442\" \/><\/p>\n<h2><strong>14. Pepsi<\/strong><\/h2>\n<p>Voodoo-dukken skulle faktisk have v\u00e6ret Cristiano Ronaldo i denne Pepsi Max-reklame. Reklamen blev vist p\u00e5 tv, og Real Madrids fans reagerede p\u00e5 den ved at true med at boykotte drikken.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23187\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/Heres-controversial-ads-soft-drink-giant.jpg\" alt=\"Stillbillede fra kontroversiel Pepsi-reklame viser en voodoo-dukke, der er lavet til at ligne Cristiano Ronaldo, liggende p\u00e5 togskinner.\" width=\"600\" height=\"600\" \/><\/p>\n<h2><strong>15. Nike<\/strong><\/h2>\n<p>Reklamen blev vist f\u00f8r retssagen om mordet p\u00e5 hans afd\u00f8de k\u00e6reste Reeva Steenkamp. Efterf\u00f8lgende trak Nike reklamen tilbage fra alle officielle kilder. Reklamen blev ikke l\u00e6ngere anset for at v\u00e6re passende p\u00e5 grund af teksten p\u00e5 plakaten, som l\u00f8d, <em>\"Jeg er kuglen i kammeret\"<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23191\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\" alt=\"Plakat trukket tilbage af Nike efter Oscar Pistorius&#039; mordsag. Nike-reklamen l\u00f8d: &quot;Jeg er kuglen i kammeret&quot;.\" width=\"600\" height=\"338\" \/><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":23191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-23108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Series Of Politically Incorrect Marketing Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Check out these politically incorrect marketing campaigns from the past from minimum wage Barbie to a bound and gagged Lewis Hamilton!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/politisk-ukorrekte-kampagner\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Series Of Politically Incorrect Marketing Campaigns | Solopress\" \/>\n<meta property=\"og:description\" content=\"Check out these politically incorrect marketing campaigns from the past from minimum wage Barbie to a bound and gagged Lewis Hamilton!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/politisk-ukorrekte-kampagner\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-15T12:39:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T14:28:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/oscar-nike-advert.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"A series of politically incorrect marketing campaigns\",\"datePublished\":\"2014-08-15T12:39:19+00:00\",\"dateModified\":\"2021-10-06T14:28:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/\"},\"wordCount\":636,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/politically-incorrect-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/oscar-nike-advert.jpg\",\"articleSection\":[\"Business &amp; 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