{"id":23277,"date":"2014-08-19T14:38:00","date_gmt":"2014-08-19T13:38:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=23277"},"modified":"2019-06-26T08:32:11","modified_gmt":"2019-06-26T07:32:11","slug":"seje-kaffekopper-design-rebranding","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/print-inspiration\/cool-coffee-cups-design-rebranding\/","title":{"rendered":"Cool Coffee Cups - Rebranding, emballage og design"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Vikl dine fingre rundt om disse <strong>Seje kaffekopper<\/strong> - garanteret at give dig en <strong>Koffeinholdigt sus<\/strong>.<\/em><\/h3>\n<h2>Sweez - S\u00f8d og iskold<\/h2>\n<p>Brandingprojektet for Sweez blev udf\u00f8rt af Maur\u00edcio Cardoso, medejer af det brasilianske designfirma <a title=\"Episk! Aventuras Criativas |Hjem\" href=\"http:\/\/weareepic.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\">Episk! Aventuras Criativas<\/a>. Rebrandingen var baseret p\u00e5 Sweez' image - vintage, retro og sjov. Cardoso n\u00f8d at arbejde med denne opgave, da virksomhedens ejere f\u00f8rst gik i gang med at lancere Sweez, da brandingen var godkendt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23353\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/a0285622b42cbc485844c2c16065fdc2.jpg\" alt=\"Sweez-logo - bl\u00e5gr\u00f8n baggrund med cremefarvet\/beige tegneserie og typografi\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23357\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/95a04e1abbe5f4fc6308558e59ad355b.jpg\" alt=\"Foto af en servitrice p\u00e5 Sweez, der holder deres s\u00f8de, retro-agtige kaffekop\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23355\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/6715706a40a13a2261fcc6f6472db112.jpg\" alt=\"Sweez&#039; rebranding-billede viser nyt brevpapir, konvolutter, visitkort og flyers. Flyerne ligner en halv\u00e5ben chokoladebar.\" width=\"600\" height=\"561\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23361\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/20e487bbed543fca1725fab3dfface62.jpg\" alt=\"Sweez kaffekop med personlige sukkerpakker\" width=\"600\" height=\"399\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23359\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/be5f354fc692175cc08c296ec3b9bc8e.jpg\" alt=\"Foto af toiletloftet viser chokolade ned ad v\u00e6ggene og h\u00e6ngende fra loftet\" width=\"600\" height=\"800\" \/><\/p>\n<h2>MR. CUP Branding<\/h2>\n<p><strong>MR. CUP rebranding<\/strong> var <strong>designet<\/strong> af <a title=\"Mr Cup Branding | Maria Aksyuta\" href=\"https:\/\/www.behance.net\/gallery\/18318817\/MR-CUP-Branding\" target=\"_blank\" rel=\"noopener noreferrer\">Maria Aksyuta<\/a>en designer fra Moskva, Rusland. Maria \u00f8nskede at give <strong>Kaffebar<\/strong> et urbant image og at <em>\"henvise til den \u00e6stetik, der er udviklet p\u00e5 gaden\".\u00a0<\/em>Rebrandingen omfattede nye <a href=\"https:\/\/www.solopress.com\/blog\/da\/brevpapir-til-virksomheder\/envelopes\/\">Kuverter<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/da\/brevpapir-til-virksomheder\/letterheads\/\">Brevpapir<\/a>, <a href=\"https:\/\/www.solopress.com\/blog\/da\/visitkort\/\">visitkort<\/a>CD, app, forkl\u00e6der, sukkerdispenser, kaffevogn og b\u00e6reposer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23281\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/d765d0ec55e32b9d9bf62897550422d5.gif\" alt=\"Mr. Cup Coffee - blinkende gif, der demonstrerer enkelheden i Mr. Cup-kaffemaskinen\" width=\"600\" height=\"319\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23289\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/d8ae1c221a792efcd8a8e00b84ab13e1.jpg\" alt=\"Collage af kaffekop-design til Mr. Cup - viser en brun papirpose, en kaffekop med &#039;Mr. Cup&#039; skrevet p\u00e5 den i gult med en sort baggrund og et visitkort til ejeren\" width=\"600\" height=\"401\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23291\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/2ab6bd96b3b74898b10a059739e7946a.jpg\" alt=\"MR. CUP papirspose - branding har en massiv &#039;MR. CUP&#039; skrevet p\u00e5 posen i sort med gul og hvid baggrund.\" width=\"600\" height=\"400\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23293\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/250a6ea42102a911273ef7016a52560a.jpg\" alt=\"MR. CUP-omr\u00f8rere kommer i en \u00e6ske, der ligner t\u00e6ndstikker\" width=\"600\" height=\"439\" \/><\/p>\n<h2>Vanilje<\/h2>\n<p>Serbisk designer, <a title=\"Vanilje | Mario Dragic\" href=\"https:\/\/www.behance.net\/gallery\/11256181\/Vanilla\" target=\"_blank\" rel=\"noopener noreferrer\">Mario Dragic<\/a>har sammensat dette smukke brand image for sin lokale mad-takeaway virksomhed Vanilla i Bijelijina.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23364\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/8d71a7abfb98a99c45e049995710913d.jpg\" alt=\"Vaniljeemballage - finurlig m\u00e5de at pakke et individuelt kaffekrus ind p\u00e5 \" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23366\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/78fde8288b1a9e426ad5ed6dde33e7e0.jpg\" alt=\"Gruppebillede af brandimage for Vanilla - menuer, webdesign til tablet, visitkort og loyalitetskort\" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23368\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b2d96752caddb05492881c890852ce54.jpg\" alt=\"Kaffekop til Vanilla viser en prikket kop med brunt l\u00e5g og etiket\" width=\"600\" height=\"450\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23370\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b78e6d1e700db19eacd8aac2f574ea43.jpg\" alt=\"Vaniljecaf\u00e9-emballage til pandekager - ligner et stykke flagranke\" width=\"600\" height=\"486\" \/><\/p>\n<h2>Mockup af kaffekop<\/h2>\n<p>Har du brug for et design til dig selv? Dette seje og kreative design kan downloades med tilladelse fra <a title=\"Download Mockup af kaffekop | Graphic Soulz\" href=\"http:\/\/www.graphicsoulz.com\/premium-item\/stylish-coffee-cup-mockup-vol-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">Graphic Soulz<\/a>. Grafikken har velstrukturerede lag og mapper for optimal tilpasning. Mix og match l\u00e5gets farve, og rediger teksten for at g\u00f8re din kaffekopemballage personlig.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23284\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/83b0858d9b545ccdf1fb409f36ed214d.gif\" alt=\"Gif, der viser de forskellige farver, som kaffekoppens mockup f\u00e5s i \" width=\"600\" height=\"700\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23311\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/56ae11b349a3e619affca231cb43a305.jpg\" alt=\"Stillbillede af den limegr\u00f8nne kaffekop - etiketten omkring emballagen er limegr\u00f8n, brun og orange med et badge med teksten &#039;stylish creative retro design&#039;.\" width=\"600\" height=\"800\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23309\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b94f220f10bb7c577e952fcf5157d008.gif\" alt=\"Gif, der viser mulighederne for at tilpasse de seje kaffekopper\" width=\"600\" height=\"700\" \/><\/p>\n<h2>Stereotype kaffekopper<\/h2>\n<p>Ung grafisk designer med base i Hviderusland, <a title=\"Kaffekopper | Alex Litovka \" href=\"https:\/\/www.behance.net\/gallery\/2163177\/Coffee-Cups\" target=\"_blank\" rel=\"noopener noreferrer\">Alex Litovka<\/a>blev bedt om at skabe en r\u00e6kke unikke drikkevarepakker til sit skoleprojekt. Projektet var en stor succes, og han er siden blevet omtalt i mange publikationer.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23325\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/abdf219073b649c4878c39c54544e704.jpg\" alt=\"Billede af 3 kaffekopper ved siden af hinanden - den ene ligner en engelsk politibetjent, den anden ligner en mexicaner if\u00f8rt sombrero, og den tredje er en hollandsk dame if\u00f8rt traditionelt t\u00f8j.\" width=\"600\" height=\"333\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23327\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/23710ea908cd29e9d1d2be663f6e31e2.jpg\" alt=\"Billedet af den f\u00f8rste kaffekop - &#039;English Tea&#039; - er af en engelsk politibetjent i sort uniform. L\u00e5get er af politihatten og koppen af kroppen.\" width=\"600\" height=\"903\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23334\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/a39efb62b0d33ee738e80ff60de4d9fb.jpg\" alt=\"Anden kaffekop - &#039;Mexican Coffee&#039; - hatten er af en sombrero, koppen af et oversk\u00e6g og et smil \" width=\"600\" height=\"903\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23336\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/b36b5739d63215068238bf923ce132a1.jpg\" alt=\"3. kaffekop er af en traditionel hollandsk kvinde med en spids, hvid hat og blonde fletninger, med en barmfager kavalergang\" width=\"600\" height=\"903\" \/><\/p>\n<h2>Gawatt roterende kaffekopper<\/h2>\n<p>Skabt af Backbone Branding med arbejde fra art director Stepan Azaryan, grafisk designer Karen Gevorgyan og animator Narin Manvelyan. <a title=\"Gawatt | Behance\" href=\"https:\/\/www.behance.net\/gallery\/19049541\/Gawatt-emotions\" target=\"_blank\" rel=\"noopener noreferrer\">Gawatts nye kaffekop<\/a> har et l\u00e5g, der, n\u00e5r det drejes, \u00e6ndrer ansigtet p\u00e5 din kaffebeholder.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23374\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/c78151059d63f17deabc28de7a7f7c61.jpg\" alt=\"Gawatt&#039;s kaffe - en demonstration af figurerne og deres forskellige ansigtsudtryk p\u00e5 krusene\" width=\"600\" height=\"1403\" \/><\/p>\n<h2>Starbox<\/h2>\n<p>Tyrkisk grafisk designer, <a title=\"Starbox | Atilla Karabay\" href=\"https:\/\/www.behance.net\/gallery\/2509675\/StarBOX\" target=\"_blank\" rel=\"noopener noreferrer\">Atilla Karaby<\/a>har p\u00e5 smart vis skabt dette emballagekoncept til dine Starbucks-behov. Er du nogensinde blevet bedt af dine kolleger om at g\u00e5 kafferunden, og en f\u00f8lelse af frygt overmander dig, n\u00e5r du indser, at du skal b\u00e6re deres dyrebare drikkevarer uden at spilde? Dette emballagedesign g\u00f8r det nemt og problemfrit at b\u00e6re de irriterende kopper.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23346\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/76a3d637d8770af74322c361eecb761b.jpg\" alt=\"Grafisk design af, hvordan Starbox-konceptet vil se ud - pappet vikles op omkring 3 kopper for at danne et h\u00e5ndtag, der er let at b\u00e6re.\" width=\"600\" height=\"352\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23348\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/4616354163c6576b58a585c91a78a1f5.jpg\" alt=\"Starbox-emballage - et billede, der viser dig, hvordan den ser ud, f\u00f8r du pakker den ind\" width=\"600\" height=\"354\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23350\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/08\/3c5922b2d727e11f32e45f17844648df.jpg\" alt=\"Blue print, der skitserer de vigtigste komponenter i, hvordan emballagedesignet fungerer \" width=\"600\" height=\"382\" \/><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":23281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[890],"class_list":{"0":"post-23277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cool Coffee Cups | Solopress Print &amp; Design Magazine<\/title>\n<meta name=\"description\" content=\"Cool coffee cups - designs, rebranding and packaging from top industry designers. 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