{"id":23497,"date":"2014-08-21T12:11:45","date_gmt":"2014-08-21T11:11:45","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=23497"},"modified":"2020-10-21T12:11:56","modified_gmt":"2020-10-21T11:11:56","slug":"marketingtips-til-gartnere","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/marketing-tips-for-gardeners\/","title":{"rendered":"Vigtige marketingtips til gartnere"},"content":{"rendered":"
<\/div>

<\/p>\n

Som professionel gartner elsker du at tilbringe tid udend\u00f8rs. Men har du holdt \u00f8je med, hvordan din virksomhed vokser? Forvandl en almindelig virksomhed til \"gartnerihimlen\" med disse enkle markedsf\u00f8ringstips for gartnere.<\/h3>\n

\"V\u00e6rkt\u00f8jer<\/p>\n

S\u00e6t det p\u00e5 tryk<\/h2>\n

Visitkort er et must<\/h3>\n

Hvis du ikke har visitkort<\/a> Alligevel er de det absolutte minimum af, hvad du b\u00f8r overveje at printe for at promovere din virksomhed. Du vil aldrig fortryde at have dem ved h\u00e5nden, da potentielle kunder kan m\u00f8des overalt. Hvis du er computerkyndig, kan du endda designe dine egne, da der er s\u00e5 mange skabeloner<\/a> og enkle designvejledninger<\/a> tilg\u00e6ngelig online.<\/p>\n

Print, der s\u00e6lger<\/h3>\n

Har du t\u00e6nkt p\u00e5 at uddele brochurer eller postkort i dit lokalomr\u00e5de, n\u00e5r du udforsker den trykte verden ud over visitkort? Det er et andet godt stykke markedsf\u00f8ring, som kan indeholde flotte billeder af de haver, du har arbejdet med. En veldesignet flyer, der h\u00e6nges op i dit lokale butiksvindue, vil med garanti tiltr\u00e6kke et par \u00f8jne!<\/p>\n

Hvis du bor i en lille by eller i et landdistrikt, og dit budget tillader det, er det ogs\u00e5 en god id\u00e9 med en trykt annonce i sognebladet eller lokalavisen. Inkluder et foto, dine kontaktoplysninger og din webadresse, s\u00e5 potentielle kunder kan se, hvad du er i stand til, og ved, hvordan de kan f\u00e5 fat i dig.<\/p>\n

Vis dig frem p\u00e5 internettet<\/h2>\n

Den bedste m\u00e5de, du kan s\u00e6lge dine evner til andre p\u00e5, er ved at vise dem smukke eksempler p\u00e5, hvad du har gjort. At v\u00e6re sympatisk, p\u00e5lidelig og professionel vil f\u00e5 dine kunder til at vende tilbage, men at imponere dem med fantastiske fotos af dine tidligere projekter er det, der i f\u00f8rste omgang vil tr\u00e6kke dem til. Det kan og b\u00f8r du g\u00f8re p\u00e5 flere m\u00e5der.<\/p>\n

G\u00e5 online<\/h3>\n

Det f\u00f8rste skridt til at tiltr\u00e6kke opm\u00e6rksomhed i den digitale tidsalder er at have en god tilstedev\u00e6relse p\u00e5 nettet. Din hjemmeside beh\u00f8ver ikke at koste en formue, og layoutet kan v\u00e6re enkelt. N\u00e5r alt kommer til alt, vil du ikke have for meget, der distraherer fra billederne. En ren, letnavigeret side, der viser eksempler p\u00e5 dit arbejde og giver grundl\u00e6ggende oplysninger om de tjenester, du tilbyder, dine priser, og hvordan du kan komme i kontakt med dig, vil g\u00f8re meget for at g\u00f8re dig bem\u00e6rket. Hvis du har budget eller lyst til at g\u00f8re mere, kan din hjemmeside ogs\u00e5 indeholde en blog, som kan opdateres regelm\u00e6ssigt med tips om dyrkning, projektnyheder og meget mere.<\/p>\n

Bliv social<\/h3>\n

N\u00e5r din hjemmeside er sat op, kan du overveje at bruge sociale medier til at promovere den og komme i kontakt med potentielle kunder. Facebook og Twitter er de to store, og de er begge nyttige p\u00e5 hver deres m\u00e5de. P\u00e5 Facebook kan du oprette en virksomhedsside og melde dig ind i lokale grupper, hvor du kan tilbyde dine tjenester og skabe kontakter. I betragtning af havearbejdets visuelle karakter er det ogs\u00e5 v\u00e6rd at pr\u00f8ve Instagram, hvor du kan dele hurtige billeder af din \"v\u00e6kst\" og tagge dem med n\u00f8gles\u00e6tninger, som g\u00f8r dem lettere at finde i s\u00f8geresultaterne.<\/p>\n

F\u00e5 det p\u00e5 video<\/h3>\n

Hvis du har passet en stor have, hvorfor s\u00e5 ikke bruge din smartphone til at tage en videotur rundt i den? L\u00e6ngere videoer kan indeholde kommentarer om de typer planter, du har brugt, de udfordringer, du har overvundet, og det overordnede tema for haven. Kortere videoklip er ogs\u00e5 gode at l\u00e6gge ud p\u00e5 Instagram og Vine og kan bruges som teasere for at lokke seere til din hjemmeside eller andre sociale konti.<\/p>\n

\"en<\/p>\n

G\u00e5 lokalt<\/h2>\n

Hvis du udnytter mulighederne for at blive involveret i lokale begivenheder, vil det ogs\u00e5 sprede budskabet om din virksomhed til et nyt publikum. At g\u00e5 lokalt er effektivt til at komme i kontakt med folk ansigt til ansigt og n\u00e5 ud til dem, der m\u00e5ske ikke er p\u00e5 internettet.<\/p>\n

Skal du g\u00e5 i gang med at netv\u00e6rke?<\/h3>\n

Netv\u00e6rksgrupper og kaffem\u00f8der for virksomheder har en tendens til at tiltr\u00e6kke et bredt udvalg af mennesker og kan ofte v\u00e6re nyttige til at f\u00e5 forretningsid\u00e9er og inspiration. Men nogle gartnere synes m\u00e5ske, at det er mere nyttigt at n\u00e5 ud til potentielle kunder p\u00e5 andre m\u00e5der. Hvorfor ikke melde sig til en bod p\u00e5 den lokale blomsterudstilling eller sommerfest? Du kan omgive den med en udstilling af potteplanter, du har dyrket, og have fotografiske eksempler p\u00e5 dit arbejde og reklameflyers ved h\u00e5nden. M\u00e5ske vil du endda uddele pakker med fr\u00f8 og dine visitkort!<\/p>\n

Hvis din virksomhed har et st\u00f8rre budget og r\u00e5derum, kan du s\u00e6tte et mindre havedesign op p\u00e5 en af de mange blomsterudstillinger, der finder sted hvert \u00e5r rundt om i Storbritannien. Hent inspiration fra de store ved begivenheder som Chelsea Flower Show, og skab et levende eksempel p\u00e5 dine f\u00e6rdigheder.<\/p>\n

Velmenende haveejere<\/h3>\n

At n\u00e5 ud til folk i mere landlige omr\u00e5der eller forst\u00e6der er den bedste id\u00e9 for professionelle gartnere, da det er mere sandsynligt, at de har omr\u00e5der, der skal plejes. Men havearbejde i byerne er i v\u00e6kst og b\u00f8r bestemt ikke ignoreres. Mange mennesker k\u00f8ber huse med st\u00f8rre haver og har de bedste intentioner om at holde dem ved lige, men arbejdet og livet kommer i vejen. De ville have gavn af nogen, der kan hj\u00e6lpe med at holde deres bede og gr\u00e6spl\u00e6ner p\u00e6ne, s\u00e5 de kan nyde fritiden i deres haver uden at skulle g\u00f8re arbejdet. Lokale messer og arrangementer er gode steder for professionelle gartnere at skabe kontakter; mange mennesker g\u00e5r op i at holde deres haver smukke, men har ikke tid til at klare opgaven selv.<\/p>\n

Bliv l\u00e6rer<\/h3>\n

En tilf\u00f8jelse til din virksomhed, som er v\u00e6rd at overveje, er at undervise andre i havearbejde. Hvis du t\u00e5lmodigt kan forklare tingene og kan lide at tilbringe tid sammen med folk, er det m\u00e5ske noget for dig at holde workshops i forsamlingshuse eller havecentre for at l\u00e6re enkle f\u00e6rdigheder. Det kan f.eks. v\u00e6re \"hvordan man laver en udstilling med potteplanter\" eller \"enkle tips til at dyrke sine egne gr\u00f8ntsager\".<\/p>\n

Kom i kontakt med andre virksomheder<\/h2>\n

N\u00e5r man overvejer Marketingtips til gartnere<\/strong>vil du sandsynligvis opdage, at det er v\u00e6rd at udvikle et forhold til andre virksomhedsejere. Pr\u00f8v at henvende dig til virksomheder, der er relevante for dine ydelser, og tag emnet op om gensidig promovering. Er der en planteskole eller en butik med hus- og haveudstyr i dit omr\u00e5de? M\u00e5ske vil de s\u00e6tte dine flyers op i deres butikker eller uddele dine visitkort til folk, der leder efter hj\u00e6lp til landskabspleje. Selv en lokal caf\u00e9 eller butik, som betjener et bredt udvalg af beboere i dit lokalsamfund, kan v\u00e6re et godt sted at henvende sig for at vise nogle visitkort.<\/p>\n

Til geng\u00e6ld kan du tilbyde at passe deres udstillingsbede eller plantekasser eller blot give dem en omtale p\u00e5 din blog eller dine sociale netv\u00e6rk.<\/p>\n

\"Luftfoto<\/p>\n

V\u00e6r kreativ og forberedt<\/h2>\n

For professionelle gartnere g\u00e5r planl\u00e6gning og kreativitet h\u00e5nd i h\u00e5nd. S\u00e6t ogs\u00e5 disse talenter i spil i din markedsf\u00f8ring. T\u00e6nk ud af boksen, og kend dine n\u00e6ste skridt, s\u00e5 er du godt p\u00e5 vej til at f\u00e5 din virksomhed til at vokse!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":23501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-23497","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nEssential Marketing Tips For Gardeners | Solopress<\/title>\n<meta name=\"description\" content=\"As a professional gardener, you love to spend time outdoors. But how is your business is growing? 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