{"id":27222,"date":"2014-12-15T14:45:54","date_gmt":"2014-12-15T14:45:54","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=27222"},"modified":"2019-03-04T16:14:52","modified_gmt":"2019-03-04T16:14:52","slug":"nytaenkning-af-emballage","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/print-inspiration\/rethinking-packaging\/","title":{"rendered":"Nyt\u00e6nkning af emballage: Brugbarhed og stil"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><!--more--><\/p>\n<h3><em>Flere forbrugere handler p\u00e5 internettet nu end nogensinde f\u00f8r, og i takt med at onlineshopping bliver mere og mere udbredt, gent\u00e6nker brands deres emballage.\u00a0<\/em><\/h3>\n<p>Er det beskyttende? Milj\u00f8venlig? Omkostningseffektiv? Disse og flere andre punkter er alle gode at overveje, n\u00e5r man skal pakke produkter, der s\u00e6lges online.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-27227\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/The-Rapid-Packing-Container-alternate-image.jpg\" alt=\"Nyt\u00e6nkning af hurtig emballage\" width=\"400\" height=\"267\" \/><\/p>\n<h2>Overvej dit brand<\/h2>\n<p>N\u00e5r du v\u00e6lger emballage til din virksomhed, skal du t\u00e6nke p\u00e5, at den siger noget om dig og dit brand. Emballage er mere end bare funktionel, det er en mulighed for at kommunikere med dine kunder og minde dem om, hvorfor de valgte at handle hos dig. God emballage- og forsendelsespraksis opmuntrer til kundeloyalitet. For at g\u00f8re din emballage til en succes skal du s\u00e6tte dig i dine kunders sted. Hvad tror du, de gerne vil se i posten, og hvad skal der v\u00e6re med?<\/p>\n<p>Overvej at inkludere:<\/p>\n<ul>\n<li>En kvittering<\/li>\n<li><a title=\"takkekort\" href=\"https:\/\/www.solopress.com\/blog\/da\/lykonskningskort\/\" target=\"_blank\" rel=\"noopener noreferrer\">Et takkebrev<\/a><\/li>\n<li>Et visitkort<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27225\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/344_2l.jpg\" alt=\"Nyt\u00e6nkning af emballage til komplimentsedler\" width=\"400\" height=\"316\" \/><\/p>\n<p>Sammen med de k\u00f8bte varer. Emballagen skal helst v\u00e6re stilfuld, afspejle dit brand og beskytte det, du sender ud, men den skal ogs\u00e5 afspejle dit brands og din butiks f\u00f8lelse og personlighed. Afh\u00e6ngigt af dit budget og den type virksomhed, du driver, kan du m\u00e5ske endda eksperimentere med hjemmelavet emballage, da det kan v\u00e6re en overkommelig og unik l\u00f8sning.<\/p>\n<h2>Fantastisk genanvendelig emballage<\/h2>\n<p>Genbrugs- og returemballage bliver ogs\u00e5 mere og mere popul\u00e6rt. Nogle virksomheder er begyndt at fremstille forsendelsescontainere og -pakker, som f.eks. h\u00e5ndtasker, sleeve-pakker og kasser, af robuste materialer som f.eks. coroplast. De kan returneres til forsendelsescentre eller via kurerer og genbruges til fremtidige ordrer. Selv om genanvendelig emballage kan v\u00e6re en st\u00f8rre investering i starten, kan det i det lange l\u00f8b spare virksomhederne penge; for ikke at n\u00e6vne, at det er bedre for jorden.<\/p>\n<h2>Gode eksempler<\/h2>\n<p>\"Fragile\" er et godt eksempel p\u00e5, hvordan brands er <strong>Nyt\u00e6nkning af emballage<\/strong> til online-shoppernes tidsalder. Det er ikke l\u00e6ngere kun b\u00f8ger og dvd'er, vi k\u00f8ber online; selv husholdningsartikler og andre sarte genstande bestilles over internettet. Det er en kokonlignende skibscontainer med en fleksibel, beskyttende hud, der former sig efter det, der placeres i den. Membranen er sp\u00e6ndt ud i to rammer, s\u00e5 den f\u00e5r en kuffertlignende struktur, og det ser ud til, at den smyger sig om det, den indeholder. Den placeres derefter i en almindelig forsendelses\u00e6ske. Dette innovative design g\u00f8r Fragile til et modstandsdygtigt og holdbart valg til forsendelse af us\u00e6dvanligt formede genstande.<\/p>\n<p>En anden kreativ nyhed p\u00e5 nogle emballager er den smarte <a title=\"emballage af ripsnor\" href=\"http:\/\/designtaxi.com\/news\/364682\/Packing-Tape-With-Cords-That-Let-You-Open-Boxes-More-Easily\/?interstital_shown=1\" target=\"_blank\" rel=\"noopener noreferrer\">rivesnor<\/a>, der bruges til at lette \u00e5bningen. Rivesnoren s\u00e6ttes fast p\u00e5 tapen, der forsegler kassen, og enden hviler mellem kassens flapper, s\u00e5 det er nemt at komme til. Quirky er i \u00f8jeblikket i gang med at udvikle dette produkt, og hvis det f\u00e5r nok stemmer og opm\u00e6rksomhed, kan det blive masseproduceret i fremtiden.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27226\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2014\/12\/Fragile-by-Mireia-Gordi-Vila_dezeen_sqc.jpg\" alt=\"Skr\u00f8belig nyt\u00e6nkning af emballage\" width=\"400\" height=\"400\" \/><\/p>\n<h2>De 4 R'er i emballage<\/h2>\n<p>N\u00e5r du er <strong>Nyt\u00e6nkning af emballage<\/strong>Uanset om det drejer sig om et nyt design eller et nyt materiale, er det klogt at have de \"4 R'er\" i tankerne.<\/p>\n<ul>\n<li>Reducer antallet: Konsolider ordrer for at levere flere produkter i f\u00e6rre pakker<\/li>\n<li>Genbrug: Brug emballage igen, is\u00e6r forsendelseskasser og polstringsmaterialer<\/li>\n<li>Returner: Medbring eller send emballagen tilbage til lokale forsendelsesbutikker eller forretninger.<\/li>\n<li>Genbrug: B\u00f8lgepap og andre materialer, herunder polyethylenfilm, kan alle nedbrydes og omdannes til noget nyt.<\/li>\n<\/ul>\n<p>\u2014<\/p>\n<p>Med disse eksempler og ideer i baghovedet er der masser at overveje, n\u00e5r det g\u00e6lder emballering og forsendelse af produkter, der s\u00e6lges online. Selv om der ikke er tid til at f\u00f8re disse tanker ud i livet i denne ferieshopping-s\u00e6son, kan du altid implementere dem i det nye \u00e5r!<\/p>\n<h2>Fantastisk for din virksomhed<\/h2>\n<p>Udskriv fakturaer, noter eller <a title=\"solopress komplimentsedler\" href=\"https:\/\/www.solopress.com\/blog\/da\/brevpapir-til-virksomheder\/compliment-slips\/\" target=\"_blank\" rel=\"noopener noreferrer\">Komplimenter glipper<\/a> til at inkludere i dine ordrer og tilf\u00f8je det ekstra, professionelle touch.\u00a0<!--\/codes_iframe--><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":27226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[],"class_list":{"0":"post-27222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rethinking Packaging: Usefulness And Style<\/title>\n<meta name=\"description\" content=\"More consumers are shopping on the Internet now than ever before, and as online shopping becomes prevalent, brands are rethinking packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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