{"id":27413,"date":"2019-04-16T12:44:05","date_gmt":"2019-04-16T11:44:05","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=27413"},"modified":"2020-07-29T08:10:23","modified_gmt":"2020-07-29T07:10:23","slug":"markedsforing-af-din-neglesalon","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/marketing-your-nail-salon\/","title":{"rendered":"S\u00e5dan promoverer du en neglesalon"},"content":{"rendered":"
<\/div>

<\/p>\n

At drive en neglesalon er forbundet med stor konkurrence. Der \u00e5bner hele tiden nye forretninger, og mange kurbade inkorporerer neglebehandlinger i en st\u00f8rre menu af ydelser.<\/p>\n

L\u00e6r, hvordan du markedsf\u00f8rer din neglesalon for at skille dig ud fra dine konkurrenter med disse gode markedsf\u00f8ringstips - fra Solopress-teamet og ejeren af salonen Hartes Beauty i Essex.<\/p>\n

F\u00e5 din virksomhed til at skille sig ud <\/strong><\/h2>\n

Uanset om du er gemt bag en fris\u00f8r eller v\u00e6k fra de st\u00f8rste shoppinggader, kan det v\u00e6re en udfordring at g\u00f8re opm\u00e6rksom p\u00e5 din neglesalon.<\/p>\n

Et velplaceret rullebanner, der viser din placering, dine tjenester og eventuelle s\u00e6rlige tilbud, kan v\u00e6re forskellen mellem at tiltr\u00e6kke en h\u00e5ndfuld lokale eller en hel... Rigdom af kunder<\/strong> fra et st\u00f8rre omr\u00e5de.<\/p>\n

Danielle, ejer af Hartes Beauty, har bem\u00e6rket en forskel i antallet af kunder, siden hun brugte et banner.<\/p>\n

\"F\u00f8r jeg fik mit banner op, var der ikke mange medlemmer, der vidste, at min salon var her - for mit lokale ligger ude af syne,\" forklarer hun.<\/p>\n

\"Siden vi fik et banner ved hovedindgangen, har det virkelig hjulpet med at f\u00e5 nye kunder.\"<\/p>\n

Mange mennesker l\u00e6ser stadig deres lokale avis for at blive opdateret p\u00e5 nyheder og begivenheder. En velplaceret annonce med en kupon eller specialtilbud<\/strong> kan virkelig skille sig ud og tiltr\u00e6kke nye kunder.<\/p>\n

Det vigtigste at tage med: <\/em><\/strong>Tiltr\u00e6k nye kunder med en velplaceret bannerreklame. Inkluder et incitament til at bes\u00f8ge stedet, f.eks. en rabat eller en liste over de tjenester, du tilbyder.<\/em><\/p>\n

Del foldere ud<\/strong><\/h2>\n

En veldesignet folder<\/a> skal g\u00f8re det klart, hvad du laver, hvor du er baseret, og hvordan man kan komme i kontakt med dig. Brug Kortfattet, fordelagtig tekst<\/strong> og invester i design, der afspejler dit brand, s\u00e5 du kan fange folks opm\u00e6rksomhed.<\/p>\n

S\u00f8rg for at f\u00e5 din Uddelte foldere<\/strong> i lokalsamfundet og t\u00e6t p\u00e5 dine lokaler for at f\u00e5 den bedste chance for at f\u00e5 mere trafik gennem din d\u00f8r.<\/p>\n

G\u00f8r dine brochurer ekstra attraktive ved at reklamere for noget specifikt, der kan f\u00e5 folk til at bes\u00f8ge din salon, f.eks. en rabatkode eller oplysninger om en kommende kampagne.<\/p>\n

Det vigtigste at tage med:<\/em><\/strong> \u00d8g din virksomheds tilstedev\u00e6relse ved at uddele foldere i lokalomr\u00e5det med alle dine vigtigste oplysninger og kampagner.<\/em><\/p>\n

For at maksimere effekten af din indsats kan du tjekke vores S\u00e5dan deler du foldere og flyers ud<\/a> guide.<\/p>\n

G\u00e5 i gang med at netv\u00e6rke<\/strong><\/h2>\n

\"Visitkort<\/a><\/p>\n

Interaktioner ansigt til ansigt er en del af hverdagen i enhver sk\u00f8nhedssalon. Brug disse f\u00e6rdigheder til din fordel, og f\u00e5 dit navn ud ved at netv\u00e6rke.<\/p>\n

P\u00e5 den m\u00e5de f\u00e5r potentielle kunder mulighed for at h\u00f8re din passion og ekspertise p\u00e5 f\u00f8rste h\u00e5nd. Og til geng\u00e6ld skabe tillid og begejstring for din virksomhed.<\/p>\n

Tag et par veldesignede visitkort med dig, og del dem ud til andre lokale virksomheder, restauranter og fritidscentre, som sandsynligvis vil tiltr\u00e6kke din m\u00e5lgruppe.<\/p>\n

Samarbejd med et n\u00e6rliggende solcenter eller en massageklinik om en Krydspromoveringsaftale<\/strong> for at \u00e5bne din virksomhed for et nyt publikum. I kan dele udgifterne til eventuel relateret markedsf\u00f8ring, f.eks. Facebook-annoncer eller flyers.<\/p>\n

Det vigtigste at tage med: <\/em><\/strong>Netv\u00e6rk hj\u00e6lper dig ikke kun med at reklamere for din salon, men ogs\u00e5 med at komme i kontakt med og arbejde sammen med andre lokale virksomheder.<\/em><\/p>\n

P\u00e5 vej til en konference? Tjek vores Den ultimative guide til messer<\/a> som indeholder en masse vigtig information.<\/p>\n

Udnyt de sociale medier til at promovere din neglesalon<\/strong><\/h2>\n

De sociale medier tilbyder et omfattende udvalg af reklame- og marketingmuligheder - den perfekte platform til at sprede budskabet om din neglesalon.<\/p>\n

Facebook kan hj\u00e6lpe dig med at opbygge forbindelser p\u00e5 tv\u00e6rs af aldersspektret. Instagram er en fantastisk m\u00e5de at Del dine seneste tilbud <\/strong>og selvf\u00f8lgelig dit fremragende arbejde.<\/p>\n

Det vigtigste at tage med: <\/em><\/strong>Brug dine sociale mediekanaler til at opbygge relationer til dine kunder gennem tips og kundehistorier.<\/em><\/p>\n

Tilbyd et lynudsalg<\/strong><\/h2>\n

At bruge et tidsf\u00f8lsomt tilbud p\u00e5 kuponhjemmesider som Groupon eller sociale kanaler som Instagram er en effektiv strategi til at tiltr\u00e6kke nye kunder.<\/p>\n

Pr\u00f8v at lancere et hurtigt tilbud p\u00e5 din Instagram-story, f.eks. at de f\u00f8rste fem personer, der svarer, f\u00e5r 20% i rabat p\u00e5 deres n\u00e6ste behandling.<\/p>\n

Da det kun er tilg\u00e6ngeligt i 24 timer, kr\u00e6ver tilbuddet en hurtig reaktion fra kunderne, og der er potentiale for ekstra fodg\u00e6ngere gennem dine d\u00f8re. Det kan f\u00f8re til en stigning i antallet af faste kunder.<\/p>\n

Det vigtigste at tage med: <\/em><\/strong>Brug sociale medier og tilbudssider til at reklamere for et tidsbegr\u00e6nset tilbud til et begr\u00e6nset antal personer.<\/em><\/p>\n

Bel\u00f8n loyale kunder<\/strong><\/h2>\n

\"Loyalitetskort<\/a><\/p>\n

N\u00e5r du er begyndt at generere nye kunder, er det tid til at sige tak. Bel\u00f8n dem for deres skik og brug og inspirer dem til at komme tilbage med loyalitetskort.<\/p>\n

Brug et simpelt incitament, f.eks. k\u00f8b ni neglebehandlinger og f\u00e5 10th<\/sup> Gratis.<\/p>\n

Det kan v\u00e6re til en hel manicure eller mindre till\u00e6gsbehandlinger<\/strong> til basispakker - den type ting, som kunderne m\u00e5ske ikke normalt bruger penge p\u00e5.<\/p>\n

Det vigtigste at tage med: <\/em><\/strong>Hold dine kunder loyale over for din salon ved at tilbyde rabatter eller gratis behandlinger gennem et loyalitetskort. L\u00e6s mere om fordelene ved loyalitetskort her.<\/a>.<\/em><\/p>\n

St\u00f8t lokale velg\u00f8renhedsorganisationer<\/strong><\/h2>\n

At hj\u00e6lpe sit lokalsamfund er en fantastisk m\u00e5de at opbygge et positivt forhold til mulige kunder p\u00e5.<\/p>\n

Uanset om du er blevet kontaktet af en lokal velg\u00f8renhedsorganisation, eller du aktivt s\u00f8ger at hj\u00e6lpe en bestemt sag, kan du overveje at donere en manicure eller pedicure som en... pr\u00e6mie til en auktion<\/strong> eller lodtr\u00e6kning.<\/p>\n

Det er en enkel gestus, som ogs\u00e5 kan give omtale p\u00e5 de sociale medier og i den lokale avis.<\/p>\n

Det vigtigste at tage med: <\/em><\/strong>Giv tilbage til dit lokalsamfund ved at donere dine negleydelser som pr\u00e6mie ved et velg\u00f8renhedsarrangement.<\/em><\/p>\n

Hvilken af disse ideer til markedsf\u00f8ring af neglesaloner<\/a> vil fungere bedst for din virksomhed, afh\u00e6nger af dit reklamebudget, dine sociale f\u00f8lgere og den tid, du har til r\u00e5dighed.<\/p>\n

L\u00e6s mere om, hvordan Danielle hos Hartes Beauty \u00f8gede sin synlighed og kundebase i vores Casestudie<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":27417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-27413","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nHow To Promote A Nail Salon | Solopress<\/title>\n<meta name=\"description\" content=\"One of the biggest challenges beauty businesses face is marketing. 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