{"id":39619,"date":"2018-05-02T12:21:33","date_gmt":"2018-05-02T11:21:33","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=39619"},"modified":"2019-06-20T15:41:58","modified_gmt":"2019-06-20T14:41:58","slug":"sadan-holder-du-dine-marketingmaterialer-friske","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/","title":{"rendered":"S\u00e5dan holder du dine marketingmaterialer friske"},"content":{"rendered":"
<\/div>

At opdatere sit markedsf\u00f8ringsmateriale er som at k\u00f8be nyt t\u00f8j eller skifte h\u00e5r. I bund og grund er du den samme, men du har bare piftet tingene lidt op p\u00e5 ydersiden. Alle trends har en holdbarhed, og s\u00e5dan er det ogs\u00e5 med dit marketingmateriale. Du har ikke r\u00e5d til, at de bliver for\u00e6ldede og ineffektive. Den eneste m\u00e5de at bek\u00e6mpe dette p\u00e5 er med en marketing-makeover.<\/p>\n

En markedsf\u00f8ringsmakeover betyder ikke n\u00f8dvendigvis en komplet rebranding (selv om det i nogle tilf\u00e6lde ville v\u00e6re en fordel med en rebranding). Det handler snarere om at pifte materialerne op for at give din kommunikation nyt liv. En overhaling af din markedsf\u00f8ring kan omfatte en r\u00e6kke \u00e6ndringer p\u00e5 tv\u00e6rs af alle dine kontaktpunkter, f.eks. redesignede visitkort eller en ny direct mail-kampagne.<\/p>\n

Der er mange forskellige grunde og muligheder for at holde sit markedsf\u00f8ringsmateriale friskt, men i sidste ende handler det om, hvad man \u00f8nsker at opn\u00e5 som virksomhed. Der er flere faktorer, der kan f\u00e5 dig til at indse, at tiden er inde, som beskrevet nedenfor.<\/p>\n

 <\/p>\n

Problemer med at f\u00e5 kundens opm\u00e6rksomhed?<\/strong><\/h2>\n

Den mest oplagte grund til at opdatere dit markedsf\u00f8ringsmateriale er selvf\u00f8lgelig, hvis det simpelthen ikke g\u00f8r arbejdet l\u00e6ngere. Alting udvikler sig med tiden, og det g\u00f8r dine kunder ogs\u00e5. Hvis du bliver ved med at give n\u00f8jagtig det samme budskab til n\u00f8jagtig de samme mennesker p\u00e5 n\u00f8jagtig den samme m\u00e5de, bliver det efter et stykke tid bare hvid st\u00f8j og bliver ignoreret.<\/p>\n

Hvis du opdager, at dit budskab ikke l\u00e6ngere v\u00e6kker genklang, skal du blande tingene sammen og finde noget, der g\u00f8r. En forandring fanger opm\u00e6rksomheden hos folk, der er vant til at se det samme, og opfordrer dem til at kigge igen. Websteder som f.eks.\u00a0Pinterest<\/a> er gode til at finde inspiration til at friske tingene lidt op.<\/p>\n

 <\/p>\n

Flere personligheder<\/strong> \u00a0<\/em><\/h2>\n

Du oplever m\u00e5ske, at du p\u00e5 tv\u00e6rs af forskellige marketingkanaler bruger en forskellig tone of voice eller giver et forskelligt indtryk, hvilket g\u00f8r, at dit brand kan fortolkes p\u00e5 forskellige m\u00e5der. Det skyldes ofte, at flere medlemmer af et team arbejder p\u00e5 tv\u00e6rs af flere projekter.<\/p>\n

At sammens\u00e6tte en effektiv brandidentitet hj\u00e6lper med at opbygge en sammenh\u00e6ngende og konsekvent stil, uanset hvem der skaber eller l\u00e6ser materialet. Du kan selv bestemme din brandstemme eller hyre en brand manager til at g\u00f8re det for dig.<\/p>\n

 <\/p>\n

Ingen personlighed <\/strong><\/h2>\n

Der er kun \u00e9n ting, der er v\u00e6rre end at have flere brandpersonligheder - ingen personlighed overhovedet.<\/p>\n

Pr\u00f8v at forestille dig dit brand som en person. Hvordan ville de v\u00e6re? Hvilke ting ville de nyde at lave? Hvordan ville de tale? Hvilken slags mennesker ville de have lyst til at h\u00e6nge ud med? Hvis du ikke kan svare p\u00e5 disse sp\u00f8rgsm\u00e5l (eller svarene er utroligt kedelige), s\u00e5 er det p\u00e5 tide med en opdatering.<\/p>\n

Du skal have lyst til at h\u00e6nge ud med dit brand, og det skal andre ligesindede ogs\u00e5. Hvis du ikke kan lide dit brand, hvorfor har du det s\u00e5?<\/p>\n

 <\/p>\n

Intet siger friske marketingmaterialer som \u00e5rstider<\/strong><\/h2>\n

Mange m\u00e6rker betragter et s\u00e6sonskifte som et godt tidspunkt til at opdatere illustrationerne, is\u00e6r n\u00e5r deres produkter varierer med s\u00e6sonen.<\/p>\n

Subtile \u00e6ndringer som f.eks. farvepalet eller tema kan g\u00f8re hele forskellen, n\u00e5r man skal tilpasse sig en ny s\u00e6son. N\u00e5r det er h\u00f8jsommer, skal din kommunikation for eksempel v\u00e6re lys og luftig i stedet for m\u00f8rk og vinterlig - og omvendt.<\/p>\n

 <\/p>\n

Misundelse p\u00e5 brandet<\/strong><\/h2>\n

Hvis du ser p\u00e5 andre m\u00e6rker, der ligner dit, og f\u00f8ler dig misundelig over, hvordan de bliver portr\u00e6tteret, eller f\u00f8ler dig lidt fastl\u00e5st og bagud, er det m\u00e5ske, fordi du ikke helt n\u00e5r det niveau.<\/p>\n

Husk, at det er s\u00e5 vigtigt at v\u00e6re tro mod dine egne kernev\u00e6rdier og ikke kopiere andre brands. Lad dem i stedet inspirere dig til at n\u00e5 det n\u00e6ste niveau.<\/p>\n

 <\/p>\n

Ringer der nogen klokker?<\/strong><\/h2>\n

Hvis nogle af ovenst\u00e5ende punkter lyder bekendt, s\u00e5 er en marketing-makeover lige det, du har brug for.<\/p>\n

Fordelene ved at give dit markedsf\u00f8ringsmateriale en overhaling opvejer langt omkostningerne. En opfriskning af dit udseende vil give et godt indtryk til dine kunder og din m\u00e5lgruppe, da det viser, at du er i stand til at f\u00f8lge med tiden og er stolt af dit brand. Desuden viser det, at du str\u00e6ber efter at v\u00e6re den bedste, du kan v\u00e6re, og at du til geng\u00e6ld vil arbejde h\u00e5rdt for at v\u00e6re den bedste for dem. Engagement i dit eget brand er den bedste m\u00e5de at vise engagement over for dine kunder p\u00e5.\u00a0<\/em><\/p>\n

Det er enklere at gennemf\u00f8re en marketingopdatering, end du m\u00e5ske tror. Igen taler vi udelukkende om en makeover, ikke et rebrand. Farver, logoer, skrifttyper og tone of voice kan forblive de samme, da det opbygger en genkendelig identitet. Men der kan foretages \u00e6ndringer i illustrationer og stil for at hj\u00e6lpe med at holde tingene friske.<\/p>\n

Et nyt visitkort kan g\u00f8re en verden til forskel, selv for en person, du allerede har m\u00f8dt. En anderledes skiltning kan fange folks opm\u00e6rksomhed og hj\u00e6lpe dem med at opfange et budskab, de m\u00e5ske ikke havde set f\u00f8r. Og en flot designet, frisk brochure vil skille sig ud fra m\u00e6ngden.<\/p>\n

Ved at give et bedre og klarere indtryk af, hvem din virksomhed virkelig er, vil du v\u00e6kke genklang hos potentielle kunder og f\u00e5 dem til at tro p\u00e5, at du er den rigtige virksomhed for dem. Din branding viser, hvem du er inderst inde, og hvorfor dine kunder har brug for dig - hvis den ikke viser, hvem du er (eller viser det forkerte dig), vil det afholde folk fra at tage kontakt. S\u00e5 frisk dit markedsf\u00f8ringsmateriale op, og se, hvilken forskel det g\u00f8r.<\/p>\n

 <\/p>\n

Vi kan hj\u00e6lpe<\/strong><\/h2>\n

F\u00f8ler du dig inspireret og klar til at foretage en forandring, men ved ikke helt, hvor du skal starte? Vi har et omfattende udvalg af produkter, som vokser hver uge. Fra de s\u00e6dvanlige materialer som f.eks. Flyers<\/a> og Plakater<\/a>til mere unikke ting, som f.eks. reklamekuglepenne<\/a>, Magneter<\/a> og USB-n\u00f8gler<\/a>. De vil med garanti v\u00e6re den perfekte platform til at fremh\u00e6ve dit nye, friske image.<\/p>","protected":false},"excerpt":{"rendered":"

Refreshing your marketing materials is like buying new clothes or changing your hair. Fundamentally you are the same, but you\u2019ve just jazzed things up a little on the outside. All trends have a shelf life, and your marketing materials are the same. You can\u2019t afford for them to go stale and become ineffective. The only […]<\/p>\n","protected":false},"author":23,"featured_media":39703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-39619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nHow To Keep Your Marketing Materials Fresh | Solopress<\/title>\n<meta name=\"description\" content=\"Struggling to keep your marketing material fresh? 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Not to worry, we've created a guide to freshening up your marketing materials.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/sadan-holder-du-dine-marketingmaterialer-friske\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-02T11:21:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-20T14:41:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"How to keep your marketing materials fresh\",\"datePublished\":\"2018-05-02T11:21:33+00:00\",\"dateModified\":\"2019-06-20T14:41:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\"},\"wordCount\":993,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/\",\"name\":\"How To Keep Your Marketing Materials Fresh | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/how-to-keep-your-marketing-materials-fresh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/05\/Fresh-Marketing-Materials_sml.jpg\",\"datePublished\":\"2018-05-02T11:21:33+00:00\",\"dateModified\":\"2019-06-20T14:41:58+00:00\",\"description\":\"Struggling to keep your marketing material fresh? 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