{"id":43364,"date":"2018-06-06T15:26:59","date_gmt":"2018-06-06T14:26:59","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=43364"},"modified":"2020-10-08T21:56:18","modified_gmt":"2020-10-08T20:56:18","slug":"markedsforingsplan-for-sma-virksomheder","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/tutorials\/small-business-marketing-plan\/","title":{"rendered":"Hvorfor du skal udvikle en markedsf\u00f8ringsplan for sm\u00e5 virksomheder"},"content":{"rendered":"
<\/div>

En markedsf\u00f8ringsplan for sm\u00e5 virksomheder er afg\u00f8rende for din virksomheds drift og kan v\u00e6re med til at skabe v\u00e6kst og \u00f8ge oms\u00e6tningen. For travle SMV'er kan det nemt komme til at ligge nederst p\u00e5 prioriteringslisten. Men det er afg\u00f8rende for at skabe nye muligheder og f\u00e5 din virksomhed ud til de rigtige mennesker.<\/p>\n

For at komme i gang har du brug for en velovervejet markedsf\u00f8ringsplan for sm\u00e5 virksomheder, der viser, hvad du skal g\u00f8re for at markedsf\u00f8re din virksomhed, tiltr\u00e6kke kunder og \u00f8ge salget. Med alt dette p\u00e5 plads kan du begynde at planl\u00e6gge din tilgang og begynde at n\u00e5 dine KPI'er.<\/p>\n

Der er mange fordele ved markedsf\u00f8ring for sm\u00e5 virksomheder. Hvis du mangler inspiration, kan du l\u00e6se vores liste over, hvorfor du skal udvikle en markedsf\u00f8ringsplan for sm\u00e5 virksomheder i dag.<\/p>\n

At definere dit brand<\/strong><\/h2>\n

Marketing tilf\u00f8rer v\u00e6rdi ved at hj\u00e6lpe med at udvikle et brand. Det er det, der f\u00e5r din virksomhed til at skille sig ud fra dine konkurrenter. Et st\u00e6rkt brand g\u00f8r din virksomhed mindev\u00e6rdig, skaber et respektabelt omd\u00f8mme og indgyder tillid hos dine kunder. Dit brand kan repr\u00e6sentere dine v\u00e6rdier og de standarder, du s\u00e6tter, som du s\u00e5 kan udtrykke gennem din markedsf\u00f8ring.<\/p>\n

At dele forretningsm\u00e5l<\/strong><\/h2>\n

Selvom markedsf\u00f8ring kan hj\u00e6lpe \u00f8ge oms\u00e6tningen med 19%<\/a>If\u00f8lge en unders\u00f8gelse fra The Chartered Institute of Marketing (CIM) er det alt for ofte undervurderet. Markedsf\u00f8ring er en grundl\u00e6ggende forretningsfunktion, der leverer langsigtet v\u00e6rdi, og en effektiv plan kan have en reel indvirkning p\u00e5 din virksomheds indtjening, s\u00e5 det er en no-brainer at udarbejde en.<\/p>\n

S\u00e5dan finder du dit publikum<\/strong><\/h2>\n

Hvis du vil s\u00e6lge dine produkter og tjenester med succes, skal du virkelig forst\u00e5 dine kunder. Jo mere du kan l\u00e6re om dem, jo bedre er din chance for at komme i kontakt med dem. Opbygning af en database med kundeoplysninger som alder, placering, interesser og besk\u00e6ftigelse kan hj\u00e6lpe dig med at profilere din ideelle kunde. Med denne st\u00e6rke viden kan du s\u00f8ge efter tendenser og m\u00f8nstre for at fokusere p\u00e5 den m\u00e5lgruppe, der vil g\u00f8re en forskel for din virksomhed.<\/p>\n

\"Markedsf\u00f8ring<\/p>\n

S\u00e5dan finder du din niche<\/strong><\/h2>\n

Det er meget nemmere at markedsf\u00f8re en lille virksomhed, hvis du kan vise, hvordan dit produkt eller din service adskiller sig fra resten af markedet. At identificere essensen af din virksomhed for at finde frem til dit unikke salgsargument (USP) b\u00f8r v\u00e6re en vigtig del af din markedsf\u00f8ringsplan. Tag dig tid til klart at skitsere fordelene, for kunderne vil gerne vide, hvordan din virksomhed kan hj\u00e6lpe dem, og det kan hj\u00e6lpe dig med at skille dig ud fra konkurrenterne.<\/p>\n

At danne strategiske alliancer<\/strong><\/h2>\n

N\u00e5r du t\u00e6nker p\u00e5 markedsf\u00f8ringsideer til sm\u00e5 virksomheder, skal du huske, at der ogs\u00e5 er muligheder i at indg\u00e5 partnerskaber eller alliancer med virksomheder, der supplerer hinanden, og som er rettet mod det samme marked, men med forskellige produkter eller tjenester. At arbejde sammen om et projekt kan ogs\u00e5 v\u00e6re med til at skabe st\u00e6rke relationer og stimulere nye ideer. V\u00e6r klog, n\u00e5r du s\u00f8ger samarbejde, og sigt efter at forbinde din virksomhed med en virksomhed af samme kaliber som dig, da det vil hj\u00e6lpe med at styrke dit image.<\/p>\n

At m\u00e5le succes<\/strong><\/h2>\n

N\u00e5r du pr\u00f8ver forskellige marketingaktiviteter, som f.eks. at udvikle en professionel brochure<\/a> Hvis du vil udlevere en brochure til potentielle kunder eller afpr\u00f8ve en ny platform p\u00e5 de sociale medier, skal du m\u00e5le succesen af din indsats. Et af de mest nyttige marketingtips til sm\u00e5 virksomheder er at indf\u00f8re processer til at spore og m\u00e5le effektiviteten af dine kampagner. Det vil hj\u00e6lpe dig med at fokusere din energi p\u00e5 de metoder, der giver dig de bedste resultater, og g\u00f8re det lettere at bevise det \u00f8konomiske afkast af investeringen (ROI).<\/p>\n

At \u00f8ge bevidstheden<\/strong><\/h2>\n

Det b\u00f8r v\u00e6re et hovedfokus i din markedsf\u00f8ringsplan at holde din virksomhed forrest i dine kunders bevidsthed. Hvis du \u00f8ger kendskabet til dit brand, dets produkter, tjenester og fordele, bliver du \u00f8jeblikkeligt genkendelig for kunderne. De k\u00f8ber m\u00e5ske ikke med det samme, men hvis du skaber tillid, vil de huske dit brand i fremtiden.\"trafik<\/a><\/p>\n

At opbygge forretningsaktiver<\/strong><\/h2>\n

At oprette en e-mail-liste eller en side p\u00e5 de sociale medier kan vise sig at v\u00e6re et st\u00e6rkt forretningsaktiv p\u00e5 lang sigt for din lille virksomhed. Sociale medieplatforme som Facebook, Instagram og Twitter giver kunderne mulighed for at komme i direkte kontakt med dig og giver dig en m\u00e5de at promovere dine produkter p\u00e5. Ved at opbygge en social liste f\u00e5r du en vigtig mulighed for at \u00f8ge dit salg i fremtiden og forbedre dine kunderelationer.<\/p>\n

For at bestemme metrikker<\/strong><\/h2>\n

Markedsf\u00f8ring er en investering. Det er vigtigt, at du opretter et budget for at sikre, at du n\u00e5r de m\u00e5l, der er skitseret i din markedsf\u00f8ringsplan. Hvis du forst\u00e5r dine n\u00f8gletal og f.eks. kender din livstidskundev\u00e6rdi (LCV) eller ved, hvor meget din gennemsnitlige kunde er v\u00e6rd, kan du nemt regne ud, hvor meget du kan bruge p\u00e5 at f\u00e5 hvert nyt salg. Disse oplysninger g\u00f8r det muligt for dig at opn\u00e5 rentabilitet, f\u00e5 din virksomhed til at vokse og \u00f8ge salget.<\/p>\n

At specificere markedsf\u00f8ringsmetoder<\/strong><\/h2>\n

Afh\u00e6ngigt af dit m\u00e5lmarked skal du beslutte, hvilke markedsf\u00f8ringsmetoder du vil bruge til at promovere dit produkt eller din service og hvorfor. Du \u00f8nsker m\u00e5ske at v\u00e6re til stede p\u00e5 messer og udstillinger med en skr\u00e6ddersyet rullebanner<\/a>, g\u00f8r indtryk p\u00e5 et vigtigt m\u00f8de med en professionelt trykt pr\u00e6sentationsmappe<\/a> eller skyde til tops p\u00e5 Google med SEO.<\/p>\n

At identificere muligheder<\/strong><\/h2>\n

Det er vigtigt at holde \u00f8jnene \u00e5bne for potentielle v\u00e6kstmuligheder. Det kan du g\u00f8re ved hj\u00e6lp af det strategiske planl\u00e6gningsv\u00e6rkt\u00f8j SWOT-analyse. Denne nyttige metode hj\u00e6lper dig til bedre at forst\u00e5 styrkerne og svaghederne i enhver markedsf\u00f8ringsplan. Den vil ogs\u00e5 skitsere de mulige eksterne muligheder og trusler, der er \u00e5bne for dig. Behandl hvert afsnit for sig, og kombiner oplysningerne for at skabe et st\u00e6rkt v\u00e6rkt\u00f8j til st\u00f8tte for din markedsf\u00f8ringsplan.\"Mulighed<\/a><\/p>\n

At h\u00e5ndtere forandringer<\/strong><\/h2>\n

For at hj\u00e6lpe din virksomhed med at udvikle sig effektivt er det v\u00e6rd at gennemg\u00e5 din markedsf\u00f8ringsplan regelm\u00e6ssigt. Det er for at kontrollere, at du er p\u00e5 rette vej, og for at foretage de n\u00f8dvendige revisioner og justeringer, hvis omst\u00e6ndighederne \u00e6ndrer sig. \u00c6ndringer i virksomhedens resultater, kundernes adf\u00e6rd og det \u00f8konomiske klima vil alle p\u00e5virke din markedsf\u00f8ringsplan. V\u00e6r ikke bange for at tackle \u00e6ndringer direkte og tilpasse dig for at overleve.<\/p>\n

Marketing spiller en vigtig rolle i enhver virksomhed. Den v\u00e6rdi, den tilf\u00f8rer ved at udvikle dit brand, st\u00f8tte dine forretningsm\u00e5l og bidrage til din bundlinje, kan simpelthen ikke overses. Det kan tage tid at finde ud af, hvilke markedsf\u00f8ringsmetoder der fungerer bedst for din virksomhed. Ved at udvikle en plan kan du tr\u00e6ffe intelligente og informerede beslutninger, der hj\u00e6lper din virksomhed med at vokse og blomstre.<\/p>","protected":false},"excerpt":{"rendered":"

A small business marketing plan is essential for your business’ operations and can help drive growth and bolster revenue. For busy SMEs, it can easily drop to the bottom of the priority list. However, it\u2019s vital to creating new opportunities and getting your company in front of the right people. To get started, you\u2019ll need […]<\/p>\n","protected":false},"author":23,"featured_media":43397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[555],"tags":[],"class_list":{"0":"post-43364","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tutorials"},"acf":[],"yoast_head":"\nWhy You Need To Develop A Small Business Marketing Plan | Solopress<\/title>\n<meta name=\"description\" content=\"Why should you develop a small business marketing plan? 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Marketing been shown to increase revenue by up to 19% and provide useful tools for you to use\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Why you need to develop a small business marketing plan\",\"datePublished\":\"2018-06-06T14:26:59+00:00\",\"dateModified\":\"2020-10-08T20:56:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\"},\"wordCount\":1063,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\",\"articleSection\":[\"Design Tutorials\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/\",\"name\":\"Why You Need To Develop A Small Business Marketing Plan | Solopress\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/tutorials\/small-business-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2018\/06\/rendered-1.jpg\",\"datePublished\":\"2018-06-06T14:26:59+00:00\",\"dateModified\":\"2020-10-08T20:56:18+00:00\",\"description\":\"Why should you develop a small business marketing plan? 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