{"id":46459,"date":"2018-12-10T10:36:26","date_gmt":"2018-12-10T10:36:26","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=46459"},"modified":"2019-06-26T08:36:05","modified_gmt":"2019-06-26T07:36:05","slug":"10-ideer-til-julemarkedsforing","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/special-occasions\/10-christmas-marketing-ideas\/","title":{"rendered":"10 ideer til julemarkedsf\u00f8ring"},"content":{"rendered":"
<\/div>\r\n

Uanset om det drejer sig om at give gaver eller dele et s\u00e6rligt tilberedt m\u00e5ltid, har julen en tendens til at bringe de store k\u00f8bere frem. Men det er sv\u00e6rere at skabe opm\u00e6rksomhed omkring dine produkter og tjenester p\u00e5 denne tid af \u00e5ret - n\u00e5r alle m\u00e6rker og virksomheder k\u00e6mper om folks opm\u00e6rksomhed.<\/p>\r\n\r\n\r\n\r\n

Her er 10 markedsf\u00f8ringsideer til at promovere din virksomhed, dine produkter og tjenester i julen.<\/p>\r\n\r\n\r\n\r\n

1. Skab opm\u00e6rksomhed med teasere<\/strong><\/h2>\r\n\r\n\r\n\r\n

N\u00f8glen til en effektiv kampagne er at holde \"julehyggen\" i moderate m\u00e6ngder. Hvis du er i gang med en st\u00e6rk kampagne, s\u00e5 lad kunderne g\u00e6tte med et par subtile hints om, hvad du har planlagt i l\u00f8bet af perioden. Opbyg en stemning omkring en stor afsl\u00f8ring, f.eks. en helt ny landingsside med s\u00e6rlige tilbud.<\/p>\r\n\r\n\r\n\r\n

2. Lav gaveguides for at holde folk engagerede <\/strong><\/h2>\r\n\r\n\r\n\r\n

Lav brugerfokuserede gaveguides, der fremh\u00e6ver funktionerne og fordelene ved dine produkter og tjenester gennem velskrevne tekster og smart design. Kombiner digitale versioner og papirversioner for at f\u00e5 budskabet om dine vigtigste produkter og rabataftaler ud til dit publikum - uanset om det er via Google eller Royal Mail. <\/p>\r\n\r\n\r\n\r\n

3. 'Pop-up' et promoomr\u00e5de i butikken <\/strong><\/h2>\r\n\r\n\r\n\r\n

Et oplevelsesrigt pop-up-omr\u00e5de i butikken kan skabe opm\u00e6rksomhed og tiltr\u00e6kke kunder til dine vigtigste produkter. Hav velinformerede medarbejdere p\u00e5 standen, som kan fort\u00e6lle om de vigtigste produktfordele og svare p\u00e5 sp\u00f8rgsm\u00e5l. Bestil en rullebanner<\/a> display for at tiltr\u00e6kke kundernes opm\u00e6rksomhed og matche med nogle passende attraktive Plakater<\/a> for at holde kunderne sp\u00e6ndt op til lanceringsdagen.<\/p>\r\n\r\n\r\n\r\n

4. Vend hoveder med salgsfremmende emballage<\/strong><\/h2>\r\n\r\n\r\n\r\n

I juletiden kan du \u00e6ndre din emballage med specialtryk. Ved at \u00e6ndre de s\u00e6dvanlige farver p\u00e5 din emballage til noget, der passer til \u00e5rstiden, kan du give kunderne en lille forsmag p\u00e5 de kommende festligheder.<\/p>\r\n\r\n\r\n\r\n

Hvis du vil g\u00f8re en ekstra indsats, kan du tilf\u00f8je et personligt pr\u00e6g til hver levering. En h\u00e5ndskrevet seddel som tak til kunderne eller en dekorativ Skr\u00e6ddersyet b\u00e5nd<\/a>vil v\u00e6re prikken over i'et p\u00e5 julekagen.<\/p>\r\n\r\n\r\n\r\n

5. Fort\u00e6l kunderne om dine vigtigste datoer <\/strong><\/h2>\r\n\r\n\r\n\r\n

N\u00e5r dine ordrer stiger i f\u00f8rjulsrushen, kan du bruge en folder til at fort\u00e6lle kunderne de vigtige datoer i denne s\u00e6son, herunder din deadline for ordrer.<\/p>\r\n\r\n\r\n\r\n

Brug denne mulighed til at lave et sidste salgsfremst\u00f8d, m\u00e5ske ved at udnytte et s\u00e6rligt tilbud. Kunderne vil s\u00e6tte pris p\u00e5 at blive holdt orienteret om sk\u00e6ringsdatoen for bestillinger.<\/p>\r\n\r\n\r\n\r\n

6. Lok dine kunder med gode tilbud<\/strong><\/h2>\r\n\r\n\r\n\r\n

Hj\u00e6lp med at skabe begejstring hos dine kunder og hold din virksomhed i deres bevidsthed med tilbud i hele december. Hold disse koder eksklusive for dem, der tilmelder sig dit e-mail-nyhedsbrev, eller tilbyd dem p\u00e5 din hjemmeside i en begr\u00e6nset periode. <\/p>\r\n\r\n\r\n\r\n

7. Uddel foldere for alle dine tilbud<\/strong><\/h2>\r\n\r\n\r\n\r\n

Den kan indg\u00e5 som en del af din gaveguide eller laves separat. Uanset hvad g\u00e5r de to aktiver h\u00e5nd i h\u00e5nd - gaveguiden engagerer din kunde med grundene til at tro p\u00e5 et bestemt produkt eller en bestemt service. Derefter giver tilbudsavisen dem en grund til at k\u00f8be nu - n\u00e5r de to kombineres, kan resultaterne v\u00e6re overbevisende. <\/p>\r\n\r\n\r\n\r\n

8. Bel\u00f8n dine loyale kunder<\/strong><\/h2>\r\n\r\n\r\n\r\n

N\u00e5r \u00e5ret n\u00e6rmer sig sin afslutning, vil du m\u00e5ske gerne takke dine kunder, b\u00e5de nye og gamle, for deres st\u00f8tte. Med en differentieret ordning kan du tilbyde nye kunder et incitament til at handle hos dig og bel\u00f8nne dem, der allerede abonnerer. Det kan ske gennem forskellige teknikker, f.eks. tidlig adgang til dine daglige tilbud eller bel\u00f8nninger, n\u00e5r de henviser en ven eller et familiemedlem. <\/p>\r\n\r\n\r\n\r\n

9. Opret en social giveaway<\/strong><\/h2>\r\n\r\n\r\n\r\n

Julen er den perfekte s\u00e6son til at give noget tilbage til dine kunder. Lav en konkurrence p\u00e5 de sociale medier for at skabe opm\u00e6rksomhed - det er en god m\u00e5de at \u00f8ge antallet af sociale f\u00f8lgere p\u00e5. Hvis du inkluderer et direkte link til din hjemmeside, kan det ogs\u00e5 hj\u00e6lpe med at generere salg og \u00f8ge din brand awareness.<\/p>\r\n\r\n\r\n\r\n

10. Saml det hele i et nyhedsbrev<\/strong><\/h2>\r\n\r\n\r\n\r\n

V\u00e6r smart med alt det indhold, du har skabt, med et e-mail-nyhedsbrev, som kan samle det hele p\u00e5 \u00e9t sted. Lav en e-mail, der er designet til at afspejle brugerrejsen - pr\u00e6senter guiderne ved siden af tilbuddene med links til den side, hvor de kan k\u00f8be. Kombiner med ikke-reklamem\u00e6ssigt evergreen-indhold, der er ikke<\/em> fors\u00f8ger at s\u00e6lge, men hj\u00e6lper dem med at forst\u00e5 teknologier eller giver dem de seneste nyheder, der er relateret til det, du laver.<\/p>","protected":false},"excerpt":{"rendered":"

Whether it\u2019s the giving of gifts or sharing a specially prepared meal, Christmas tends to bring out the big spenders. But creating a buzz around your products and services is more difficult at this time of the year \u2013 when every brand and business is clamouring for people\u2019s attention. Here are 10 marketing ideas to […]<\/p>\n","protected":false},"author":23,"featured_media":46465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[553],"tags":[896],"class_list":{"0":"post-46459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-special-occasions","8":"tag-christmas"},"acf":[],"yoast_head":"\nChristmas marketing ideas | Solopress<\/title>\n<meta name=\"description\" content=\"Create buzz around your products and services with 10 Christmas marketing tips. 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