{"id":53735,"date":"2019-02-01T14:54:00","date_gmt":"2019-02-01T14:54:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=53735"},"modified":"2023-05-25T21:23:21","modified_gmt":"2023-05-25T20:23:21","slug":"5-fordele-ved-loyalitetskort-for-virksomheder","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/5-benefits-of-loyalty-cards-for-businesses\/","title":{"rendered":"5 fordele ved loyalitetskort for virksomheder"},"content":{"rendered":"
<\/div>\r\n

Loyalitetskort<\/a> kan v\u00e6re et uvurderligt aktiv for din virksomhed - og nu er der tal, der beviser det. If\u00f8lge en nylig unders\u00f8gelse fra YouGov er tre fjerdedele af de britiske forbrugere nu tilmeldt en loyalitetsordning.<\/p>\r\n\r\n\r\n\r\n

S\u00e5 hvad er hemmeligheden bag deres succes? Og hvorfor skal brands bruge dem? Svaret p\u00e5 begge dele er enkelt: Ved at bel\u00f8nne kunden for at handle hos dit brand med et loyalitetsprogram \u00f8ger du chancerne for, at de forbliver loyale over for din virksomhed - og hj\u00e6lper med at skabe gentagne forretninger.<\/p>\r\n\r\n\r\n\r\n

Men det er ikke de eneste fordele. Der er et v\u00e6ld af grunde til, at du b\u00f8r overveje at oprette en ordning for din virksomhed. Dette indl\u00e6g ser n\u00e6rmere p\u00e5 de fem vigtigste. Men f\u00f8rst en hurtig introduktion til, hvordan loyalitetskort begyndte.<\/p>\r\n\r\n\r\n\r\n

Hvordan startede loyalitetskort?<\/strong><\/h2>\r\n\r\n\r\n\r\n

Ideen om at bel\u00f8nne kunder har eksisteret i et stykke tid, men det var f\u00f8rst i 1995, at det f\u00f8rste loyalitetskort dukkede op i den britiske detailbranche.<\/p>\r\n\r\n\r\n\r\n

Tesco Clubcard viste vejen og skabte en personlig rabatordning for at skabe loyalitet over for m\u00e6rket. Det begyndte hurtigt at betale sig med en utrolig stigning i kortholdernes forbrug p\u00e5 28% bare et \u00e5r senere.<\/p>\r\n\r\n\r\n\r\n

Snart fulgte andre store brands trop, og i dag tilbyder n\u00e6sten alle store virksomheder en eller anden form for loyalitetsprogram.<\/p>\r\n\r\n\r\n\r\n

\r\n
\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

1. Etablerer et langsigtet forhold mellem kunde og brand<\/strong><\/p>\r\n\r\n\r\n\r\n

Foruds\u00e6tningen for et loyalitetsprogram er at tiltr\u00e6kke kunder, der vender tilbage til din virksomhed, ved at bruge tilbud og aftaler til at skabe et langvarigt forhold.<\/p>\r\n\r\n\r\n\r\n

Denne praksis er ikke kun yderst effektiv til at fastholde kunder, men skaber ogs\u00e5 et dybere engagement i hele virksomheden, da kunderne bliver mere investerede i brandet.<\/p>\r\n\r\n\r\n\r\n

2. Overrask og gl\u00e6d kunderne<\/strong><\/p>\r\n\r\n\r\n\r\n

Kunderne \u00f8nsker ikke l\u00e6ngere at samle point. I stedet vil de have noget nyt, sp\u00e6ndende og dynamisk, n\u00e5r de v\u00e6lger at tilmelde sig et loyalitetsprogram.<\/p>\r\n\r\n\r\n\r\n

Mange brands har reageret p\u00e5 dette skift og introducerer personaliserede loyalitetskorttjenester - som regel via interaktive apps. De bruger data om kundernes individuelle interesser og tidligere k\u00f8b til at skabe m\u00e5lrettede tilbud, der er unikke for dem. Ved at skabe et dybere forhold til forbrugerne p\u00e5 denne m\u00e5de kan man opbygge et dybere forhold til dem.<\/p>\r\n\r\n\r\n\r\n

3. Skaber en fremragende kundeoplevelse <\/strong><\/p>\r\n\r\n\r\n\r\n

Det stadigt skiftende landskab af kundeeftersp\u00f8rgsel betyder, at forbrugerne nu s\u00f8ger \u00f8jeblikkelige bel\u00f8nninger fra deres loyalitetsprogrammer - i stedet for det traditionelle langsigtede opbygningssystem. Det er afg\u00f8rende at finde den perfekte balance.<\/p>\r\n\r\n\r\n\r\n

Loyalitetsprogrammer, der giver en bel\u00f8nning t\u00e6ttere p\u00e5 k\u00f8bet - f.eks. en tilmeldingsbonus eller \u00f8jeblikkelig rabat p\u00e5 deres n\u00e6ste indk\u00f8b - kan f\u00e5 dem til at vende tilbage. Det kan f\u00e5 din virksomhed til at skille sig ud fra de andre ved at undg\u00e5 tilmeldingsgebyrer eller medlemsomkostninger.<\/p>\r\n\r\n\r\n\r\n

4. G\u00f8r kunderne til brandets fortalere
<\/strong><\/p>\r\n\r\n\r\n\r\n

Mund-til-mund-markedsf\u00f8ring er et af de st\u00e6rkeste v\u00e6rkt\u00f8jer til at fremme din branding. Ordninger som loyalitetskort giver din virksomhed en \u00f8get chance for, at medlemmerne vil g\u00e5 ud og fort\u00e6lle deres familie og venner om din virksomhed.<\/p>\r\n\r\n\r\n\r\n

Det f\u00e5r flere mennesker til at tale om dit brand, flere forbrugere til at tilmelde sig din ordning og ogs\u00e5 potentielle fordele som \u00f8get salg.<\/p>\r\n\r\n\r\n\r\n

5. Opbyg et f\u00e6llesskab <\/strong><\/p>\r\n\r\n\r\n\r\n

Eksisterende kunder bruger i gennemsnit 67% mere end nye, hvilket viser, hvor vigtigt det er at holde sine kunder loyale. Desuden er det meget mere sandsynligt, at folk forbliver loyale over for en virksomhed baseret p\u00e5 deres overbevisninger og v\u00e6rdier snarere end selve produkterne.<\/p>\r\n\r\n\r\n\r\n

Virksomhederne udnytter dette ved at g\u00e5 sammen med andre lokale virksomheder om at skabe f\u00e6lles loyalitetsordninger, der giver altomfattende tilbud, som kan indl\u00f8ses hos alle detailhandlere i gruppen. Det er en fantastisk m\u00e5de at skabe et minisamfund p\u00e5, hvor loyaliteten deles.<\/p>\r\n\r\n\r\n\r\n

Succesfulde loyalitetskortordninger: My Starbucks Rewards<\/strong><\/h2>\r\n\r\n\r\n\r\n

Tilbage i 2012 erstattede Starbucks deres forudbetalte medlemskort i Storbritannien med My Starbucks Rewards-ordningen. Det \u00e6ndrede kundeoplevelsen og \u00f8gede loyaliteten ved at forvandle bes\u00f8g til bel\u00f8nninger ved hj\u00e6lp af et hurtigt pointindsamlingssystem.<\/p>\r\n\r\n\r\n\r\n

Sidel\u00f8bende med dette udgav de ogs\u00e5 en tilh\u00f8rende app. Den blev hurtigt en af de mest brugte loyalitetsapps p\u00e5 markedet, s\u00e5 kunderne nemt kunne f\u00e5 adgang til deres point, n\u00e5r de var p\u00e5 farten. Til geng\u00e6ld fik det deres digitale engagement med kunderne til at skyde i vejret og bragte en gennempr\u00f8vet pointbaseret kundeloyalitetsteknik ind i den digitale \u00e6ra.<\/p>\r\n\r\n\r\n\r\n

For yderligere at opmuntre kunderne til at bruge deres bel\u00f8nningsprogram gik de for nylig sammen med Spotify om at tilbyde loyale brugere muligheden for at streame musik, der spilles i Starbucks, gratis - hvilket viser, hvor effektivt et brandsamarbejde kan v\u00e6re i en loyalitetskortordning.<\/p>\r\n\r\n\r\n\r\n

N\u00e5r du har besluttet dig for at indf\u00f8re et loyalitetskortprogram i din virksomhed, skal du begynde at t\u00e6nke p\u00e5 designet. Solopress kan trykke skr\u00e6ddersyede loyalitetskort med en r\u00e6kke forskellige kortst\u00f8rrelser og papirtyper til r\u00e5dighed. Begynd at skabe kort, som dine kunder vil elske, i dag.<\/p>","protected":false},"excerpt":{"rendered":"

Loyalty Cards can be an invaluable asset to your business – and now the figures are in to prove it. According to a recent study by YouGov, three-quarters of British consumers are now signed onto a loyalty scheme. So, what is the secret to their success? And why should brands use them? The answer to […]<\/p>\n","protected":false},"author":23,"featured_media":53804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[839],"class_list":{"0":"post-53735","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-loyalty-cards"},"acf":[],"yoast_head":"\n5 Benefits Of Loyalty Cards For Businesses | Solopress<\/title>\n<meta name=\"description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. Discover their five biggest benefits and create yours today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/5-fordele-ved-loyalitetskort-for-virksomheder\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Benefits Of Loyalty Cards For Businesses | Solopress\" \/>\n<meta property=\"og:description\" content=\"Loyalty cards can do wonders for your brand, boosting repeat sales and customer satisfaction. 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