{"id":54767,"date":"2019-03-06T08:43:13","date_gmt":"2019-03-06T08:43:13","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=54767"},"modified":"2019-06-23T16:57:25","modified_gmt":"2019-06-23T15:57:25","slug":"5-fantastiske-designtrends-for-2019","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/art-design\/5-amazing-design-trends-for-2019\/","title":{"rendered":"5 fantastiske designtrends for 2019"},"content":{"rendered":"
<\/div>\r\n

Designtendenser spiller en stor rolle i udformningen af, hvordan succesfulde brands markedsf\u00f8rer sig selv.<\/p>\r\n\r\n\r\n\r\n

Men hvad vil design bringe os i 2019? Vi spurgte Phil Cleaver, professor i kreative industrier ved Middlesex Universitet<\/a> og Yellow Pencil-vinder, til at forudsige sine fem st\u00f8rste designtrends for i \u00e5r.<\/p>\r\n\r\n\r\n\r\n

1. Oplevelsesbaseret branding<\/strong><\/h2>\r\n\r\n\r\n\r\n

Oplevelsesbaseret branding har vakt virksomheder til live i de seneste \u00e5r.<\/p>\r\n\r\n\r\n\r\n

Konceptet handler om at interagere med mennesker p\u00e5 et sanseligt niveau. Skift traditionel reklame ud med fordybende oplevelser for at inspirere forbrugerne til at investere i dit brand.<\/p>\r\n\r\n\r\n\r\n

Det kan tage mange former, fra interaktive kampagner til kreative udstillingsvinduer - alt, hvor dine forbrugere engagerer sig aktivt eller deltager. Find ind til kernen af, hvad der motiverer din m\u00e5lgruppe, og fors\u00f8g at udvikle en positiv f\u00f8lelsesm\u00e6ssig tilknytning.<\/p>\r\n\r\n\r\n\r\n

Det siger Phil: \"En st\u00e6rk brandidentitet kan ikke l\u00e6ngere eksistere rent visuelt. Et effektivt brand retter sig mod s\u00e5 mange af de menneskelige sanser som muligt for at forankre sig fast i vores hukommelse. I sidste ende skal brandet eksistere ud over logoet og antage former, der overskrider dets visuelle tilgang.\"<\/em><\/p>\r\n\r\n\r\n\r\n

2. Animation kinetisk branding<\/strong><\/h2>\r\n\r\n\r\n\r\n

Animeret eller kinetisk branding har utallige designmuligheder i den digitale \u00e6ra.<\/p>\r\n\r\n\r\n\r\n

Ligesom experiential branding skubber kinetic til gr\u00e6nserne - denne gang ved at bruge levende billeder og animationer i logoer og reklamer. Disse livagtige repr\u00e6sentationer af et brand har til form\u00e5l at fange forbrugerens opm\u00e6rksomhed.<\/p>\r\n\r\n\r\n\r\n

Kinetisk design er i sin vorden og er endnu ikke udbredt. At v\u00e6re p\u00e5 forkant med trenden kan hj\u00e6lpe dit brand med at skille sig ud fra konkurrenterne.<\/p>\r\n\r\n\r\n\r\n

Det siger Phil: \"Sk\u00e6rmen er den m\u00e5de, de fleste visuelle medier bliver brugt p\u00e5. Du har et par sekunder til at vise, hvordan du bev\u00e6ger dig. Det kan v\u00e6re, hvordan logoet introducerer sig selv, og hvordan typen ser ud. Det kan ogs\u00e5 v\u00e6re, at hvis dit logo forestiller noget, der kan bev\u00e6ge sig, s\u00e5 skal du introducere det visuelt.\"<\/em><\/p>\r\n\r\n\r\n\r\n

3. Symbolet<\/strong><\/h2>\r\n\r\n\r\n\r\n

Symbolet eller logoet er uden tvivl det vigtigste aspekt af ethvert brand. De bedste s\u00e6tter sig fast i kundernes bevidsthed og er det f\u00f8rste, de forestiller sig, n\u00e5r de t\u00e6nker p\u00e5 det p\u00e5g\u00e6ldende brand.<\/p>\r\n\r\n\r\n\r\n

Symboler bliver stadig vigtigere i moderne branding for at kommunikere brandets budskab med minimale - eller nogle gange ingen - ord.<\/p>\r\n\r\n\r\n\r\n

\"N\u00e5r et brand har et m\u00e6rke, der repr\u00e6senterer dem s\u00e5 godt, opn\u00e5r det en virtuositet, der overskrider sproget\".<\/em> siger Phil. \"Der er ikke brug for yderligere kontekst, og det er altid ubestrideligt forbundet med dem.\"<\/em><\/p>\r\n\r\n\r\n\r\n

Organisationer kan \u00e6ndre deres symboler, s\u00e5 de appellerer til et helt nyt publikum. For eksempel kan en rebranding af politiske partier <\/a> kan opdatere deres image og \u00e6ndre folks opfattelse af dem, blot ved at redesigne deres logo.<\/em><\/p>\r\n\r\n\r\n\r\n

4. Sociale medieplatforme<\/strong><\/h2>\r\n\r\n\r\n\r\n

Sociale medier vil blive endnu mere vigtige for brands i 2019.<\/p>\r\n\r\n\r\n\r\n

Det siger vores ekspert Phil Cleaver.<\/p>\r\n\r\n\r\n\r\n

Det er ikke nogen overraskelse. Sociale medier er den mest effektive m\u00e5de at komme i kontakt med forbrugerne p\u00e5 i dag, enten ved at henvende sig til nye demografiske grupper eller ved at \u00f8ge kendskabet til eksisterende kunder.
<\/strong><\/p>\r\n\r\n\r\n\r\n

I 2018 ejede over 83% af indbyggerne i Storbritannien en konto p\u00e5 de sociale medier, og dette tal forventes at stige yderligere i 2019. De sociale mediers muligheder er ubegr\u00e6nsede, og alle disse designtrends kan introduceres og implementeres via dem.<\/p>\r\n\r\n\r\n\r\n

\"Facebook og Instagram bliver kun mere og mere brugt af den brede offentlighed,\" siger Phil. \"Markedsf\u00f8ringspotentialet i disse rum bliver derfor mere og mere v\u00e6rdifuldt. Intelligent mobilisering af branding og kampagner p\u00e5 sociale medieplatforme giver et brand meget st\u00f8rre r\u00e6kkevidde, is\u00e6r over for yngre forbrugere.\"<\/em><\/p>\r\n\r\n\r\n\r\n

5. Tilpassede skrifttyper<\/strong><\/h2>\r\n\r\n\r\n\r\n

Brugerdefinerede skrifttyper er hurtigt ved at blive et vigtigt redskab til at skabe en unik brandpersonlighed. Store virksomheder som Netflix, Apple og Google har allerede udviklet deres egen brugerdefinerede skrifttype. Men hvorfor?<\/p>\r\n\r\n\r\n\r\n

De bringer dit brands personlighed ind i alt, hvad du siger. Og n\u00e5r de f\u00f8rst er etableret, kan de blive kernen i din branding - i mods\u00e6tning til dit symbol, der kommunikerer dine overbevisninger og v\u00e6rdier, ikke i hvad du siger, men hvordan du siger det.<\/p>\r\n\r\n\r\n\r\n

Det siger Phil: <\/em>\"<\/em><\/strong>At eje en skrifttype er som at eje en tone of voice, is\u00e6r n\u00e5r bogstavernes form er udformet til at b\u00e6re det budskab, du gerne vil have det til at udtrykke.<\/em><\/p>\r\n\r\n\r\n\r\n

\"Det betyder ogs\u00e5, at konkurrenter ikke kan adoptere dette visuelle sprog som deres eget. Ligesom symbolet skal skrifttypen designes og vurderes i forhold til brandets forventede kvaliteter.\"<\/em><\/p>\r\n\r\n\r\n\r\n

2019 er den perfekte lejlighed til at revurdere dit branding-design. F\u00e5 dit nye design ud over rampen med visitkort og brevpapir fra Solopress.<\/p>","protected":false},"excerpt":{"rendered":"

Design trends play a major part in shaping how successful brands promote themselves. But what will design bring us in 2019? We asked Phil Cleaver, professor in Creative Industries at Middlesex University and Yellow Pencil winner, to predict his five biggest design trends for this year. 1. Experiential branding Experiential branding has brought businesses to […]<\/p>\n","protected":false},"author":23,"featured_media":54770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-54767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"\n5 Amazing Design Trends For 2019 | Solopress<\/title>\n<meta name=\"description\" content=\"2019 will see several design trends make a big impact on business branding. 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