{"id":54785,"date":"2019-03-06T08:55:02","date_gmt":"2019-03-06T08:55:02","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=54785"},"modified":"2019-06-26T08:31:49","modified_gmt":"2019-06-26T07:31:49","slug":"sadan-rebrander-du-din-virksomhed","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/how-to-rebrand-your-business\/","title":{"rendered":"S\u00e5dan rebrander du din virksomhed"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\r\n<p>Rebranding af din virksomhed handler om mere end at skrive et nyt mission statement. Det handler om at redesigne dit logo, \u00e6ndre dine farver, v\u00e6lge en anden skrifttype og afspejle dette i dine salgsfremmende aktiver.<\/p>\r\n\r\n\r\n\r\n<p>Vi har allieret os med to branding-eksperter for at give dig de praktiske trin til at skabe en ny visuel identitet for din virksomhed.<\/p>\r\n\r\n\r\n\r\n<p><strong><a href=\"https:\/\/www.brandnu.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Radim Malinic (\u00e5bner i en ny fane)\">Radim Malinic<\/a><\/strong> er en prisbel\u00f8nnet freelance kreativ direkt\u00f8r og grafisk designer med base i London. Han vil give tips sammen med <strong><a href=\"http:\/\/adri.mdx.ac.uk.contentcurator.net\/phil-cleaver\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Phil Cleaver, (\u00e5bner i en ny fane)\">Phil Cleaver<\/a><\/strong>Professor i kreative industrier ved School of Art and Design p\u00e5 Middlesex University.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Hvem er du?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>F\u00f8r du g\u00f8r noget som helst, skal du definere, hvem du er som virksomhed. Det er afg\u00f8rende for rebranding-processen, da det giver det billede, du \u00f8nsker at give dine kunder.<\/p>\r\n\r\n\r\n\r\n<p>Alle virksomheder er kundeorienterede og har som m\u00e5l at give v\u00e6rdi for pengene og levere et nyttigt produkt eller en nyttig service. Men for at g\u00f8re din rebranding personlig for din virksomhed, skal du stille dig selv et par sp\u00f8rgsm\u00e5l:<\/p>\r\n\r\n\r\n\r\n<p><strong>Hvem er dit publikum?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Din kundebase og m\u00e5lgruppe er livsnerven i din virksomhed. Det giver mening at have dem i tankerne, n\u00e5r du rebrander, da de prim\u00e6rt er grunden til, at du g\u00f8r det.<\/p>\r\n\r\n\r\n\r\n<p>Sp\u00f8rg dig selv, hvad de vil v\u00e6re mest modtagelige for og s\u00e6tte pris p\u00e5 ved en fornyelse af dit brand.<\/p>\r\n\r\n\r\n\r\n<p>Phil mener, at elementer som logoer er afg\u00f8rende for effektiviteten af en virksomheds branding: \"Symbolet skal klare sig godt i forhold til en r\u00e6kke oplistede kvaliteter for at give dem det publikum, de har brug for,\" siger han. <\/p>\r\n\r\n\r\n\r\n<p><strong>Hvad er din branche?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Visse brandingelementer passer til visse brancher. Hvis du vil adskille dig fra andre akt\u00f8rer p\u00e5 dit marked, skal du f\u00f8rst se p\u00e5, hvad de g\u00f8r med deres branding.<\/p>\r\n\r\n\r\n\r\n<p>Radim forklarer: \"Der er ugentlige nyheder om brandopdateringer fra de st\u00f8rste virksomheder, da de g\u00f8r alt, hvad de kan, for at forblive relevante.\"<\/p>\r\n\r\n\r\n\r\n<p>V\u00e6r opm\u00e6rksom p\u00e5 din branches standarder for branding, og pr\u00f8v at dyrke din egen personlighed for at skille dig ud.<\/p>\r\n\r\n\r\n\r\n<p><strong>Hvordan \u00f8nsker du, at dit brand skal fremst\u00e5?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Overvej, hvordan du \u00f8nsker, at dit brand skal se ud. Hvilke f\u00f8lelser vil du have, at folk skal f\u00f8le, n\u00e5r de er i kontakt med dig: Tillid? P\u00e5lidelighed? Innovation?<\/p>\r\n\r\n\r\n\r\n<p>Dit rebrand skal afspejle dine dybeste idealer og overbevisninger som organisation. Phil bruger eksemplet med, da <a href=\"https:\/\/www.solopress.com\/blog\/da\/politics-rebranded\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"politiske partier rebrander (\u00e5bner i en ny fane)\">politiske partier rebrander<\/a> \u00a0for at \u00e6ndre folks opfattelse af dem. Det foresl\u00e5r han: \"At investere i et design, der kan holde i mange \u00e5r, er f\u00f8rst og fremmest et \u00e6gte visuelt udtryk for deres ideer og overbevisninger.\"<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>Hvad tilbyder du?<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Identificer og analyser dine USP'er, og brug din branding til at vise, hvad der f\u00e5r dig til at skille dig ud fra dine konkurrenter. Phil forklarer: \"I et overfyldt marked af m\u00e6rker l\u00e6gger folk stor v\u00e6gt p\u00e5 opfattet autenticitet. \"Designet af et brand er en gennemt\u00e6nkt proces, der skal pr\u00e6sentere dine forventede kvaliteter i en tilg\u00e6ngelig visuel form.\"<\/p>\r\n\r\n\r\n\r\n<p><strong>Hvad er du god til?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Er din kundeservice uovertruffen? Hvad med dit produkt? Opfylder du dine kunders behov hver gang?<\/p>\r\n\r\n\r\n\r\n<p>N\u00e5r du fremstiller dine styrker i din branding, forst\u00e6rker du dine positive egenskaber i dine kunders bevidsthed. Radim opfordrer dig til at tage ved l\u00e6re af nye virksomheder: \"Mange nye succesfulde startups er design-ledede - de viser alle deres DNA,\" forklarer han.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><strong>At oms\u00e6tte det til praksis<\/strong><\/h2>\r\n\r\n\r\n\r\n<p>Phil og Radim tilbyder ekspertr\u00e5dgivning om specifikke omr\u00e5der af et rebrand: logo, brandfarver og typografi.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Logo<\/strong><\/h3>\r\n\r\n\r\n\r\n<p style=\"text-align: left;\">\"Intet f\u00f8les s\u00e5 tydeligt som et veldesignet symbol, og det er der mange m\u00e6rker, der er ved at indse,\" siger Phil. <\/p>\r\n\r\n\r\n\r\n<p>Enkelhed er ofte n\u00f8glen. Et godt eksempel er Mastercards nylige rebranding. Virksomheden har fjernet al ordlyd fra sit logo, s\u00e5 der kun er de to krydsende cirkler tilbage.<\/p>\r\n\r\n\r\n\r\n<p>\"N\u00e5r et brand har et m\u00e6rke, der repr\u00e6senterer dem s\u00e5 godt ... er der ikke brug for yderligere kontekst\".<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Brandets farver<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\"Ved at introducere farveharmonier og \u00f8ge farvernes livlighed kan man opn\u00e5 en \u00f8get energi og tiltr\u00e6kningskraft,\" siger Radim.<\/p>\r\n\r\n\r\n\r\n<p>Rebranding af virksomheder handler om at puste nyt liv i en virksomhed og genoplive interessen for den. At v\u00e6lge de rigtige farver kan hj\u00e6lpe.<\/p>\r\n\r\n\r\n\r\n<p>\"V\u00e6r modig, lys, direkte, venlig og engagerende,\" tilf\u00f8jer Radim.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>Typografi<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>\"Ligesom symbolet skal skriften ... vurderes i forhold til brandets forventede kvaliteter.\"<\/p>\r\n\r\n\r\n\r\n<p>Phil foresl\u00e5r, at man ved rebranding v\u00e6lger typografi efter, hvordan man \u00f8nsker, at virksomhedens image skal afspejles.<\/p>\r\n\r\n\r\n\r\n<p>\"I de senere \u00e5r har visuelle identiteter i h\u00f8j grad v\u00e6ret afh\u00e6ngige af typografien til at b\u00e6re deres brand,\" tilf\u00f8jer Phil. <\/p>\r\n\r\n\r\n\r\n<p>N\u00e5r din rebranding er i gang, kan Solopress hj\u00e6lpe med de visuelle aktiver, du skal bruge - fra visitkort til brevpapir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rebranding your business is about more than writing a new mission statement. It\u2019s redesigning your logo, changing your colours, picking a different font and reflecting this in your promotional assets. We\u2019ve teamed up with two branding experts to provide you with the actionable steps to create a new visual identity for your company. Radim Malinic [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":54788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[890],"class_list":{"0":"post-54785","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-branding"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Rebrand Your Business | Solopress<\/title>\n<meta name=\"description\" content=\"From logos to fonts, colours and graphics \u2013 redefine your company image and transform your promotional output with our guide to rebranding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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