{"id":56498,"date":"2019-04-30T12:14:25","date_gmt":"2019-04-30T11:14:25","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=56498"},"modified":"2021-06-24T16:15:53","modified_gmt":"2021-06-24T15:15:53","slug":"hvorfor-print-er-vigtigt-for-politiske-kampagner","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/why-print-matters-for-political-campaigns\/","title":{"rendered":"Hvorfor print er vigtigt for politiske kampagner"},"content":{"rendered":"
<\/div>

T\u00e6nk p\u00e5 politiske kampagner. Hvilke billeder dukker op? Skarer af mennesker, der vifter med plakater? Lokale byr\u00e5dsmedlemmer, der banker p\u00e5 din d\u00f8r? K\u00e6mpe plakater med manifestbudskaber - som Barack Obamas ber\u00f8mte 'Hope'-plakat ...<\/p>\n

Hvorfor husker vi s\u00e5danne ting? Disse ikoniske billeder fylder vores aviser og tv-sk\u00e6rme, vores reklametavler og busser<\/strong>. De bliver selve stoffet i vores sociale og kulturelle historie. Fra Brexit i dag til Barack Obama i g\u00e5r.<\/p>\n

Den eneste konstant i alt dette? Print.<\/p>\n

Det digitale er enormt vigtigt for politiske kampagner. Men med print kan du skabe noget h\u00e5ndgribeligt<\/strong> - noget, dine tilh\u00e6ngere kan holde over hovedet eller s\u00e6tte i vinduet.<\/p>\n

Udforsk denne og andre fordele ved offline markedsf\u00f8ring - informeret af kreative eksperter, professor i de kreative industrier Phil Cleaver og Radim Malinic, kreativ direkt\u00f8r hos Brand Nu.<\/p>\n

Eller dyk direkte ned i vores dedikerede side til udskrivning af valg<\/a> i dag.<\/p>\n

Vis dit engagement med foldere<\/strong><\/h2>\n

Lokale byr\u00e5dsmedlemmer afleverer regelm\u00e6ssigt Trykte foldere<\/a> i deres afdeling for at holde beboerne informeret om, hvad de har lavet - b\u00e5de op til et valg og i l\u00f8bet af \u00e5ret. Det viser, at de er aktive i lokalsamfundet hele \u00e5ret rundt. Uddeling af foldere i h\u00e5nden<\/strong> giver ogs\u00e5 mulighed for at tale med v\u00e6lgerne.<\/p>\n

Mere effektfuld end u\u00e5bnede e-mails<\/strong><\/h2>\n

En folder, der dumper ind ad d\u00f8ren, kan have en meget st\u00f8rre effekt end en u\u00e5bnet e-mail. Nogen vil i det mindste samle den op fra gulvet. S\u00f8rg for det rigtige design og indhold, s\u00e5 vil de forh\u00e5bentlig L\u00e6s brochuren<\/strong> for at finde ud af mere om din kampagne.<\/p>\n

Folk kan holde og f\u00f8le den <\/strong><\/h2>\n

Den, der holder din folder, vil se den indsats, der er gjort for at designe, trykke og levere den. S\u00f8rg for at investere tid i at producere noget med kvalitet<\/strong> - Det vil sige meget om dit parti.<\/p>\n

\"At vinde befolkningens tillid med en autentisk pr\u00e6sentation af din politik er nu en vital bestr\u00e6belse for ethvert parti,\" siger Phil Cleaver.<\/p>\n

S\u00e5dan deler du foldere ud - vores guide<\/a><\/p>\n

Skab tilstedev\u00e6relse gennem plakater <\/strong><\/h2>\n

Vi har allerede n\u00e6vnt vigtigheden af Plakater<\/a> til politiske kampagner - og effekten af \u00e9n i s\u00e6rdeleshed: Barack Obamas Hope-plakat.<\/p>\n

Den Obama-plakat fangede fantasien<\/strong> af millioner af mennesker i 2008 og hjalp ham med at komme til magten - og blev et kulturelt f\u00e6nomen undervejs.<\/p>\n

De bliver m\u00e5ske ikke et kulturelt f\u00e6nomen. Men p\u00e5 lokalt plan kan plakater virkelig hj\u00e6lpe med at holde navn, ansigt og budskaber fra din valgkampagne i folks bevidsthed i tiden op til afstemningen.<\/p>\n

Omkring valgtid s\u00e6ttes der ikke kun plakater op i den relevante valgkreds, men ogs\u00e5 sendt til supportere<\/strong> \u00a0for at vise dem i deres vindue.<\/p>\n

Kombiner print og digitalt for at skabe opm\u00e6rksomhed<\/strong><\/h2>\n

Det digitale har fuldst\u00e6ndig forandret landskabet for politiske kampagner. Det ben\u00e6gter vi ikke p\u00e5 nogen m\u00e5de. Men for at f\u00e5 maksimal effekt b\u00f8r print og digitalt kombineres.<\/p>\n

Man skal v\u00e6re overalt, s\u00e5 man er i alles bevidsthed hele tiden,\" siger Radim Malinic.<\/p>\n

Det kan du kun g\u00f8re effektivt ved at udnytte kraften i b\u00e5de det trykte og det digitale.<\/p>\n

Lad os se p\u00e5 Obama-plakaten igen. Den startede sit liv p\u00e5 tryk - skabt af LA-kunstneren Shepard Fairey<\/a>. Det dukkede op p\u00e5 T-shirts, krus og selvf\u00f8lgelig plakater.<\/p>\n

Men den opn\u00e5ede f\u00f8rst sit sande potentiale, da den blev delt online, gik viralt og blev et kulturelt f\u00e6nomen.<\/p>\n

\"Det er vigtigt, at plakaterne er designet med tanke p\u00e5 den digitale verden,\" siger Phil Cleaver.<\/p>\n

\"Deling p\u00e5 sociale medier er utroligt vigtigt for politiske kampagner, og for at v\u00e6re konsekvent er det bedst, at det samme design bruges b\u00e5de online og som fysiske plakater.\"<\/p>\n

\u00d8g dit brands synlighed<\/strong><\/h2>\n

Politiske partier er i bund og grund brands. M\u00e5let for ethvert brand er at \u00f8ge synligheden, \u00f8ge salget og dominere markedet. Bortset fra salg har politiske kampagner de samme m\u00e5l, og print kan hj\u00e6lpe med at n\u00e5 dem.<\/p>\n

P\u00e5 M\u00f8der og kampagnearrangementer<\/strong>, fysiske trykte materialer som brede rullebannere<\/a> og skilte er altid til stede. De identificerer sig med det samme med folk, og tv-kameraer kan opfange de mere kreative, i\u00f8jnefaldende designs - mens fotos og videoer nogle gange g\u00e5r viralt p\u00e5 nettet.<\/p>\n

En mere subtil tilgang er at uddele visitkort<\/a> ved netv\u00e6rks- og samfundsarrangementer. De kan m\u00e6rkes med partiets farver og oplysninger, s\u00e5 folk kan kontakte dem for at f\u00e5 mere at vide.<\/p>\n

Endnu en gang skal et visitkort smides v\u00e6k og vil h\u00f8jst sandsynligt ende p\u00e5 en opslagstavle eller p\u00e5 nogens indbakke<\/strong> - altid inden for r\u00e6kkevidde. Det er mere, end man kan sige om en slettet e-mail.<\/p>\n

Konsistens er n\u00f8glen til at f\u00e5 gennemslagskraft<\/strong><\/h2>\n

Vi har talt om forskellige metoder til at n\u00e5 ud til dit publikum. Fra visitkort og plakater til brochurer og endda opslag p\u00e5 de sociale medier.<\/p>\n

Der sker meget her, og konsistens er n\u00f8glen.<\/p>\n

Phil Cleaver siger skabe en velkendt stil<\/strong> p\u00e5 tv\u00e6rs af alle aktiver er afg\u00f8rende for at skabe autenticitet. \"Folk er mere tilb\u00f8jelige til at stole p\u00e5 noget, der f\u00f8les sammenh\u00e6ngende,\" forklarer han.<\/p>\n

Er du klar til at komme i gang?<\/strong><\/h2>\n

Hos Solopress trykker vi plakater, flyers, bannere og skilte - alt sammen med gratis standardlevering i Storbritannien. Find alt, hvad du har brug for, p\u00e5 vores dedikeret side til udskrivning af valg<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Think of political campaigns. What images spring to mind? Crowds of people waving placards? Local councillors knocking on your door? Huge posters emblazoned with manifesto messages \u2013 such as Barack Obama\u2019s famous \u2018Hope\u2019 poster\u2026 Why do we remember such things? These iconic images fill our newspapers and TV screens, our billboards and buses. They become […]<\/p>\n","protected":false},"author":23,"featured_media":56522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-56498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nWhy Print Matters For Political Campaigns | Solopress<\/title>\n<meta name=\"description\" content=\"Political parties have embraced digital. 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