{"id":62435,"date":"2019-07-08T08:30:11","date_gmt":"2019-07-08T07:30:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62435"},"modified":"2023-05-25T21:17:58","modified_gmt":"2023-05-25T20:17:58","slug":"hartes-beauty-promoverer-et-brand-fra-et-afsidesliggende-sted","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/customer-stories\/hartes-beauty-promoting-a-brand-from-a-secluded-location\/","title":{"rendered":"Hartes Beauty - promovering af et brand fra et afsidesliggende sted"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><em>Hartes Beauty l\u00e5 skjult i et fitnesscenter og k\u00e6mpede med at reklamere for sine ydelser og tiltr\u00e6kke nye kunder. Med vores hj\u00e6lp har salonen \u00f8get kendskabet til sit brand - og tiltr\u00e6kker og fastholder nye kunder.<\/em><\/p>\n<h2><strong>Vi pr\u00e6senterer Hartes Beauty<\/strong><\/h2>\n<p><a href=\"https:\/\/www.hartesbeauty.co.uk\/\">Hartes Sk\u00f8nhed<\/a> er en boutique-salon i Rochford, Essex. Salonen er indrettet i et fitnesscenter og tilbyder behandlinger lige fra neglepleje til festivalmakeup. Ejeren Danielle styrer forretningen p\u00e5 egen h\u00e5nd - fra aftaler og genbestilling af varer til sociale medier.<\/p>\n<p>Men hun stod over for nogle store udfordringer.<\/p>\n<p>Danielle kom til Solopress for at f\u00e5 markedsf\u00f8ringsprodukter, der kunne forbedre hendes synlighed - b\u00e5de i fitnesscentret og i byen og det omkringliggende omr\u00e5de.<\/p>\n<h2><strong>Hvilke udfordringer har Hartes st\u00e5et over for?<\/strong><\/h2>\n<p>Denne lille sk\u00f8nhedssalon skjult i et fitnesscenter k\u00e6mpede for at blive h\u00f8rt. Begr\u00e6nset af sin placering v\u00e6k fra de travle hovedgader, som giver meget st\u00f8rre synlighed, og i konkurrence med kurbade og deres omfattende tjenester, stod Hartes Beauty over for en reel udfordring med hensyn til brand awareness.<\/p>\n<p>Ejeren Danielle mener, at hendes st\u00f8rste udfordring er \"at f\u00e5 nye kunder til at bruge min sk\u00f8nhedssalon, hvis de ikke er medlem af et fitnesscenter\".<\/p>\n<p>S\u00e5 hovedproblemet er at tiltr\u00e6kke kunder uden for fitnesscentret. Men Danielle ville ogs\u00e5 gerne have hj\u00e6lp til at inspirere eksisterende medlemmer til at blive kunder i salonen.<\/p>\n<p>Salonen er gemt v\u00e6k fra det store fitnessomr\u00e5de, s\u00e5 mange medlemmer kommer m\u00e5ske forbi for at tr\u00e6ne uden at se den.<\/p>\n<h2><strong>Hvordan Solopress hjalp<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4405.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62441\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4405.jpg\" alt=\"Hartes Beauty visitkort og foldere\" width=\"375\" height=\"500\" \/><\/a><\/p>\n<p>Begr\u00e6nset af sin afsides beliggenhed besluttede Danielle at investere i trykt markedsf\u00f8ring. Hun valgte oprindeligt Solopress som \"det bedste trykkeri i n\u00e6rheden af mig\" og har nu brugt vores tjenester i tre \u00e5r. Vi har h\u00e5ndteret al trykt markedsf\u00f8ring for Hartes Beauty, herunder:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/da\/flyers-og-foldere\/\">Flyvere<\/a>:<\/strong> Uden for fitnesscentret kan man n\u00e5 ud til et bredere publikum ved at uddele flyers i lokalsamfundet. For flere tips om uddeling af flyers, l\u00e6s vores <a href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/de-bedste-mader-at-distribuere-dine-foldere-og-flyers-pa\/\">guide<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/da\/visitkort\/\">Visitkort<\/a>:<\/strong> Altid at have sit brand ved h\u00e5nden med et visitkort er et vigtigt redskab i reklame og netv\u00e6rk.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/da\/loyalitetskort\/silk\/\">Loyalitetskort<\/a>:<\/strong> De opmuntrede nye og eksisterende kunder til at forts\u00e6tte med at bruge Hartes' tjenester for at opbygge en rabatteret behandling.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/da\/plakater\/\">Plakater<\/a> og <a href=\"https:\/\/www.solopress.com\/blog\/da\/a-boards\/\">A-tavler<\/a>:<\/strong> Plakater p\u00e5 en A-tavle hjalp med at \u00f8ge trafikken til salonen fra medlemmer af fitnesscentret.<\/li>\n<li><strong><a href=\"https:\/\/www.solopress.com\/blog\/da\/rullebannere\/\">Rullebannere<\/a>:<\/strong> Placeret ved hovedindgangen har rullebannere hjulpet med at reklamere for virksomheden - b\u00e5de i og uden for fitnesscentret.<\/li>\n<\/ul>\n<p>Sidel\u00f8bende begyndte Danielle ogs\u00e5 at dele og reklamere for sine tjenester online for at n\u00e5 ud til et bredere publikum.<\/p>\n<p>\"Jeg promoverer min virksomhed p\u00e5 de sociale medier, herunder Facebook, Instagram og Twitter. Jeg har ogs\u00e5 min egen hjemmeside, og jeg reklamerer i fitnesscentret med Solopress' produkter.\"<\/p>\n<p>Danielle har opvejet virkningen af at v\u00e6re skjult i et fitnesscenter for at...<\/p>\n<ul>\n<li>dyrke hendes branding<\/li>\n<li>tiltr\u00e6kke nye kunder<\/li>\n<li>bel\u00f8nne eksisterende kunder.<\/li>\n<\/ul>\n<h2><strong>Hvorfor Solopress?<\/strong><\/h2>\n<p>Ud over de trykte materialer var det ogs\u00e5 vigtigt for Danielle at finde en virksomhed, som hun kunne lide at arbejde sammen med.<\/p>\n<p>P\u00e5 sp\u00f8rgsm\u00e5let om, hvorfor hun bliver ved med at bruge Solopress, siger Danielle: \"Jeg synes, at Solopress' hjemmeside er meget nem at bruge, s\u00e5 jeg kan uploade mine illustrationer uden stress. Mine produkter er altid klar meget hurtigt, og personalet er meget hj\u00e6lpsomt.\"<\/p>\n<p>Da Danielle driver en lille virksomhed, er det ikke altid klart, hvorn\u00e5r hun har brug for at bestille flere produkter. Med gratis levering n\u00e6ste dag giver Solopress Danielle den fleksibilitet, hun har brug for.<\/p>\n<p>Som en anden lokal virksomhedsejer i Essex stolede Danielle p\u00e5 vores service, f\u00f8rste gang hun bestilte hos Solopress. Men det er vores <a href=\"https:\/\/www.solopress.com\/blog\/da\/our-awards\/\">Prisbel\u00f8nnet kundeservice<\/a> hvilket gjorde hende sikker p\u00e5, at hun \"absolut ikke ville g\u00e5 andre steder hen\". Og med vores lettilg\u00e6ngelige hjemmeside kan hun uploade sine illustrationer uden problemer.<\/p>\n<h2><strong>Resultaterne<\/strong><\/h2>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4404.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-62444\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2019\/07\/IMG_4404.jpeg\" alt=\"Hartes Beauty Roller Banner\" width=\"375\" height=\"500\" \/><\/a><\/p>\n<p>Efter at have brugt Solopress er Danielle begyndt at f\u00e5 flere kunder og skabe opm\u00e6rksomhed om sin salon.<\/p>\n<p>\"Hvis jeg ikke havde mit reklamemateriale i fitnesscentret, herunder plakater, bannere og flyers, ville ingen vide, at min salon er her - og jeg ville ikke f\u00e5 nye kunder,\" siger hun.<\/p>\n<p>\"F\u00f8r jeg fik mit banner op, var der ikke mange medlemmer, der vidste, at min salon var her, da mit lokale ligger ude af syne,\" forklarer hun.<\/p>\n<p>\"Men efter at den er kommet op ved hovedindgangen, har den virkelig hjulpet med at tiltr\u00e6kke nye kunder, og det samme g\u00e6lder min A-tavle med plakater fra Solopress.\"<\/p>\n<p>Hun har heller ikke t\u00e6nkt sig at stoppe der. Ved at forts\u00e6tte samarbejdet med os i fremtiden h\u00e5ber Danielle at kunne udvide sin forretning yderligere.<\/p>\n<p>N\u00e5r man st\u00e5r over for en s\u00e5 stor udfordring som sin beliggenhed, er man n\u00f8dt til at v\u00e6re kreativ i sin markedsf\u00f8ring. Danielle har forbedret sin forretning med hj\u00e6lp fra Solopress og gjort sin beliggenhed til en mulighed i stedet for en begr\u00e6nsning.<\/p>\n<p>Se, hvordan din virksomhed kan g\u00f8re det samme med vores <a href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/10-fordele-ved-offline-markedsforing\/\">guide<\/a> til fordelene ved at bruge offline markedsf\u00f8ring.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hidden inside a gym, Hartes Beauty was struggling to advertise its services and bring in new customers. With our help, the salon has increased brand awareness \u2013 attracting and retaining new clients. Introducing Hartes Beauty Hartes Beauty is a boutique salon in Rochford, Essex. Based inside a gym, the salon offers treatments ranging from nail [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":62438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[604,634,839,805,766],"class_list":{"0":"post-62435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-business-cards","9":"tag-flyers-leaflets","10":"tag-loyalty-cards","11":"tag-posters","12":"tag-roller-banners"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Story - Hartes Beauty | Solopress<\/title>\n<meta name=\"description\" content=\"Hartes Beauty was struggling to get noticed inside a local gym. 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