{"id":62831,"date":"2019-07-29T08:30:05","date_gmt":"2019-07-29T07:30:05","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=62831"},"modified":"2023-03-17T16:36:01","modified_gmt":"2023-03-17T16:36:01","slug":"der-opfandt-visitkort","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/print-inspiration\/who-invented-business-cards\/","title":{"rendered":"Hvem opfandt visitkort?"},"content":{"rendered":"
<\/div>

I hundredvis af \u00e5r, Visitkort<\/a> har v\u00e6ret et vigtigt markedsf\u00f8ringsredskab for h\u00e5ndv\u00e6rkere og handel.<\/p>\n

Fra de tidligste Oprindelse i det gamle Kina<\/strong> til begyndelsen af det, man kunne kalde et genkendeligt visitkortdesign i den victorianske tid.<\/p>\n

Vi sporer visitkortets historie og forklarer, hvordan det steg fra en ydmyg begyndelse til at blive en fast bestanddel af virksomheder og fagfolk over hele verden.<\/p>\n

 <\/p>\n

Hvorn\u00e5r blev visitkortet opfundet?<\/strong><\/h2>\n

Visitkortet har r\u00f8dder helt tilbage til Kina i det 15. \u00e5rhundrede, if\u00f8lge denne artikel i The Economist.<\/p>\n

De gamle kinesere brugte disse primitive kort til at lod folk vide, at de kom<\/strong> inden de ankom til deres hjem eller arbejdsplads. Det tyder p\u00e5, at de tidligste visitkort blev brugt p\u00e5 samme m\u00e5de, som vi bruger dem i dag. WhatsApp- og Facebook-beskeder<\/strong> i dag - som h\u00f8flighedsopkald forud for et bes\u00f8g hos en ven eller en bekendt.<\/p>\n

De blev ogs\u00e5 brugt - mere formelt - til at annoncere Kongelige p\u00e5 bes\u00f8g<\/strong>. Disse kort, der blev produceret forud for et kongeligt bes\u00f8g, var kendt som Meshi.<\/strong> De blev pr\u00e6senteret med ceremonier, der stadig findes i Etikette for visitkort<\/a> i det moderne Kina.<\/p>\n

Selv i dag holdes kortet med begge h\u00e6nder mellem tommelfinger og pegefinger<\/strong>\u00a0og sendes videre til den anden person, som modtager den p\u00e5 samme m\u00e5de.<\/p>\n

 <\/p>\n

Hvorn\u00e5r begyndte man at bruge visitkort?<\/strong><\/h2>\n

Ankomsten af det, der blev kendt som 'trade cards' i 17th<\/sup> \u00e5rhundredets England blev firkantede stykker papir eller kort brugt til at reklamere for varer eller tjenester.<\/p>\n

De handlende uddelte visitkort med oplysninger om bl.a. virksomhedsnavn, leverede tjenester<\/strong> og detaljer om placeringerne - ofte ved hj\u00e6lp af et kort til at vise dette.<\/p>\n

Denne artikel i Collectors Weekly<\/a> beskriver de fremskridt inden for trykning, der indvarslede \"en guldalder\" for handelskort til at reklamere for alt fra langdistancerejser med oceang\u00e5ende skibe til sys\u00e6t.<\/p>\n

Disse tidlige versioner af visitkort havde de samme egenskaber som dem, der bruges i dag, og indeholdt vigtige oplysninger til at g\u00f8re forretninger.<\/p>\n

 <\/p>\n

Hvordan har visitkort-etiketten udviklet sig?<\/strong><\/h2>\n

Business Bard-etiketten har \u00e6ndret sig gennem \u00e5rhundreder. I det 17.th<\/sup> \u00e5rhundrede var det en del af en formel - n\u00e6sten ceremoniel - udveksling for at annoncere de kongeliges ankomst. I den victorianske \u00e6ra var det blevet en v\u00e6rkt\u00f8j til handel<\/strong> og den embryonale reklameindustri fra f\u00f8r den nye trykpresse - som drev handelen gennem hele den industrielle revolution.<\/p>\n

Det moderne visitkort distribueres n\u00e5r som helst og hvor som helst. De bliver ofte overdraget f\u00f8r, under eller efter m\u00f8der<\/strong>Det kan v\u00e6re ved netv\u00e6rksarrangementer eller messer eller bare i en afslappet sammenh\u00e6ng, n\u00e5r det er relevant og passende.<\/p>\n

P\u00e5 messer og ved events er visitkort ofte knyttet til andre trykte produkter som brochurer eller foldere for at skabe et bundt reklamemateriale.<\/p>\n

Simon Cooper, Solopress' administrerende direkt\u00f8r, siger, at udvekslingen af visitkort er blevet et ritual i forbindelse med forretningsm\u00f8der.<\/p>\n

\"De er et godt interaktionspunkt ... en god isbryder,\" siger han.<\/p>\n

For Simon s\u00e6tter visitkortet sig ogs\u00e5 fast i hukommelsen - det er noget, man rent faktisk kan holde i en tid, hvor de fleste interaktioner er virtuelle.<\/p>\n

\"Jeg vil generelt huske, at jeg har f\u00e5et et kort af nogen p\u00e5 et eller andet tidspunkt i fortiden,\" siger han. \"Men jeg vil ikke kunne huske, at jeg har taget imod en LinkedIn-forbindelse.\"<\/p>\n

 <\/p>\n

Hvordan har visitkortdesigns \u00e6ndret sig?<\/strong><\/h2>\n

For \u00e5rhundreder siden var originale og klassiske designs baseret p\u00e5 brug af kalligrafi<\/strong> - med mere udsmykkede versioner indgraveret med guld.<\/p>\n

I den victorianske tidsalder skete der fremskridt inden for trykning, med den dav\u00e6rende...banebrydende litografi<\/strong> og indvarslede den f\u00f8rste b\u00f8lge af masseproduktion af visitkort.<\/p>\n

Senere i 20th<\/sup> \u00e5rhundrede <\/strong>og visitkortet havde udviklet sig til det format, vi stadig kender i dag. Kontaktoplysninger, jobtitler, kvalifikationer - alt sammen pakket ind i et kompakt stykke kort.<\/p>\n

Visitkort har endda spillet en rolle i popul\u00e6rkulturen. Det ber\u00f8mte Amerikansk psyko<\/strong> Visitkort<\/a> Scenen er velkendt, hvor storbyens bankfolk Patrick Bateman, David Van Patten, Timothy Bryce og Paul Allen udveksler kort. De fiktive karakterer i 60'ernes reklamedrama Mad Men<\/strong> fik ogs\u00e5 deres egne visitkort som en del af en social media-kampagne af virkelighedens bureau McCann<\/a>.<\/p>\n

Kunsten efterligner livet <\/strong><\/h3>\n

Det rene, enkle design, der ses p\u00e5 McCann\/Mad Men-kortet, bruges stadig i vid udstr\u00e6kning i dag og viser den karakteristiske sorte skrifttype p\u00e5 hvidt kort.<\/p>\n

Men dristige designs bliver mere og mere udbredte.<\/p>\n

Med den stadigt stigende konkurrence har behovet for at skille sig ud fra m\u00e6ngden f\u00f8rt til mere us\u00e6dvanlige designs.<\/p>\n

Nogle virksomheder har bev\u00e6get sig v\u00e6k fra det rektangul\u00e6re standardkort og bruger interessante former<\/strong>eller i\u00f8jnefaldende farverige stilarter. Billedsprog er blevet mere almindeligt, og grafik bruges med stor effekt.<\/p>\n

Med mere kreativ frihed bliver visitkort brugt til at Vis brandet frem<\/strong> - som et udstillingsvindue for design samt formidling af information.<\/p>\n

Simon forklarer: \"En af de Fordele ved visitkort<\/a> er, at de har evnen til at formidle en masse om din organisation, og hvad den st\u00e5r for. S\u00e5 de fungerer som en mini-demonstration eller pr\u00e6sentation af, hvad dit brand handler om.\"<\/p>\n

Opfrisk dit lager ved at trykke et nyt s\u00e6t visitkort med Solopress. Design dine egne illustrationer, eller brug vores in-house designere til at skabe det perfekte kort til dig.<\/p>","protected":false},"excerpt":{"rendered":"

For hundreds of years, Business Cards have been an integral marketing tool for tradespeople and commerce. From the earliest origins in ancient China to the beginnings of what could be called recognisable Business Card design in Victorian times. We\u2019re tracing the history of the Business Card and explaining how it rose from humble beginnings to […]<\/p>\n","protected":false},"author":23,"featured_media":62837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[604],"class_list":{"0":"post-62831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-business-cards"},"acf":[],"yoast_head":"\nWho Invented Business Cards? - Solopress UK<\/title>\n<meta name=\"description\" content=\"Business Cards have been around since the days of ancient China. 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