{"id":65444,"date":"2019-11-28T00:00:52","date_gmt":"2019-11-28T00:00:52","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65444"},"modified":"2020-07-30T09:53:27","modified_gmt":"2020-07-30T08:53:27","slug":"markedsforing-af-dit-januarudsalg","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/marketing-your-january-sale\/","title":{"rendered":"Markedsf\u00f8ring af dit januarudsalg"},"content":{"rendered":"
<\/div>

Velkommen til vores HVAD, HVORN\u00c5R, HVORDAN <\/strong>og HVORFOR <\/strong>af januars salgsmarkedsf\u00f8ring. Vi kommer til at se p\u00e5 HVAD<\/strong> rabatter, du kan tilbyde; N\u00c5R <\/strong>er folk, der g\u00f8r deres udsalgsshopping; HVORDAN <\/strong>hvordan du promoverer dit salg; og HVORFOR<\/strong> Er alt i verden r\u00f8dt og hvidt?\u00a0<\/strong><\/p>\n

HVILKEN rabat vil du tilbyde, og kan du bakke det op?<\/strong><\/h2>\n

Forventningerne til januarudsalget har aldrig v\u00e6ret h\u00f8jere, og is\u00e6r detailhandlen er under et enormt pres for at s\u00e6nke priserne s\u00e5 meget, som de t\u00f8r. Uanset om du v\u00e6lger at blive fanget i et kapl\u00f8b mod bunden eller ej, er det godt at vide, hvad der foreg\u00e5r i det nuv\u00e6rende detailklima, og hvilken slags krav du kan stille til dit udsalgstilbud.
\n\u00a0<\/strong><\/p>\n

Spillet om procenter...<\/strong><\/h3>\n

G\u00f8r 10% virkelig nogen begejstrede l\u00e6ngere? Hvad skal det v\u00e6re? 25%? 50%? I l\u00f8bet af det sidste \u00e5rti synes detailhandlerne faktisk at have lagt sig fast p\u00e5 en \"70% off\"-besked som high street-standard for rabattilbud p\u00e5 januarudsalget.<\/p>\n

70% - det magiske tal?<\/strong><\/h3>\n

Mange store navne ser ud til at have besluttet sig for 70% som deres sweet spot. Boots, HMV og Topshop har alle valgt lykketallet 70.<\/p>\n

\"Januarudsalg<\/a><\/p>\n

Det f\u00f8les n\u00e6sten, som om detailhandlerne v\u00e6lger den blanding af produkter, der skal indg\u00e5 i deres udsalg, specifikt for at n\u00e5 op p\u00e5 det magiske tal.<\/p>\n

Sidste \u00e5r \u00f8gede ASOS, Gap og River Island alle deres tilbud om besparelser fra 60% til 70%, mens deres udsalg var i gang, som svar p\u00e5 konkurrenternes aktivitet.<\/p>\n

Husk, at et januarudsalg ikke beh\u00f8ver at betyde udsolgt - i mange brancher er det muligt at k\u00f8be udsalgsvarer til nedsat pris for at skabe et nyt tilbud.<\/p>\n

Det kan hj\u00e6lpe dig med at undg\u00e5 at skulle foretage skadelige prisneds\u00e6ttelser, n\u00e5r det drejer sig om kernekapital. Til en vis grad kan du ogs\u00e5 forme din k\u00f8bsstrategi, s\u00e5 du n\u00e5r frem til et tilbud, der giver dig mulighed for at g\u00f8re krav p\u00e5 70%.<\/p>\n

Tabsgivende varer vil hj\u00e6lpe med at tiltr\u00e6kke interesse og fodg\u00e6ngere samt skubbe dit procentvise rabatkrav op, men husk at begr\u00e6nse lagerbeholdningen og holde \u00f8je med dine samlede marginer for at sikre, at du stadig kommer ud p\u00e5 toppen.<\/p>\n

Det bedste tip:<\/strong> Hold \u00f8je med dine konkurrenter, og forsvar din margin.<\/p>\n

Dristige p\u00e5stande!<\/strong><\/h2>\n

Vi skal ikke kun fors\u00f8ge at leve op til vores m\u00e5lgruppers forventninger, vi skal ogs\u00e5 kunne bakke det op. Men hvordan holder du dig p\u00e5 den rigtige side af reklamestandarderne med dine rabatkrav?<\/p>\n

Er besparelsen beregnet i forhold til en vejledende udsalgspris?<\/strong><\/h3>\n

I vagthundenes \u00f8jne betyder den vejledende udsalgspris ikke s\u00e5 meget. Du skal kunne bevise, at produktet har v\u00e6ret \u00e5bent udbudt til salg til den vejledende udsalgspris i en l\u00e6ngere periode. En anbefaling fra producenten er ikke nok til at underbygge et krav om besparelser. N\u00e5r du s\u00e6lger en nyudgivet vare, kan du ikke underbygge en procentvis besparelse baseret p\u00e5 tidligere salg, da ingen nogensinde har solgt varen f\u00f8r.<\/p>\n

Lad v\u00e6re med at skrue priserne op bare for at s\u00e6tte dem ned!<\/strong><\/h3>\n

\"Salgs-<\/a><\/p>\n

Svaret er ikke at s\u00e6lge en vare til en h\u00f8jere pris i en kort periode, bare for at kunne s\u00e6tte prisen ned n\u00e6sten med det samme. ASA gav medhold i en klage over Asda<\/a> for at h\u00e6ve prisen p\u00e5 morgenmadsprodukter i en dag for derefter at kunne kr\u00e6ve rabat. N\u00e5r der indgives en klage, ser ASA ogs\u00e5 p\u00e5, hvilke salg der blev gennemf\u00f8rt til den h\u00f8jere pris for at fastsl\u00e5, at der var tale om en reel henvisning.<\/p>\n

Hvor l\u00e6nge skal den h\u00f8jere pris tilbydes?<\/strong><\/h3>\n

Som tommelfingerregel skal den h\u00f8jere referencepris have v\u00e6ret opkr\u00e6vet i en betydelig periode, der overstiger den tid, hvor den salgsfremmende pris blev tilbudt. Den ASA beskriver denne periode<\/a> som \"tilstr\u00e6kkelig lang til at fastsl\u00e5, at de h\u00f8jere priser var de s\u00e6dvanlige priser\".<\/p>\n

Hvis jeg tilbyder \"op til 70% i rabat\", hvor mange af mine udsalgsvarer skal s\u00e5 rent faktisk v\u00e6re nedsat med 70%?<\/strong><\/h3>\n

Tidligere skulle 10% af udsalgsvarer efter antal neds\u00e6ttes med den maksimale procentdel, men det er nu blevet lempet. Den nuv\u00e6rende ASA-vejledning g\u00e5r ud p\u00e5 at sikre, at \"en betydelig del af udsalgsvarerne er nedsat med den maksimale besparelse\". Der blev skabt pr\u00e6cedens, da Der blev indgivet en klage til ASA i 2017 over Better Bathrooms UK<\/a>. Better Bathrooms fremsatte et krav om 70%, men da ASA fandt ud af, at kun 8,63% af antallet (ikke v\u00e6rdien) af varer p\u00e5 udsalg blev tilbudt med en rabat p\u00e5 70%, gav de klagen medhold.<\/p>\n

Lad v\u00e6re med at vildlede!<\/strong><\/h3>\n

Nogle af retningslinjerne er frustrerende vage, men det vigtigste er, at du er i stand til at forsvare dine rabatkrav, hvis en kunde eller konkurrent udfordrer dem. Det overordnede princip er, at man ikke m\u00e5 vildlede eller overdrive potentielle besparelser. For detaljeret vejledning om, hvilke p\u00e5stande du kan frems\u00e6tte som en del af din januar-salgsmarkedsf\u00f8ring, anbefaler vi, at du bes\u00f8ger Advertising Standards Authoritys hjemmeside p\u00e5 www.asa.org.uk<\/a>, bes\u00f8g www.gov.uk<\/a> eller s\u00f8g professionel juridisk r\u00e5dgivning.<\/p>\n

HVORN\u00c5R handler folk p\u00e5 <\/strong>Salg i januar<\/strong>?<\/strong><\/h2>\n

... og i hvor h\u00f8j grad ser de januarudsalget som en mulighed for at spare? Som en del af Solopress' juleunders\u00f8gelse* spurgte vi kunderne:<\/p>\n

Hvorn\u00e5r skal du begynde at kigge p\u00e5 januarudsalget?\u00a0\u00a0\u00a0<\/strong><\/h3>\n

\"Januar<\/a><\/p>\n

Vi spurgte ogs\u00e5, i hvor h\u00f8j grad de var enige i dette udsagn:<\/p>\n

Jeg synes, at januarudsalget er en god mulighed for at g\u00f8re en god handel.<\/strong><\/h3>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

HVORDAN promoverer du dit januarudsalg?<\/strong><\/h2>\n

Januarudsalget er ikke tid til diskretion. Det er tid til at give den hele armen, og print er en omkostningseffektiv m\u00e5de at forvandle dit butikslokale midlertidigt p\u00e5.<\/p>\n

Selv om du bruger disse materialer midlertidigt, betyder det ikke, at de skal v\u00e6re til engangsbrug. Fremtidssikr dine st\u00f8rre og mere holdbare tryksager ved at undg\u00e5 datoer og detaljer. P\u00e5 den m\u00e5de kan du gemme og genbruge en stor del af dine salgsmaterialer n\u00e6ste \u00e5r.<\/p>\n

Dette er nogle af de ting, du b\u00f8r have p\u00e5 din indk\u00f8bsliste:<\/p>\n

Svingende tags
\n<\/strong><\/h3>\n

Et swing-tag er et stykke sikkerhed, som du kan s\u00e6tte p\u00e5 selve dine produkter, og det er is\u00e6r effektivt for t\u00f8jforhandlere, som kan s\u00e6tte tags p\u00e5 b\u00f8jler og etiketter. Du kan endda g\u00f8re som nogle detailhandlere og brande dit udsalg som \"red tag sale\" og markere alle varer, der indg\u00e5r i udsalget, med et i\u00f8jnefaldende Swing Tag<\/a>.<\/p>\n

\"Markedsf\u00f8ring<\/a><\/p>\n

Plakater
\n<\/strong><\/h3>\n

Hvis du har vinduer, er det nu, du skal bruge dem. Giv dit bidrag til udsalgsfeberen p\u00e5 hovedgaden ved at annoncere dit tilbud. V\u00e6r stor og fed, og fremh\u00e6v din toprabat. Som et alternativ til Plakater<\/a> Hvis vinduerne er trukket tilbage fra ruderne, kan du overveje at afsk\u00e6rme dem med bekl\u00e6dning, plakater eller skr\u00e6ddersyet papir.<\/p>\n

Andet \"Point of Sale\"-materiale
\n<\/strong><\/h3>\n

Hyldeforkanter, table talkers, strut cards og mange andre mindre ting kan v\u00e6re med til at skabe et st\u00f8rre billede. Du har m\u00e5ske et ret rent og overskueligt udstillingsmilj\u00f8 som standard, men januarudsalget er ikke en tid til minimalisme. Det er tid til at bryde dine egne regler og fylde den tilg\u00e6ngelige plads ud.<\/p>\n

Skiltning
\n<\/strong><\/h3>\n

Dit salgsbudskab, trykt i bredformat p\u00e5 stiv karton, kan hj\u00e6lpe med at r\u00e5be om dit tilbud b\u00e5de indend\u00f8rs og udend\u00f8rs. Oph\u00e6ngte bannere, fritst\u00e5ende displays og endda h\u00e5ndholdte \"Golf\" Skiltetavler<\/a> kan hj\u00e6lpe med at lede fodg\u00e6ngere til dit sted, is\u00e6r hvis du ligger lige uden for hovedgaden.<\/p>\n

\"Januarudsalg<\/a><\/p>\n


\nHVORFOR altid r\u00f8d og hvid?<\/strong><\/h2>\n

Skal du g\u00e5 i r\u00f8dt og hvidt i januar? R\u00f8d, hvid og m\u00e5ske en anelse gul har m\u00e5ske ingen forbindelse til dit kernebrand, men disse farver kan stadig komme i spil, n\u00e5r det g\u00e6lder salgsmarkedsf\u00f8ring i januar.<\/p>\n

De store udsalgss\u00e6soner er de tidspunkter, hvor du f\u00e5r et fripas. Det er undskyldeligt at glemme alt om konsistens i et par uger. Du kan v\u00e6re sikker p\u00e5 ikke at devaluere dit brand p\u00e5 dette tidspunkt, fordi alle indsatser er v\u00e6k. Alle g\u00f8r det alligevel.<\/p>\n

Der er bestemt et argument for at g\u00f8re noget anderledes og skille sig ud, men hvorfor sv\u00f8mme mod str\u00f8mmen?<\/p>\n

F\u00f8lg med str\u00f8mmen, og g\u00e5 sammen med dine naboer p\u00e5 hovedgaden om at male byen r\u00f8d og hvid. Her er grunden til, at disse farver er s\u00e5 effektive til at opbygge tilbudsjagten:<\/p>\n

\"Januarudsalg<\/a>R\u00f8d<\/strong><\/h3>\n

Associeret med:<\/strong> begejstring, energi, k\u00e6rlighed, lidenskab, n\u00f8dvendighed<\/p>\n

Einsteinmarketer.com<\/a> siger, at r\u00f8d \"ogs\u00e5 har vist sig at have fysiske virkninger, der \u00f8ger blodcirkulationen, vejrtr\u00e6kningshastigheden og endda stofskiftet.\" If\u00f8lge hjemmesiden Trends for sm\u00e5 virksomheder<\/a>r\u00f8d \"skaber en f\u00f8lelse af, at det haster, hvilket er godt for udsalg.\"<\/p>\n

 <\/p>\n

\"Januarudsalg<\/a>Hvid<\/strong><\/h3>\n

Associeret med:<\/strong> \u00c6rlighed, enkelhed, balance, renhed, klarhed, effektivitet<\/p>\n

If\u00f8lge en ressource for mental sundhed verywellmind.com,<\/a> Hvid bruges i januar til salgsmarkedsf\u00f8ring og branding \"til at formidle en f\u00f8lelse af sikkerhed, renhed, friskhed og renlighed samt til at skabe kontrast.\" Sammen med r\u00f8d giver denne kontrast ogs\u00e5 l\u00e6sbarhed og fokus.<\/p>\n

 <\/p>\n

\"Januarudsalg<\/a>Gul<\/strong><\/h3>\n

Associeret med:<\/strong> optimisme, gl\u00e6de, legesyge, tillid, velvilje<\/p>\n

Gul bruges nogle gange som et alternativ til hvid for at arbejde mod r\u00f8de baggrunde. Overraskende nok har gul dog en m\u00f8rk side! If\u00f8lge Trends for sm\u00e5 virksomheder<\/a>\"Gul kan f\u00e5 babyer til at gr\u00e6de\" og kan bruges til at \"skabe en f\u00f8lelse af angst, der kan tiltr\u00e6kke impulsive k\u00f8bere\".<\/p>\n

 <\/p>\n


\nForh\u00e5bentlig har dette givet dig nogle tips til, hvordan du kan tackle januar-salgsmarkedsf\u00f8ring effektivt. Hvis du vil unders\u00f8ge, hvordan materialer som plakater, POS, skiltning og meget mere kan hj\u00e6lpe dig med at promovere dit tilbud, kan du bes\u00f8ge os p\u00e5 www.solopress.com eller ringe til os p\u00e5 01702 460047.<\/strong><\/p>\n

 <\/p>\n

*Dataene i vores grafer er indsamlet som en del af Solopress' juleunders\u00f8gelse 2019. Alle viste statistikker er baseret p\u00e5 svarene fra 100% af de 1204 respondenter. Data indsamlet gennem unders\u00f8gelsen forbliver AGA Printing Ltd's ejendom under navnet Solopress Ltd. De m\u00e5 ikke gengives uden anerkendelse via et backlink. Alle ophavsrettigheder og andre intellektuelle ejendomsrettigheder er forbeholdt.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Welcome to our WHAT, WHEN, HOW and WHY of January sales marketing. We\u2019re going to be taking a look at WHAT discounts you can offer; WHEN are people doing their sale shopping; HOW do you go about promoting your sale; and WHY on earth is everything red and white?\u00a0 WHAT discount will you offer, and […]<\/p>\n","protected":false},"author":134,"featured_media":65849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[896],"class_list":{"0":"post-65444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"tag-christmas"},"acf":[],"yoast_head":"\nJanuary Sales Marketing | Business Guide | Solopress UK<\/title>\n<meta name=\"description\" content=\"WHAT discount claims are you entitled to make? WHEN are people shopping? HOW do you promote your sale? 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