{"id":65546,"date":"2019-12-05T07:56:12","date_gmt":"2019-12-05T07:56:12","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65546"},"modified":"2022-12-21T18:30:01","modified_gmt":"2022-12-21T18:30:01","slug":"markedsforing-af-taknemmelighed-i-julen","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/special-occasions\/gratitude-marketing-at-christmas\/","title":{"rendered":"Markedsf\u00f8ring af taknemmelighed i julen"},"content":{"rendered":"
<\/div>

Her er vores guide til vigtigheden af taknemmelighedsmarkedsf\u00f8ring i julen - samt de forretningsmuligheder, det giver.<\/p>\n

Betydningen af markedsf\u00f8ring af taknemmelighed<\/strong><\/h2>\n

Bare det at sige tak, is\u00e6r i julen og nyt\u00e5ret, er en vigtig gestus over for din kundebase.<\/p>\n

\"72%\"<\/a><\/p>\n

72% af de adspurgte mente, at en taknemmelig meddelelse fra en virksomhed stadig er meningsfuld, uanset om den ledsages af en rabat eller en gave, s\u00e5 du beh\u00f8ver ikke altid at spr\u00e6nge banken med giveaways. Nogle gange er det virkelig tanken, der t\u00e6ller.<\/p>\n

 <\/p>\n

Taknemmelighed og brandloyalitet<\/strong><\/h2>\n

Brandloyalitet er en vigtig faktor for at fastholde kunder. Relationsopbygning er en stor del af loyalitet og fastholdelse, is\u00e6r for B2B-virksomheder. Jo mere dette anerkendes med interaktioner, der fungerer p\u00e5 et socialt s\u00e5vel som et forretningsm\u00e6ssigt niveau, jo t\u00e6ttere kan disse b\u00e5nd vokse. Den perfekte repr\u00e6sentation af dette i julen m\u00e5 v\u00e6re et julekort.<\/p>\n


\nJulekort<\/strong><\/h2>\n

Det er trods alt jul, og et kort er en ideel mulighed for at vise din p\u00e5sk\u00f8nnelse og styrke dine forretningsforbindelser.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

44% af de mennesker, vi unders\u00f8gte, var IKKE enige i, at en e-mail var en gyldig erstatning for et kort fra en virksomhed. S\u00e5 det er en betydelig del af din kundebase, der VIL forvente et kort fra dig.<\/p>\n

 <\/p>\n

\"69%<\/a><\/p>\n

 <\/p>\n

Desuden bliver 92% af traditionel post \u00e5bnet, s\u00e5 dine kunder er mere tilb\u00f8jelige til at \u00e5bne et fysisk kort end en takkemail.<\/p>\n

 <\/p>\n

Hvis din virksomhed sender en corporate Julekort<\/a>s\u00e5 tag et kig p\u00e5\u00a0vores video<\/a>. Her kan du l\u00e6re alt om, hvad du skal overveje, n\u00e5r det g\u00e6lder billeder, budskaber, papirtyper og efterbehandling.<\/p>\n


\nVis din menneskelige side<\/strong><\/h2>\n

Dit julekort kan v\u00e6re en del af en taknemmelighedskampagne, der er baseret p\u00e5 menneskene i din organisation. Som et afbr\u00e6k fra produktstyrede strategier kan du bruge Julen<\/a> som en mulighed for at fokusere dine budskaber p\u00e5 den personlige indsats, der ligger bag de varer og tjenester, du leverer. S\u00e6t fokus p\u00e5 de virkelige liv og eksistenser, der trives som f\u00f8lge af den forretning, I laver sammen. En s\u00e5dan kampagne opmuntrer kunderne til at holde gang i de gode ting ved at forblive loyale over for dine medarbejdere og dit brand.<\/p>\n

En priskampagne, der viser, at du er \u00e6gte<\/strong><\/h2>\n

Med s\u00e5 mange markedsf\u00f8ringsaktiviteter med juletema er det vigtigt at sikre, at dit takkebudskab ikke bliver opfattet som tomme ord. Du skal udtrykke din taknemmelighed med en autentisk gestus, der sk\u00e6rer igennem julest\u00f8jen.<\/p>\n

Hvis du gerne vil fremst\u00e5 som \u00e6gte, s\u00e5 pr\u00f8v at s\u00e6tte handling bag ordene med en priskampagne. Giv dem et tilbud, der er nyttigt og v\u00e6rdifuldt.<\/p>\n

M\u00e5lrettet markedsf\u00f8ring af taknemmelighed<\/strong><\/h2>\n

For at sikre, at du viser din taknemmelighed over for de mennesker, der betyder noget, hvorfor s\u00e5 ikke bruge virksomhedsdata til at segmentere f.eks. dine top 20% mest v\u00e6rdifulde kunder? Hvis du har en sund abonnentliste, er det enkelt og ligetil at sende en rabatkode via e-mail. Men hvis du vil have et personligt pr\u00e6g, kan du sende en \"gylden billet\" med posten til dine bedste kunder, som giver dem ret til en rabat.
\n\"M\u00e5lrettet<\/a><\/p>\n

Taknemmelighed som en retargeting-mulighed<\/strong><\/h2>\n

Hvis du ikke har h\u00f8rt fra en kunde i et stykke tid, s\u00e5 skriv til dem for at h\u00f8re, hvordan de har det i juledagene. M\u00e5ske minder du dem om din virksomhed. De fleste virksomheder har data, der giver dem mulighed for at segmentere kunder, der ikke har bestilt i en given periode. Hvis du har noget nyt at tilbyde siden deres sidste bes\u00f8g, hvorfor s\u00e5 ikke benytte lejligheden til at g\u00f8re opm\u00e6rksom p\u00e5 det og samtidig sende en julehilsen?<\/p>\n

V\u00e6r dog opm\u00e6rksom p\u00e5 at overholde reglerne for datalagring og -beskyttelse. Hvis man overtr\u00e6der dem, mister man b\u00e5de goodwill og kan blive straffet af myndighederne.<\/p>\n

\"Tak\"-kampagne for B2B i januar <\/strong><\/h2>\n

Hvis du overvejer at tilbyde et januartilbud, kan du brande det som et \"takketilbud\" - is\u00e6r hvis du er en B2B-virksomhed, eller hvis du ikke er i en sektor, der traditionelt holder januarudsalg.<\/p>\n

P\u00e5 den m\u00e5de kommer dit kampagnebudskab til at handle mere om at tilbyde en lavere pris som anerkendelse af deres v\u00e6rdifulde kunder i det forgangne \u00e5r - og mindre om et p\u00e5tr\u00e6ngende budskab, der er fokuseret p\u00e5 at skabe salg.<\/p>\n

En konkurrence i julen<\/strong><\/h2>\n

En god m\u00e5de at bidrage til julehyggen p\u00e5 og samtidig give noget tilbage er at afholde en julekonkurrence. Hvis det er noget, du gerne vil vide mere om, kan du l\u00e6se vores blogindl\u00e6g om k\u00f8rer en julekonkurrence<\/a> som indeholder nogle praktiske tips.<\/p>\n

Salgsfremmende gaver<\/strong><\/h2>\n

Taknemmelighedsmarkedsf\u00f8ring handler om taknemmelighed - men det handler ogs\u00e5 om markedsf\u00f8ring. En gave med lidt branding p\u00e5 er en god m\u00e5de at n\u00e5 begge m\u00e5l p\u00e5. Hvis du deler gaver ud til kunder, kan reklameartikler \u00f8ge opm\u00e6rksomheden.<\/p>\n

\"67%<\/a>67% af de adspurgte mente, at brandede gaver hjalp med at minde dem om virksomheden efter jul.<\/p>\n

Tricket er at v\u00e6lge en reklameartikel<\/a> der er s\u00e5 dj\u00e6velsk nyttig, at de vil have den lige ved h\u00e5nden. Et logo eller en kopi, som du kan s\u00e6tte p\u00e5 genstanden, vil \u00f8ge deres kendskab til dit brand, hver gang de kigger p\u00e5 den. Hvis genstanden er s\u00e6rligt uundv\u00e6rlig for dem, kan det ogs\u00e5 skabe positive associationer til dit brand.<\/p>\n

A Skrivebordskalender<\/a> er en klassisk m\u00e5de at g\u00f8re krav p\u00e5 v\u00e6rdifuld plads p\u00e5 dine kunders arbejdsplads og holde dit brand i deres synsfelt i hele 12 m\u00e5neder.<\/p>\n

Hvis du vil unders\u00f8ge, hvordan reklameartikler og tryk kan hj\u00e6lpe dig med at udtrykke din taknemmelighed over for dit eget publikum, kan du bes\u00f8ge os p\u00e5 www.solopress.com eller ringe til os p\u00e5 01702 460047.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Here\u2019s our guide to the importance of gratitude marketing at Christmas \u2013 as well as the business opportunities it offers. The importance of gratitude marketing Simply saying thank you, especially over Christmas and new year is an important gesture to make to your client base. 72% of people surveyed felt that a message of gratitude […]<\/p>\n","protected":false},"author":134,"featured_media":65870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,553],"tags":[896],"class_list":{"0":"post-65546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-special-occasions","9":"tag-christmas"},"acf":[],"yoast_head":"\nGratitude Marketing at Christmas - Business Guide - Solopress UK<\/title>\n<meta name=\"description\" content=\"Saying thank you is important at Christmas. 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