{"id":65936,"date":"2020-01-08T11:32:40","date_gmt":"2020-01-08T11:32:40","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=65936"},"modified":"2021-01-11T09:50:18","modified_gmt":"2021-01-11T09:50:18","slug":"arets-pantone-farve-2020","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/art-design\/pantone-colour-of-the-year-2020\/","title":{"rendered":"\u00c5rets Pantone-farve 2020, og hvordan du bruger den"},"content":{"rendered":"
<\/div>

Dette er Klassisk bl\u00e5<\/a> - udn\u00e6vnt til \u00e5rets farve i 2020. Men hvorfor netop denne nuance? Og hvorfor netop nu i 2020? Lad os dykke ned i den dybe bl\u00e5 og unders\u00f8ge pr\u00e6cis, hvorfor Classic Blue allerede er blevet k\u00e5ret til \u00e5rets Pantone-farve.<\/p>\n

Hvorfor er \u00e5rets farve vigtig?<\/strong><\/h2>\n

Classic Blue blev k\u00e5ret til \u00e5rets farve af Pantone Color Institute<\/a>. De fleste af os har h\u00f8rt om Pantone, men hvem er de? Og hvad er det, der g\u00f8r deres mening om farver s\u00e5 vigtig?<\/p>\n

I 1963 introducerede virksomheden Pantone (med base i Grand Rapids, Michigan, USA) et farvereferencesystem kaldet Pantone Matching System\u00ae. Det blev hurtigt en international industristandard blandt designere, trykkerier og producenter.<\/p>\n

Blandt andre produkter og tjenester kuraterer Pantone et voksende bibliotek med mere end 1.300 unikke farvereferencer. Siden 1999 har Pantone Color Institute udn\u00e6vnt en \u00e5rets farve. Den, de har valgt for 2020, er 19-4052 - eller Classic Blue.<\/p>\n

Det enkle navn d\u00e6kker over Pantone-systemets dybde og r\u00e6kkevidde. I Pantones katalog er der sandsynligvis omkring 300 til 400 nuancer, der kan beskrives som \"bl\u00e5\", afh\u00e6ngigt af dine individuelle fortolkninger, smag og fotoreceptorer.<\/p>\n

N\u00e5r Pantone annoncerer \u00e5rets farve, sidder marketingbureauer, brand managers, indretningsarkitekter, modehuse og farveproducenter alle sammen og lytter. For alle, der arbejder med farver, er Pantones \u00e5rets farve faktisk en vigtig begivenhed, som har magt til at p\u00e5virke designtendenser i de kommende 12 m\u00e5neder.<\/p>\n

Hvilke egenskaber har Classic Blue Pantone?
\n<\/strong><\/h2>\n

\"Pantone<\/a><\/p>\n

Pantone har n\u00e6vnt nuancens \"tidl\u00f8se og vedvarende nuance\" som \u00e5rsag til valget. Citeret i Designuge<\/a>Leatrice Eiseman, administrerende direkt\u00f8r for Pantone, sagde: \"Vi lever i en tid, der kr\u00e6ver tillid og tro. Det er denne form for konstans og tillid, der udtrykkes af Pantone 19-4052 Classic Blue, en solid og p\u00e5lidelig bl\u00e5 nuance, som vi altid kan stole p\u00e5.\"<\/p>\n

Classic Blues universelt delte associationer hjalp den med at sikre topplaceringen. Bl\u00e5 kan fremkalde tristhed, ensomhed eller endda vulgaritet, men denne s\u00e6rlige tones lighed med en skumringshimmel eller dybt, roligt vand synes at repr\u00e6sentere positivitet og ro. Det er disse optimistiske, opl\u00f8ftende forestillinger, som Pantone mener indfanger en verdensomsp\u00e6ndende appetit p\u00e5 fremskridt, stabilitet og optimisme i 2020.<\/p>\n

N\u00e5r det g\u00e6lder tillid og p\u00e5lidelighed, kommer Classic Blue virkelig til sin ret. Classic Blue er ligefrem, men underspillet, og den er ideel til firmabrochurer, hvor den fremkalder en f\u00f8lelse af autenticitet og sikkerhed. Den giver en markant, etableret karakter til de m\u00e6rker, den repr\u00e6senterer, og lover kvalitet uden at v\u00e6re prangende.<\/p>\n

Solopress-designer Matt Bruty havde dette at sige om Classic Blue:<\/p>\n

\"Pantones \u00e5rets farve fremkalder bestemt ro og p\u00e5lidelighed. Den egner sig godt til at blive brugt som en blokfarve, fordi den er let at se p\u00e5. Jeg tror, det ville fungere rigtig godt med accenter af m\u00f8rke appelsiner og koraller (t\u00e6nk solnedgang). Den bl\u00e5 farve ville ogs\u00e5 passe godt sammen med guld og creme p\u00e5 mere lige fod.\"<\/em><\/p>\n

Hvad betyder det for designere?<\/strong><\/h2>\n

Moderne designere vil v\u00e6re opm\u00e6rksomme p\u00e5 de veje, som farvetendenser f\u00f8lger, n\u00e5r de filtreres ned til gadebilledet og ind i den folkelige bevidsthed. I de senere \u00e5r har katalysatorer som kunst, musik, film og mode f\u00e5et f\u00f8lgeskab af bloggere, YouTubere og online-influencere.<\/p>\n

\u00c5rets Pantone-farve er en kilde, der kommer med en vis grad af brandautoritet og brancheindsigt. Den \u00e5rlige beslutning er baseret p\u00e5 en r\u00e6kke trov\u00e6rdige beviser, som Pantone Color Institute observerer midt i det globale kulturelle klima.<\/p>\n

Den overvejer, hvilke tendenser der m\u00e5ske bobler op til overfladen, og forudsiger, hvilke h\u00e5b og forh\u00e5bninger der kan komme i spil i det kommende \u00e5r. Det kan virke overkompliceret, n\u00e5r det handler om at v\u00e6lge en farve, men Pantone har vist en uhyggelig evne til at indfange tidens stemning.<\/p>\n


\n\u00c5rets farve har global indflydelse
\n<\/strong><\/h2>\n

\"Pantone<\/a><\/p>\n

I 2018 var \u00e5rets Pantone-farve 18-3838 Ultra Violet<\/a>og n\u00e6vnte rumforskning og meditation som vigtige indflydelser. I de f\u00f8lgende 12 m\u00e5neder annoncerede SpaceX, at de ville sende de f\u00f8rste amerikanske astronauter ud i rummet siden 2011, der var et mindfulness-boom, og Dior, Yves Saint Laurent, Givenchy og Miu Miu<\/a> brugte alle violet som en del af deres kollektioner.<\/p>\n

Pantone valgte den \u00f8kologisk bevidste 16-1546 Levende koral<\/a> i 2019 - \u00e5ret, hvor Greta Thunberg blev et kendt navn.<\/p>\n

Uanset om designere er enige eller uenige i Pantones valg, s\u00e5 s\u00e6tter det en mark\u00f8r for branchen. Ligesom Pantones farvekoder fungerer som en universel reference, er deres \u00e5rets farve et kulturelt referencepunkt, der har vist sig at v\u00e6re en p\u00e5lidelig indikator for den popul\u00e6re smag.<\/p>\n

Derfor er \u00e5rets Pantone-farve et godt valg som pausesk\u00e6rm for designere og marketingfolk. Den vil fungere som en p\u00e5mindelse om, at udnyttelse af denne trendy nuance kan give et moderne aspekt til deres arbejde i 2020.<\/p>\n

Som et ekstra pro-tip til designere tilf\u00f8jer Matt Bruty fra Solopress:<\/p>\n

\"Det er v\u00e6rd at p\u00e5pege, at Pantone-nummeret '19-4052' er fra Pantones farveserie 'Fashion, Home and Interiors'. Det tilsvarende i de coatede og ucoatede b\u00f8ger, som vi er mere fortrolige med som designere af papirtryk, er udvalget af bl\u00e5 farver mellem 2148 og 2154.\"<\/em><\/p>\n

Hvordan kan du bruge Classic Blue i din trykte markedsf\u00f8ring?
\n\"Pantone<\/a>
\n<\/strong><\/h2>\n

En ideel anvendelse af Classic Blue ville v\u00e6re som en del af en virksomhedsbrochure og tilh\u00f8rende materiale for en virksomhed, der \u00f8nsker at fremstille sig selv som etableret, \u00e6rv\u00e6rdig, trov\u00e6rdig og, ja, \"klassisk\"!<\/p>\n

Uanset om du opbygger et brand eller indretter dit hjem, eksisterer farver sj\u00e6ldent alene. Ved at bruge Classic Blue som udgangspunkt er det muligt at opbygge en r\u00e6kke forskellige farvepaletter. Hvis du leder efter de bedste farvekombinationer til brochurer, lyk\u00f8nskningskort eller plakater, spiller Classic Blue fint sammen med et stort udvalg af nuancer.<\/p>\n

Pantone har skabt fem separate farvepaletter<\/a> der giver harmoniske farveskemaer, hver med sin egen atmosf\u00e6re. Du kan v\u00e6lge at bruge en af disse paletter i sin helhed eller bare v\u00e6lge en eller to accenter for at opbygge et st\u00e6rkt look til din n\u00e6ste kampagne. Indretningssiden ApartmentTherapy.com har ogs\u00e5 udforsket en r\u00e6kke komplement\u00e6re farver<\/a> der fungerer lige s\u00e5 godt til trykt markedsf\u00f8ring som i dit hjem.<\/p>\n

Hvor skal man begr\u00e6nse brugen af Classic Blue?<\/strong><\/h2>\n

Der er situationer, hvor det ikke er tilr\u00e5deligt at g\u00e5 direkte til Classic Blue - f.eks. hvis du administrerer et brand med en meget specifik palet. Hvis du pr\u00f8ver at presse denne nuance ind i dit marketingmateriale, kan det udvande din identitet og se malplaceret ud. N\u00e5r det er tilf\u00e6ldet, kan du stadig l\u00e6re af Pantones begrundelse for 2020 med \"ro, tillid og forbindelse\" for at finde en nuance, der legemligg\u00f8r disse v\u00e6rdier og passer bedre til dit brand.<\/p>\n

Et andet omr\u00e5de, hvor du m\u00e5ske skal v\u00e6re forsigtig, er markedsf\u00f8ring af f\u00f8devarer. Markedsf\u00f8rere ser ofte bl\u00e5 som uappetitlig. F\u00e5 f\u00f8devarer er naturligt bl\u00e5, s\u00e5 vores forbindelse mellem den farve og en tilfredsstillende gastronomisk oplevelse er ikke s\u00e5 st\u00e6rkt udviklet. Sammenlignet med varmere og mere stimulerende farver som r\u00f8d, orange, gul og gr\u00f8n er der ikke s\u00e5 mange f\u00f8devarem\u00e6rker eller restaurantk\u00e6der, der benytter sig af en bl\u00e5 Pantone.<\/p>\n

Selvom det ville v\u00e6re et utraditionelt valg, er Classic Blue ikke uinteressant for foodies. Dens lighed med himlen i skumringen betyder, at den passer godt ind i den naturlige verden. Denne fortrolighed g\u00f8r det til et dristigt, men bestemt brugbart valg for et potentielt f\u00f8devare-, natur- eller milj\u00f8baseret brand.<\/p>\n

Ind i det bl\u00e5<\/strong><\/h2>\n

Hvis Classic Blue har inspireret dig til at forny dine marketingmaterialer og anvende de bedste farvekombinationer til brochurer i 2020, Shop med Solopress<\/a>. G\u00e5 p\u00e5 opdagelse i vores store udvalg af reklametryk, eller ring til os p\u00e5 01702 460047.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

This is Classic Blue \u2013 named colour of the year for 2020. But why this particular shade? And why now for 2020? Let\u2019s dive into the deep blue and explore exactly why Classic Blue has already been crowned Pantone colour of the year. Why is the colour of the year important? Classic Blue was named […]<\/p>\n","protected":false},"author":134,"featured_media":65939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-65936","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"\nPantone Colour of the Year 2020 | Solopress UK<\/title>\n<meta name=\"description\" content=\"Classic Blue is the Pantone colour of the year for 2020. 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