{"id":67451,"date":"2020-04-23T11:40:57","date_gmt":"2020-04-23T10:40:57","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=67451"},"modified":"2023-02-17T16:45:34","modified_gmt":"2023-02-17T16:45:34","slug":"ring-hellere-til-saul-olmatter","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/better-call-saul-beer-mats\/","title":{"rendered":"Leder du efter en genial markedsf\u00f8ringskampagne for \u00f8lm\u00e5tter? Better Call Saul!"},"content":{"rendered":"
<\/div>

Da den enormt popul\u00e6re Breaking Bad<\/a><\/em> Da serien sluttede i 2013, stod det klart, at der stadig var masser af historier at fort\u00e6lle. Men af alle de karakterer, der berettigede til deres egen spin-off-serie, var den lyssky advokat Saul Goodman m\u00e5ske ikke det mest oplagte valg.<\/p>\n

Spol fem \u00e5r frem, og beslutningen var inspireret, med prequel-serien Better Call Saul<\/a><\/em> og blev en stor succes verden over, da den langsomt afsl\u00f8rede Goodmans fortid f\u00f8r Breaking Bad sammen med andre centrale figurer, herunder Mike Ehrmantraut og Gus Fring.<\/p>\n

Better Call Saul blev k\u00f8bt af Netflix i Storbritannien, og det f\u00f8rste afsnit blev sendt i februar 2015. Markedsf\u00f8rerne hos streaminggiganterne tog sig sammen og fandt p\u00e5 en fantastisk markedsf\u00f8ringskampagne, hvor de distribuerede tusindvis af brugerdefinerede \u00f8lbrikker med tryk<\/a> p\u00e5 pubber og barer i hele Storbritannien.<\/p>\n

\"Better<\/p>\n

\u00d8lm\u00e5tterne var designet til at virke realistiske, n\u00e6sten som om Goodman faktisk selv havde givet dem til pubben, eller mere sandsynligt smidt dem p\u00e5 bordene, n\u00e5r udlejeren ikke kiggede. Budskabet \"BOOZE GOT YOU IN TROUBLE AGAIN?\" var godt m\u00e5lrettet mod folk, der drikker p\u00e5 en pub, og billedet af Goodman, der peger p\u00e5 den person, der l\u00e6ser m\u00e5tten, mindede om den markedsf\u00f8ring, som karakteren plejede at producere i Breaking Bad.<\/p>\n

Designeren n\u00f8jedes ikke med det, men tilf\u00f8jede ogs\u00e5 en bevidst amat\u00f8ragtig form med et telefonnummer, som man kunne ringe til \"for alle dine juridiske behov\". Hvis nogen var nysgerrige nok til at ringe til nummeret, ville de blive m\u00f8dt af en indspillet besked fra skuespilleren Bob Odenkirk<\/a> som spiller Goodman og beder dem om at se serien - genialt! Nummeret er siden blevet omlagt til en anden virksomhed, s\u00e5 pr\u00f8v ikke nu, for du vil blive skuffet og helt sikkert ikke f\u00e5 nogen juridisk hj\u00e6lp fra manden selv.<\/p>\n

P\u00e5 trods af dette ret vellykkede fors\u00f8g p\u00e5 autenticitet er det stadig tydeligt, at form\u00e5let med \u00f8lkassen var at promovere serien. Netflix-logoet i toppen og Better Call Saul-logoet i midten er begge fremtr\u00e6dende, og opfordringen til at se nye episoder hver uge skiller sig ud i den m\u00e5de, illustrationen er designet p\u00e5.<\/p>\n

Det var ikke den eneste gang, denne type strategi blev brugt til at reklamere for showet. Tilbage i Albuquerque, New Mexico, hvor showet foreg\u00e5r, et billboard blev sat op i 2014<\/a> for James M. McGill - Goodmans oprindelige navn. Et telefonnummer blev inkluderet igen, med forudindspillet lyd fra Odenkirk, der fungerede som en voicemail-besked.<\/p>\n

Vi elskede dette eksempel p\u00e5, hvordan Tryk af \u00f8lm\u00e5tter<\/a> kan bruges som en del af en kreativ markedsf\u00f8ringskampagne n\u00e6sten lige s\u00e5 meget, som vi elsker selve serien. Godt spillet Saul, godt spillet.<\/p>\n

Hvis du er fan af serien, kan du l\u00e6se om, hvad vi synes om Saul Goodmans visitkort<\/a> i vores gennemgang af nogle af filmens og tv'ets mest ber\u00f8mte kort.<\/p>","protected":false},"excerpt":{"rendered":"

When the hugely popular Breaking Bad series came to an end in 2013, it was clear that there were still plenty more stories to be told. However, of all the characters that warranted their own spin-off series, shady lawyer Saul Goodman was perhaps not the obvious choice. Fast forward five years and the decision was […]<\/p>\n","protected":false},"author":23,"featured_media":67466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-67451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nGenius Beer Mat Marketing - Better Call Saul! | Solopress UK<\/title>\n<meta name=\"description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/ring-hellere-til-saul-olmatter\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Beer Mat Marketing - Better Call Saul! | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Read about this superb printed beer mat marketing campaign by Netflix for the hit series Better Call Saul that was launched in pubs and bars across the UK.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/ring-hellere-til-saul-olmatter\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T10:40:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-17T16:45:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/04\/better_call_saul.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Solopress\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Solopress\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/better-call-saul-beer-mats\/\"},\"author\":{\"name\":\"Solopress\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/f8531403c74fe1b3ef14bcaeec1c8c41\"},\"headline\":\"Looking for a genius beer mat marketing campaign? 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