{"id":68452,"date":"2020-07-08T19:57:30","date_gmt":"2020-07-08T18:57:30","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=68452"},"modified":"2020-07-09T15:14:11","modified_gmt":"2020-07-09T14:14:11","slug":"driver-humor-i-marketing-salget","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/does-humour-in-marketing-drive-sales\/","title":{"rendered":"Driver humor i marketing salget?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Humor i marketing er som Marmite, folk enten elsker det eller hader det.<\/p>\n<p>Find p\u00e5 en sjov marketingkampagne, der f\u00e5r dit publikum til at grine, og du kan \u00f8ge salget og kendskabet. Hvis du rammer ved siden af, er det ikke sikkert, at dine kunder griner - og dine salgstal falder lige s\u00e5 fladt som din vittighed.<\/p>\n<p>Vi ser p\u00e5 psykologien i reklamer, og hvordan humor kan v\u00e6re n\u00f8glen til at konvertere dine m\u00e5lgrupper. Desuden giver vi nogle eksempler fra topbrands, der har ramt plet med deres humoristiske reklamer.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Brug af psykologi i reklamer<\/strong><\/h2>\n<p>Reklamer er fulde af subliminale budskaber. Lige fra hvilke farver, der bruges, til reklamens ordlyd.<\/p>\n<p>Det betyder, at hvert element i din markedsf\u00f8ringsstrategi skaber en reaktion hos dit publikum. Dette er kendt som <strong>Reklamepsykologi<\/strong>.<\/p>\n<p>Psykologi er studiet af sindet og den menneskelige natur. Mens markedsf\u00f8ring handler om at skabe relationer mellem kunder og dine produkter eller tjenester. S\u00e5 det er kun naturligt, at de to ting g\u00e5r h\u00e5nd i h\u00e5nd.<\/p>\n<h3><strong>Hvilke f\u00f8lelser appellerer reklamer til?<\/strong><\/h3>\n<p>Markedsf\u00f8rere bruger ofte f\u00f8lelser til at skabe en forbindelse til deres publikum. Hvis deres indsats lykkes, tilskynder det kunderne til at k\u00f8be ind i et brand og forblive loyale.<\/p>\n<p>De seks grundl\u00e6ggende f\u00f8lelser, som annonc\u00f8rer bruger, er:<\/p>\n<ul>\n<li><strong>Lykke - <\/strong>Det er her, humor kommer ind i billedet. Alt, hvad der f\u00e5r dit publikum til at smile, slappe af og f\u00f8le sig godt tilpas, klassificeres som lykke.<\/li>\n<li><strong>Frygt - <\/strong>Frygt anses for at v\u00e6re den st\u00e6rkeste f\u00f8lelse og s\u00e6tter sig fast i dit publikums bevidsthed. Men det kan v\u00e6re sv\u00e6rt at ramme rigtigt, da folk oplever frygt p\u00e5 forskellige niveauer.<\/li>\n<li><strong>Vrede - <\/strong>Hvis du vil have dit publikum til at handle, kan vrede spille en vigtig rolle. Balancen er afg\u00f8rende, da for meget vrede kan have alvorlige konsekvenser.<\/li>\n<li><strong>Tristesse - <\/strong>Hvis du vil skabe empati i din annonce, kan det v\u00e6re en god id\u00e9 at bruge tristhed. Det kan v\u00e6re s\u00e6rligt effektivt i forbindelse med store kampagner, f.eks. John Lewis' juleannoncer.<\/li>\n<li><strong>Afsky - <\/strong>Det kan v\u00e6re en god m\u00e5de at s\u00e6lge et produkt p\u00e5 som en \"l\u00f8sning\" at f\u00e5 m\u00e5lgruppen til at t\u00e6nke over deres nuv\u00e6rende livsstil, is\u00e6r for sundhedsm\u00e6rker.<\/li>\n<li><strong>Overraskelse - <\/strong>Denne f\u00f8lelse kan bruges positivt eller negativt, s\u00e5 den kombineres ofte med frygt eller gl\u00e6de. Sidstn\u00e6vnte skaber en fantastisk mulighed for humor.<\/li>\n<\/ul>\n<h3><strong>Hvilken rolle spiller farver i reklamer?<\/strong><\/h3>\n<p>Farveteori er en af de st\u00f8rste faktorer i reklamer og har stor indflydelse p\u00e5 seerens tankegang. Hver farve skaber en f\u00f8lelsesm\u00e6ssig reaktion.<\/p>\n<p>For eksempel er r\u00f8d en varm farve, der kan fremkalde lidenskab, vrede og styrke, afh\u00e6ngigt af hvordan den bruges. I mellemtiden betragtes bl\u00e5 som k\u00f8lig og skaber en f\u00f8lelse af ro og tillid.<\/p>\n<p>Annonc\u00f8rer v\u00e6lger omhyggeligt deres farveskema til trykte, digitale eller video-kampagner. Det skyldes, at et forkert farveskema kan p\u00e5virke, hvordan et budskab l\u00e6ses f\u00f8lelsesm\u00e6ssigt af seeren.<\/p>\n<p>Du kan finde ud af mere om <a href=\"https:\/\/www.solopress.com\/blog\/da\/kunstdesign\/farver-i-trykt-markedsforing\/\">Betydningen af farver i print<\/a> og hvordan du bruger dem i vores guide.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Eksempler p\u00e5 humor i reklamer<\/strong><\/h2>\n<p>Den velafpr\u00f8vede metode med humor i reklameid\u00e9er har haft stor succes for brands gennem \u00e5rene.<\/p>\n<p>Det har hjulpet med at holde virksomheder relevante p\u00e5 markedet, vendt negative kundeoplevelser til positive og givet virksomheder den anerkendelse, de fortjener.<\/p>\n<p>Her er tre brands, som har lanceret succesfulde humoristiske reklamekampagner.<\/p>\n<h3><strong>KFC - FCK<\/strong><\/h3>\n<p>Hvis du har brug for at vide, hvordan man vender en PR-katastrofe til en succesfuld kampagne, skal du ikke lede l\u00e6ngere end til KFC.<\/p>\n<p>Tilbage i 2018 oplevede brandet en stor modreaktion, efter at deres kyllingeforsyninger var ved at slippe op - hvilket fik dem til at lukke over 100 af deres butikker.<\/p>\n<p>Men i stedet for at gemme sig i skyggen og vente p\u00e5, at kritikken skulle forsvinde, brugte de lidt ironisk humor.<\/p>\n<p>Virksomheden sendte en undskyldning ud i to landsd\u00e6kkende aviser, <a href=\"https:\/\/www.campaignlive.co.uk\/article\/plucky-pr-counters-chicken-fck-up\/1485750\">\u00e6ndre deres KFC-logo til FCK<\/a>. Denne enkle rebranding blev derefter offentliggjort p\u00e5 deres sociale medieplatforme og n\u00e5ede ud til n\u00e6sten 8 millioner mennesker med over 2 millioner delinger.<\/p>\n<p>Nogle gange er \u00e6rlighed den bedste politik.<\/p>\n<h3><strong>Snickers - Du er ikke dig selv, n\u00e5r du er sulten<\/strong><\/h3>\n<p>Snickers har taget celebrity endorsement til et helt nyt niveau med deres serie af reklamefilm og trykte annoncer - med komiske resultater.<\/p>\n<p>Med det i\u00f8refaldende slogan \"Du er ikke dig selv, n\u00e5r du er sulten\" har tv-reklamerne vist Betty White blive tacklet, Mr Bean l\u00f8be frit, Joan Collins v\u00e6re en diva i m\u00e6ndenes omkl\u00e6dningsrum og Elton John optr\u00e6de i en rap-battle.<\/p>\n<p>De brugte ogs\u00e5 dette slogan i deres trykte og sociale annoncer med forkerte citater fra Star Wars og Muhammad Ali.<\/p>\n<p>Disse sjove reklamer har holdt Snickers-m\u00e6rket i rampelyset takket v\u00e6re associationer med store navne.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"qIVDxL2lgN4\"><iframe loading=\"lazy\" title=\"Snickers Mr Bean TV-reklame - med undertekster\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/qIVDxL2lgN4?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h3><strong>Marmite - elsk det eller had det<\/strong><\/h3>\n<p>Hvis humor i marketing er som Marmite, kan du v\u00e6re sikker p\u00e5, at Marmite ved, hvordan man s\u00e6lger det.<\/p>\n<p>Deres slogan \"love it or hate it\" har v\u00e6ret brugt i deres markedsf\u00f8ring i \u00e5rtier. Men virksomheden form\u00e5r stadig at finde nye m\u00e5der at bringe humor og sjov ind i deres reklamer.<\/p>\n<p>Fra tankekontrol, der g\u00f8r selv de st\u00e6rkeste Marmite-hadere til elskere, til \"Marmite neglect\", en satirisk redningsaktion for at redde glemte Marmite-krukker - de har udnyttet den offentlige opfattelse af deres brand.<\/p>\n<p>De lancerede endda en reklamekampagne for at se, om det at elske eller hade Marmite er forbundet med dine gener - et uvurderligt stykke sjov reklame.<\/p>\n<h3><strong>Dollar Shave Club - Vores knive er skidegode<\/strong><\/h3>\n<p>Sjove reklamekampagner kan virkelig sk\u00e6re igennem st\u00f8jen, og det er noget, som det californiske barbermaskinefirma Dollar Shave Club ved en ting eller to om.<\/p>\n<p>Da de gik ind p\u00e5 markedet for personlig pleje i 2011 og konkurrerede med etablerede m\u00e6rker som Gillette, vidste de, at de var n\u00f8dt til at g\u00f8re noget anderledes for at fange folks opm\u00e6rksomhed.<\/p>\n<p>Resultatet blev en fantastisk video med CEO Michael Dublin i hovedrollen, som genererede 12.000 ordrer p\u00e5 to dage efter udgivelsen i 2012, og som siden er blevet set over 26 millioner gange p\u00e5 verdensplan.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"ZUG9qYTJMsI\"><iframe loading=\"lazy\" title=\"DollarShaveClub.com - Vores knive er skidegode\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/ZUG9qYTJMsI?feature=oembed&#038;enablejsapi=1&#038;enablejsapi=1&#038;origin=https:\/\/www.solopress.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h2><strong>Hvordan kan du begynde at bruge humor i din reklame? <\/strong><\/h2>\n<p>Uanset om du er <a href=\"https:\/\/www.solopress.com\/blog\/da\/flyers-og-foldere\/\">udskrivning af en folder<\/a> til dine kundeordrer, eller oprette en <a href=\"https:\/\/www.solopress.com\/blog\/da\/rullebannere\/\">rullebanner<\/a> Hvis du bruger humor i din markedsf\u00f8ring, kan det hj\u00e6lpe din reklame med at blive mere mindev\u00e6rdig og noget, som folk elsker.<\/p>\n<p>Her er et par tips og tricks til at f\u00e5 dine kunder til at grine:<\/p>\n<p><strong>G\u00f8r det:<\/strong><\/p>\n<ul>\n<li><strong>V\u00e6r tro mod dit brand.<\/strong> Humor for humorens skyld vil ikke skabe en forbindelse mellem brand og publikum. Hvis du bruger komik, skal du s\u00f8rge for, at det stemmer overens med din virksomheds stemme.<\/li>\n<li><strong>Brug humor p\u00e5 tv\u00e6rs af dine kanaler. <\/strong>Hvis du har et sjovt slogan eller billede, s\u00e5 brug det p\u00e5 tv\u00e6rs af dine markedsf\u00f8ringskanaler for at maksimere antallet af mennesker, der ser det. Det g\u00e6lder b\u00e5de sociale kanaler, print og tv-reklamer.<\/li>\n<li><strong>Planl\u00e6g i forvejen for at ramme eller undg\u00e5 vigtige begivenheder.<\/strong> Afh\u00e6ngigt af din virksomhedstype kan du m\u00e5ske drage fordel af s\u00e6sonbestemte begivenheder eller trends i dine kreative reklamekampagner.<\/li>\n<\/ul>\n<p><strong>Lad v\u00e6re med det:<\/strong><\/p>\n<ul>\n<li><strong>Pr\u00f8v at appellere til alle. <\/strong>Alle har deres egen sans for humor. Din reklame vil ikke f\u00e5 hele nationen til at grine, men hvis du i det mindste kan f\u00e5 din m\u00e5lgruppe til at grine, kan det \u00f8ge kendskabet til dit brand.<\/li>\n<li><strong>Overbrug det komiske aspekt. <\/strong>Hvis du er n\u00f8dt til at p\u00e5pege, hvad der er sjovt i din annonce, er der gode chancer for, at det ikke er det. Smarte og subliminale annoncer er mere tilb\u00f8jelige til at f\u00e5 dit publikum til at smile.<\/li>\n<li><strong>Brug uf\u00f8lsom eller uprofessionel humor. <\/strong>Humor kan v\u00e6re effektivt, men hvis det bruges forkert, kan det skabe et negativt billede af dit brand. Undg\u00e5 temaer, som kan opfattes som upassende.<\/li>\n<\/ul>\n<p>Har du en sjov marketingid\u00e9 til din n\u00e6ste kampagne, og vil du gerne have den ned p\u00e5 papir? Vores <a href=\"https:\/\/www.solopress.com\/blog\/da\/plakater\/\">Trykning af plakater<\/a> er det perfekte sted at begynde at promovere det.<\/p>","protected":false},"excerpt":{"rendered":"<p>Humour in marketing is like Marmite, people either love it or hate it. Come up with a funny marketing campaign that tickles your audience and you can boost sales and awareness. Miss the mark, and your customers may not be laughing \u2013 seeing your sales figures falling as flat as your joke. We\u2019re looking at [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":68464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-68452","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Humour In Marketing Drive Sales? | Solopress UK<\/title>\n<meta name=\"description\" content=\"Humour in advertising has been around for decades, but does it actually help drive sales? Discover how to use advertising psychology in your next campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/driver-humor-i-marketing-salget\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Humour In Marketing Drive Sales? | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Humour in advertising has been around for decades, but does it actually help drive sales? Discover how to use advertising psychology in your next campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/driver-humor-i-marketing-salget\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-08T18:57:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-09T14:14:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/people-laughing-at-advert.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"665\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/does-humour-in-marketing-drive-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/does-humour-in-marketing-drive-sales\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Does humour in marketing drive sales?\",\"datePublished\":\"2020-07-08T18:57:30+00:00\",\"dateModified\":\"2020-07-09T14:14:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/does-humour-in-marketing-drive-sales\/\"},\"wordCount\":1290,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/does-humour-in-marketing-drive-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/people-laughing-at-advert.jpg\",\"articleSection\":[\"Business &amp; Marketing\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.solopress.com\/blog\/business-marketing\/does-humour-in-marketing-drive-sales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/does-humour-in-marketing-drive-sales\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/does-humour-in-marketing-drive-sales\/\",\"name\":\"Does Humour In Marketing Drive Sales? | Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/does-humour-in-marketing-drive-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/does-humour-in-marketing-drive-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2020\/07\/people-laughing-at-advert.jpg\",\"datePublished\":\"2020-07-08T18:57:30+00:00\",\"dateModified\":\"2020-07-09T14:14:11+00:00\",\"description\":\"Humour in advertising has been around for decades, but does it actually help drive sales? 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