{"id":69409,"date":"2020-09-22T19:51:35","date_gmt":"2020-09-22T18:51:35","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=69409"},"modified":"2022-11-10T15:18:52","modified_gmt":"2022-11-10T15:18:52","slug":"stargazy-romlikor","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/customer-stories\/stargazy-rum-liqueur\/","title":{"rendered":"Kundehistorier: Stargazy romlik\u00f8r"},"content":{"rendered":"
<\/div>

Da Solopress introducerede guldfolietryk sidste \u00e5r sammen med Rose Gold, Silver Foil og Spot UV, ramte det straks en nerve hos virksomheder, der allerede havde lidt gnist i deres branding. Et af disse brands var Stargazy, en romlik\u00f8r fra Cornwall, som i \u00f8jeblikket er ved at f\u00e5 et stort publikum.<\/p>\n

Stargazy 'Cosmic Caramel' blev lanceret i juli 2019 og er en lik\u00f8r fremstillet af lagret rom med smag af karamel, havsalt fra Cornwall og et strejf af gorseblomst og kokosn\u00f8d. Da vi samarbejdede med Stargazy om at trykke deres karakteristiske materialer, blev vi bl\u00e6st bagover af deres sofistikerede, men legesyge branding. Vi var nysgerrige efter at finde ud af mere, s\u00e5 vi talte med Alison Dunne fra Stargazy om produktets oprindelse og om selve virksomheden.<\/p>\n

The Rum & Crab Shack<\/strong><\/h2>\n

Det viser sig, at Stargazy er resultatet af et 25-\u00e5rigt venskab mellem Alison, hendes partner Luke og deres venner Sarah og Neyth. Virksomheden er centreret omkring The Rum & Crab Shack i St Ives, som Sarah og Neyth driver. B\u00e5de sted og menu er inspireret af spisesteder p\u00e5 \u00f8stkysten i USA og kombinerer en hyggelig atmosf\u00e6re med friske, lokale fisk og skaldyr.<\/p>\n

\"\"<\/a><\/p>\n

Stargazy's er ikke den f\u00f8rste originale drik, der stammer fra The Rum & Crab Shack. Vennerne havde tidligere samarbejdet om at markedsf\u00f8re en krydret rom ved navn Dead Man's Fingers, som Solopress ogs\u00e5 stod for trykningen af. Succesen gjorde, at den voksede fra at v\u00e6re husets rom p\u00e5 The Rum & Crab Shack til at blive en af de mest popul\u00e6re. Halewood<\/a> familie af vine og spiritus i 2018. Dead Man's Fingers-m\u00e6rket omfatter nu ti produktvarianter med smagsvarianter fra hasseln\u00f8d til hamp!<\/p>\n

H\u00f8jt hum\u00f8r<\/strong><\/h2>\n

Efter succesen med Dead Man's Fingers besluttede de fire at skabe noget nyt helt fra bunden: en romlik\u00f8r, der appellerede til den kr\u00e6sne kunde, som var p\u00e5 udkig efter en bl\u00f8d drik med et lidt lavere alkoholindhold. Det fort\u00e6ller Alison:<\/p>\n

\"Nolo-tendensen (ingen eller lav alkohol) med at drikke mindre og bedre har f\u00e5et eftersp\u00f8rgslen til at stige efter rom, der opfylder disse kriterier. Stargazy har en ABV p\u00e5 22% med en afbalanceret smagsprofil, der matcher de mest tilg\u00e6ngelige lik\u00f8rer.\"<\/p>\n

Selve drikken kan nydes ren over is eller indg\u00e5 i cocktails som Espresso Martinis eller den karakteristiske Stargazer med \u00e6blejuice og lime.<\/p>\n

Opbygning af brandet<\/strong><\/h2>\n

Stargazy-navnet blev p\u00e5virket af en r\u00e6kke lokale kilder:<\/p>\n

\"M\u00e6rket blev inspireret af en 500 \u00e5r gammel cornisk legende, historiske lokale forbindelser til rumforskning i det 20. \u00e5rhundrede og et \u00f8nske om at skabe endnu et moderne cornisk romprodukt med kultstatus.\"<\/p>\n

Stargazy er ikke bare et cool klingende navn med en passende afledning, men det minder ogs\u00e5 om en idyllisk livsstil i Cornwall. Man kan ligefrem forestille sig, at man stirrer op i himlen efter en h\u00e5rd sommerdag og nyder en opkvikkende romcocktail.<\/p>\n

\"\"<\/a><\/h2>\n

Superstjernens gode udseende<\/strong><\/h2>\n

Det er Alisons partner Luke, der har st\u00e5et for titelbehandlingen, logoet og emballagedesignet. Den visuelle branding, som Luke har skabt, har en perfekt balance mellem moderne elegance og sjov - ligesom en fantastisk aften i byen. Som Stargazy-teamet udtrykker det:<\/p>\n

\"Stargazys karakteristiske udstansede stjerne og guldfolie-etiket oser af opmuntring og skiller sig ud som en ideel udstilling i baren, et supplement til festen eller en gavel\u00f8sning.\"<\/p>\n

Den visitkort<\/a> som Solopress producerede, har guldfolietryk, der l\u00f8fter og fremh\u00e6ver Stargazy-brandets smukke bogstaver. N\u00e6ste punkt p\u00e5 Stargazys indk\u00f8bsliste er indpakningspapir og gavekort med logo, s\u00e5 det bliver en endnu mere speciel oplevelse at modtage en flaske Cosmic Caramel! Alison f\u00f8lte, at Solopress var det naturlige valg som printpartner for den nye virksomhed:<\/p>\n

\"Vi har brugt Solopress f\u00f8r med m\u00e6rket Dead Man's Fingers, og vi har altid v\u00e6ret tilfredse med den hastighed og kvalitet, der tilbydes. Til lanceringen af Stargazy vidste vi, at vi ville v\u00e6re i gode h\u00e6nder, og med introduktionen af Guldfolietryk<\/a> Det f\u00f8ltes, som om det var meningen, at det skulle ske!\"<\/p>\n

\"\"<\/a><\/p>\n

Kast dig ud i fremtiden<\/strong><\/h2>\n

Publikum fik den f\u00f8rste smagspr\u00f8ve p\u00e5 Stargazy p\u00e5 Port Eliot-festivalen i juli 2019, hvor de viste deres p\u00e5sk\u00f8nnelse ved at drikke baren t\u00f8r p\u00e5 dag to! Siden lanceringen har produktet ikke kun vundet enorm popularitet, men grundl\u00e6ggerne har ogs\u00e5 etableret endnu en havnebar i St Ives, denne gang opkaldt efter deres nye bryg:<\/p>\n

\"Vi vil gerne g\u00f8re brandet til ikke bare en drink, men ogs\u00e5 en oplevelse, derfor vores nye 'Stargazy'-cocktailbar i St Ives. Og forh\u00e5bentlig vil du se en Stargazy pop-up bar p\u00e5 en festival n\u00e6ste sommer!\"<\/p>\n

Klip til forf\u00f8lgeren<\/strong><\/h2>\n

Det bringer os frem til det vigtigste, nemlig hvordan du f\u00e5r fat i din egen. Stargazy 'Cosmic Caramel' kan selvf\u00f8lgelig k\u00f8bes p\u00e5 The Rum & Crab Shack og p\u00e5 Stargazy Bar p\u00e5 havnen i St Ives. Men hvis du ikke kan komme ned til Cornwall, kan du Bestil en flaske direkte online<\/a>. Hvis du vil f\u00f8lge med i, hvad der sker dernede p\u00e5 havnen, og holde \u00f8je med sp\u00e6ndende nye produkter og tilbud, kan du f\u00f8lge med p\u00e5 Stargazy Rum p\u00e5 Instagram<\/a>og Keep it Cosmic!<\/p>\n

Hvis du vil unders\u00f8ge, hvordan guld-, rosaguld- eller s\u00f8lvfolietryk kan forbedre dit brand, s\u00e5 tjek <\/strong>Folie-visitkort<\/strong><\/a> og <\/strong>Postkort med folie<\/strong><\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

When Solopress introduced Gold Foil printing last year, along with Rose Gold, Silver Foil and Spot UV, it immediately struck a chord with businesses that already had a bit of sparkle in their branding. One of those brands was Stargazy, a rum liqueur from Cornwall that\u2019s currently gathering a huge following. Launched in July 2019, […]<\/p>\n","protected":false},"author":134,"featured_media":69448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[604],"class_list":{"0":"post-69409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-business-cards"},"acf":[],"yoast_head":"\nCustomer Stories: Stargazy Rum Liqueur | Solopress UK<\/title>\n<meta name=\"description\" content=\"Stargazy Cosmic Caramel is new a rum liqueur from Cornwall that\u2019s gathering a huge following with the help of Gold Foil print from Solopress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/kundehistorier\/stargazy-romlikor\/\" \/>\n<meta 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