{"id":70195,"date":"2021-01-11T09:51:24","date_gmt":"2021-01-11T09:51:24","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=70195"},"modified":"2021-01-11T09:51:24","modified_gmt":"2021-01-11T09:51:24","slug":"arets-pantone-farver-2021","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/art-design\/the-pantone-colours-of-the-year-2021\/","title":{"rendered":"\u00c5rets Pantone-farver 2021"},"content":{"rendered":"
<\/div>

Traditionen tro har Pantone Institute i \u00e5r valgt ikke \u00e9n, men to af \u00e5rets farver. De farver, der er valgt til 2021, er PANTONE 17-5104 Ultimativ gr\u00e5<\/a> og PANTONE 13-0647 Lysende<\/a>. Ultimate Gray er en sober, men beroligende gr\u00e5 nuance, mens Illuminating er en blid, men munter gul.<\/p>\n

Ultimativ gr\u00e5<\/em><\/strong> og Oplysende<\/em><\/strong> er ikke ligefrem \"f\u00e6lles vindere\". I stedet er det de specifikke kombination<\/em> af disse to nuancer, som Pantone tilbyder sammen som et par til at repr\u00e6sentere 2021. Den eneste anden gang, Pantone har valgt to farver, var med kombinationen af Rose Quartz og Serenity i 2016.<\/p>\n

Hvad er Pantone?<\/strong><\/h2>\n

Mange af os er st\u00f8dt p\u00e5 ordet \"Pantone\" i forbindelse med farver. Vi er m\u00e5ske endda st\u00f8dt p\u00e5 de flotte b\u00f8ger med farvepr\u00f8ver, der b\u00e6rer Pantone-navnet. Designere af alle slags kender Pantone Matching System\u00ae, som hj\u00e6lper dem med at sikre farvekonsistens mellem bl\u00e6k, maling og materialer.<\/p>\n

\"\"<\/a><\/p>\n

Bag dette system st\u00e5r en virksomhed ved navn Pantone Color Institute, som ejes af Danaher Corporation og har hovedkontor i Carlstadt, New Jersey. Virksomheden blev grundlagt i 1950'erne, og det ber\u00f8mte Pantone Matching System\u00ae blev introduceret i 1963. Det har v\u00e6ret en standardreference blandt designere, trykkerier og producenter lige siden.<\/p>\n

\u00c5rets f\u00f8rste farve nogensinde var Cerulean Blue, som instituttet udn\u00e6vnte i 2000. I de to \u00e5rtier, der er g\u00e5et siden da, har designverdenen lagt m\u00e6rke til det, hver gang Pantone kommer med en meddelelse.<\/p>\n

Trends\u00e6ttende<\/strong><\/h2>\n

Og det kan godt v\u00e6re, for Pantone har en uhyggelig evne til at ramme tids\u00e5nden. Ofte vil deres \u00e5rlige farvevalg give genlyd i verdensbegivenhederne i det kommende \u00e5r.<\/p>\n

Da Pantone annoncerede 18-3838 Ultra Violet som \u00e5rets farve i 2018, foreslog de, at den skulle symbolisere udforskning af rummet og meditation. Og ganske rigtigt, det \u00e5r kom de f\u00f8rste amerikanske astronauter p\u00e5 vingerne siden 2011, og ideer om mindfulness blomstrede i den folkelige bevidsthed.<\/p>\n

Baggrunden for valget af 16-1546 Living Coral i 2019 var et stigende fokus p\u00e5 milj\u00f8hensyn. I de efterf\u00f8lgende 12 m\u00e5neder talte Greta Thunberg i Davos, og bev\u00e6gelsen Extinction Rebellion voksede frem.<\/p>\n

Det er usandsynligt, at Pantone-instituttet havde forudset begivenhederne i 2020, men dets valg af 19-4052 Classic Blue for det \u00e5r var fremtr\u00e6dende i endel\u00f8se nyhedsoptagelser - som den mest popul\u00e6re farve til l\u00e6gekitler.<\/p>\n

Hvorfor to?<\/strong><\/h2>\n

Ved at v\u00e6lge en tofarvet kombination som deres valg for 2021 ser Pantone ud til at fremme ideer om samarbejde, partnerskab og sammenhold. Det er bestemt en velkommen holdning for dem at indtage i s\u00e5 urolige tider. Det fremkalder ideer om forsoning og helbredelse, som der er h\u00e5rdt brug for efter et \u00e5r med d\u00f8delig sygdom og splittende politik.<\/p>\n

\"\"<\/a><\/p>\n

Men ud over f\u00e6llesskabet fremh\u00e6ver denne dobbelte tilgang ogs\u00e5 kontrasten. De to farver st\u00e5r for alvoren i vores nuv\u00e6rende erfaringer over for optimismens lysstyrke. Den standhaftige Ultimativ gr\u00e5<\/em><\/strong> repr\u00e6senterer beslutsomhed i modgang, men det er kombineret med den optimistiske gule farve fra Oplysende<\/em><\/strong>som udtrykker h\u00e5b om en lysere fremtid. Leatrice Eiseman, administrerende direkt\u00f8r for Pantone Color Institute, siger det s\u00e5dan her:<\/p>\n

\"Fagforeningerne i en varig Ultimativ gr\u00e5<\/strong> med den livlige gule farve Oplysende<\/strong> udtrykker et budskab om positivitet underst\u00f8ttet af styrke. Praktisk og bundsolid, men samtidig varmende og optimistisk, er dette en farvekombination, der giver os modstandskraft og h\u00e5b. Vi har brug for at f\u00f8le os opmuntrede og opl\u00f8ftede; det er afg\u00f8rende for den menneskelige \u00e5nd.\"<\/em><\/p>\n

Fade to Grey<\/strong><\/h2>\n

Umiddelbart virker gr\u00e5 ikke som det mest inspirerende valg. Det er de f\u00e6rreste, der frivilligt ville v\u00e6lge gr\u00e5 som deres yndlingsfarve. Helt \u00e6rligt, medmindre der er halvtreds nuancer af den, er den bare ikke s\u00e5 sp\u00e6ndende. Navnet Ultimativ gr\u00e5<\/em><\/strong> g\u00f8r sit bedste for at skabe lidt liv, men i virkeligheden er den, hvad den er - en mellemgr\u00e5 nuance.<\/p>\n

Pantone sammenligner den med \"sm\u00e5sten p\u00e5 stranden og naturlige elementer\", og m\u00e5ske er der en antydning af jordbunden, mineralsk ro i farven. Hovedform\u00e5let med dette valg m\u00e5 siges at v\u00e6re som et springbr\u00e6t til den mere karismatiske Oplysende<\/em><\/strong> gul - som et kontrapunkt, der giver sin partner mulighed for at pinge.<\/p>\n

Mellow Yellow<\/strong><\/h2>\n

Oplysende<\/em><\/strong> Den gule farve er mere pastelagtig end de sure gule farver eller de allestedsn\u00e6rv\u00e6rende sennepsfarver, som vi har set s\u00e5 meget af i de senere \u00e5r. Det er ikke en selvsikker, skinger gul. Dens mildhed antyder i stedet forsigtig optimisme.<\/p>\n

Pantone krediterer noget ambiti\u00f8st Oplysende <\/em><\/strong>med at v\u00e6re \"gennemsyret af solenergi\". Selv om det er sv\u00e6rt at f\u00e5 havelyset til at k\u00f8re p\u00e5 den, er det sv\u00e6rt at komme uden om de associationer, denne farve har til nye tider, h\u00e5b, potentialet for genf\u00f8dsel og alt det der.<\/p>\n

G\u00e5r kritisk til v\u00e6rks<\/strong><\/h2>\n

Valget af denne kombination er ikke faldet i alles smag og har udl\u00f8st en b\u00f8lge af kritik p\u00e5 de sociale medier. Kyniske iagttagere har sammenlignet kombinationen med alt fra indretningen af en parkeringsplads til Dyson-h\u00e5ndt\u00f8rrere til dobbeltgule linjer p\u00e5 en gr\u00e5 vej til gr\u00e5 refleksstriber over en hi-vis-jakke.<\/p>\n

\"\"<\/a><\/p>\n

Mange af disse sammenligninger er dog lidt uretf\u00e6rdige. I virkeligheden, Oplysende<\/em><\/strong> er en langt mere afd\u00e6mpet nuance end den advarselsgule, der hentydes til i denne kritik!<\/p>\n

Virkeligheden er langt mere afd\u00e6mpet. \u00c6gteskabet mellem mellemgr\u00e5 og bl\u00f8d gul er b\u00e5de k\u00f8nsneutralt og politisk neutralt. Hvilket ikke er nogen d\u00e5rlig ting, men det f\u00f8les ogs\u00e5 lidt f\u00f8lelsesm\u00e6ssigt neutralt. Resultatet kan opfattes som uforpligtende, kedeligt og intetsigende.<\/p>\n

En designers syn p\u00e5 sagen<\/strong><\/h2>\n

Denne s\u00e6rlige ordning er ikke ny for Solopress' grafiske designer Matt Bruty:<\/p>\n

\"Gul og gr\u00e5 er p\u00e5 vej tilbage i sin 20-\u00e5rige cyklus. Det er ubevidst, men det er en farvekombination, som jeg altid vil forbinde med 80'erne og TV-AM-v\u00e6rtens garderobevalg. Mike Morris<\/a>! Senere blev den popul\u00e6r igen i mine \u00e5r p\u00e5 kunstakademiet, omkring slutningen af halvfemserne.\"<\/em><\/p>\n

Det er helt sikkert en \u00e6stetik, der kommer og g\u00e5r, men frav\u00e6r f\u00e5r hjertet til at vokse:<\/p>\n

\"Selv om det er en god kombination, synes jeg, at dens pause er berettiget. Den har en kort holdbarhed, men det er OK. Uanset om det bare er tids\u00e5nden eller n\u00f8je researchet, er timingen for dens tilbagevenden perfekt. Vi lever i en gr\u00e5 tid, og vi har brug for noget lyst og solfarvet, har vi ikke?\"<\/em><\/p>\n

Mix og match<\/strong><\/h2>\n

At opn\u00e5 Pantone-farver p\u00e5 tryk gennem 4-farveprocessen kan v\u00e6re en kunst i sig selv. Endnu en gang har Matt Bruty nogle tips:<\/p>\n

\"De t\u00e6tteste matches til Pantones for os printere og designere er Cool Gray 7c (CMYK-fordeling = c42, m32, y32, k10) og for den gule, 106c (c56, m5, y80, k10) eller 113c (c4, m9, y76, k0).\"<\/em><\/p>\n

Hent filteret<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

For at markere \u00e5rets farve i 2021 har Pantone Institute ledsaget deres annoncering med et s\u00e6rligt Instagram-filter. Matt, som appen mener fremh\u00e6ver den bedste tilgang, n\u00e5r du \u00f8nsker at anvende denne farvekombination:<\/p>\n

\"Jeg tror, at den mest succesfulde brug af denne duo bedst illustreres af Pantone Instagram-filter <\/a>med et fotografisk billede i gr\u00e5toner p\u00e5 en blokgul baggrund. Alt andet virker bare for retro for mig.\"<\/em><\/p>\n

En blandet palet<\/strong><\/h2>\n

Er det det friskeste eller mest inspirerende valg af farver, vi nogensinde har set? M\u00e5ske ikke, men mens Pantones valg af Ultimativ gr\u00e5<\/em><\/strong> og Oplysende<\/em><\/strong> Det virker lidt trygt og lidt bagvendt, men m\u00e5ske er lidt tryghed og komfort det, verden har brug for lige nu.<\/p>","protected":false},"excerpt":{"rendered":"

In a departure from tradition, this year the Pantone Institute have selected not one, but two colours of the year. The colours selected for 2021 are PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating. Ultimate Gray is a sober yet calming shade of grey, whereas Illuminating is a gentle but cheerful yellow. Ultimate Gray and […]<\/p>\n","protected":false},"author":134,"featured_media":70213,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[545],"tags":[],"class_list":{"0":"post-70195","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-art-design"},"acf":[],"yoast_head":"\nThe Pantone Colours of The Year 2021 | Solopress UK<\/title>\n<meta name=\"description\" content=\"In a departure from tradition, the Pantone Institute have selected not one, but two colours of the year for 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/kunstdesign\/arets-pantone-farver-2021\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta 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