{"id":71718,"date":"2022-01-14T11:12:23","date_gmt":"2022-01-14T11:12:23","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71718"},"modified":"2022-12-21T22:48:43","modified_gmt":"2022-12-21T22:48:43","slug":"bliv-delbar-med-instagrammable-steder-og-produkter-der-kan-pakkes-ud","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/get-shareable-with-instagrammable-locations-and-unboxable-products\/","title":{"rendered":"Bliv delbar med instagrammable steder og produkter, der kan pakkes ud"},"content":{"rendered":"
<\/div>

Din strategi for sociale medier d\u00e6kker, hvad du l\u00e6gger ud p\u00e5 nettet. Men b\u00f8r du inkludere aktiviteter i den virkelige verden med henblik p\u00e5 at f\u00e5 dem delt online? N\u00e5r alt kommer til alt, er der ting, du kan g\u00f8re i den virkelige verden, som ogs\u00e5 vil fremme v\u00e6rdifuld d\u00e6kning i den virtuelle verden.<\/span><\/p>\n

Ved at skabe et milj\u00f8 eller en kulisse, der giver mulighed for at tage billeder, eller ved at levere emballage og materialer, der skaber et delbart unboxing-\u00f8jeblik, kan du sprede budskabet om dit brand uden selv at logge p\u00e5!<\/span><\/p>\n

Markedsf\u00f8ring af fotooptagelser<\/b>\u00a0<\/span><\/h2>\n

Hvis vi tager en tur tilbage til begyndelsen af 50'erne, hvor fotografering f\u00f8rst begyndte at blive tilg\u00e6ngelig for masserne, begynder vi at se de allerf\u00f8rste installationer, der giver turister mulighed for at tage billeder.<\/span><\/p>\n

\"Udsk\u00e6ringstavle<\/a>
Udsk\u00e6ringstavle skabt af photocutouts.co.uk for Ellen Macarthur Cancer Trust<\/figcaption><\/figure>\n

Vi taler om de br\u00e6dder ved havet, hvor man stikker sit ansigt gennem et hul, mens nogen tager et billede af en. <\/span>If\u00f8lge photocutouts.co.uk<\/span><\/a>Man kan sige, at de var det f\u00f8rste stykke photo-op-marketing. I dag ser man sj\u00e6ldent disse tavler uden en URL, et #hashtag eller et Twitter-h\u00e5ndtag trykt i bunden.<\/span><\/p>\n

Det er ikke sikkert, at du er p\u00e5 udkig efter et fr\u00e6kt udsnit ved havet, men princippet er enkelt og effektivt: Skab en uimodst\u00e5elig fotomulighed, og indarbejd et element, der giver dig mulighed for at promovere din virksomhed p\u00e5 en eller anden m\u00e5de.<\/span><\/p>\n

Nu med vinger<\/b><\/h2>\n
\"\"<\/a>
Foto: Taylor Swift \/ Instagram<\/figcaption><\/figure>\n

Trenden med sommerfugle- eller englevinger, som blev sat i gang af Taylor Swift, der optr\u00e5dte p\u00e5 Instagram foran et v\u00e6rk af Kelsey Montague, startede i graffitikunstens verden, f\u00f8r den uundg\u00e5eligt bev\u00e6gede sig ind i spillestedernes og forhandlernes verden.<\/span><\/p>\n

I Taylor Swift-indl\u00e6gget kan du se, at @KelseyMontagueArt har signeret v\u00e6rket nederst til venstre. I mange eksempler bruges mellemrummet mellem den \u00f8verste del af vingerne ofte til at placere logoer, URL'er, hashtags osv.<\/span><\/p>\n

 <\/p>\n

Det er nu en almindelig trope i instagrammable installationer p\u00e5 steder over hele verden. Et andet godt eksempel er fra kunstneren Paul Curtis, hvis Liver Bird-vinger p\u00e5 Jamaica Street i Liverpools Baltic Triangle er, hvad <\/span>Liverpool Echo<\/span><\/a> kalder \"et af de mest \"Instagrammable\" steder i byen\".<\/span><\/p>\n

\"\"<\/a>
Kunstneren Paul Curtis foran sit eget v\u00e6rk. Foto: Liverpool Echo<\/figcaption><\/figure>\n

Hvis du ikke er helt modig nok til at bruge en sprayd\u00e5se p\u00e5 dine v\u00e6gge, kan en trykt <\/span>Vinyl-banner<\/span><\/a> eller <\/span>Ekstra bredt rullebanner<\/span><\/a> kan give en ikke-permanent og b\u00e6rbar l\u00f8sning.<\/span><\/p>\n

Men er det kunst?<\/b><\/h2>\n

Gr\u00e6nsen mellem kunstinstallation og Instagram-fotoop er helt sikkert blevet udvisket. Dette billede fra Katie Perrys Instagram af sangerinden inde i et v\u00e6rk ved navn \"Infinity Mirrors\" af kunstneren Yayoi Kusama repr\u00e6senterer helt sikkert det punkt, hvor de to verdener kolliderer.<\/span><\/p>\n

\"Foto:<\/a>
Foto: Katy Perry \/ Instagram<\/figcaption><\/figure>\n

Pop-up-oplevelser og indholdslegepladser!<\/strong><\/h2>\n

For Instagram-brugere med mindre ber\u00f8mthed end fru Perry giver \"Pop-up-oplevelser\" potentielle influencere mulighed for at puste liv i deres feeds ved at fotografere og filme sig selv i bem\u00e6rkelsesv\u00e6rdige milj\u00f8er.<\/span><\/p>\n

Londons O2 Arena er i \u00f8jeblikket v\u00e6rt for b\u00e5de <\/span>Selfie-fabrikken<\/span><\/a> og <\/span>Tikky Town<\/span><\/a>. Selfie Factory beskriver sig selv som et \"Instagram-inspireret funhouse\", mens Tikky Town er mere rettet mod den lille videoplatform Tik Tok og betegnes som en \"indholdslegeplads for store b\u00f8rn\". Begge steder er fyldt med farverige kulisser, rekvisitter og rum, der hj\u00e6lper brugerne med at skabe den slags imponerende indhold, som man forventer at se fra et professionelt studie.<\/span><\/p>\n

\"Selfie<\/a>
Til venstre: Det lyser\u00f8de supermarked er et af mange rum p\u00e5 Selfie Factory. Til h\u00f8jre: En af de geniale kulisser, der er designet til TikTok-videoer i Tikky Town.<\/figcaption><\/figure>\n

Selv om de fleste forretningsmodeller ikke er specifikt rettet mod at skabe fotomuligheder for bes\u00f8gende, er der ingen grund til, at fysiske virksomheder ikke kan hente inspiration her. Hvis du er i stand til at tilf\u00f8je nogle detaljer til din begivenhed eller dit forretningssted, kan du h\u00f8ste den dobbelte bel\u00f8nning ved at tiltr\u00e6kke flere bes\u00f8gende og sprede ordet online.<\/span><\/p>\n

Bliv inspireret til at skabe dine egne fotooplevelser<\/strong><\/h2>\n

Hvis kunderne allerede tager selfies rundt omkring i din butik, s\u00e5 hold \u00f8je med, hvor det sker, og se, hvad du kan g\u00f8re for at forbedre det sted. For det f\u00f8rste kan du finde m\u00e5der at g\u00f8re deres selfies mere delbare p\u00e5. M\u00e5ske skal du overveje at introducere markante rum og fantastiske baggrunde for at lokke spirende influencere til.\u00a0<\/span><\/p>\n

G\u00f8r det rigtigt, som Blanche Bakery i Cardiff, og de vil komme i flok. Dette veganske steds neonskilt med teksten \"men f\u00f8rst kaffe\" er blevet mere kendt end deres isdoughnuts, hvilket har gjort det til en topdestination for Instagrammere.<\/span><\/strong><\/p>\n

\"Blanche<\/a>
Til venstre: Fotomulighed i Blanche Bakery Cardiff. Til h\u00f8jre: Instagrammer Lucia Fraschetti p\u00e5 stedet.<\/figcaption><\/figure>\n

For det andet vil du m\u00e5ske gerne s\u00e6tte dit eget pr\u00e6g p\u00e5 billederne p\u00e5 stedet ved at placere dit logo, dit website, din kontaktperson eller dit hashtag i billedet for at g\u00f8re dit brand kendt blandt deres f\u00f8lgere, ligesom Vital Proteins konsekvent g\u00f8r det.<\/span><\/p>\n

\"\"<\/a>
Til venstre: Vitals Proteins-butikken er et eminent sted at instagramme. Til h\u00f8jre: Influencer Olivia Culpo i butikken.<\/figcaption><\/figure>\n

Spejl-selfie? Spejlklisterm\u00e6rke!<\/b><\/h2>\n

Mange foretr\u00e6kker en spejlselfie frem for den h\u00e5ndholdte l\u00f8sning, da den giver mulighed for en l\u00e6ngere og mere flatterende br\u00e6ndvidde. Hvis du vil im\u00f8dekomme selvbevidste personligheder p\u00e5 de sociale medier, vil et stort spejl eller en spejlv\u00e6g passe perfekt til dem.<\/span><\/p>\n

\"\"<\/a>
GU Style Studio f\u00e5r deres hashtag i et billede af den japanske influencer nooongram_9. Foto: nooongram_9 \/ Instagram<\/figcaption><\/figure>\n

N\u00e5r det kommer til at snige lidt af din egen branding ind i et shot, <\/span>Klisterm\u00e6rker<\/span><\/a> er en god m\u00e5de at fotobombe billedet p\u00e5.<\/span><\/p>\n

Kampagner og begivenheder<\/b><\/h2>\n

En installation som denne til Be Berlin-kampagnen er enkel og direkte: Tag et billede, tweet det og tag #BeBerlin. Kampagnen resulterede i over 8.200 billeder.<\/p>\n

\"\"<\/a>
Kampagnen \"Be Berlin\" k\u00f8rte fra 2008 til 2012 med det form\u00e5l at fremme erhvervslivet og turismen.<\/figcaption><\/figure>\n

Annonc\u00f8rer bruger ofte Kulisser<\/a>\u00a0med logoer ved sports- og mediebegivenheder for at \u00f8ge opm\u00e6rksomheden og forbinde deres brand med en sp\u00e6ndende eller glamour\u00f8s begivenhed. Du kan ogs\u00e5 bruge dette princip ved en begivenhed, hvor du ved, at kameraerne vil v\u00e6re ude.<\/p>\n

\"\"<\/a><\/p>\n

Hvis du deltager i en messe, kan du virkelig opbygge en stemning omkring din stand ved at skabe fotomuligheder ved hj\u00e6lp af udstillingsmaterialer.\u00a0<\/span><\/p>\n

Du kan bruge din fantasi til at bygge fotomuligheder ind i de udstillingsmaterialer, du v\u00e6lger til din stand. Med tilf\u00f8jelse af nogle opfindsomme designideer kan Bold Kulisser<\/a>, sl\u00e5ende Bannere<\/a>og i\u00f8jnefaldende Flag, <\/a>kan alle bidrage til at skabe det \u00f8jeblik, der kan fotograferes.<\/p>\n

Rekvisitter kan ogs\u00e5 give et sjovt element, som f\u00e5r de bes\u00f8gende til at finde deres telefoner frem og tage nogle billeder til deres sociale medier. P\u00e5 vores sidste bes\u00f8g p\u00e5 Print Show producerede vi D\u00e6kstole<\/a> der b\u00e5de gav lidt underholdning og en tiltr\u00e6ngt siddeplads til vores bes\u00f8gende. De gav ogs\u00e5 anledning til dette \u00f8jeblik, hvor herren til venstre indser, at han har sl\u00e5et sin ledsagers kaffe ud af h\u00e5nden med et sk\u00f8desl\u00f8st kast med en badebold:<\/p>\n

\"Delegerede<\/a><\/p>\n

Smart udpakning<\/b><\/h2>\n

Unboxing har v\u00e6ret 'en ting' i lang tid nu. Banebrydende hjemmesider unbox.it<\/a> og unboxing.com<\/a> eksisterede begge s\u00e5 tidligt som i 2006, selvom det meste unboxing-indhold nu deles p\u00e5 sociale medieplatforme som Instagram, Tik Tok og YouTube. Det er ogs\u00e5 en forbrugerservice at vise publikum pr\u00e6cis, hvad de f\u00e5r, hvis de foretager k\u00f8bet.<\/span><\/p>\n

I dag er det en fastt\u00f8mret trend, som virksomheder nemt kan udnytte ved at forbedre deres unboxing-oplevelse. <\/span>S\u00f8rg for, at din emballage giver flere interessepunkter, n\u00e5r din kunde begejstret afsl\u00f8rer det produkt, de har taget med fra dig. O<\/span>Det skal v\u00e6re en \"oplevelse\" at \u00e5bne sit produkt. Betragt den oplevelse som en del af det produkt, du s\u00e6lger.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Unboxing-oplevelsen er heller ikke kun for det nyeste Apple-produkt. Der findes unboxing-videoer til produkter, som mange ville betragte som lidt \"usexede\", lige fra klimaanl\u00e6g til br\u00f8dristere!<\/span><\/p>\n

Ud over selve det eftertragtede produkt vil ivrige unboxere gl\u00e6de sig over at opdage ledsagende trykte materialer, der kan omfatte Klisterm\u00e6rker<\/a>, Swing Tags<\/a>, Certifikater, Flyers og foldere med detaljer eller instruktioner<\/a>. Klisterm\u00e6rker kan ogs\u00e5 bruges til at forsegle pakker og give en gratis gave inde i pakken. Brugerdefineret B\u00e5nd<\/a> og personligt tilpasset Indpakningspapir<\/a> er med til at give high-end produkter en f\u00f8lelse af luksus og vinde unboxernes gunst.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Denne type materiale er s\u00e6rligt v\u00e6rdsat blandt publikum inden for teknologi, gaming, mode, sport, skater og musik. F\u00f8r dit produkt overhovedet er taget ud af pakken, kan du forvente, at alt medf\u00f8lgende \"case candy\" bliver n\u00f8je unders\u00f8gt!<\/span><\/p>\n

Det er ikke kun trykte materialer, der fungerer godt til at fors\u00f8de unboxing-oplevelsen.\u00a0<\/span>Bogstaveligt slik - Sweets - er en popul\u00e6r ting at inkludere i dag. Gestussen f\u00e5r st\u00f8rre v\u00e6gt, hvis du v\u00e6lger at inkludere Pakker med m\u00e6rkevarer af slik<\/a>.<\/span><\/p>\n

Og lad os tale om det f\u00e6nomen, som Sports Direct-kruset er. Der er et hjemme hos mig, som kom med en sending sportst\u00f8j. M\u00e5ske er der ogs\u00e5 et i dit hjem eller p\u00e5 din arbejdsplads.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Legenden om Sports Direct-kruset har f\u00e5et sit eget liv med memes og... Parodiske historier om oversv\u00f8mmelser <\/a>bliver delt overalt p\u00e5 de sociale medier. N\u00e5r et stykke marketingmateriale fanger offentlighedens fantasi p\u00e5 denne m\u00e5de, er det en absolut dr\u00f8m for en marketingmedarbejder!<\/span><\/p>\n

S\u00e5 n\u00e5r du t\u00e6nker p\u00e5, hvordan dit brand fremst\u00e5r online, kan det v\u00e6re nyttigt at t\u00e6nke ud over din egen hjemmeside og dine konti p\u00e5 de sociale medier. Ved at skabe noget fantasifuldt og engagerende i den fysiske verden kan du m\u00e5ske ramme et \u00f8jeblik, der kan deles, og som r\u00e6kker langt ud over dine konventionelle markedsf\u00f8ringsstrategier!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Your social media strategy covers what you put out there online. But should you be including activity in the real world, with a view to getting it shared online? After all, there are things you can do in the actual world that will encourage valuable coverage in the virtual world too. By creating an environment […]<\/p>\n","protected":false},"author":134,"featured_media":71825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,544],"tags":[],"class_list":{"0":"post-71718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-print-inspiration"},"acf":[],"yoast_head":"\nGet Shareable On Social Media | Solopress UK<\/title>\n<meta name=\"description\" content=\"Tips on how to create Instagrammable locations and unboxable products that will get your brand valuable exposure on social media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/bliv-delbar-med-instagrammable-steder-og-produkter-der-kan-pakkes-ud\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Shareable On Social Media | Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Tips on how to create Instagrammable locations and unboxable products that will get your brand valuable exposure on social media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/bliv-delbar-med-instagrammable-steder-og-produkter-der-kan-pakkes-ud\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-14T11:12:23+00:00\" \/>\n<meta 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