{"id":71826,"date":"2022-01-20T09:15:52","date_gmt":"2022-01-20T09:15:52","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71826"},"modified":"2023-10-07T11:11:41","modified_gmt":"2023-10-07T10:11:41","slug":"ancoats-guitarer","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/entrepreneurs\/ancoats-guitars\/","title":{"rendered":"Historier om nystartede virksomheder: Vi pr\u00e6senterer Ancoats Guitars"},"content":{"rendered":"
<\/div>

Print er en effektiv v\u00e6rkt\u00f8jskasse for virksomheder, n\u00e5r de starter op. Det hj\u00e6lper dem med at fort\u00e6lle verden, at de er ankommet, etablere deres identitet og opdyrke en f\u00f8lelse af professionalisme og gyldighed omkring deres brand. I 2022 besluttede vi, at vi ville f\u00f8lge en ny virksomhed for at se, hvordan print kunne st\u00f8tte deres indsats i den f\u00f8rste tid. Vi sendte nogle f\u00f8lere ud og blev meget glade, da vi fik kontakt med Ancoats Guitars, en producent af h\u00e5ndbyggede elektriske guitarer fra Manchester.<\/p>\n

Vi pr\u00e6senterer Ancoats Guitars<\/strong><\/h2>\n

Ancoats Guitars er handelsnavnet for Dave Roberts, som begyndte at rode med guitarer som en hobby for n\u00e6sten 25 \u00e5r siden. I de sidste seks \u00e5r har han bygget guitarer fra bunden. Nu har han samlet f\u00e6rdighederne, udstyret og arbejdsomr\u00e5det til at producere avancerede specialbyggede instrumenter, og Dave er endelig i stand til at s\u00e6tte sin dr\u00f8m i gang og sine guitarer i produktion.
\n\"\"<\/a>
\n2022 bliver \u00e5ret, hvor Ancoats Guitars bliver en fuldgyldig produktionsvirksomhed, og Solopress vil f\u00f8lge hvert skridt p\u00e5 vejen, rapportere om op- og nedture i forbindelse med at f\u00e5 et nyt brand op at k\u00f8re og give masser af tips til, hvordan print kan kickstarte et nyt brand.<\/p>\n

Hvorfor Ancoats?<\/strong><\/h3>\n

Dave har besluttet at opkalde virksomheden efter det omr\u00e5de i Manchester, hvor han har sit v\u00e6rksted. Ancoats er et tidligere centrum for byens tekstilindustri, som opstod under den industrielle revolution og blomstrede langt ind i sidste \u00e5rhundrede.\"\"<\/a><\/p>\n

Omr\u00e5det er ber\u00f8mt for sine imponerende m\u00f8llebygninger i r\u00f8de mursten, selv om de fleste nu er blevet omdannet til luksuslejligheder og trendy loftslejligheder. Daves v\u00e6rksted er en genbrugt skibscontainer, som er helt i tr\u00e5d med omr\u00e5dets industrielle fortid.
\n\"\"<\/a><\/p>\n

Selve guitarerne vil ogs\u00e5 b\u00e6re navne, der refererer til omr\u00e5der i byen. New Islington er den f\u00f8rste model, der tilbydes med NQ, som repr\u00e6senterer Manchesters Northern Quarter, der n\u00e6rmer sig slutningen af udviklingen.<\/p>\n

Udfordringer for et nyt guitarm\u00e6rke<\/strong><\/h2>\n

Et vigtigt sp\u00f8rgsm\u00e5l i begyndelsen af enhver kommerciel virksomhed er: Hvad adskiller dette produkt fra konkurrenterne?<\/p>\n

N\u00e5r det drejer sig om at etablere et nyt elguitarm\u00e6rke, er der to meget imponerende elefanter i rummet.<\/p>\n

Den f\u00f8rste er, at elektriske guitarer fra Fjern\u00f8sten, som altid har v\u00e6ret betydeligt billigere end noget hjemligt, nu er ved at indhente det fors\u00f8mte med hensyn til kvalitet.<\/p>\n

Den anden er, at elguitarister p\u00e5 trods af deres rock'n'roll-attitude er en overraskende konservativ flok! Design og m\u00e6rker, som blev popul\u00e6re i 1950'erne, dominerer stadig markedet.<\/p>\n

Ancoats-svaret<\/strong><\/h2>\n

Ancoats Guitars er i stand til at im\u00f8dekomme disse udfordringer med en h\u00e5ndfuld unikke salgsargumenter, der differentierer produktet og appellerer st\u00e6rkt til m\u00e5lmarkedet. Blandt disse er byggekvalitet, unikt design, tilpasning og en milj\u00f8venlig forretningsetik.<\/p>\n

Byggekvalitet<\/strong><\/h3>\n

F\u00f8rst og fremmest er det instrumenternes kvalitet. Selv om masseproducerede guitarer er kommet langt i de senere \u00e5r, er der stadig ikke noget, der sl\u00e5r h\u00e5ndbygget kvalitet. Kun ekspertbyggere, enten med deres egne m\u00e6rker eller ved at bygge avancerede Custom Shop-modeller for de store m\u00e6rker, kan give hvert instrument denne grad af omsorg og opm\u00e6rksomhed.
\n\"\"<\/a>
\nUd over det omhyggelige tr\u00e6arbejde, der indg\u00e5r i Ancoats Guitars, bruger Dave den slags topkvalitetstr\u00e6, hardware, elektriske komponenter og finish, som guitarister v\u00e6rds\u00e6tter.<\/p>\n

Dristigt design, forankret i traditionen<\/strong><\/h3>\n

Men hvad med de konservative guitark\u00f8bere og deres loyalitet over for originalt amerikansk design? Hvordan kan nogen innovere og stadig appellere til den \u00e6stetik?<\/p>\n

Det er bestemt en vanskelig udfordring, men Ancoats Guitars g\u00e5r en perfekt linje mellem moderne og retro stilarter, hvilket resulterer i unikke og sl\u00e5ende designs, der stadig sidder komfortabelt blandt de store fra fortiden.
\n\"\"<\/a>Daves design blander \u00e6stetik fra den amerikanske guitarproduktions guldalder med europ\u00e6iske p\u00e5virkninger fra Art Deco- og Bauhaus-bev\u00e6gelserne. Resultatet kan ses i Ancoats Guitars' debutmodel, New Islington. Mens guitarentusiaster m\u00e5ske kan f\u00e5 \u00f8je p\u00e5 et strejf af Rickenbacker omkring hornene, Gibson i bundstykket, Fender i kropskonturerne og Gretsch omkring hardwaren, har Ancoats Guitars en tydelig karakter med Art Deco-motiver, der pr\u00e6ger pickguard- og headstock-formerne.<\/p>\n

Tilpasning - ikke-standard som standard<\/strong><\/h3>\n

Guitarister kan v\u00e6re kr\u00e6sne med alle aspekter af deres guitarer. Halsens form og kroppens konturer p\u00e5virker, hvordan instrumentet f\u00f8les under h\u00e6nderne. Hardware som stemmepinde (eller \"maskinhoveder\") og broarrangementet, hvor strengene er forankret til kroppen, p\u00e5virker p\u00e5lidelighed og ydeevne. Tr\u00e6sorterne og \"pickupperne\" (magnetiske enheder, der omdanner strengenes vibrationer til et elektrisk signal) har stor betydning for lyden.<\/p>\n

Mens det kan v\u00e6re sv\u00e6rt for en kr\u00e6sen spiller at finde den perfekte guitar fra hylden, giver bestillingsprocessen p\u00e5 ancoatsguitars.co.uk k\u00f8beren mulighed for at specificere hver eneste detalje og sikre, at dr\u00f8mmeguitaren bliver leveret. Ud over den slags tilpasninger, som de fleste guitarbyggere tilbyder, tilbyder Dave ogs\u00e5 den sj\u00e6ldent sete mulighed for en 'German carve'. Det er en buet affasning rundt om kanten af kroppen, som for nylig blev genoplivet af den amerikanske guitarbygger Fano.<\/p>\n

\"\"<\/a><\/p>\n

De finishes, der tilbydes, g\u00e5r ogs\u00e5 ud over det forventede udvalg af traditionelle guitarfarver. Hvis du finder en nuance, du kan lide, som tilbydes af Little Green Paint Company<\/a> eller som tr\u00e6bejdse fra R\u00f8de guitarer<\/a>s\u00e5 vil Ancoats Guitars f\u00e6rdigg\u00f8re din guitar i den farve.<\/p>\n

Milj\u00f8venlig etik<\/strong><\/h3>\n

Dave br\u00e6nder for milj\u00f8et, s\u00e5 hver eneste Ancoats-guitar er bygget af b\u00e6redygtigt tr\u00e6. Da guitarbyggeri i sidste \u00e5rhundrede var afh\u00e6ngig af tropiske tr\u00e6sorter som palisander og mahogni, er ansvarligt indk\u00f8bt tr\u00e6 blevet en vigtig overvejelse for guitarbyggere og -k\u00f8bere. Dave arbejder sammen med G&S Specialist Timber i Lake District for at f\u00e5 fat i tr\u00e6 af den bedste kvalitet og samtidig minimere p\u00e5virkningen af planeten.<\/p>\n

Guitarindustrien har heller ikke en god track record, n\u00e5r det g\u00e6lder finishmaterialer. Traditionel og eftertragtet nitrocellulose-finish kan v\u00e6re s\u00e6rligt skadelig. Fra halvfjerdserne og frem gik masseproducenterne over til polyuretan-finish. Det er billigere og sikrere at p\u00e5f\u00f8re, men det er i bund og grund plastik, s\u00e5 det er ikke perfekt.<\/p>\n

De lakker, der bruges p\u00e5 Ancoats Guitars, er dog alle vandbaserede, hvilket betyder, at de er mere sk\u00e5nsomme for milj\u00f8et og nemmere at rette op p\u00e5, hvis guitaren f\u00e5r et slag.<\/p>\n

Dave har ogs\u00e5 gjort sit bedste for at sikre, at alle hans leverand\u00f8rer er lokale for at holde leveringsafstandene p\u00e5 et minimum. Og hvis du bestiller din guitar i Storbritannien, beh\u00f8ver den selvf\u00f8lgelig ikke at rejse halvvejs rundt om jorden for at n\u00e5 frem til dig!<\/p>\n

Fort\u00e6ller det til verden<\/strong><\/h2>\n

Ligesom en elektrisk guitar har brug for en forst\u00e6rker til at udsende sin musik, har et nyt brand med en masse fantastiske salgsargumenter brug for en harmonisk markedsf\u00f8ringsstrategi, hvis det skal blive h\u00f8rt.<\/p>\n

\"\"<\/a>
Du kan se Dave demonstrere Ancoats Guitars p\u00e5 deres YouTube-kanal.<\/figcaption><\/figure>\n

Ud over en Flot hjemmeside<\/a> en stadigt voksende YouTube-kanal<\/a> og et voksende udvalg af indhold p\u00e5 de sociale medier, vil Dave arbejde t\u00e6t sammen med Solopress om at skabe et fantastisk s\u00e6t trykt materiale til at promovere Ancoats Guitars.<\/p>\n

Helt nyt: G\u00f8r et logo klar til lancering<\/strong><\/h2>\n

F\u00f8r vi gik i gang med vores f\u00f8rste printprojekter, ville Dave gerne arbejde lidt p\u00e5 Ancoats Guitars' logo. Han mente, at det var vigtigt at finpudse branddesignet, f\u00f8r vi gik i gang med de langsigtede aktiviteter. Det er en klog taktik for enhver virksomhed, der st\u00e5r p\u00e5 t\u00e6rsklen til et st\u00f8rre marketingfremst\u00f8d, og grafikerne hos Solopress er altid klar til at hj\u00e6lpe, hvis du har brug for at f\u00e5 udviklet, justeret eller gengivet et logo i et andet format.<\/p>\n

Da design er s\u00e5 vigtig en del af Ancoats Guitars' identitet, var det vigtigt, at logodesignet levede op til samme standard. Dave arbejdede sammen med vores designer om at udvikle Ancoats Guitars' logo, samtidig med at han bevarede sin oprindelige vision. Resultatet er et s\u00e6t logo-iterationer, der vil fungere p\u00e5 sk\u00e6rmen, p\u00e5 tryk og p\u00e5 selve instrumenterne, herunder et ordm\u00e6rke, en runding til sociale medier og et m\u00e6rkat til guitarhovedet.
\n\"\"<\/a><\/p>\n

Hvis dit logo har brug for lidt arbejde, er det f\u00f8rste skridt at kontakte os via Live chat<\/a>, e-mail info@solopress.com<\/a> eller ring 01702 7460047, s\u00e5 s\u00e6tter vi dig i forbindelse med en artworker fra vores dedikerede designteam.<\/p>\n

Et sp\u00e6ndende \u00e5r forude<\/strong><\/h2>\n

Med Dave om bord og det nye logo, der ser godt ud p\u00e5 ancoatsguitars.co.uk<\/a>Vi kan ikke vente med at g\u00e5 i gang med at sikre, at print spiller en effektiv rolle i etableringen af Ancoats Guitars som et nyt brand. Hold \u00f8je med denne bloghistorie p\u00e5 solopress.com\/blog\/start-up-stories<\/a> for regelm\u00e6ssige opdateringer i l\u00f8bet af \u00e5ret.<\/p>","protected":false},"excerpt":{"rendered":"

Print provides an effective toolkit for businesses when they first start out. It helps them tell the world they have arrived, establish their identity and cultivate a sense of professionalism and validity around their brand. For 2022, we decided we wanted to follow a new business to see how print could support their efforts through […]<\/p>\n","protected":false},"author":134,"featured_media":71834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[],"class_list":{"0":"post-71826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"yoast_head":"\nStart-up Stories: Introducing Ancoats Guitars - Solopress UK<\/title>\n<meta name=\"description\" content=\"This year, we\u2019re following Ancoats Guitars, a new electric guitar brand. 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We\u2019ll report on the first year in business & share tips on print.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/ivaerksaettere\/ancoats-guitarer\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-20T09:15:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-07T10:11:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Ancoats-Guitars-Header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"Start-up Stories: Introducing Ancoats Guitars\",\"datePublished\":\"2022-01-20T09:15:52+00:00\",\"dateModified\":\"2023-10-07T10:11:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars\/\"},\"wordCount\":1437,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Ancoats-Guitars-Header.jpg\",\"articleSection\":[\"Entrepreneurs\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars\/\",\"name\":\"Start-up Stories: Introducing Ancoats Guitars - Solopress UK\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/entrepreneurs\/ancoats-guitars\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Ancoats-Guitars-Header.jpg\",\"datePublished\":\"2022-01-20T09:15:52+00:00\",\"dateModified\":\"2023-10-07T10:11:41+00:00\",\"description\":\"This year, we\u2019re following Ancoats Guitars, a new electric guitar brand. 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