{"id":71853,"date":"2022-01-27T19:22:11","date_gmt":"2022-01-27T19:22:11","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71853"},"modified":"2022-02-03T14:14:29","modified_gmt":"2022-02-03T14:14:29","slug":"britiske-virksomheder-er-optimistiske-pa-vej-ind-i-2022","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/","title":{"rendered":"Britiske virksomheder er optimistiske p\u00e5 vej ind i 2022"},"content":{"rendered":"
<\/div>

Som mange andre virksomheder g\u00e5r Solopress ind i 2022 med forsigtig optimisme. Vi har alle et par \u00e5rs erfaring med pandemier bag os nu, og den grund, vi st\u00e5r p\u00e5, begynder at f\u00f8les lidt mere solid. Med gennempr\u00f8vede planer p\u00e5 plads og en sp\u00e6ndende tidsplan for nye strategier og produkter, ser fremtiden meget mere sikker ud.<\/p>\n

Med det i tankerne var vi nysgerrige efter at vide, hvordan de seneste begivenheder har p\u00e5virket vores B2B-kunder og forretningspartnere, og hvilke faktorer der har p\u00e5virket deres planer for 2022. Vi besluttede at kontakte dem med en unders\u00f8gelse, der d\u00e6kkede aspekter som rekruttering, arbejdspraksis, markedsf\u00f8ring og deres planer for v\u00e6kst. Ud over at tilfredsstille vores egen nysgerrighed vidste vi, at dataene ville give vores erhvervskunder nogle interessante indsigter.<\/p>\n

Resultaterne var opmuntrende, og virksomheder i alle st\u00f8rrelser g\u00e5r ind i 2022 med optimisme i stemmen. Vores fascinerende resultater udfordrede ogs\u00e5 nogle udbredte forestillinger om undertrykt rekruttering, performance og marketingaktivitet. Her er nogle bem\u00e6rkelsesv\u00e6rdige h\u00f8jdepunkter fra dataene.<\/p>\n

Rekruttering og arbejdspraksis<\/strong><\/h2>\n

Det virker popul\u00e6rt at h\u00e6vde, at det er n\u00e6sten umuligt at rekruttere lige nu. Men mens 40% af vores respondenter er<\/em> finder rekruttering mere udfordrende nu end f\u00f8r pandemien, mens hele 60% finder det lettere eller det samme.<\/p>\n

\"\"<\/a>\"\"<\/a>Da vi spurgte om, hvilke metoder arbejdsgiverne bruger til at lokke nye medarbejdere til, s\u00e5 vi en markant overv\u00e6gt af \"fleksibelt arbejde\". Udbredte \u00e6ndringer i arbejdspraksis under pandemien l\u00e6rte arbejdsgiverne, at det er muligt at tilbyde langt st\u00f8rre fleksibilitet uden at g\u00e5 p\u00e5 kompromis med produktiviteten. En ekstra bonus er, at fleksibel arbejdspraksis er en god m\u00e5de at tiltr\u00e6kke jobans\u00f8gere p\u00e5. \"\"<\/a>
\n\"\"<\/a>Ved at tilbyde fjernarbejde kan rekrutteringsfirmaer kaste deres net ud over et langt st\u00f8rre geografisk omr\u00e5de. Hele 90% af vores respondenter havde indf\u00f8rt fjernarbejde under pandemien, og 77% af dem mente, at det havde v\u00e6ret en fordel for deres virksomhed som helhed.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Mens fjernarbejde har v\u00e6ret en overraskende succeshistorie takket v\u00e6re fordele omkring fleksibilitet og rekruttering, har de fleste af de virksomheder, vi har talt med, v\u00e6ret glade for at byde kolleger velkommen tilbage p\u00e5 kontoret.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Da vi spurgte, hvordan en tilbagevenden til arbejdet har p\u00e5virket moralen og kreativiteten, fik vi et positivt, om end lidt blandet, svar. Det n\u00e6ste skridt for arbejdsgiverne kunne v\u00e6re at vurdere, hvor fjernarbejde var en succes, og hvor der var fordele ved at vende tilbage til delte arbejdsomr\u00e5der. Den gode nyhed er, at s\u00e5 mange virksomheder nu er i stand til at finde den perfekte balance mellem hjemmearbejde og arbejde p\u00e5 stedet.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Kundernes eftersp\u00f8rgsel<\/strong><\/h2>\n

Begivenhederne i de sidste to \u00e5r har naturligvis haft stor indflydelse p\u00e5 virksomhedernes resultater i mange sektorer. Vi var dog glade for at finde ud af, at st\u00f8rstedelen af respondenterne i vores unders\u00f8gelse var ret optimistiske med hensyn til fremtiden.<\/p>\n

Det var ingen overraskelse at h\u00f8re, at eftersp\u00f8rgslen blev undertrykt under pandemien.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Heldigvis rapporterede over halvdelen af de adspurgte virksomheder om et opsving efter oph\u00e6velsen af restriktionerne.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Ud over genopretningen s\u00e5 59% muligheden for at skabe yderligere v\u00e6kst i deres virksomheder efter pandemien.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Muligheder og innovation<\/strong><\/h2>\n

Det er en d\u00e5rlig vind, der ikke bl\u00e6ser godt, og for dynamiske virksomheder har de udfordringer, som pandemien har medf\u00f8rt, givet muligheder for at tilpasse sig og diversificere. 81% af de virksomheder, vi spurgte, mente, at pandemien havde f\u00e5et dem til at gribe nye muligheder.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

69% f\u00f8lte endda, at de seneste begivenheder havde presset dem til at blive endnu mere innovative.\"\"<\/a>\"\"<\/a>
\nMarkedsf\u00f8ring<\/strong><\/h2>\n

Med stigende eftersp\u00f8rgsel og blomstrende innovation er virksomheder n\u00f8dt til at vedligeholde de kanaler, hvorigennem de kommunikerer med deres m\u00e5lgrupper. Faktisk foruds\u00e5 74% af vores respondenter en stigning i marketingaktiviteterne i det kommende \u00e5r.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

Det var opmuntrende at se, at 79% af de adspurgte sagde, at de p\u00e5 nuv\u00e6rende tidspunkt overvejer b\u00e6redygtighed, n\u00e5r de unders\u00f8ger deres marketingaktiviteter.\"\"<\/a>\"\"<\/a><\/p>\n

Hvad der er endnu mere opmuntrende er, at 87% har planer om at prioritere b\u00e6redygtighed endnu h\u00f8jere i fremtiden.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Ambitioner for fremtiden<\/strong><\/h2>\n

Med en pandemi-induceret global recession, der stadig er i gang, kan man tilgive virksomhederne for at indtage en defensiv position. Derfor er det opmuntrende at se, at 81% af virksomhederne i vores unders\u00f8gelse har ambitioner om at udvide.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Og da de blev spurgt, hvad deres nyt\u00e5rsfors\u00e6t var, viste vores kohorte sig at v\u00e6re en venlig og omsorgsfuld flok ved at s\u00e6tte personalets velbefindende \u00f8verst p\u00e5 dagsordenen!<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

S\u00e5 der er masser af grunde til at v\u00e6re glad, n\u00e5r vi g\u00e5r ind i 2022. Det ser ud til at blive et lovende \u00e5r for medarbejderne, som bliver bejlet til af rekrutteringsfirmaer, f\u00e5r fleksible arbejdstider og gunstige arbejdsvilk\u00e5r. Og for arbejdsgiverne ser det ud til at blive et ambiti\u00f8st \u00e5r fyldt med fornyet eftersp\u00f8rgsel, genoplivede marketingaktiviteter og nye ambitioner om v\u00e6kst.<\/p>","protected":false},"excerpt":{"rendered":"

Like many businesses, Solopress heads into 2022 with cautious optimism. We all have a couple of years of pandemic experience under our belts now, and the ground we stand on is beginning to feel a little more solid. With proven plans in place, and an exciting schedule of new strategies and products lined-up, the future […]<\/p>\n","protected":false},"author":134,"featured_media":71896,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547],"tags":[],"class_list":{"0":"post-71853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing"},"acf":[],"yoast_head":"\nUK Businesses Optimistic Heading into 2022 - Solopress UK<\/title>\n<meta name=\"description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/britiske-virksomheder-er-optimistiske-pa-vej-ind-i-2022\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Businesses Optimistic Heading into 2022 - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"The results of our UK business survey show companies of all sizes heading into 2022 with an optimistic spring in their step.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/britiske-virksomheder-er-optimistiske-pa-vej-ind-i-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-27T19:22:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T14:14:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Survey-blog-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\/\/www.solopress.com\/blog\/#\/schema\/person\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"UK businesses optimistic heading into 2022\",\"datePublished\":\"2022-01-27T19:22:11+00:00\",\"dateModified\":\"2022-02-03T14:14:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\"},\"wordCount\":769,\"publisher\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/01\/Survey-blog-header.png\",\"articleSection\":[\"Business & Marketing\"],\"inLanguage\":\"da-DK\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\",\"url\":\"https:\/\/www.solopress.com\/blog\/business-marketing\/uk-businesses-optimistic-heading-into-2022\/\",\"name\":\"UK Businesses Optimistic Heading into 2022 - 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