{"id":71958,"date":"2022-02-20T20:20:47","date_gmt":"2022-02-20T20:20:47","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=71958"},"modified":"2023-10-07T11:13:44","modified_gmt":"2023-10-07T10:13:44","slug":"ancoats-guitars-gor-klar-til-print","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/entrepreneurs\/ancoats-guitars-gears-up-for-print\/","title":{"rendered":"Historier om nystartede virksomheder: Ancoats Guitars g\u00f8r klar til print"},"content":{"rendered":"
<\/div>

I vores f\u00f8rste Bloggen 'Start-up Stories'<\/a>I sidste uge pr\u00e6senterede vi Dave Roberts og hans helt nye virksomhed, Ancoats Guitars. Vi har sl\u00e5et os sammen med Dave, s\u00e5 vi kan f\u00f8lge ham gennem udfordringerne og eventyrene i hans f\u00f8rste \u00e5r i branchen og st\u00f8tte virksomheden med print i topkvalitet.<\/span><\/p>\n

I m\u00e5ned to begynder det at blive sp\u00e6ndende. I horisonten er der medieaftaler, ny produktudvikling, nyt brevpapir, messebookinger og meget mere. Men inden Dave lod sig rive med, skulle han arbejde lidt mere p\u00e5 at etablere en brandidentitet og en husstil for Ancoats Guitars.<\/span><\/p>\n

Finpudsning af logoet<\/b><\/h2>\n

Ancoats Guitars er en ny virksomhed, men som de fleste iv\u00e6rks\u00e6ttere havde Dave en god id\u00e9 om, hvordan hans logo og branding kunne se ud lige fra starten. Som n\u00e6vnt i slutningen af <\/span>vores sidste blog<\/span><\/a>Daves logo var st\u00e6rkt, men kr\u00e6vede en mindre, men vigtig udvikling, f\u00f8r det kunne udfylde alle de roller, der kr\u00e6ves af det.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Gennem diskussioner med den grafiske designer Matt Bruty hos Solopress var Dave og Matt i stand til at forfine logoet og tilpasse det til en r\u00e6kke vigtige anvendelser.\u00a0<\/span><\/p>\n

Disse anvendelser var s\u00e5 forskellige som branding af virksomhedens hjemmeside p\u00e5 ancoatsguitars.co.uk, repr\u00e6sentation af virksomheden som avatarer p\u00e5 sociale medier og optr\u00e6den som m\u00e6rkater p\u00e5 selve guitarerne. Og selvf\u00f8lgelig ogs\u00e5 p\u00e5 sm\u00e5 og store trykte materialer.<\/span><\/p>\n

Et bedre sted<\/b><\/h2>\n

Da arbejdet med logoet var f\u00e6rdigt, var der et st\u00e6rkt grundlag for at opbygge en bredere brandidentitet, som startede med hjemmesiden. Dave var i stand til at tage Matts arbejde og anvende det p\u00e5 alle websider. Resultatet var et smart, nydesignet websted med en ensartet stil hele vejen igennem.<\/span><\/p>\n

\"\"<\/a>
Overskriftsbilleder p\u00e5 ancoatsguitars.co.uk<\/figcaption><\/figure>\n

Den beslutningstagning og udvikling, der indgik i redesignet af websiderne, hjalp ogs\u00e5 med at udkrystallisere Daves fornemmelse af, hvad han \u00f8nsker og ikke \u00f8nsker af brandets udseende og fornemmelse. S\u00e5 lad os dykke ned i vigtigheden af design for denne virksomhed og de p\u00e5virkninger, der har v\u00e6ret med til at bestemme dens retning indtil nu.<\/span><\/p>\n

At definere en stil<\/b><\/h2>\n

Fremragende design er s\u00e5 stor en forskel for Ancoats Guitars, at det var vigtigt, at den farvepalet, de grafiske elementer og de stilistiske detaljer, der indg\u00e5r i instrumenterne, ogs\u00e5 blev v\u00e6vet ind i virksomhedens branding. Fokus i denne m\u00e5ned har v\u00e6ret at etablere en visuel tilgang til alle de printprojekter, der ligger forude.<\/span><\/p>\n

\"\"<\/a><\/p>\n

En stor indflydelse p\u00e5 Ancoats Guitars' \u00e6stetik er europ\u00e6isk modernistisk art house-design. Arbejdet, der udsprang af Art Deco- og Bauhaus-bev\u00e6gelserne, pr\u00e6ger mange af de farver, linjer og former, der optr\u00e6der p\u00e5 selve guitarerne. Det gav mening at henvise til disse stilarter i hele brandets design.<\/span><\/p>\n

Lige ud af starthullerne<\/b><\/h2>\n

Et tilbagevendende designmotiv, som Dave og Solopress-designeren Matt besluttede sig for, var et Bauhaus-inspireret arrangement af r\u00f8de, gule og bl\u00e5 halvgennemsigtige blokke, der kunne fungere som holdepunkter for grafiske elementer, b\u00e5de online og p\u00e5 tryk.\u00a0<\/span><\/p>\n

Bauhaus var en kunstskole i Weimar i Tyskland, som blev grundlagt i 1919 af arkitekten Walter Gropius. L\u00e6rerkollegiet bestod af koryf\u00e6er som den russiske maler Wassily Kandinsky og arkitekten Ludwig Mies van der Rohe.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Skolen fusionerede kunst, design og arkitektur og udviklede en stil af kantet modernisme med rene linjer, enkle former og ofte klare farver. Det var indtil 1933, hvor en \u00f8strigskf\u00f8dt tidligere kunstner med en helt anden vision for Tyskland tog magten i Berlin og tvang skolen til at lukke for altid.<\/span><\/p>\n

Fra modernist til moderne<\/b><\/h2>\n

De geometriske former og prim\u00e6rfarver, der kendetegner Ancoats Guitars, er m\u00e5ske nok inspireret af Bauhaus-bev\u00e6gelsen i det forrige \u00e5rhundrede, men de har ogs\u00e5 en aktuel resonans med virksomhedens nutidige placering.<\/span><\/p>\n

\"\"<\/a>Dave arbejder fra en genbrugt skibscontainer med udsigt til de monolitiske m\u00f8llebygninger, som Ancoats-distriktet er kendt for. Kombinationen af disse brutale former med de levende farver, der forbindes med byens musikscene, skaber et look, der er udpr\u00e6get mancuniansk.<\/span><\/p>\n

Ved at fremkalde denne st\u00e6rke kombination af arv, beliggenhed, design og selvf\u00f8lgelig musik har Matt og Dave skabt et udseende og en fornemmelse, der b\u00e5de er frisk og bevidst om sine r\u00f8dder.<\/span><\/p>\n

Brandet udvider<\/b><\/h2>\n

Det er alt sammen meget godt, men kan du l\u00e6gge alt det p\u00e5 en Visitkort<\/a>? P\u00e5 en m\u00e5de tror vi, at du kan...<\/span><\/p>\n

For enhver ny virksomhed, der \u00f8nsker at blive taget alvorligt, er et smart s\u00e6t brevpapir en god m\u00e5de at fremst\u00e5 professionel og forretningsm\u00e6ssig p\u00e5.<\/span><\/p>\n

Men det betyder ikke, at disse elementer beh\u00f8ver at v\u00e6re indelukkede og formelle, is\u00e6r ikke med et produkt, der er s\u00e5 sp\u00e6ndende som elektriske guitarer. N\u00e5r man gerne vil udtrykke et brand, der er sjovt eller har kant, men ogs\u00e5 skal udtrykke sin seri\u00f8sitet som virksomhed, er det en h\u00e5rfin balance, der skal findes.<\/span><\/p>\n

Medtag endelig de designm\u00e6ssige finesser, der g\u00f8r dit brand til det, det er, men pr\u00f8v ikke at genopfinde den dybe tallerken. N\u00e5r alt kommer til alt, har forretningsfolk visse forventninger og krav til det brevpapir, du bruger.<\/span><\/p>\n

\"\"<\/a><\/p>\n

I denne samling af elementer designet af Dave og Matt har de form\u00e5et at s\u00e6tte det karakteristiske Ancoats Guitars-branding i centrum, samtidig med at de har skabt et funktionelt og professionelt s\u00e6t af Papirvarer til virksomheder<\/a>.<\/span><\/p>\n

Flyers, plakater og meget mere<\/b><\/h2>\n

Men n\u00e5r det drejer sig om decideret reklamemateriale, kunne Matt og Dave tr\u00e6de p\u00e5 bremsen og finde p\u00e5 nogle mere dristige designs, som passede bedre til den slags tryk.<\/span><\/p>\n

\"\"<\/a><\/p>\n

De designs, de n\u00e5ede frem til, indeholder det nydesignede logo og ordm\u00e6rke, Bauhaus-farveblokkene, og s\u00e5 er der noget ved brugen af farver og gentagelser, som f\u00f8les meget hjemme p\u00e5 musikscenen i Manchester.<\/span><\/p>\n

Af sted til print<\/b><\/h2>\n

Efter denne indledende periode med design og forberedelse er vi derfor meget stolte over at kunne sende vores f\u00f8rste elementer til tryk. F\u00f8lg med i vores n\u00e6ste afsnit af 'Start-up Stories', hvor vi ser p\u00e5, hvordan, hvorfor og hvor Dave vil bruge sine trykte materialer til at promovere Ancoats Guitars<\/a>.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. We\u2019ve teamed up with Dave so that we can follow him through the challenges and adventures of his first year in business and support the company with top-quality print. In month two, things are getting exciting. On the […]<\/p>\n","protected":false},"author":134,"featured_media":71972,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[],"class_list":{"0":"post-71958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs"},"acf":[],"yoast_head":"\nStart-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/ivaerksaettere\/ancoats-guitars-gor-klar-til-print\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-up Stories: Ancoats Guitars gears up for print | The Latest Print and Design News | Solopress\" \/>\n<meta property=\"og:description\" content=\"In our first \u2018Start-up Stories\u2019 blog, we introduced Dave Roberts and his brand new company, Ancoats Guitars. 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