{"id":72299,"date":"2022-05-25T09:05:24","date_gmt":"2022-05-25T08:05:24","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72299"},"modified":"2023-10-07T11:15:31","modified_gmt":"2023-10-07T10:15:31","slug":"ancoats-guitars-tager-til-guitarmessen","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/entrepreneurs\/ancoats-guitars-goes-to-the-guitar-show\/","title":{"rendered":"Historier om nystartede virksomheder: Ancoats Guitars tager til The Guitar Show"},"content":{"rendered":"
<\/div>

Guitar Show i Birmingham var den anden handelsbegivenhed, hvor luthier Dave Roberts har haft mulighed for at udstille.<\/span>\u00a0Ancoats Guitars<\/a>. Denne gang var Dave bev\u00e6bnet med endnu en omgang trykt materiale og merchandise, der skulle hj\u00e6lpe med at g\u00f8re hans brand st\u00f8rre. Vi har fulgt Ancoats Guitars' sk\u00e6bne i vores <\/span>Blogserien Start-up Stories<\/span><\/a>s\u00e5 vi var sp\u00e6ndte p\u00e5 at se, hvordan det gik p\u00e5 guitarmesse nummer to. Vi m\u00f8dte Dave for at finde ud af, om han var i stand til at oms\u00e6tte nogle af de messehemmeligheder, han havde l\u00e6rt f\u00f8rste gang, til praksis.<\/span><\/p>\n

Forberedelse til print<\/span><\/b><\/h2>\n

En ting, der var anderledes denne gang, var det udvidede udvalg af trykt materiale, som Dave havde til sin r\u00e5dighed. Til hans bes\u00f8g p\u00e5 North East Guitar Show, som vi d\u00e6kkede i vores tidligere<\/span>\u00a0Start Up Stories blogindl\u00e6g<\/a>havde Dave allerede arbejdet sammen med Solopress om at producere <\/span>Rullebannere<\/span><\/a> og en <\/span>Trykt dug<\/span><\/a> for at forbedre sin stand, ud over <\/span>Flyvere<\/span><\/a>, <\/span>Visitkort<\/span><\/a> og <\/span>Comp Slips<\/span><\/a>.<\/span>\u00a0<\/span><\/p>\n

Siden sidste arrangement havde vi arbejdet h\u00e5rdt p\u00e5 at skabe nye elementer igen. P\u00e5 North East Guitar Show fandt Dave p\u00e5 at improvisere produktlabels ud fra de Comp Slips, vi havde produceret. For at f\u00e5 en mere poleret l\u00f8sning var vi i stand til at designe og printe brandede <\/span>Swing Tags<\/span><\/a> til at h\u00e6nge fra selve instrumenterne.<\/span>\u00a0<\/span><\/p>\n

Swag til messe<\/span><\/b><\/h2>\n

Som salgsfremmende gaveartikler producerede vi <\/span>A3-plakater<\/span><\/a> med en stiliseret gengivelse af Ancoats Guitars' logo i et moderne blokm\u00f8nster. Plakaterne indeholdt ogs\u00e5 en <\/span>QR-kode<\/span><\/a> s\u00e5 alle, der ser dem, kan scanne koden og navigere direkte til hjemmesiden.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Vi valgte ogs\u00e5 et nyt produkt fra Solopress: <\/span>Klisterm\u00e6rker med tilpasset form<\/span><\/a>. Denne sp\u00e6ndende nye mulighed g\u00f8r brug af vores banebrydende Motioncutter 23-maskine, som du kan l\u00e6se mere om i vores blog, der beskriver vores<\/span> kapacitet til lasersk\u00e6ring<\/span><\/a>. De klisterm\u00e6rker, vi producerede til Ancoats Guitars, indeholdt forskellige udklippede versioner af ordm\u00e6rket og logoet samt et gl\u00e6deligt grynet billede af Daves v\u00e6rksted i en skibscontainer og et billede, der stolt siger \"Made in Manchester\".<\/span>\u00a0<\/span><\/p>\n

Spil autentisk<\/span><\/b><\/h2>\n

Vi var i stand til at bruge en anden specialteknik til efterbehandling af tryk, da vi producerede \u00e6gthedscertifikater til Dave, som fulgte med hvert k\u00f8b af en Ancoats-guitar. Brugen af guldfolie p\u00e5 disse certifikater giver dem en f\u00f8rsteklasses fornemmelse og \u00f8ger oplevelsen, n\u00e5r kunderne pakker deres specialbyggede instrument ud. Denne teknik tjener ogs\u00e5 et mere praktisk form\u00e5l, da folie<\/a> g\u00f8r certifikatet sv\u00e6rere at forfalske.<\/span><\/p>\n

\"\"<\/a>
dav<\/figcaption><\/figure>\n

Hvis h\u00e6tten passer<\/span><\/b><\/h2>\n

Ud over papir- og storformatelementer arbejdede vi ogs\u00e5 sammen om at producere trykte T-shirts og broderede kasketter. T-shirtsene har samme design som A3-plakaterne, og baseballkasketterne med 6 paneler er i klassisk sort med Ancoats Guitars' ordm\u00e6rke broderet i hvidt. Ud over at udg\u00f8re en branded uniform for Dave selv, da han bemandede standen, fungerer de ogs\u00e5 som perfekte pr\u00e6mier til konkurrencer p\u00e5 de sociale medier.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

P\u00e5 vej igen<\/span><\/b><\/h2>\n

Med nyt tryk og merchandise p\u00e5 plads var det tid for Dave at pakke sammen og k\u00f8re ned ad M6 til New Bingley Hall i Birmingham.<\/span>\u00a0<\/span><\/p>\n

Guitarshowet<\/span><\/a> er Storbritanniens st\u00f8rste begivenhed for guitarer, guitarister og udstyr. Det er organiseret af eventfirmaet Torn and Frayed Ltd, som passende er opkaldt efter Rolling Stones-sangen af samme navn. Efter at en tidligere handelsbegivenhed ved navn Music Live var g\u00e5et i vasken, s\u00e5 nogle af arrang\u00f8rerne en mulighed for at skabe en begivenhed, der udelukkende handlede om guitarer, og The Guitar Show var f\u00f8dt.<\/span>\u00a0<\/span><\/p>\n

Store navne<\/span><\/b><\/h2>\n

Dette \u00e5rs show var v\u00e6rt for en lang r\u00e6kke h\u00f8jt profilerede udstillere. De globale superm\u00e6rker Ibanez, Danelectro og Dunlop var til stede, og det samme var de fem absolutte giganter inden for britisk forst\u00e6rkning: Marshall, Laney, Orange, Ashdown og Blackstar. Innovative teknologim\u00e6rker som Focusrite\/Novation, Zoom og Eventide viste deres nyeste gadgets frem, og producenter af f\u00f8rsteklasses dele som Lollar og Bare Knuckle pickups var der for at tilbyde muligheder for at opgradere dit instrument.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Fremstillet i Storbritannien<\/span><\/b><\/h2>\n

Ancoats Guitars var i godt selskab, for<\/span>rundet af britiske producenter med speciale i avancerede, h\u00e5ndbyggede elektriske guitarer. Andre sm\u00e5 britiske guitarfabrikker som Stonewolf, Reiver og Maybury havde stande, ligesom veletablerede navne inden for britisk elguitarbyggeri som Gordon Smith og Patrick James Eggle.<\/span>\u00a0<\/span><\/p>\n

Under p\u00e5virkning<\/span><\/b><\/h2>\n

Ud over producenter af instrumenter og tilbeh\u00f8r var der udstillere fra detailhandel, medier, forlagsvirksomhed og musikundervisning. Tilstedev\u00e6relsen af online-influencere bliver dog stadig vigtigere ved s\u00e5danne arrangementer. Selv om de ikke n\u00f8dvendigvis har deres egne stande, gjorde de sig bem\u00e6rket p\u00e5 messen. Mange kendte navne som Chris Buck, Dave Simpson, Dan og Mick fra That Pedal Show og danske Pete fra Andertons TV gik rundt og m\u00f8dte og hilste p\u00e5 fans, mens de tjekkede, hvad der var nyt p\u00e5 guitarudstyrsscenen.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Kom op, s\u00e6t op, flag op<\/span><\/b><\/h2>\n

Efter en meget tidlig start ankom Dave til stedet i god tid til at s\u00e6tte op og g\u00f8re sig klar til den kommende dag. Men de f\u00f8rste indtryk af standens placering gjorde Dave en smule forvirret:<\/span>\u00a0<\/span><\/p>\n

\"Da jeg fandt vores stand, blev jeg lidt skuffet over, at den var lidt gemt v\u00e6k i hj\u00f8rnet. N\u00e6ste gang jeg planl\u00e6gger at udstille p\u00e5 en messe, vil jeg helt sikkert v\u00e6re meget opm\u00e6rksom p\u00e5 messekortet og sikre mig, at jeg booker en stand, der ikke ligger for langt v\u00e6k fra alfarvej!\"<\/span><\/b>\u202f\u202f<\/span>\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

Hj\u00e6lpen kom i form af <\/span>Trykt flag<\/span><\/a> som vi havde leveret tidligere. Dave havde taget flaget med til The North East Guitar Show, men det var simpelthen for stort til at bruge p\u00e5 det mindre sted. Men her i New Bingley Hall s\u00e5 flaget ikke bare godt ud, det var ogs\u00e5 med til at signalere Ancoats Guitars' stand til bes\u00f8gende, som ellers ikke n\u00f8dvendigvis ville have lagt m\u00e6rke til den.<\/span>\u00a0<\/span><\/p>\n

At skille sig ud fra m\u00e6ngden<\/span><\/b><\/h2>\n

Den samlede effekt af alt det Ancoats Guitars-brandede materiale var at skabe et indtryk af en virksomhed, der mener det alvorligt. Dave kunne m\u00e6rke fordelene ved sit standardiserede markedsf\u00f8ringsmateriale, b\u00e5de i forhold til at tiltr\u00e6kke bes\u00f8gende til standen og i forhold til at forbedre deres opfattelse af virksomheden:<\/span>\u00a0<\/span><\/p>\n

\"Mange mennesker var overraskede over, at jeg kun havde v\u00e6ret i gang i relativt kort tid, fordi brandingen s\u00e5 s\u00e5 professionel ud. Is\u00e6r klisterm\u00e6rkerne faldt i god jord. Jeg klippede nogle af arkene op og havde dem spredt rundt omkring, men mange mennesker var glade for at f\u00e5 et helt ark.\"<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Flotte farver<\/span><\/b><\/h2>\n

Dave havde st\u00e6rke ideer om Ancoats Guitars' branding, l\u00e6nge f\u00f8r han begyndte at arbejde med Solopress og den interne designer Matt Bruty. Hans vision om et brand, der trodser visse normer i guitarverdenen, ser ud til at give pote:<\/span>\u00a0<\/span><\/p>\n

\"Jeg havde den mest farverige stand. Der synes at v\u00e6re en tendens til 50 nuancer af brunt i guitarer i \u00f8jeblikket!\"<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

I det travle milj\u00f8 p\u00e5 en messe betaler det sig at skille sig ud, og Ancoats Guitars' dristige og karakteristiske brandidentitet g\u00f8r netop det.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Lovende kontakter<\/span><\/b><\/h2>\n

At skabe v\u00e6rdifulde kontakter i branchen er en vigtig del af messeoplevelsen. Live-scenen ved arrangementet var sponsoreret af Reverb.com, en velkendt og h\u00f8jt anset side for handel med udstyr. Mens Reverb opbyggede sit ry p\u00e5 salg fra forbruger til forbruger, en slags eBay for musikere, er det nu en etableret forhandler af helt nyt musikudstyr. Indk\u00f8bsspecialisterne fra Reverb var meget interesserede i Ancoats Guitars' stand, og Dave er nu i forhandlinger om at s\u00e6lge sine instrumenter gennem sitet.<\/span>\u00a0<\/span><\/p>\n

\"Jeg endte ogs\u00e5 med at tage en drink med Matt fra Fidelity, Joe fra Guitar Nerds og Brand Relations-chefen fra Reverb. Det hele var lidt surrealistisk, men jeg elskede det og fik en masse nyttig information. Reverb vil fors\u00f8ge at hj\u00e6lpe mig med international distribution.\"<\/span><\/b>\u202f<\/span>\u00a0<\/span><\/p>\n

Dave x Dave<\/span><\/b><\/h2>\n

I l\u00f8bet af showet fik Dave Roberts ogs\u00e5 kontakt med den popul\u00e6re Youtuber Dave Simpson. Dave S har skabt sig et navn med sin lo-fi og im\u00f8dekommende m\u00e5de at diskutere guitarudstyr p\u00e5. I dag optr\u00e6der han ogs\u00e5 regelm\u00e6ssigt som g\u00e6st p\u00e5 Andertons TV-kanal, der sender til deres 770.000 abonnenter. I et felt, der kan f\u00f8les temmelig elit\u00e6rt, er Simpson aldrig bange for at sl\u00e5 et slag for produkter, der er til at betale, og han fremst\u00e5r altid som en yderst sympatisk fyr.<\/span><\/p>\n

\"\"<\/a><\/p>\n

De to Dave'er kom godt ud af det med hinanden og udvekslede kontaktoplysninger. Vi h\u00e5ber at se Dave Simpson vlogge l\u00f8s med en Ancoats-guitar en dag snart. Et s\u00e5dant m\u00f8de viser, at man skal v\u00e6re med for at vinde, og at det kan give uventede og v\u00e6rdifulde resultater at komme ud til disse handelsbegivenheder og promovere sig selv.<\/span>\u00a0<\/span><\/p>\n

Den nederste linje<\/span><\/b><\/h2>\n

At udbrede kendskabet til sit brand, skabe kontakter i branchen og s\u00e5 fr\u00f8 hos b\u00e5de influencere, forhandlere og kunder er alle meget v\u00e6rdifulde m\u00e5l for enhver virksomhed, der deltager i en messe. <\/span>\u00a0<\/span><\/p>\n

Men hvad med salget? Dave satte sig ikke n\u00f8dvendigvis for at s\u00e6lge sine instrumenter p\u00e5 stedet, men alligevel var der gode nyheder p\u00e5 den front...<\/span>\u00a0<\/span><\/p>\n

\"Det er en stor opgave at beslutte sig for alle specifikationer og bestille et specialfremstillet instrument, s\u00e5 jeg var realistisk med hensyn til udsigten til at tage imod ordrer p\u00e5 selve messen. Men jeg var begejstret over at f\u00e5 et salg p\u00e5 stedet p\u00e5 min stand. Og ikke nok med det, en af de bes\u00f8gende, jeg talte med, har siden taget kontakt for at afgive en ordre mindre end en uge senere!\"<\/span><\/b>\u202f<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Vi er virkelig opmuntrede over den m\u00e5de, Ancoats Guitars forts\u00e6tter med at vokse og etablere sig inden for branchen efter s\u00e5 kort tid i branchen. Disse messeoptr\u00e6dener sammen med de trykte varer og udstillingsmaterialer, som vi har arbejdet p\u00e5 sammen, ser ud til at bringe Ancoats Guitars ind p\u00e5 en succesfuld vej!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

The Guitar Show in Birmingham was the second trade event where luthier Dave Roberts has had a chance to exhibit\u00a0Ancoats Guitars. This time Dave was armed with a second round of printed material and merchandise to help big up his brand. We\u2019ve been following the fortunes of Ancoats Guitars in our Start-up Stories blog series, […]<\/p>\n","protected":false},"author":134,"featured_media":72303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955,960],"tags":[757,899],"class_list":{"0":"post-72299","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"category-exhibitions-trade-shows","9":"tag-exhibition-stands","10":"tag-exhibitions"},"acf":[],"yoast_head":"\nStart-Up Stories: Ancoats Guitars Goes to The Guitar Show - Solopress UK<\/title>\n<meta name=\"description\" content=\"In our latest blog, we follow Dave Roberts as he exhibits Ancoats Guitars at The Guitar Show armed with fresh printed material & merchandise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/ivaerksaettere\/ancoats-guitars-tager-til-guitarmessen\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-Up Stories: Ancoats Guitars Goes to The Guitar Show - 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