{"id":72810,"date":"2022-09-12T15:26:36","date_gmt":"2022-09-12T14:26:36","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72810"},"modified":"2023-11-06T14:00:03","modified_gmt":"2023-11-06T14:00:03","slug":"visitkort-pa-skaerm-hits-og-missere","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/print-inspiration\/business-cards-on-screen-the-hits-and-the-misses\/","title":{"rendered":"Visitkort p\u00e5 sk\u00e6rmen - HITS og MISSES"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">En velafrundet fiktiv karakter er en, der lever sig helt ind i sin verden. De har ofte en udf\u00f8rlig baggrundshistorie, der inkluderer, hvilken rolle de spiller i deres samfund. S\u00e5 s\u00e5 l\u00e6nge de er mennesker eller lignende, der lever inden for to eller tre \u00e5rhundreder af nutiden, hvorfor skulle de s\u00e5 ikke have en personlig <a href=\"https:\/\/www.solopress.com\/blog\/da\/visitkort\/\" target=\"_blank\" rel=\"noopener\">Visitkort<\/a>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Men det er vigtigt at g\u00f8re det rigtigt. Ligesom i den virkelige verden er der nogle filmfigurer, der rammer plet med deres visitkort, og andre, der rammer ved siden af. Vi ser p\u00e5 nogle eksempler fra sk\u00e6rmen og beslutter, hvad der er en <\/span><b>HIT<\/b><span style=\"font-weight: 400;\"> og hvad er en <\/span><b>MISS<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Squid Games (2021) <\/span><b>HIT<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-72837\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Squidgames.webp.png\" alt=\"\" width=\"700\" height=\"525\" \/><br \/>\nMed sin karakteristiske trio af former og l\u00f8ftet om g\u00e6ldssanering sendte Squid Games-visitkortet et enkelt budskab, som dog skulle f\u00e5 uhyggelige konsekvenser. Kortet var ikke kun en succes i historien og tiltrak horder af g\u00e6ldsplagede h\u00e5befulde mennesker til at tilmelde sig, men det blev ogs\u00e5 en ikonisk rekvisit i Netflix' mest succesfulde globale serie nogensinde. Uanset det uhyggelige resultat kan man ikke ben\u00e6gte det niveau af engagement!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Amerikansk psyko (2000) <\/span><b>MISS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72813 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Am-Psych-1.jpeg\" alt=\"Amerikansk psyko\" width=\"1300\" height=\"681\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72828 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Am-Psych-2.png\" alt=\"Patrick Bateman visitkort American Psycho\" width=\"900\" height=\"514\" \/><br \/>\nI en af filmens mest mindev\u00e6rdige scener kommer Christian Bales karakter stort set sidst i kampen om de amerikanske Psycho-visitkort. Van Pattens kort er \u00e6ggeskalsfarvet med romalske typer. Timothy Bryce har h\u00e6vet skrift p\u00e5 bleg nimbushvid. Paul Allens visitkort har endda et vandm\u00e6rke! Patrick Batemans visitkort er et MISS, og han ved det. Pas p\u00e5, Paul Allen!<br \/>\n<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Fight Club (1999) <\/span><b>HIT<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-72834\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Fight-Club2.png\" alt=\"\" width=\"896\" height=\"532\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72817 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Fight-Club.jpeg\" alt=\"Fight Club for visitkort\" width=\"2960\" height=\"1440\" \/><br \/>\n\"Du er ikke indholdet af din tegnebog\", proklamerede Tyler Durden, men han opsummerer godt sin kosmetikvirksomhed p\u00e5 sit visitkort. Det har branding, USP'er, billeder og klare kontaktoplysninger. Den f\u00f8rste regel for visitkort? Tal om din virksomhed.<br \/>\n<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Rushmore (1998) <\/span><b>HIT<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Max-Fischer-From-Rushmore.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72829 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Max-Fischer-From-Rushmore.png\" alt=\"Max Fischer Rushmore\" width=\"900\" height=\"604\" \/><\/a><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72818\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Rushmore.jpeg\" alt=\"Visitkort p\u00e5 film Rushmore\" width=\"696\" height=\"294\" \/><br \/>\n<\/span><span style=\"font-weight: 400;\">Denne tidlige Wes Anderson-klassiker f\u00f8lger Max Fischer, spillet af Jason Schwartzman, i hans fors\u00f8g p\u00e5 at forevige sin deltagelse p\u00e5 det titul\u00e6re Rushmore Academy. Alene det faktum, at denne evige high school-elev har et visitkort, siger langt mere om karakteren end den tekst, det indeholder. Men p\u00e5 trods af den sparsomme information skinner den enkle klarhed igennem.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Statens fjende (1998)<\/span> <b>MISS<\/b><\/h2>\n<figure id=\"attachment_72816\" aria-describedby=\"caption-attachment-72816\" style=\"width: 500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72816 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Enemy-Of-The-State.jpeg\" alt=\"Fejltagelse af statens fjende\" width=\"500\" height=\"719\" \/><figcaption id=\"caption-attachment-72816\" class=\"wp-caption-text\">Billedpleje af moviemistakes.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">N\u00e5r det drejer sig om visitkort, er n\u00f8jagtighed n\u00f8glen. Det er altid v\u00e6rd at l\u00e6se korrektur p\u00e5 dit indhold efter en pause eller f\u00e5 en kollega til at tjekke det for dig. Det g\u00e6lder ogs\u00e5 i den fiktive verden. Du har bestemt ikke lyst til at ende p\u00e5 <\/span><a href=\"https:\/\/www.moviemistakes.com\/picture42468\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">moviemistakes.com<\/span><\/a><span style=\"font-weight: 400;\"> som i Tony Scotts film Enemy of the State fra 1998, hvor Will Smiths karakter Robert Dean Clayton virker usikker p\u00e5 sin egen e-mailadresse.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Den m\u00f8rke ridder (2008) <\/span><b>MISS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72815 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Dark-Knight.jpeg\" alt=\"Dark Knight Joker spillekort\" width=\"768\" height=\"432\" \/><br \/>\nNul point for indsats. Kontaktoplysninger er nok ikke det vigtigste, n\u00e5r man vil undg\u00e5 politiet. P\u00e5 den anden side er det \u00f8jeblikkeligt genkendeligt for alle, der ser det. Men hvad med personalisering? Tilpasning? Unikt design? Denne hyldel\u00f8sning mangler ikke kun individualitet, men \u00f8del\u00e6gger ogs\u00e5 et s\u00e6t spillekort. Han havde tydeligvis ikke l\u00e6st vores guide om <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;what to include on a business card&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:8707,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16773836},&quot;12&quot;:0,&quot;16&quot;:10}\"><a href=\"https:\/\/www.solopress.com\/blog\/da\/inspiration-til-print\/12-ting-der-skal-sta-pa-et-visitkort\/\">Hvad skal der st\u00e5 p\u00e5 et visitkort?<\/a>! <\/span>Beklager, Joker, men den her lander ikke.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ace Ventura: Pet Detective (1994) <\/span><b>HIT<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72812\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Ace-Ventura.jpeg\" alt=\"Visitkort p\u00e5 sk\u00e6rm\" width=\"720\" height=\"405\" \/><br \/>\nI\u00f8jnefaldende, illustrativt og farverigt; dette kort er en dristig og pr\u00e6cis gengivelse af Venturas tjenester. Der er ingen kontaktoplysninger p\u00e5 forsiden af kortet, s\u00e5 vi m\u00e5 h\u00e5be, at de er at finde p\u00e5 bagsiden. Ud over det flotte visitkort er Ace Ventura dog ikke \u00e6ldet godt. Mange af dem, der var involveret i filmens tilblivelse, har siden udtrykt beklagelse over dens <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Ace_Ventura:_Pet_Detective#Transgender_portrayal\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">portr\u00e6ttering af transk\u00f8nnede mennesker<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Det sociale netv\u00e6rk (2010) <\/span><b>MISS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72820\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Social-Net-1.jpeg\" alt=\"Jesse Eisenberg som Mark Zuckerberg\" width=\"699\" height=\"393\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72823 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Social-Net-2.jpeg1_.png\" alt=\"Visitkort til Social Network-film\" width=\"700\" height=\"427\" \/><br \/>\n<\/span><span style=\"font-weight: 400;\">Det er godt at vide, at selv kongen af onlinenetv\u00e6rk kender v\u00e6rdien af et visitkort. Det er en skam, at han ikke kunne holde stilen. Desv\u00e6rre bekr\u00e6fter \"vittigheden\" p\u00e5 kortet, som virkelighedens Mark Zuckerberg engang bar, stort set det, man allerede havde mistanke om om Facebook-stifterens sans for humor og sociale f\u00e6rdigheder.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Bedazzled (2000) <\/span><b>HIT<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72814\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Bedazzled.jpeg\" alt=\"Bedazzled Film \" width=\"700\" height=\"297\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72824 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Bedazzled-2.png\" alt=\"Dj\u00e6velens visitkort\" width=\"2022\" height=\"876\" \/><br \/>\nLiz Hurleys infernalske karakter i Bedazzled er ikke til at sp\u00f8ge med. Det er netop den form for selvtillid, som Zuckerbergs kort sigter efter og rammer ved siden af. Og selv om Dark One's professionelle etik af og til er lavere end den sociale mediemoguls, er hendes visitkortspil helt sikkert mere retskaffent.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00e6nd i sort (1997) <\/span><b>MISS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72825 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/MiB1.png\" alt=\"Men In Black Film-visitkort\" width=\"900\" height=\"563\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72826 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/MiB2.png\" alt=\"Agent K MiB\" width=\"900\" height=\"563\" \/><br \/>\nAgent K i Men in Black forts\u00e6tter det minimalistiske tema og smider denne spartanske indsats p\u00e5 Will Smiths James over en fr\u00e6k kineser. Mens vi alle ved, hvor Dj\u00e6velen bor (se ovenfor, eller skal vi sige nedenfor?), har K v\u00e6ret n\u00f8dt til at skrive en adresse i h\u00e5nden ved denne lejlighed. Det er en god id\u00e9 at tilf\u00f8je et personligt pr\u00e6g, men det er ikke den rigtige m\u00e5de at g\u00f8re det p\u00e5. Desuden indeholder kortet kun initialerne for hans organisation og slet ikke hans navn. Man m\u00e5 undre sig over, hvorfor han overhovedet gider bruge visitkort!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Simpsons (1989 og fremefter) <\/span><b>MISS<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-72841\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Lionel-Hutz-Business-Card.jpeg\" alt=\"\" width=\"640\" height=\"640\" \/><\/p>\n<p>Ligesom Agent K har Lionel Hutz, den ulykkelige advokat i The Simpsons, ogs\u00e5 taget en kuglepen til sit visitkort. I tilf\u00e6ldet Lionel Hutz Vs. the Business Card \u00e6ndrer et drys tegns\u00e6tning fuldst\u00e6ndig betydningen af hans budskab. Ud over at kr\u00e6ve penge p\u00e5 forskud ser kortet ogs\u00e5 ud til at have hunde\u00f8rer i kanterne og mangler et hj\u00f8rne. Indsigelse!<\/p>\n<h2><span style=\"font-weight: 400;\">Better Call Saul (2015-2022) <\/span><b>HIT<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72839\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Better-Call-Saul.webp.png\" alt=\"\" width=\"700\" height=\"448\" \/><\/p>\n<p>Vi holder os til det lovlige og g\u00e5r videre til advokat Jimmy McGill, alias Saul Goodman, og hans Better Call Saul-visitkort. Det er bestemt ikke det mest smagfulde eller smukt designede kort, vi nogensinde har set, men det har un\u00e6gtelig en masse st\u00e6rke egenskaber, der arbejder for det. Det kunne ikke v\u00e6re tydeligere, hvilken service der tilbydes her. Billedet er engagerende, og Goodman indtager en Lord Kitchener-stilling. Og det mest effektive af alt er selvf\u00f8lgelig den st\u00e6rke og mindev\u00e6rdige tagline: Better Call Saul!<\/p>\n<p>Hvis du er fan af serien, vil du nyde at l\u00e6se om dette geni. <a href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/ring-hellere-til-saul-olmatter\/\">Better Call Saul markedsf\u00f8ring<\/a> kampagne, som Netflix lancerede for at promovere den.<\/p>\n<h2><span style=\"font-weight: 400;\">Roadrunner (1949 og fremefter) <\/span><b>MISS<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72827 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Roadrunner.png\" alt=\"Roadrunner-visitkort\" width=\"900\" height=\"655\" \/><br \/>\nDen tidligere modstander i denne langvarige tegnefilm er en pr\u00e6rieulv, en k\u00f8d\u00e6dende hund, der er hjemmeh\u00f8rende i Nordamerika. Selv om de har hjerner, er de noget mindre end ulve, og arten er ikke kendt for at migrere - fakta, der synes at underminere p\u00e5standene p\u00e5 Mr Coyotes visitkort. Desuden undlader han at angive specifikke oplysninger eller kontaktoplysninger - det er toppen af t\u00e5belighed.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Seinfeld (1989-1998) <\/span><b>HIT<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72819 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/09\/Seinfeld.jpeg\" alt=\"Seinfeld Kramer visitkort\" width=\"1920\" height=\"1080\" \/><br \/>\nJerry Seinfelds gr\u00e6nses\u00f8gende ven har en <a href=\"https:\/\/www.solopress.com\/blog\/da\/visitkort\/rounded-corner\/\">Visitkort med rundt hj\u00f8rne<\/a> der form\u00e5r at v\u00e6re no-nonsense og all-nonsense p\u00e5 samme tid. Som et forvarsel om det 21. \u00e5rhundredes jobtitler identificerer Cosmo Kramer sig selv som \"bageltekniker\", en stilling, som man sagtens kunne forestille sig opsl\u00e5et lige nu p\u00e5 indeed.com. Banebrydende.<\/span><\/p>\n<h2><strong>Tilbage til virkeligheden...<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Vi h\u00e5ber, at du har nydt vores oversigt over visitkort p\u00e5 sk\u00e6rmen. Vi har set, at nogle fiktive mennesker kan ud\u00f8ve kunstnerisk frihed, n\u00e5r det g\u00e6lder banale detaljer som forretningsoplysninger og kontaktinfo. I den virkelige verden har vi pligt til at inkludere s\u00e5danne ting, men der er stadig masser af plads til kreativitet.\u00a0<\/span><\/p>\n<p>Du kan <a href=\"https:\/\/www.solopress.com\/blog\/da\/create-your-own\/\">design visitkort online<\/a> ved hj\u00e6lp af vores gratis designv\u00e6rkt\u00f8j, eller download en af vores <a href=\"https:\/\/www.solopress.com\/blog\/da\/free-artwork-templates\/visitkort\/\">Skabeloner til visitkort<\/a> og rediger dem i dit foretrukne Adobe-program.<\/p>","protected":false},"excerpt":{"rendered":"<p>A well-rounded fictional character is one that fully inhabits their world. They often have an elaborate back story that includes what role they serve in their society. So as long as they\u2019re human beings or similar, living within two or three centuries of the present day, why shouldn\u2019t they have personalised Business Cards? It\u2019s important [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":72832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[544],"tags":[604],"class_list":{"0":"post-72810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-print-inspiration","8":"tag-business-cards"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Cards On-screen: HITS &amp; MISSES - Solopress UK<\/title>\n<meta name=\"description\" content=\"We take a look at Business Cards on TV and in the movies to see if they score a HIT or a MISS in terms of design, content and impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/inspiration-til-print\/visitkort-pa-skaerm-hits-og-missere\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Cards On-screen: HITS &amp; 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