{"id":72926,"date":"2022-10-28T08:11:32","date_gmt":"2022-10-28T07:11:32","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72926"},"modified":"2022-10-31T13:16:52","modified_gmt":"2022-10-31T13:16:52","slug":"silvia-coletto-betalte-annoncer-skole","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/customer-stories\/silvia-coletto-paid-ads-school\/","title":{"rendered":"Kundehistorier: Silvia Coletto, skole for betalte annoncer"},"content":{"rendered":"
<\/div>

Kundehistorier: Google Ads-ekspert<\/strong><\/h1>\n

Google Ads er et skr\u00e6mmende sted for nogle. For andre er det en legeplads.<\/p>\n

Hvis du ved, hvor alt leget\u00f8jet er, og hvad du skal lege med, kan du g\u00f8re dette rum til din legeplads og dermed l\u00f8fte din virksomhed til ekstraordin\u00e6re h\u00f8jder.<\/p>\n

Vores kunde, Silvia Coletto fra Skole for betalte annoncer<\/a>er ekspert p\u00e5 dette omr\u00e5de og giver virksomheder mulighed for at bruge betalte annoncer p\u00e5 Google.<\/p>\n

Vi talte med hende for at finde ud af mere om Google Advertising, og hvorfor det er vigtigt for enhver virksomhed at indarbejde print sammen med sin online markedsf\u00f8ring.<\/p>\n

\"\"<\/a><\/p>\n

Brug for hj\u00e6lp til betalte annoncer?<\/strong><\/h3>\n

Silvia flyttede fra Italien til England i 2014. Hun er ekspert i betalt annoncering og arbejder specifikt med markedsf\u00f8ring i s\u00f8gemaskiner samt r\u00e5dgivning om, hvordan man optimerer betalte annoncer for at f\u00e5 det bedste afkast.<\/p>\n

Derudover holder Silvia forretningsforedrag og er forfatter til bogen \"Are You Ready For Paid Ads: S\u00e5dan g\u00f8r du din virksomhed klar til massiv v\u00e6kst'.<\/p>\n

Hun br\u00e6nder is\u00e6r for at arbejde med business-to-business-virksomheder (B2B) og nonprofitorganisationer.<\/p>\n

Som PPC-ekspert f\u00e5r Silvia ikke kun sine kunder i gang med betalte annoncer, men giver dem ogs\u00e5 undervisning, s\u00e5 de kan udnytte Googles fulde potentiale for deres virksomhed.<\/p>\n

Hun har erfaring med at administrere kunder i alle st\u00f8rrelser og har administreret reklameudgifter p\u00e5 flere millioner pund p\u00e5 tv\u00e6rs af en lang r\u00e6kke brancher og har regelm\u00e6ssigt overg\u00e5et kundernes forventninger i processen.<\/p>\n

Ikke alle helte b\u00e6rer kappe<\/strong><\/h3>\n

N\u00e5r man arbejder s\u00e5 t\u00e6t sammen med sit produkt eller sin service, kan mange virksomheder v\u00e6re ude af deres komfortzone med digital markedsf\u00f8ring. Resultatet er, at mange ikke ved, hvor de skal starte, n\u00e5r de skal markedsf\u00f8re deres brand online.<\/p>\n

Det er her, eksperter som Silvia kommer til deres ret.<\/p>\n

Det siger hun: \"Jeg taler med virksomhedsejere uden baggrund i digital annoncering og viser dem, hvilken rolle annoncering spiller for virksomheden.<\/p>\n

\"Jeg arbejder med sm\u00e5 og mellemstore virksomheder, som tidligere har tabt penge p\u00e5 betalte annoncer. Derfor oplever jeg, at mange af mine kunder nu er bange for at pr\u00f8ve det igen. Det er mit job at finde ud af, hvorfor det ikke virkede tidligere. Derefter foretager jeg justeringer, s\u00e5 mine kunder kan udnytte den kraft, som betalte annoncer kan give dem.\"<\/p>\n

Nogle virksomheder opgiver PPC for tidligt. Andre har overdrevne forventninger til, hvad de kan forvente af deres digitale marketingkampagner.<\/p>\n

Silvia understreger, at: \"Google Ads er bare et af mange tandhjul i den maskine, som virksomhederne skal l\u00e6re at mestre.<\/p>\n

\"\"<\/a><\/p>\n

Hun tilf\u00f8jer: \"Mange virksomheder tror, at Google Ads er en magisk kugle. Resultatet er, at mange sm\u00e5 og mellemstore virksomheder bruger en d\u00e5rlig strategi og taber penge p\u00e5 annoncekampagner, s\u00e5 de bliver bange for at pr\u00f8ve igen.\"<\/p>\n

Afh\u00e6ngigt af deres situation p\u00e5 et givet tidspunkt b\u00f8r virksomhederne prioritere de m\u00e5l, de \u00f8nsker at n\u00e5.<\/p>\n

Silvia argumenterer: \"Nystartede virksomheder med investeringer vil finde betalte annoncer meget fordelagtige fra starten, da de har et tildelt budget at bruge. Nystartede virksomheder uden investeringer vil sandsynligvis k\u00e6mpe for at finde midlerne, og der vil sandsynligvis v\u00e6re andre ting, der st\u00e5r h\u00f8jere p\u00e5 prioriteringslisten i den fase.<\/p>\n

\"Men uden ordentlig sporing vil du ikke kunne se beviset p\u00e5 resultaterne uanset hvad.\"<\/p>\n

Hvad er Google Ads?<\/strong><\/h3>\n

Google Ads er en betalt platform, der sender din virksomhed ud til onlineverdenen p\u00e5 en r\u00e6kke forskellige m\u00e5der. Det er Googles PPC-reklamemodel (pay-per-click), som i bund og grund giver virksomheder mulighed for at k\u00f8be bes\u00f8g p\u00e5 deres hjemmeside.<\/p>\n

Det fungerer p\u00e5 en enkel m\u00e5de.<\/p>\n

Brugerne indtaster s\u00f8geord, og relevante foresp\u00f8rgsler dukker op \u00f8verst p\u00e5 s\u00f8gesiden.<\/p>\n

Du vil f.eks. s\u00f8ge efter trykning af flyers og foldere.<\/p>\n

\"\"<\/a><\/p>\n

Det er vigtigt at udnytte Googles globale publikum for at f\u00e5 dit brand til at vokse online.<\/p>\n

Betalte annoncer er en af de mest almindelige metoder til online v\u00e6kst. Nogle af de vigtigste fordele er:<\/p>\n

\u25cf Googles enorme r\u00e6kkevidde<\/p>\n

M\u00e5lrettet hensigt<\/p>\n

\u25cf Springe over organiske resultater<\/p>\n

\u25cf F\u00e5 st\u00f8rre konverteringer<\/p>\n

Kraften i print i en digital verden<\/strong><\/h3>\n

I en stadig mere digital verden kan det l\u00f8fte dit brand til det n\u00e6ste niveau, hvis du udnytter kraften i print.<\/p>\n

Desuden har det vist sig at v\u00e6re en vinderopskrift at kombinere digital markedsf\u00f8ring med trykt reklame. Af erfaring fortalte Silvia os, hvor vigtigt det er at bruge fysisk tryk i den digitale sf\u00e6re:<\/p>\n

\"Det er ikke et enten-eller med print og digitalt. De har begge deres egne specifikke form\u00e5l, som g\u00f8r dem begge meget vigtige.<\/p>\n

\"Jeg ville 100% aldrig afvise print.\"<\/p>\n

\"\"<\/a><\/p>\n

Mange virksomheder er fristet til at blive papirl\u00f8se i et fors\u00f8g p\u00e5 at \u00f8ge deres milj\u00f8m\u00e6ssige omd\u00f8mme. Men i den forbindelse overser mange tre vigtige faktorer: milj\u00f8p\u00e5virkningen ved at hoste data online, den b\u00e6redygtige karakter af de fleste moderne print og de fysiske mediers effektivitet i den virkelige verden.<\/p>\n

Silvia pr\u00f8vede at blive papirl\u00f8s ved hj\u00e6lp af digitalisering Visitkort<\/a> men s\u00e5 ulemperne ved ikke at have fysiske handouts, n\u00e5r hun deltog i konferencer.<\/p>\n

\"Intet kan erstatte et visitkort. Digitale kort g\u00e5r tabt for folk, fordi de er n\u00f8dt til at s\u00f8ge efter dine oplysninger. Hvorimod trykte visitkort og dine oplysninger er fysisk i deres h\u00e6nder.<\/p>\n

\"P\u00e5 hver eneste konference, jeg deltager i, sp\u00f8rger hver eneste person altid: \"Har du et visitkort?\"\"<\/p>\n

Silvias smukt designede visitkort kombinerer nu print og digitalt. Hendes kunstv\u00e6rker omfatter en QR-kode<\/a> som sender folk til hendes digitale visitkort, hvor de kan se hendes bog, blog eller konkurrencer.<\/p>\n

\"\"<\/a><\/p>\n

Udskrivning til konferencer<\/strong><\/h3>\n

Konferencer er en stor chance for virksomheder til at vise, hvad de kan, og print er den perfekte platform.<\/p>\n

Silvias konferencearsenal omfatter et bredt udvalg af Pull up-bannere<\/a>, Visitkort og A6 Flyers<\/a>. Bannere er et glimrende sted at tilf\u00f8je i\u00f8jnefaldende billeder eller yderligere information, mens flyers og visitkort er perfekte til at give folk med hjem.<\/p>\n

\"Hvis der ikke var noget, der hed print, ville det v\u00e6re meget sv\u00e6rere at holde konferencer.<\/p>\n

\"Jeg s\u00e6tter QR-koder p\u00e5 mine Pull Up-bannere og visitkort. Mange mennesker scanner disse koder, mens jeg taler, og det giver dem masser af muligheder for at f\u00e5 mine oplysninger.<\/p>\n

\"Uden print ville de ikke kunne f\u00e5 adgang til mine digitale visitkort med det samme!\"<\/p>\n

Solopress leverer varen!<\/strong><\/h3>\n

Vi er stolte af, at vores kunder elsker deres produkter s\u00e5 meget, at de vil fort\u00e6lle om os.<\/p>\n

\"\"<\/a><\/p>\n

Silvia var is\u00e6r imponeret over ekspeditionstiden, trykkvaliteten og hvor nemt det var at bestille p\u00e5 vores hjemmeside.<\/p>\n

\"Hvis du har brug for at f\u00e5 trykt noget hurtigt og til en rimelig pris, kan jeg varmt anbefale Solopress. Der er ikke noget at uds\u00e6tte p\u00e5 dem.<\/p>\n

\"Deres brugeroplevelse p\u00e5 hjemmesiden er en dr\u00f8m, der g\u00e5r i opfyldelse for alle, der nogensinde har k\u00e6mpet med onlineprint f\u00f8r.<\/p>\n

\"Jeg vil ikke bruge nogen anden!\"<\/p>\n

Hvis du leder efter et p\u00e5lideligt firma til at levere dine tryksager, er vi stolte af at v\u00e6re det mest betroede trykkeri i Storbritannien og vil med gl\u00e6de tage dit brand til det n\u00e6ste niveau.<\/p>","protected":false},"excerpt":{"rendered":"

Customer Stories: Google Ads expert Google Ads is a daunting place for some. For others, it\u2019s a playground. Knowing where all the toys are and which ones to play with can help you turn this space into your playground, elevating your business to extraordinary heights as a result. Our customer, Silvia Coletto of Paid Ads […]<\/p>\n","protected":false},"author":154,"featured_media":72951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[],"class_list":{"0":"post-72926","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories"},"acf":[],"yoast_head":"\nCustomer Stories: Silvia Coletto, Paid Ads School - Solopress UK<\/title>\n<meta name=\"description\" content=\"Discover Google Ads and why incorporating print along with your online advertising is imperative for every business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/kundehistorier\/silvia-coletto-betalte-annoncer-skole\/\" \/>\n<meta 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