{"id":72998,"date":"2022-11-11T12:25:52","date_gmt":"2022-11-11T12:25:52","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=72998"},"modified":"2023-10-07T11:12:38","modified_gmt":"2023-10-07T10:12:38","slug":"ancoats-guitars-julekort-kalendere","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/entrepreneurs\/ancoats-guitars-christmas-cards-calendars\/","title":{"rendered":"Historier om nystartede virksomheder: Ancoats Guitars julekort og -kalendere"},"content":{"rendered":"
<\/div>

Vores \u00e5r med at st\u00f8tte Ancoats Guitars<\/a> i sine f\u00f8rste tolv m\u00e5neder er nu et godt stykke igennem. Med julen lige om hj\u00f8rnet f\u00f8lte grundl\u00e6ggeren Dave Roberts, som de fleste virksomhedsejere, et behov for at anerkende \u00e5rstiden og sende sine bedste \u00f8nsker til kunder, kontakter og leverand\u00f8rer.<\/span><\/p>\n

S\u00e6sonens hilsner<\/strong><\/h2>\n

A Skr\u00e6ddersyet julekort<\/a> design er blevet standardpraksis blandt virksomheder i alle st\u00f8rrelser. Det er ikke kun en mulighed for at styrke b\u00e5ndene til de mennesker, der betyder noget, det er ogs\u00e5 en god mulighed for at g\u00f8re opm\u00e6rksom p\u00e5 sig selv med sit design.\u00a0<\/span><\/p>\n

Hvis du er i en kreativ branche, kan et enkeltst\u00e5ende kunstv\u00e6rk vise, hvad du kan. For andre virksomheder er tilgangen med teamfotos m\u00e5ske lidt gammeldags, men n\u00e5r du ikke har kontakt med kunderne ansigt til ansigt, er det stadig en god mulighed for at vise dem, hvem de har med at g\u00f8re. Producenter kan v\u00e6lge at vise et nyt produkt med det forbehold, at dette er et lyk\u00f8nskningskort, ikke en reklame!<\/span><\/p>\n

Julekoncepter<\/strong><\/h2>\n

Da Dave skulle designe Ancoats Guitars' julekort, arbejdede han sammen med Solopress-designeren Matt Bruty om at udvikle og forfine sine ideer. Den oprindelige briefing var \u00e5ben, og Dave gav Matt frie h\u00e6nder til at komme med en r\u00e6kke forskellige koncepter.<\/span><\/p>\n

\"Koncepter<\/a><\/p>\n

Matt var i stand til at skabe udkast, der udforskede en r\u00e6kke temaer omkring Ancoats Guitars og julen. Hans ideer var inspireret af eksisterende brandaktiver, abstrakte juletemaer, Ancoats-stedet og dets karakteristiske r\u00f8de murstensarkitektur og selvf\u00f8lgelig guitarerne selv.<\/span><\/p>\n

Denne fremgangsm\u00e5de med at forfine dit koncept ud fra en r\u00e6kke ideer er god, hvis du har tid og budget til at bruge p\u00e5 grafisk design. Hvis du er afh\u00e6ngig af et tredjepartsbureau eller en designer, kan du sk\u00e6re ned p\u00e5 omkostningerne ved at beslutte dig for dit koncept p\u00e5 forh\u00e5nd og levere en stram briefing sammen med illustrationer som logoer, ordm\u00e6rker og fotografier af h\u00f8j kvalitet.<\/span><\/p>\n

Raffinering og f\u00e6rdigg\u00f8relse<\/strong><\/h2>\n

Dave besluttede sig for at g\u00e5 videre med to designs: et, der gent\u00e6nkte Ancoats Guitars' logo som et snefnug, og et, der havde en guitar som fremtr\u00e6dende motiv. Et f\u00f8rste koncept, hvor guitaren var pakket ind som en julegave, blev lagt til side, da det ikke lod guitarens karakteristiske udseende komme til udtryk.\u00a0<\/span><\/p>\n

\"Kortdesign<\/a><\/p>\n

I stedet fandt de frem til et design, hvor en r\u00f8d model af Ancoats' New Islington-guitar blev til et juletr\u00e6 med lysk\u00e6der og en stjerne p\u00e5 toppen. At inkorporere et produkt i dit juletema p\u00e5 denne m\u00e5de er en s\u00f8d m\u00e5de at fremh\u00e6ve produktet p\u00e5, uden at dit kort bliver til en reklame.<\/span><\/p>\n

St\u00f8rrelse, form, finish<\/strong><\/h2>\n

Da koncepterne var p\u00e5 plads, kunne Matt skabe sine to trykklare designs. Snefnugdesignet fungerede godt som en firkant, s\u00e5 Matt forberedte et kort p\u00e5 148 x 148 mm, lige under 15 cm i diameter. For at supplere det glitrende snefnugdesign valgte Dave en blank laminatfinish.<\/span><\/p>\n

\"Guitar-juletr\u00e6skort-design\"<\/a><\/p>\n

Designet med guitaren som juletr\u00e6 var st\u00e5ende, s\u00e5 Dave valgte et A5-kort med folden i den lange venstre kant. Ancoats Guitars er f\u00e6rdigbehandlet med vandbaseret maling og en satin, vandbaseret lak. Dave mente, at kortets udseende og fornemmelse skulle svare til guitarernes karakteristiske finish. Matt foreslog et mat, lamineret materiale, som lignede satinlakken og gav en stilfuld kontrast til snefnugkortet.<\/span><\/p>\n

Fremkomsten af en kalender...<\/strong><\/h2>\n

Mens et julekort er en fast bestanddel, kan en personlig kalender v\u00e6re en smart tilf\u00f8jelse til dit s\u00e6sonbestemte print. Hvis din virksomhed har et designaspekt, eller dit produkt har en st\u00e6rk visuel appel, er det en fantastisk m\u00e5de at f\u00e5 flere billeder ind i et reklametryk. Tretten billeder for at v\u00e6re pr\u00e6cis: et for hver m\u00e5ned og et forsidebillede.<\/span><\/p>\n

Men ud over det \u00e6stetiske praleri er en kalender et virkelig nyttigt stykke tryk, der giver dit budskab tolv hele m\u00e5neders sendetid. For Dave og Ancoats Guitars egner det p\u00e5g\u00e6ldende produkt sig s\u00e5 godt til fotografering, at en kalender er en ideel gave til guitarentusiaster, is\u00e6r som en p\u00e5mindelse til dem, der overvejer et k\u00f8b.<\/span><\/p>\n

Fra ende til anden<\/strong><\/h2>\n

Til kalenderens forside valgte Dave et brand-aktiv, som Matt tidligere havde skabt: et sammensat billede af en guitar, Bauhaus-inspirerede farver og det ordm\u00e6rke, der allerede pryder kalenderen. Flyers, plakater og anden sikkerhed for Ancoats Guitars<\/a>. Med den enkle tilf\u00f8jelse af '2023' var Matt i stand til at skabe en elegant forside.<\/span><\/p>\n

\"Kalenderbilleder\"<\/a><\/p>\n

En liggende kalender kr\u00e6ver portr\u00e6tbilleder ved siden af datoerne p\u00e5 hver m\u00e5nedsside. Selv om Dave havde mere end nok fantastiske billeder af sit arbejde til at fylde kalenderen, var det n\u00f8dvendigt med nogle justeringer og arrangementer for at f\u00e5 mest muligt ud af billederne.<\/span><\/p>\n

Inds\u00e6ttelse af billeder<\/strong><\/h2>\n

For det f\u00f8rste ville Matt samle billederne, s\u00e5 de svarede til \u00e5rstiderne. Det er en god id\u00e9, n\u00e5r man \u00f8nsker, at ens billeder skal afspejle \u00e5rets gang. Hvis det er en plan, du \u00f8nsker at forf\u00f8lge, er det vigtigt at t\u00e6nke fremad. S\u00f8rg for at indsamle passende billeder i l\u00f8bet af \u00e5ret, s\u00e5 du har et komplet s\u00e6t, n\u00e5r du skal lave n\u00e6ste \u00e5rs kalender.\u00a0<\/span><\/p>\n

I dette tilf\u00e6lde valgte Matt solbeskinnede fotos til sommeren, et billede med efter\u00e5rsblade til oktober og s\u00e5 videre. Mange designere gemmer ogs\u00e5 et ekstra specielt billede til december for at afslutte \u00e5ret p\u00e5 en god m\u00e5de.<\/span><\/p>\n

Vurder sammens\u00e6tningen<\/strong><\/h2>\n

En anden designopgave for Matt var at s\u00f8rge for, at hvert billede havde den rigtige komposition til siden. P\u00e5 nogle sider var det s\u00e5 enkelt som at besk\u00e6re billedet p\u00e5 en passende m\u00e5de. Andre steder m\u00e5tte Matt dog bruge Photoshop til at udvide baggrunden for at sikre, at billederne fungerede i rummet.<\/span><\/p>\n

\"Kalenderside<\/a><\/p>\n

En kreativ id\u00e9, n\u00e5r du ikke har et enkelt billede, der passer til pladsen, er at skabe en sammens\u00e6tning af mere end et foto. Matt gjorde det med fotos af en gul NQ-modelguitar til aprils billede. Denne tilgang l\u00f8ser ikke kun kompositionsproblemet, men giver os ogs\u00e5 mulighed for at vise et n\u00e6rbillede af Daves arbejde.<\/span><\/p>\n

Fra skabelon til den f\u00e6rdige vare<\/strong><\/h2>\n

For at sikre brandkonsistens gik Matt ind i InDesign-skabelonen og \u00e6ndrede skrifttypen for hver m\u00e5ned til den, som Ancoats Guitars bruger. Det er noget, du ogs\u00e5 kan g\u00f8re, n\u00e5r du bruger vores <\/span>Kalenderskabeloner til download<\/span><\/a> for at skabe dit design.<\/span><\/p>\n

Ancoats Guitars-kalenderen for 2023 er en A4-v\u00e6gkalender med wirobind, men vi har... et stort udvalg af stilarter og st\u00f8rrelser p\u00e5 tilbud<\/a> til b\u00e5de v\u00e6gge og skriveborde. S\u00e6sonprints som kalendere og julekort er en god m\u00e5de at cementere dine forretningsforbindelser p\u00e5 og komme i kontakt med dit publikum i julen og derefter.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Our year spent supporting Ancoats Guitars in its first twelve months of trading is now a good way through. With Christmas around the corner, founder Dave Roberts, like most business owners, felt the need to acknowledge the season and send his best wishes to customers, contacts and suppliers. Season’s Greetings A bespoke Christmas Card design […]<\/p>\n","protected":false},"author":134,"featured_media":73002,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[955],"tags":[896,878],"class_list":{"0":"post-72998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entrepreneurs","8":"tag-christmas","9":"tag-christmas-cards"},"acf":[],"yoast_head":"\nStart-Up Stories: Ancoats Guitars Christmas Cards & Calendars - Solopress UK<\/title>\n<meta name=\"description\" content=\"Calendars and Christmas Cards proved to be a great way for Ancoats Guitars to get in front of their audience for the holidays and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/ivaerksaettere\/ancoats-guitars-julekort-kalendere\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-Up Stories: Ancoats Guitars Christmas Cards & Calendars - 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