{"id":73030,"date":"2022-11-21T13:18:00","date_gmt":"2022-11-21T13:18:00","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73030"},"modified":"2023-02-10T21:28:00","modified_gmt":"2023-02-10T21:28:00","slug":"en-guide-til-at-introducere-gavekort","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/business-marketing\/a-guide-to-introducing-gift-vouchers\/","title":{"rendered":"En guide til at indf\u00f8re gavekort"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><span style=\"font-weight: 400;\">Gavekort er en win-win-win-situation. Din kunde f\u00e5r en praktisk gavel\u00f8sning. Modtageren f\u00e5r en dejlig overraskelse. Som s\u00e6lger f\u00e5r du den ekstra bonus, at der kommer penge i kassen p\u00e5 forh\u00e5nd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e5r det handler om at skabe sin egen valuta, er der dog et par vigtige detaljer, man skal tage stilling til. Som vi vil se, bev\u00e6ger nogle af disse sp\u00f8rgsm\u00e5l sig ind p\u00e5 omr\u00e5der med regnskab og lovgivning, s\u00e5 hvis du er i tvivl om de juridiske og finansielle detaljer omkring <a href=\"https:\/\/www.solopress.com\/blog\/da\/gift-vouchers\/\" target=\"_blank\" rel=\"noopener\">Gavekort<\/a>vil vi bestemt anbefale at s\u00f8ge r\u00e5d hos en professionel.<\/span><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-14-at-14.12.38.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-73014 aligncenter\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Screenshot-2022-11-14-at-14.12.38.png\" alt=\"\" width=\"421\" height=\"445\" \/><\/a><\/p>\n<h2><b>De sidste ting f\u00f8rst<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Det betaler sig at t\u00e6nke bagl\u00e6ns, n\u00e5r man skal introducere gavekort. Ironisk nok skal efterbehandling v\u00e6re noget af det f\u00f8rste, du overvejer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start med at pr\u00f8ve at opregne alle mulige situationer, der kan opst\u00e5, n\u00e5r kunderne k\u00f8ber og indl\u00f8ser dine gavekort.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hvordan giver du byttepenge, hvis kuponindehaverens k\u00f8b er mindre end v\u00e6rdien af kuponen?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hvad sker der, hvis en modtager returnerer en defekt vare, der er k\u00f8bt med en voucher, og kr\u00e6ver at f\u00e5 pengene tilbage i kontanter?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hvad sker der, hvis en modtager giver dig en ti \u00e5r gammel voucher?<\/span><\/li>\n<li aria-level=\"1\">Hvad ville der ske, hvis du oph\u00f8rte med at handle?<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Du kan undg\u00e5 forvirring og bitterhed ved at overveje disse muligheder p\u00e5 forh\u00e5nd og formulere en lovlig og rimelig politik, som du kan angive i dine vilk\u00e5r og betingelser.<\/span><\/p>\n<h2><b>Hvordan skriver man vilk\u00e5r og betingelser?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At udarbejde vilk\u00e5r og betingelser kr\u00e6ver et vandt\u00e6t sprog. Medmindre du har en juridisk uddannelse, er det dog bedst ikke at fors\u00f8ge at skrive dem som en amat\u00f8r \"<\/span><a href=\"https:\/\/dictionary.cambridge.org\/dictionary\/english\/legalese\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Juridisk sprog<\/span><\/a><span style=\"font-weight: 400;\">\". Pr\u00f8v i stedet at formidle din mening s\u00e5 klart og utvetydigt som muligt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hvis du er bekymret for at efterlade smuthuller, kan du s\u00f8ge professionel juridisk r\u00e5dgivning eller konsultere din virksomheds juridiske sekret\u00e6r, hvis du har en. Det er tilstr\u00e6kkeligt at sige, at n\u00e5r du skal skrive dine vilk\u00e5r og betingelser, skal du overveje <strong>der<\/strong>, <strong>hvor<\/strong> og <strong>n\u00e5r<\/strong>.<\/span><\/p>\n<h3><b>Hvem<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00e5r du s\u00e6lger et v\u00e6rdibevis, indg\u00e5r du en kontrakt med k\u00f8beren af v\u00e6rdibeviset, ikke med den endelige modtager. Hvis kuponmodtageren har en tvist om vilk\u00e5rene for kuponen, er det f\u00f8rst og fremmest k\u00f8beren, de skal henvende sig til. I det virkelige liv er det selvf\u00f8lgelig en akavet situation, som b\u00f8r undg\u00e5s for enhver pris, medmindre du \u00f8nsker, at dit brand skal efterlade en sur smag.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lav en rimelig lempelig politik, der giver modtageren masser af spillerum til at indl\u00f8se sin gave. Du har trods alt allerede modtaget pengene. Eventuelle forbehold, du er n\u00f8dt til at indf\u00f8re, b\u00f8r fremg\u00e5 tydeligt af gavekortet, s\u00e5 modtageren ikke er i tvivl om sine rettigheder.<\/span><\/p>\n<h3><b>Hvor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Du vil gerne printe dine vilk\u00e5r og betingelser p\u00e5 selve kuponerne, men du skal ogs\u00e5 lave nogle skilte til at vise dem ved kassen. <\/span><a href=\"https:\/\/www.solopress.com\/blog\/da\/plakater\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Plakater<\/span><\/a><span style=\"font-weight: 400;\"> og <\/span><a href=\"https:\/\/www.solopress.com\/blog\/da\/strut-cards\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Strut-kort<\/span><\/a><span style=\"font-weight: 400;\"> er begge gode m\u00e5der at g\u00f8re opm\u00e6rksom p\u00e5 denne information ved skranken.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dette er et vigtigt skridt, da du kun er i stand til at h\u00e5ndh\u00e6ve vilk\u00e5r og betingelser, der er blevet gjort kendt for k\u00f8beren af voucheren. <\/span><b>f\u00f8r eller p\u00e5 k\u00f8bstidspunktet<\/b><span style=\"font-weight: 400;\">. K\u00f8bere skal vide, hvad de skriver under p\u00e5, f\u00f8r de k\u00f8ber, s\u00e5 de vilk\u00e5r og betingelser, der er trykt p\u00e5 selve kuponen, fungerer som en p\u00e5mindelse til k\u00f8beren og som en vejledning til modtageren.<\/span><\/p>\n<h3><b>N\u00e5r<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Skal dine rabatkuponer have en udl\u00f8bsdato? Det er helt lovligt i Storbritannien at indbygge en udl\u00f8bsdato i dit kupontilbud, s\u00e5 l\u00e6nge denne information er tilg\u00e6ngelig for k\u00f8beren p\u00e5 eller f\u00f8r k\u00f8bstidspunktet.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1697706730-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73039 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1697706730-1.jpg\" alt=\"en god butiksoplevelse ved skranken\" width=\"900\" height=\"675\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">At holde sig inden for lovens rammer er \u00e9n ting, men at bevare sit offentlige image og sine kunders gode vilje er en anden. Hvis du skaber en situation, hvor en gave bliver v\u00e6rdil\u00f8s p\u00e5 en vilk\u00e5rlig dato, vinder du ingen venner. Overvej tidsubegr\u00e6nsede kuponer eller lange udl\u00f8bsdatoer. Du b\u00f8r ogs\u00e5 v\u00e6re klar til at give dispensationer eller forl\u00e6ngelser til modtagere, der ikke n\u00e5ede det til tiden. Disse foranstaltninger vil hj\u00e6lpe med at undg\u00e5 konfrontationer og d\u00e5rlige online-anmeldelser.<\/span><\/p>\n<h2><b>Ukendt territorium<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hvis du handler i overs\u00f8iske territorier, skal du huske, at det, der g\u00e6lder i Storbritannien, ikke n\u00f8dvendigvis g\u00e6lder andre steder. I britisk lovgivning tilsides\u00e6tter forbrugerens lovbestemte rettigheder enhver politik, som en forhandler m\u00e5tte indf\u00f8re. I andre territorier g\u00e6lder andre regels\u00e6t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For eksempel, <\/span><a href=\"https:\/\/www.citizensinformation.ie\/en\/consumer\/shopping\/gift_vouchers.html#l744d8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00e6ndringer i irsk lov<\/span><\/a><span style=\"font-weight: 400;\"> I 2019 betyder det, at gavekort ikke m\u00e5 have nogen udl\u00f8bsdato, eller at de skal v\u00e6re gyldige i mindst fem \u00e5r. Forhandlere i Irland m\u00e5 heller ikke insistere p\u00e5, at kunderne skal bruge gavekortet i \u00e9n transaktion. De er ogs\u00e5 forpligtet til at give byttepenge, hvis saldoen er st\u00f8rre end 1 euro.<\/span><\/p>\n<h2><b>I h\u00e5ndk\u00f8b<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">F\u00f8r du g\u00e5r i gang, skal du have styr p\u00e5, hvordan du h\u00e5ndterer gavekort i dit regnskab.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e5r en kassemedarbejder f.eks. tager imod betaling via et gavekort, skal vedkommende vide, hvordan betalingen skal behandles. Det kan v\u00e6re n\u00f8dvendigt at konfigurere dit kasseapparat eller EPOS-system (elektronisk salgssted) til at inkorporere b\u00e5de gavekortssalg <\/span><b>og<\/b><span style=\"font-weight: 400;\"> indfrielser.<\/span><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_2053763021-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73038 size-full\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_2053763021-1.jpg\" alt=\"Du skal m\u00e5ske konfigurere din kasse eller dit EPOS-system (elektronisk salgssted).\" width=\"903\" height=\"675\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Det er ogs\u00e5 v\u00e6rd at overveje, hvordan kassemedarbejderen g\u00f8r kuponen ugyldig, n\u00e5r den l\u00e6gges i kassen. <\/span><span style=\"font-weight: 400;\">Kuponen skal v\u00e6re \u00f8delagt, s\u00e5 den ikke kan genbruges. Men den skal v\u00e6re s\u00e5 intakt, at du kan g\u00f8re rede for den, n\u00e5r du h\u00e6ver pengene. Pr\u00f8v at have en permanent tusch ved kassen, s\u00e5 du kan skrive brugte kuponer igennem, f\u00f8r de ryger i skuffen.<\/span><\/p>\n<h2><b>Regnskab for dine vouchers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Et andet sp\u00f8rgsm\u00e5l, du m\u00e5ske gerne vil diskutere med din revisor, er, hvorn\u00e5r og hvordan du rapporterer salg af vouchers. Der vil trods alt v\u00e6re to transaktioner involveret:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> For det f\u00f8rste, <strong>Salg af kuponer<\/strong>, n\u00e5r oms\u00e6tningen krediteres, men lageret ikke t\u00f8mmes. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">For det andet, <strong>Indl\u00f8sning af voucher<\/strong>, n\u00e5r lageret er t\u00f8mt, men ingen indt\u00e6gter er krediteret.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Og s\u00e5 er der sp\u00f8rgsm\u00e5let om moms. Du skal undg\u00e5 dobbeltt\u00e6lling og s\u00f8rge for, at du betaler moms inden for den korrekte periode. Hvis du bruger et regnskabsprogram, kan din leverand\u00f8r m\u00e5ske hj\u00e6lpe dig med dette. I modsat fald er det altid v\u00e6rd at s\u00f8ge r\u00e5d hos en revisor.<\/span><\/p>\n<h2><b>Design for brand, unikhed og sikkerhed<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dit gavekort skal afspejle dit brand og din stil.<\/span><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">tidligt indikerer <\/span><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">at de kan bruges sammen med dig og kun dig. Af den grund vil logoet og v\u00e6rdien af kuponen h\u00f8jst sandsynligt v\u00e6re i centrum, mens de generelle betingelser st\u00e5r med sm\u00e5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Af sikkerhedshensyn vil du sikkert gerne have, at dit gavekortdesign har ekstra detaljer, s\u00e5 det er unikt og sv\u00e6rt at kopiere. For at opn\u00e5 dette v\u00e6lger de fleste forhandlere et karakteristisk design med en grad af kompleksitet, som er sv\u00e6r at kopiere.<\/span><\/p>\n<h2><b>Et \u00f8je for detaljer<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En genial m\u00e5de at skabe et eksklusivt design, der ogs\u00e5 afspejler en f\u00f8lelse af v\u00e6rdi, er at producere <\/span><a href=\"https:\/\/www.solopress.com\/blog\/da\/gift-vouchers\/foil\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Gavekort med folie<\/span><\/a><span style=\"font-weight: 400;\">. Det metalliske print i <\/span><span style=\"font-weight: 400;\">en r\u00e6kke flotte farver <\/span><span style=\"font-weight: 400;\">S\u00f8lv og guld fungerer godt som tekst og fremh\u00e6ver v\u00e6rdikuponens v\u00e6rdi. Det kan v\u00e6re en god id\u00e9 at bruge en anden farve for hvert prisniveau, du tilbyder.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-73032\" src=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/vouchers-blog-01.jpg\" alt=\"\" width=\"900\" height=\"500\" \/><\/p>\n<p><a href=\"https:\/\/www.solopress.com\/blog\/da\/gift-vouchers\/spot-uv\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Spot UV-gavekort<\/span><\/a><span style=\"font-weight: 400;\"> Tryk l\u00f8fter ogs\u00e5 dit design og g\u00f8r det sv\u00e6rt for svindlere at genskabe det. Denne pr\u00e6cist p\u00e5f\u00f8rte h\u00f8jglanslak fremh\u00e6ver tekst eller designelementer i detaljer og giver dit gavekort glans og raffinement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For milj\u00f8bevidste brands indeholder Solopress Green-serien ogs\u00e5 <\/span><a href=\"https:\/\/www.solopress.com\/blog\/da\/green\/eco-friendly-gift-vouchers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Milj\u00f8venlige gavekort<\/span><\/a><span style=\"font-weight: 400;\"> som b\u00e5de er genbrugte og CO2-kompenserede. <\/span><\/p>\n<p><strong>Uanset hvilken type du v\u00e6lger, <a href=\"https:\/\/www.solopress.com\/blog\/da\/gift-vouchers\/\" target=\"_blank\" rel=\"noopener\">Print af gavekort<\/a> er en god mulighed for m\u00e6rker, der \u00f8nsker at g\u00f8re sig mere tilg\u00e6ngelige for gavemarkedet.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Gift Vouchers offer a win-win-win situation. Your customer gets a convenient gift-giving solution. The recipient gets a nice surprise. As the seller, you get the added bonus of cash in the till upfront. When it comes to essentially creating your own currency, though, there are a few important details to address. As we\u2019ll see, some [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":73040,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[547,544],"tags":[],"class_list":{"0":"post-73030","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-marketing","8":"category-print-inspiration"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Guide to Introducing Gift Vouchers - Solopress UK<\/title>\n<meta name=\"description\" content=\"Gift Voucher printing offers a win-win-win situation for retailers, gift givers and recipients, but there are a few golden rules to follow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/en-guide-til-at-introducere-gavekort\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Introducing Gift Vouchers - Solopress UK\" \/>\n<meta property=\"og:description\" content=\"Gift Voucher printing offers a win-win-win situation for retailers, gift givers and recipients, but there are a few golden rules to follow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.solopress.com\/blog\/da\/markedsforing-af-virksomheder\/en-guide-til-at-introducere-gavekort\/\" \/>\n<meta property=\"og:site_name\" content=\"The Latest Print and Design News | Solopress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Solopress\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T13:18:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T21:28:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.solopress.com\/blog\/wp-content\/uploads\/2022\/11\/Shutterstock_1551152414-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Danny Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@solopress\" \/>\n<meta name=\"twitter:site\" content=\"@solopress\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Danny Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/a-guide-to-introducing-gift-vouchers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/a-guide-to-introducing-gift-vouchers\\\/\"},\"author\":{\"name\":\"Danny Powell\",\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#\\\/schema\\\/person\\\/0937555a256c22f94400f4b7e2329c09\"},\"headline\":\"A guide to introducing Gift Vouchers\",\"datePublished\":\"2022-11-21T13:18:00+00:00\",\"dateModified\":\"2023-02-10T21:28:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/a-guide-to-introducing-gift-vouchers\\\/\"},\"wordCount\":1252,\"publisher\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/business-marketing\\\/a-guide-to-introducing-gift-vouchers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.solopress.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Shutterstock_1551152414-1.jpg\",\"articleSection\":[\"Business &amp; 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