{"id":73237,"date":"2023-01-11T08:08:14","date_gmt":"2023-01-11T08:08:14","guid":{"rendered":"https:\/\/www.solopress.com\/blog\/?p=73237"},"modified":"2023-01-11T08:09:49","modified_gmt":"2023-01-11T08:09:49","slug":"plum-belle","status":"publish","type":"post","link":"https:\/\/www.solopress.com\/blog\/da\/customer-stories\/plum-belle\/","title":{"rendered":"Kundehistorier: Plum & Belle"},"content":{"rendered":"
<\/div>

At starte en virksomhed under nedlukningen ville af mange v\u00e6re blevet betragtet som et sats.<\/p>\n

Mens mange oplevede, at deres daglige rutiner blev afbrudt, opstod der nye muligheder for nogle.<\/p>\n

Med et klima fyldt med usikkerhed brugte nogle fritiden til at dr\u00f8mme, planl\u00e6gge og organisere deres liv efter nedlukningen.<\/p>\n

Det var i denne periode, at fr\u00f8ene til Plum & Belle<\/a> blev plantet, da den stilfulde, men b\u00e6redygtige online livsstilsbutik blomstrede op.<\/p>\n

Plum & Belle<\/strong><\/h2>\n

Plum & Belle er en onlinebutik med en mission om at g\u00f8re det lettere at leve mere b\u00e6redygtigt, men ikke mindre stilfuldt.<\/p>\n

Den fantastiske onlinebutik, som blev oprettet i maj 2020 af to venner, s\u00e6lger et bredt udvalg af mode, smykker, hudpleje og husholdningsartikler.<\/p>\n

Nu er Lucy Williams den eneste instrukt\u00f8r, og hun holder fast i at sprede budskabet om sit passionsprojekt til s\u00e5 mange mennesker som muligt.<\/p>\n

Med 25 \u00e5rs erfaring i modebranchen og en begejstring for b\u00e6redygtighed blev Lucy modl\u00f8s over, at mange m\u00e6rker r\u00e5bte op om deres gr\u00f8nne v\u00e6rdier med tomme ord og mere producerede en afkrydsnings\u00f8velse end noget med substans.<\/p>\n

\"\"<\/a><\/p>\n

Selv om hun fortsat er opsat p\u00e5 ikke at indtage en ford\u00f8mmende holdning til milj\u00f8sp\u00f8rgsm\u00e5l, var Lucy fast besluttet p\u00e5 at g\u00f8re \u00e6gte b\u00e6redygtighed til hovedfokus for sit brand.<\/p>\n

Hun s\u00e5 en mulighed for at give samtalen et lettere pr\u00e6g og navigere v\u00e6k fra nogle af de alvorlige budskaber, som mange brands bruger, n\u00e5r de vifter med b\u00e6redygtighedsflaget.<\/p>\n

sagde Lucy: \"At v\u00e6re b\u00e6redygtig bliver ofte stemplet som en negativ ting. Det foresl\u00e5s ofte, at folk 'opgiver det' eller 'holder op med at bruge det', men det f\u00f8ltes som den forkerte psykologiske vinkel til at opmuntre folk til at \u00e6ndre deres adf\u00e6rd.<\/p>\n

\"Ved at v\u00e6re mere hensynsfuld kan du stadig v\u00e6re milj\u00f8venlig og omgive dig med smukke ting, samtidig med at du er b\u00e6redygtig, uden at du beh\u00f8ver at ofre noget.\"<\/p>\n

At blomstre gennem modgang<\/strong><\/h2>\n

At skabe en opstart under nedlukning gav unikke og hidtil usete udfordringer.<\/p>\n

En jernvilje og evnen til at reagere p\u00e5 uforudsete forhindringer er vigtige egenskaber, n\u00e5r man starter en virksomhed op, men is\u00e6r under en pandemi.<\/p>\n

Men disse tr\u00e6k hjalp Lucy, og hun fandt ud af, at disse ekstra belastninger fik hende til at blomstre.<\/p>\n

sagde hun: \"Personligt oplevede jeg, at det tog noget af presset at starte under nedlukningen.<\/p>\n

\"Det reducerede ikke kun forventningerne, men det gav mig ogs\u00e5 mere tid til at t\u00e6nke, tr\u00e6kke vejret, overveje, planl\u00e6gge og organisere Plum & Belle.\"<\/p>\n

Mindre pres gav Lucy mulighed for at opbygge sit brand som en slow burner.<\/p>\n

Der var nogle fordele ved at starte en virksomhed op under pandemien.<\/p>\n

Lucy tilf\u00f8jede: \"Lockdown havde nogle sidegevinster. Personligt oplevede jeg, at det gav mig mere plads, ro og tid til eftertanke.\"<\/p>\n

Hurdling over udfordringer<\/strong><\/h2>\n

\"\"<\/a><\/p>\n

Som tidligere blogger med en baggrund inden for mode og b\u00e6redygtighed havde Lucy ogs\u00e5 erfaring med de sociale medier i en nystartet virksomhed.<\/p>\n

Men der var mange aspekter, som hun skulle s\u00e6tte sig ind i for f\u00f8rste gang.<\/p>\n

Som butikss\u00e6lger s\u00e6lger Lucy ogs\u00e5 andres produkter. Det skabte et nyt pres, da hun ogs\u00e5 f\u00f8lte et vist ansvar for sine leverand\u00f8rers succes.<\/p>\n

Det viste sig ogs\u00e5 at v\u00e6re en udfordring at matche andre m\u00e6rker med hendes etos. Efter at have opstillet strenge regler for Plum & Belles b\u00e6redygtighed var Lucy n\u00f8dt til at have en st\u00e6rk vilje, n\u00e5r hun indgik partnerskaber med andre virksomheder:<\/p>\n

\"Jeg fandt en masse smukke m\u00e6rker, som jeg gerne ville samarbejde med, men mange matchede ikke helt de b\u00e6redygtighedsregler, jeg havde lovet at holde mig til.<\/p>\n

\"Det ville have v\u00e6ret nemt at arbejde sammen med dem, men det er en glidebane, som jeg ikke vil g\u00e5 ned ad! Jeg br\u00e6nder s\u00e5 meget for min mission, s\u00e5 jeg holder fast i den.\"<\/p>\n

At v\u00e6re et brand med st\u00e6rke milj\u00f8v\u00e6rdier giver ogs\u00e5 sine egne unikke udfordringer.<\/p>\n

Lucy tilf\u00f8jede: \"At v\u00e6re et b\u00e6redygtigt brand medf\u00f8rer sit eget pres, f.eks. \"Siger du de rigtige ting om b\u00e6redygtighed?\"<\/p>\n

Nye strenge til buen<\/strong><\/h2>\n

Som ny virksomhedsejer havde Lucy tidligere erfaringer p\u00e5 nogle omr\u00e5der, men p\u00e5 andre m\u00e5tte hun sl\u00e5 op i en l\u00e6rebog og l\u00e6re fra bunden.<\/p>\n

Som om det ikke var udfordring nok at drive en ny virksomhed, satte Lucy sig for at tilegne sig nye f\u00e6rdigheder, s\u00e5 hun kunne styre alle aspekter af sin virksomhed. Blandt disse f\u00e6rdigheder var at l\u00e6re at bruge e-handelssystemer p\u00e5 flere platforme og endda at kaste sig ud i lidt kodning!<\/p>\n

Shopify stod h\u00f8jt p\u00e5 listen over ting, hun skulle s\u00e6tte sig ind i. Det er en platform, der giver virksomhedsejere som Lucy mulighed for at opbygge og tilpasse deres onlinebutik, hvor de kan starte, udvikle og styre deres virksomhed.<\/p>\n

Denne helt cloud-baserede l\u00f8sning giver kunderne mulighed for at s\u00e6lge deres produkter mange forskellige steder, fra web til mobil, personligt til pop-up-butikker og selvf\u00f8lgelig p\u00e5 de sociale medier.<\/p>\n

Nogle gange er det vigtigt at forst\u00e5, hvorn\u00e5r man skal r\u00e6kke ud efter hj\u00e6lp. Det er vigtigt at l\u00e6re nye tricks, men n\u00e5r man starter en virksomhed, kan det blive overv\u00e6ldende at g\u00f8re for meget. Derfor har Lucy nu et PR-bureau til at hj\u00e6lpe sig med at n\u00e5 ud med sit brand.<\/p>\n

B\u00e6redygtigt print<\/strong><\/h2>\n

Med en s\u00e5 st\u00e6rk holdning til b\u00e6redygtighed havde Lucy brug for en printpartner, der var p\u00e5 samme side. Heldigvis fandt hun Solopress Green-serien<\/a> hvilket stemmer fint overens med Plum & Belles mission.<\/p>\n

sagde Lucy: \"Jeg elsker virkelig det gr\u00f8nne sortiment, is\u00e6r fordi alle produkter er CO2-kompenserede. De produkter passer virkelig til mit brand.\"<\/p>\n

Brandede Plum & Belle-postkort<\/a> er faldet i god jord hos hendes kunder.<\/p>\n

\"\"<\/a><\/p>\n

Hun tilf\u00f8jede: \"De gr\u00f8nne postkort er smukke, jeg deler dem ud som en gal!<\/p>\n

\"De giver dem altid et smil p\u00e5 l\u00e6ben! De er et virkelig nyttigt og sk\u00e5nsomt markedsf\u00f8ringsv\u00e6rkt\u00f8j. Jeg deler dem ud til folk p\u00e5 messer og til arrangementer og l\u00e6gger en med i hver ordre, jeg sender ud.\"<\/p>\n

Lucy fortalte om sin oplevelse med Solopress. Hun sagde: \"OMG, st\u00f8tten var fantastisk!<\/p>\n

\"Det var dejligt at tale med et menneske, n\u00e5r jeg havde brug for hj\u00e6lp. Vejledningen fra kundeservice var hurtig og hj\u00e6lpsom, is\u00e6r da jeg k\u00e6mpede med at uploade mit kunstv\u00e6rk.\"<\/p>\n

Kigger ind i fremtiden<\/strong><\/h2>\n

Lucy var \u00e5benhjertig, da hun talte om, hvordan dagens klima p\u00e5virker hendes forretning:<\/p>\n

\"Da vi befinder os i en leveomkostningskrise, handler folk mere selektivt. Da intet af det, jeg s\u00e6lger, er klassificeret som essentielt, er onlinetrafikken faldet.<\/p>\n

\"Heldigvis har jeg m\u00f8dt flere mennesker ansigt til ansigt, hvilket giver mig en god mulighed for at forklare historien bag hver enkelt vare, vi s\u00e6lger, s\u00e5 de kan opleve sk\u00f8nheden i vores produkter med deres egne \u00f8jne.<\/p>\n

\"Jeg m\u00e6rker \u00f8konomien som helhed, s\u00e5 det st\u00f8rre billede er sv\u00e6rt og mere kompliceret for en Joe Bloggs som mig.\"<\/p>\n

Lucy fortalte stolt, hvor meget hun elsker sit brand og de produkter, hun s\u00e6lger. Hendes tro p\u00e5 Plum & Belles mission er urokkelig og beundringsv\u00e6rdig.<\/p>\n

Plum & Belle er allerede en low waste-virksomhed, men de arbejder p\u00e5 at blive zero waste.<\/p>\n

I 2023 skete der en stor forandring for virksomheden og endnu en udvikling af deres holdning til b\u00e6redygtighed; de bruger nu ingen ny plast.<\/p>\n

Med regeringens nuv\u00e6rende m\u00e5l for klimaforandringer f\u00f8ler Lucy sig presset til at foretage \u00e6ndringer hurtigere.<\/p>\n

Lucys budskab er st\u00e6rkt. Hun viser alle, at det sagtens kan lade sig g\u00f8re at leve et stilfuldt og samtidig b\u00e6redygtigt liv.<\/p>","protected":false},"excerpt":{"rendered":"

Starting a business during lockdown would have been considered a gamble by many. While many saw their daily routines furloughed, for some it saw new opportunities arise. With the climate filled with an air of uncertainty, some used this free time as a period to dream, plan and organise their life after the lockdown. It […]<\/p>\n","protected":false},"author":154,"featured_media":73241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[557],"tags":[884],"class_list":{"0":"post-73237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-postcards"},"acf":[],"yoast_head":"\nCustomer Stories - Plum & Belle<\/title>\n<meta name=\"description\" content=\"Plum & Belle is an online boutique on a mission to make it easier to live more sustainably, yet no less stylishly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.solopress.com\/blog\/da\/kundehistorier\/plum-belle\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Stories - 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